Data Science for Marcom Pros with Dr. Alex Sévigny

Most communications and marketing professionals think of our work as creative and not driven by data. But with Generative AI, every word we write, every image and video we produce, every email and social media post is a data point that can be collected and managed. Where do we begin?
Co-hosts, Deirdre Breakenridge and Martin Waxman were joined by special guest Dr. Alex Sévigny for an insightful conversation about data science principles marcom pros need to know on the DM Show OfficeHours.
Dr. Alex Sévigny is a professor and the former director of the McMaster University Master of Communications Management (MCM) program. He’s also an author, data scientist and strategic digital advisor to many public and private-sector organizations.
Alex discusses how marketing and communications professionals can apply data science principles to their strategy, content, and campaigns by quantifying media narratives with natural language processing or spotting emerging trends with a time series analysis. He also covers the complex relationship between data collection, ethics, and AI and how to manage it responsibly.
About the DM Show
Hosted by comms strategists and LinkedIn Learning instructors, Deirdre Breakenridge and Martin Waxman, The DM show is a monthly chat on all things digital, social and PR.
Why DM?
Well, we chose the name for a few reasons. First, it's all about digital marketing, what's working and how to adapt. Second, on social, a DM is a direct message, and we'd like the tone of the conversation to feel as candid and open as that. And finally, it's the initials to our two names.