Deirdre Breakenridge
Deirdre Breakenridge
  • Видео 262
  • Просмотров 13 536
Data Science for Marcom Pros with Dr. Alex Sévigny
Most communications and marketing professionals think of our work as creative and not driven by data. But with Generative AI, every word we write, every image and video we produce, every email and social media post is a data point that can be collected and managed. Where do we begin?
Co-hosts, Deirdre Breakenridge and Martin Waxman were joined by special guest Dr. Alex Sévigny for an insightful conversation about data science principles marcom pros need to know on the DM Show OfficeHours.
Dr. Alex Sévigny is a professor and the former director of the McMaster University Master of Communications Management (MCM) program. He’s also an author, data scientist and strategic digital advisor to m...
Просмотров: 20

Видео

Introducing Facial Impact Quotient (FIQ)
Просмотров 26Месяц назад
Facial expressions speak volumes. Are yours sabotaging your communication? Introducing Facial Impact Quotient (FIQ), our new AI tool that decodes facial expressions to enhance your communication skills. Record yourself, let FIQ analyze your expressions in real-time, and learn from the insights provided. Understand what your expressions convey, engage your audience effectively, and ensure your m...
How to Share Company Content on Social Media in Your Own Voice with Danielle Guzman | DM Show
Просмотров 282 месяца назад
It’s no wonder companies want team members to share their content. Brand stories personalized by employees generate 64% more engagement! But it isn’t simply a matter of hitting the repost button. The real magic happens when you make the content authentic by adding your point of view. How can you do that in a way that’s transparent, compelling and fits your own style and voice? Co-hosts Deirdre ...
The PESO Model Meets Generative AI with Gini Dietrich
Просмотров 324 месяца назад
If you’re in marketing or PR, you’re probably using the PESO Model© as the blueprint for your digital plans and to optimize paid, earned, shared and owned media. But there’s a new media kid on the block: synthetic media produced by Generative AI. Where does AI fit into PESO and how can you use it in a way that achieves your business goals? Special guest Gini Dietrich joined co-hosts, Deirdre Br...
How to Develop Winning Customer Success Strategies with Brooke Sellas
Просмотров 465 месяцев назад
With so many channels and so much digital content, customers can feel overwhelmed by your brand. This can lead them straight to your competitors. How can you create a strategy that puts your customers first and shows you understand and care about their needs? On this episode of the DM Show, co-hosts Deirdre Breakenridge and Martin Waxman, along with special guest Brooke Sellas, discussed the im...
Raise Your Creative Bar with Megan Breakenridge
Просмотров 326 месяцев назад
Another year is in full swing! Some of the most popular areas of focus for digital marketers include embracing data-driven decision-making, leveling up content quality, testing new formats and staying ahead of the curve. But, what about raising your creative bar? Creativity is the driving force behind innovation and progress, says digital marketer and creative strategist Megan Breakenridge. Whe...
How to Develop an Experimental Mindset in 2024 with Erin Shrimpton
Просмотров 629 месяцев назад
As 2023 winds down and you begin to make plans for the year ahead, there’s one constant that touches everyone: change. Whether it’s the shifting nature of your career path, your job, or personal interests, it’s too easy to get overwhelmed by uncertainty. Instead, try to open yourself up to where the new possibilities might lead you. How do you start? By adopting an experimental mindset, says Ch...
Why La La La La La Can’t Hear You Isn’t a Good Strategy for AI
Просмотров 179 месяцев назад
One year ago, creative professionals experienced a seismic shift when OpenAI launched ChatGPT. Since then, Generative AI has been propelled from the sidelines to the center of digital marketing and PR, with a never-ending stream of announcements and tools. And uncertainty about how it will alter the way you work. Join co-hosts, Deirdre Breakenridge and Martin Waxman and special guest Dave Birss...
The Standout, Must Have Skills for Digital Marketers, Part 2
Просмотров 5110 месяцев назад
Whether it’s the latest tech tool, social media platform or Generative AI, the pace of change in digital marketing is faster than ever. How can you avoid FOBO (fear of becoming obsolete) and develop a skillset that’s flexible and fits your job needs? Join co-hosts, Deirdre Breakenridge and Martin Waxman and special guest Brian Honigman, LinkedIn Learning instructor and social media and content ...
How to Manage Your Career Like a Leader
Просмотров 51Год назад
How to Manage Your Career Like a Leader
The Power of Storytelling Tips for Engaging Your Audience on Social Media
Просмотров 82Год назад
The Power of Storytelling Tips for Engaging Your Audience on Social Media
Building Relationships and Maximizing Earned Digital Media with Winnie Sun
Просмотров 34Год назад
Building Relationships and Maximizing Earned Digital Media with Winnie Sun
Two Simple Steps to Unlock Storytelling & Overcome Speaking Fears
Просмотров 33Год назад
Two Simple Steps to Unlock Storytelling & Overcome Speaking Fears
The Standout, Must-Have Skills for Digital Marketers
Просмотров 71Год назад
The Standout, Must-Have Skills for Digital Marketers
How to Become a Role Model for Your Loved Ones
Просмотров 15Год назад
How to Become a Role Model for Your Loved Ones
How to Become a Better Listener
Просмотров 18Год назад
How to Become a Better Listener
Mindset Visualization Technique
Просмотров 36Год назад
Mindset Visualization Technique
Make a Commitment to Listen
Просмотров 28Год назад
Make a Commitment to Listen
Active Listening in Family and Business
Просмотров 26Год назад
Active Listening in Family and Business
Growing with the Flow in 2023
Просмотров 55Год назад
Growing with the Flow in 2023
Finding Peace with Roberta Hughes
Просмотров 27Год назад
Finding Peace with Roberta Hughes
Three Books for Influential Communicators
Просмотров 30Год назад
Three Books for Influential Communicators
Where does your audience hang out?
Просмотров 10Год назад
Where does your audience hang out?
What are the 4Cs to help you become an Influential Communicator?
Просмотров 65Год назад
What are the 4Cs to help you become an Influential Communicator?
Tuning Into Your Energy with Rebecca Ahmed
Просмотров 51Год назад
Tuning Into Your Energy with Rebecca Ahmed
Audio or Video for a Successful LinkedIn Live?
Просмотров 17Год назад
Audio or Video for a Successful LinkedIn Live?
Can We Talk: Getting Social with Customer Care
Просмотров 30Год назад
Can We Talk: Getting Social with Customer Care
Getting into a Communications Opportunity Mindset
Просмотров 21Год назад
Getting into a Communications Opportunity Mindset
"Daddy Are You Listening?" Book Launch Event & Panel Discussion
Просмотров 34Год назад
"Daddy Are You Listening?" Book Launch Event & Panel Discussion
Taking a Deeper Dive into LinkedIn Live with Jim Heid
Просмотров 26Год назад
Taking a Deeper Dive into LinkedIn Live with Jim Heid

Комментарии

  • @BlueCollarExperts
    @BlueCollarExperts Месяц назад

    I can’t wait to try it!!!

  • @ABU_BOKKUR
    @ABU_BOKKUR 4 месяца назад

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  • @Jahidul9
    @Jahidul9 9 месяцев назад

    grits

  • @melissalilibeth8246
    @melissalilibeth8246 Год назад

    ✌️ promo sm

  • @josorochinsky3866
    @josorochinsky3866 Год назад

    An excellent interview, Annette! You did a great job writing the remarkable and inspiring lives of your parents. I cannot believe how much your family has triumphed over - not just your parents but your own family. I look forward to reading more of your work to come!

  • @lrooney7808
    @lrooney7808 Год назад

    A lovely interview this Sunday morning while enjoying my tea. Timeless advice and a few more books added to my reading list!

  • @chatwithrads
    @chatwithrads 2 года назад

    Sensible practical advice Mary. Thank you

  • @charlesharrold2638
    @charlesharrold2638 2 года назад

    😜 p♥r♥o♥m♥o♥s♥m

  • @brookesellas
    @brookesellas 2 года назад

    Thank you so much for having me and giving light to this important conversation!

    • @DBreakenridge
      @DBreakenridge 2 года назад

      Thank you, Brooke, for an inspiring and insightful interview. I loved having you on my show. #WomenWorldwide appreciates you!

  • @angelinashomemadeherbals9828
    @angelinashomemadeherbals9828 2 года назад

    Thanks for the tips.

    • @DBreakenridge
      @DBreakenridge 2 года назад

      My pleasure. Hope you're having a good week.

  • @wendyglavin9454
    @wendyglavin9454 3 года назад

    Deirdre, this is such an important topic!

  • @DominicMancini95
    @DominicMancini95 3 года назад

    Thanks for this!

  • @stephanielynde5124
    @stephanielynde5124 4 года назад

    Awesome interview

    • @DBreakenridge
      @DBreakenridge 3 года назад

      Thanks so much for tuning into the show.

  • @inmspr438
    @inmspr438 4 года назад

    What a special way to honor Noelle.

  • @vitoriamina9646
    @vitoriamina9646 4 года назад

    Wow!!! Great conversation 💕

    • @DBreakenridge
      @DBreakenridge 3 года назад

      Thank you and I really enjoyed the conversation in this episode.

  • @andresparra2589
    @andresparra2589 4 года назад

    Thanks for the three tips!😉👍

    • @DBreakenridge
      @DBreakenridge 4 года назад

      My pleasure and I'm glad you like them. :)

  • @4the_different
    @4the_different 4 года назад

    Amazing ⚡⚡

  • @Tracks777
    @Tracks777 4 года назад

    lovely video

  • @AceHardy
    @AceHardy 4 года назад

    fashion

  • @kirangurung596
    @kirangurung596 4 года назад

    Awesome to watch this episode.

  • @victor5435
    @victor5435 4 года назад

    Great interview....

  • @BobbyWealth
    @BobbyWealth 4 года назад

    👋🏼 Aye!! Nice content you put out! Lets stay in touch! 👌🏽

  • @robertbalasabas
    @robertbalasabas 5 лет назад

    Thanks for sharing this, Deirdre! Looking forward to connecting with you :)

    • @DBreakenridge
      @DBreakenridge 4 года назад

      Thank you! Looking forward to connecting and collaborating in 2020.