Dr. Lynda Shaw: Unraveling the brain's secrets - The neuroscience of pitching | Ep 19

Today’s guest is Dr Linda Shaw. Linda holds a doctorate in cognitive neuroscience, specialising in unconscious processing of emotion and behavioural change. She’s also an author, entrepreneur and past president of the Professional Speaking Association UK & Ireland. As the founder of Brain & Behaviour, Linda now works with senior leaders and their teams to use the neuroscience of behaviour to unlock their natural genius and to communicate their ideas more effectively.
I’ve known Linda for several years now and not only is she an absolute expert in her field but she also has boundless energy and an infectious zest for life which infuses everything she does so it’s a privilege to have her on the show to share her wisdom.
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Enjoy!
00:00 Introduction
06:07 The pitfalls of confusing language
07:11 A childhood fascination with communication and consciousness
11:43 From Cabin Crew to business owner
18:22 Running with joy
25:35 The power of oxytocin
29:28 Learning from a golden retriever
35:59 How to boost productivity
41:42 Stimulating curiosity
44:59 Focus on the positive rather than immediate pain.
48:27 Maintaining rapport
49:24 The dark side of oxytocin
54:49 The stressful side of evolutionary biology
55:59 Kids and mobile phones
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Website: drlyndashaw.com
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