How one company owns color
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- Опубликовано: 10 июн 2024
- Featuring @LinusBoman !!!!! SUBSCRIBE!!!
Pantone, more like CASHTONE amirite? No? Not right? You're leaving? OK, bye.
More info and sources at bottom.
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Very odd book, published by Pantone. Oddly interesting? I can say no more.
Bask in the glory of weird Munsell books:
www.pantone.com/products/muns...
www.pantone.com/products/muns...
Check out some Federal color pubs:
nvlpubs.nist.gov/nistpubs/Leg...
nvlpubs.nist.gov/nistpubs/Leg...
Nice 1922 color card:
archive.org/details/standardc...
That DuPont book:
archive.org/details/directcol...
Nice list of US brand color values:
usbrandcolors.com/mcdonalds-c...
Very fun brand styleguide site:
brandingstyleguides.com/
Thanks for the collab, Phil! Loved how clear and sharp this explainer came out. Proud to be part of it!
Two of my favorite RUclipsrs crossing over! ❤
thank you Font God. I'm gonna pick a deep cut for anybody stalking this comment thread. ruclips.net/video/QZzTrr1rj1c/видео.html
@@PhilEdwardsInc That is a deep cut! For the stalkers, enjoy watching me take my first baby steps as a RUclipsr.
All hail the noncontroversial Linus youtuber! All praise The Font Guy! Hallowed be the Brand analyzer!
I wasn't familiar with your channel but just watched several of your videos. AWESOME videos, congrats! They're so well-produced, engaging, thorough, and super interesting. I'm glad to be a new subscriber! Much love 💕😊
I know a guy who works at a print shop. His “party trick” (lol) is amazing - he’ll ask you to point at any object in the room, then immediately name the Pantone color code. When (inevitably) you don’t believe it, he pulls out a complete Pantone swatch book and, lo and behold, he’s nailed it. Incredible and bizarre to see in action!
My wife is like that. She is somehow able to overcome a lot of those optical effects where the colors next to your color change the way you see it. Like you’ll have two light shades of yellow, far apart almost identical in tone, one next to light bold colors and one next to dark bold colors, and she’ll still tell you which is warmer and cooler and what you need to turn one into the other. Years of experience as an artist and teacher, mixing colors in oil and pointing out color errors to students trying to replicate things.
More impressive because the color codes are purely arbitrary - they mean nothing in themselves. By deliberate design, to prevent people reverse-engineering the system: There's no system to reverse, so the only way to use the codes is with Pantone's reference guides.
I've been using Prismacolor colored pencils since I was about age 4 and I can just about do that with Prismacolor pencils lol.
Just natural professional practice. ;)
@@wellesradio i wonder if thats actually a thing, like perfect pitch, but for colour. It must have a name
I found the feud between Pantone and Adobe kind of funny because it's two companies that revolutionized graphic design in their early years and then shifted their attention to protecting their monopolies. (Meanwhile I'm over here using the Affinity suite with no regrets.)
I've used Affinity Suite for a few years myself and have never looked back!!
....still pissed off about Adobe buying Figma though...
Heck yes to Affinity!!!
It’s like the two big dinosaurs fighting at the end of Jurassic World. Relics from an age gone by.
Does Affinity have Pantone Libraries?
@@davidspiers6638 Yes, although since I mainly work in digital I don't use Pantone extensively, so I'm not sure how Affinity's implementation compares to Adobe. But yes… if I open the color picker for the fill on a shape, for instance, there are 12 Pantone libraries that appear in the list.
I feel like you missed an opportunity to talk about what Pantone does besides printing. Pantone has color matching systems in other industries too. Things like Plastics, both glossy and matts, as well as fabrics. Matching these with digital coloring is huge.
for sure. people told me their metallics were useful as well.
Would have also been nice to hear how they took over the industry and muscled out other competitors
@@Steezboy3000 yeah i guess i really do think it's that combo of a super fragmented market and then an aggressive legal strategy. i would have gone more into the paratone thing, but just didn't have a ton of visuals. but fair point!
I use all the systems mentioned in this video for plastic colorants.
Pantone coated paper is the most widely used color reference in the world. Everyone must buy a book to match the color.
They produce plastics color systems but I can count on one hand the number of times anyone asked for a that. Some print colors can't be produced in plastics.
This video only focuses on physical print references and computer graphic design. I'd love to see you delve into spectrophotometer reading and graphing color in L. A. b. C H coordinates as that is the tool used to measure colors for all industries including printing.
@@PhilEdwardsIncI’d watch an hour (or more) long version of this video. Or a series….
Germany has RAL as standard. Everything from car paint, military camouflage, trademark colours and parliament seat covers are defined by it.
It is owned by a nonprofit and it's not as exhaustive like Pantone, but at least it's accessible and not locked behind closed gates.
As a software engineer, did you know that ISO standards cost something like $100 a pop?
There is the argument that somebody has to pay for standards, whether through donations, government money, or volunteerism, but sometimes it feels absurd. And one more reason that I'm glad that dates and time are someone else's problem.
@@antigonemerlin someone has to pay for Wikipedia. It doesn't necessarily mean they are going to squeeze the juice out of their users.
@@antigonemerlin used to be able to get iso standards on the internet for free. then maybe 10 years ago that became a paywall.
@@almerindaromeira8352 I happily donate to Wikipedia for this reason
Gut zu wissen
My career has been in printing and packaging, so I've definitely referenced Pantone books over the years. The other hook they have is that inks fade over time. You have to keep buying the books over and over. That retro book is cool but "useless" for matching color. (That never stopped customers from using old books in bad light, of course.) Really enjoyed the video!
Confirmed.
Plus all the extra colours they invent every year.
In the 1990s, I had a "Pantone Wheel" of color cards. Every so often, they would send out new cards to add to the deck.
Apparently, selling entire books (and killing more trees) is more profitable than sending out new cards.
We were told to keep them in a drawer to stop damage and fading from light exposure.
These kind of colour standards would be so useful in my hobby - scale model cars. Most brands of model kit have their own paint tones and they are subtly different. If you want to match to a real life example of a formula 1 car from the 1960s, exact matches aren't always available.
oh that's interesting. and that does seem very tricky to match!
Games Workshop uses weird color names on purpose, so they can be trademarked - if you want to make your models the 'right' color then the easiest way is to buy GW's overpriced paints, because the alternative is trying to figure out how someone else's color names correspond. What paint corresponds to "Evil Sunz Scarlet?"
RAL
@@vylbird8014 I also love that most of them are "trademark-able word + standard colour name", but then there are one like "Emperor's children", and "Sigmarite". Anyone want to guess what colour Sigmarite is without looking it up?
It would be funny if Pantone could remove their colors from your eyesight unless you pay for them, so everyone would be partially color blind.
lmao
So if EA own Pantone?
new black mirror ep
DON'T 👏GVIE 👏 THEM 👏IDEAS
If they could they would..
Something that's worth mentioning is that as a designer you have to replace you colour blocks regularly. Pantone mentions on their website the duration for these colours a valid. With time aka UV degradation the chip no longer remain accurate.
They also sell a special light box to view their colour chips in.
Idk man, sounds like a scam, modern painters and conservators got UV-blocking clear varnish that holds up for over a century.
@@BichaelStevens It isn't. They do preserve the color pretty well for the most part. But pantone is for very very very high precision color comparison. So if your colorbook or strip is even a little bit off that could bring troubles when registering and brand, or printing from different places who are not working with direct ink
Not one, but several. In Europe, the German RAL space is popular.
If you order a bus, you provide a description like "top RAL 1650, bottom RAL 3420”
yes indeed
I don't get it. What do they own, the act of mixing colors? That's proportions, basic math. You can't own math.
You can own anything with enough money...
You never fail to showcase something so random it actual shocks me ever time your videos drop. Keep it up.
Also sort of mentioned in the video - using the Pantone swatches to match by eye.
I worked at a home company that would make swatches for the season. Choosing certain colors based on inspiration photos to make all of their products for that season. So Winter's white might be bluer than summer's white.
Then when things would get designed, a TCX (Pantone's fabric code) or C (Coated code) would be called out, and then the manufacturer would match to that color. They didn't have any formula to make that color. It was all trial and error. They were literally matching, with their eye, the finished product to the swatch.
Then samples would be sent back to our office where color experts would analyze the color against the swatch and make complicated color notes to send back to the manufacturer.
I'll go that one better. Pantone has made their color system a subscription service, so you have to keep updating if you're going to keep up with the rest of the world.
One simple way to bypass all that would be to use a color picker/eyedropper tool (found on any web browser extension, inspecting the web element containing the color, or using the tool in editing software) and finding the Hex color thats equivalent to the Pantone you're looking at
Color, much like the word Cloud, can't (and shouldn't) locked away under copyright
The thing is you don’t have to “keep up with the rest of the world”. Pantone is only Pantone and is not CMYK. The only reason they became popular was because it was expensive to print in CMYK in the past. That is no longer the case. By making their product a subscription, they have just shot themselves in the foot and no one will use their color system anymore.
@@rachel_sjthat won't work for print. Your hex won't match other people's hex when printing.
@@timz9862CMYK for one printer does not result in the same print with CMYK of another printer. Printers need to be calibrated, you need reference colors to do that.
@@rachel_sj it's not meant to be for everyday people, it's meant to ensure colours are consistent across all mediums.
Eg the London Underground wants to ensure the right shade of brown, red, sky blue, navy blue, etc are used on their paper maps, their in-station signage, their mugs and books, and other merchandise like clothes or the dye for the seat covers (since some of them use Line Colours).
Grabbing the RGB codes from a screenshot on your computer doesn't help with any of those tasks except making a digital tube map. (Also sometimes RGB values are totally uncalibrated and just refer to the screen they're on, with a screen's 100% as max for that value. Other times the RGB values are calibrated eg P3 or Rec2020 and that's at least a bit more useful.)
I'm happy that the copy of Photoshop I use still has Pantone without the subscription lol.
wise choice
This is a great video. However, it's important to explain just how complicated color is. I'm partially colorblind, and have studied color significantly. "Technology Connections" on RUclips has some great videos on the subject. But the short version it's that it's important to understand the difference between additive color (IE, light coming from a screen) and subtractive color (IE, the light that bounces off inks and pigments) - and even more importantly, the interplay between the two.
For example, light can look "white" with certain combinations of pure red, green, and blue - but because there are no hues present, only pure colors, when the light hits a painted object, the colors will look "off", as the pigments were chosen with the expectation that it'd be reflecting full-spectrum white light.
This effect exists for people with normal color vision, but it becomes much more significant when you're partially colorblind like I am. Forget accurate representation of colors - but even something like ensuring there is a visible contrast between two colors (to understand a graph or map) can become incredibly complicated when you combine these factors.
Anyway great video, and I've also been a long time subscriber to Linus, and it's nice to see him here!
thank you for that and for sharing! i have had a few people email me about colorblind video ideas - the history's pretty interesting, i'm hoping to do a video someday.
and i got a taste of some of the color science stuff you're talking about - i did a video about technicolor a while back and gosh it was informative to try to authentically recreate that mode of color representation. so complex!
It’s actually not important to explain how complicated color is. This video is about Pantone. Pantone can’t fix color blindness and has never tried to do so. Designers just need to be aware of different color combinations, and there are digital tools to do that already that are not controlled by Pantone. Saying something like explaining how complicated color is for color blindness, is like saying you need to explain how complicated designing fonts is to someone that is a senior citizen.
@@timz9862 I'm sorry I didn't explain the point better. Due to how additive and subtractive color work, it's possible that a single Pantone color will NOT MATCH for a colorblind person between a calibrated display and a print copy.
I definitely rambled with my explanation...
But since color is a psychological phenomenon resulting from multiple wavelengths of light, there can be quite unexpected results for people with colorblind vision.
Considering how 8% of the population has some form of colorblindness, I think it's worth considering.
@@PsRohrbaughdo not bother with TimZ, they are insensitive and borderline mean. Their argument also makes no sense, and is totally non sequitur.
Oh and btw it is more than 8%. Actually 20% of males suffer from some degree of colorblindness going from virtually unnoticable to incapacitating.
So yeah, it IS important !
To me the advantage of pantone now is the consistency across medium. Not only print, but also paint, textiles, basically anything you can make with a color. Not to mention different mediums within those. Like you need a different formula for an ABS plastic part in PMS 197 vs a Nylon plastic part, and both those would be vastly different than what's needed to paint a wood part the same color. Pantone may have run its course in print, and I'm not jazzed about its lifestyle stuff, but it is invaluable when working with production process that require multiple materials and processes that end up with a final part in the same color.
Like Starbucks not only needs to print their logo on cups and flyers, they also make metal cups and translucent plastic straws in that same green, which is a lot easier when you can go to the manufacturer and give them a pantone swatch of the color they need to match.
Linus did add an interesting wrinkle to this, in that he said some of the brand guides he's run into will tweak the CMYK from the Pantone recs.
@@PhilEdwardsInc I haven't seen that personally, but I can understand it. I've just seen in my line of work when making a product often times our client sends a brand style guide of various pantone/RAL/etc standards, and we have to match those colors exactly no matter what material/finish the final model is. Noone is happy when we send a product that's 2 tones off what the client wanted, so being able to go to our production team and say "This part needs to be painted PMS 276" and they know exactly how to do that, its great.
I bought this book by a company that sells their paint. Although not 1 on 1, it will list the different color paints you must mix together to get the color it's showcasing. As an amateur acrylic painter as a hobby, using this book to "guess" a baseline for paint color, then experimenting until you get the exact color you want, finally writing down the proportions so it's replicatable, is invaluable to me. I always wondered how to take a Pantone color swatch and pick out a given set of paints to mix in the correct proportions to get the "exact" same color.
As an artist id love to know what book this is? 💖
"Please Don't Sue Me Yellow" is my favorite yellow
It's the LEGO story again: not the original (there was a British company making linking plastic blocks) , but they [LEGO] improved and crucially developed a system! It's the "system" that counts in the end.
very true!
All I need to know is if it's Pantone or Adobe who is responsible for Pantone Solid Coated no longer being a pre-loaded swatch book in the Adobe Creative Cloud. Very not cool.
yeah i mean...i guess both?
It's Pantone for being shitheads and Adobe for storing the image data as literally anything other than RGB.
They're both at fault for equally stupid yet wildly differing reasons.
My previous employer had their own standard Pantone color. Anywhere in the world, if you just asked for Company Color you would get the EXACT same shade of color. As far as I know, this was only ever used for print. If I wanted to print a pamphlet for a customer, I just needed to find a printer that would support Pantone (basically all of them everywhere) and then tell them to use Company Color (or give the specific Pantone code for that color). It was pretty awesome. The best part to me was that Pantone provided an RGB hex value too! It was basically the hex value that most resembled our Pantone color when printed on white stock paper.
It was actually extremely useful, and Pantone kind of deserves the spot they have. There was another color system we had a color with too but I forget what it was
Adobe not wanting to pay to use Pantone in their software (and making people pay for a plug in to use it) is as ironic on rain on your wedding day...
My dad was an art director in the advertizing business who retired just as computers started invading that space, so I've heard of pantone, and he even would get the weird booket where the "pages" swing out when we'd be thinking about painting or remodelling, but it never occured to me how important it really is, and saw it as a relic from another era.
Something I didn't realize about color until the last couple years while messing around with a digital color-picker is that CMYK and RGB are "negatives" of each other. It is of course pretty precise, but I feel like HSV is so much more intuitive to the layperson.
Yeah I think I didn't understand the CMYK RGB thing until this Technicolor video I did once a while ago and finally got it through playing with blend modes (and I still struggle!). Don't test me on it!
Yeah, HSV is also modelled on the ways we'd mix paints (adding black or white paint being the V and kinda S slider for instance). Forcing the user to think in RGB is just an extra hoop to jump through, though of course many learned it in the early days of digital art.
It's so fascinating that DIC got mentioned here because I only recently saw a 2000's style guide for Pac-Man which specified his official colours in DIC Color Codes. (Though with PANTONE colours as an optional option.)
Me unknowingly choosing pantone paint in the past: ah...so that explains the price
I got very annoyed at much of the commentary around Adobe charging extra for Pantone support. A lot of people were complaining that Pantone is just a ridiculous idea, and it's somehow immoral for a company to claim they "own colours" (which, of course, they don't). It was a clear-cut case of Adobe just being greedy and refusing to take any expense onto themselves when they could outsource it to the consumer. Want Pantone support? Sure, but you have to pay for it. Meanwhile, Affinity products still include fully-licensed Pantone support in software that you pay for once and own forever, instead of being enslaved to a ludicrously expensive subscription service.
All of this happened while we watched. I am old enough to remember Adobe buying almost all of their competitors, rolling some into the Adobe ecosyatem and just burying others in a way that honestly would have been found unlawfully anticompetitive in a functional legal system. Way back in the 90s I can remember feeling worried about what Adobe would do when they completely owned the digital design space and no longer had to compete, and their shift to an overpriced subscription model in the 00's was pretty much my worst case scenario.
I know the Affinity Suite still lacks many of the functions of their Adobe equivalents - I mean, nobody is arguing that Adobe makes bad products, just that they created an environment where they could raise their prices almost indefinitely and professionals would still be forced to pay for their products - but Affinity Photo, Design, and Publisher do what I need 99% of the time for a tiny fraction of the price. I also feel good about not having to buy into a subscription model that I consider to be immoral and greedy that prices many creative people out of the market completely.
Anyway, rant over. :)
I'm pretty locked into Adobe with After Effects, but I definitely came around to this more 50/50 view of the business dispute. A lot of the clickbait articles were pretty superficial.
Phil, i just googled the title of the newest video I'm working on and this video popped up, and it was only uploaded an hour ago, perfect timing for a reference about color. Absolutely love all your videos. thanks as always for the great work!
As always another great video!
I knew a little about Pantone, but your video made me realize how little it was.
1. Your videos, for me, are a cliff dive into a pool of knowledge. It's a deep dive with a climb back up for air, and a massive rush . I always end up doing a little self-guided learning after you present a topic. You truly are a gifted educator
2. I enjoy how you are experimenting with the shots of you in various settings with various backgrounds. I feel like just as i might be a bit familiar with your backdrops, you change it up. It's a nice way to keep changing things without a massive format change in video
3. The pairing of Your Videos and CBS Sunday Morning is such a great start to the week!
4. Now Subscribed to Linus! Thanks for the intro!
DM'd you on Bird site, hope to see you on BlueSky at some point!
hey thanks a lot for noticing - appreciate it
I loved the animation style choices (not to mention the Lounge music). The source material was a fun look back at mid 20th century print art. I also liked hearing about the projections of this company; helps me understand some of the opportunities in their unique data set 😊 Thx Phil
Awesome video Phil. As a graphic designer for over 20 years, this was right up my alley. I remember way back in the day how all these various agencies I worked at had every kind of Pantone book out there and there were whole rooms dedicated to nothing but Pantone books. But when I asked the owners or the creative directors why there wasn't a swatch book dedicated to nothing BUT CMYK colors (as opposed to just SPOT colors), they either shrugged their shoulders or said "Why don't you just use the Pantone breakdowns that are next to each color?" But the problem was that not very kind of Pantone color had these CMYK breakdowns. And since a majority of the work these agencies did was in the CMYK field and most computer monitors back in the day were quite untrustworthy when it came to color matching, this seemed like a huge flaw to me. And then Trumatch came out and I was just overjoyed!
My dad was a pressman from the 50s in Cuba retiring here in the 90s. I still have his Pantone book for mixing ink. He was a master at it and I loved watching him do it. This is such a tiny industry now. Time marches on!
I've seen on youtube that the book colors degrade in less than 5 years, is it true?
Thanks so much for this. Pantone is so baffling in the modern era, but it's understandable that they have to try and survive somehow when their core idea has become dissolved into our digital world.
That was an awesome video, thank you!! LOVED IT! Hope you one day expand on the opening part where you ask if they could lose it. I'm hoping there are challenges to their hold on the system where others could use it, myself. Thanks again for such an informative video!!!
Yeah! And yeah I agree I didn't really follow through on part one. My personal opinion is that it's hard to break that a spot color hold- but the decline of print does seem ominous for their relevance.
@@PhilEdwardsInc I feel that eventually there will be a successful challenge bc by proxy while the technicality is they own the method by which the color is made by doing so they really do own the color.
Great video! Was Introduced to Pantone way back in High School Graphic Arts class. Nice to see some details about it’s origins
Great feedback!
I guess your profile picture gives us some context, but statements like "way back in high school" are said by people in their 30s and their 90s, so I always try to include a year or some other reference. For me, "way back into high school" was the early 2000s.
Also there are probably people reading this currently in middle school.
Your pantone book is expired, prepare for a cease and desist.
I worked for a large format printer and pantone was very handy! Just the temperature and humidity of a room could change the colour of a print. Even from the same printer a print colour could look noticeable different a year later. So having swatches was very handy to be able to compare to.
Pantone's also handy because there's a surprising amount of colours that can only be shown in either rgb or cymk but not both. So if you're designing a brand that'll be using both print and screen design it's worth keeping in mind.
As a designer the main problem with working at pantone's is like working with old an old computer with a certain amount of color.
I don't think anyone would care, if they were not so greedy in how they monetize it.
9:22 Finally !
Thanks for posting and it was interesting... For my logos, i have the CMYK, PMS, RGB colour names/formula recorded..
As a screen printer pantone is super helpful. At the first shop i worked at there was a whole ink mixing system they paid for to have plastisol ink recipes of pantone colors. The current shop im at now we just make up the recipes ourselves but its really helpful to have a customer look at a book of swatches and be able to tell us thats the color they want and we have a great reference material. I have learned though that the two pantone books we have are from different years and the same pantone numbers dont always match up exactly
Damn I thought that they were standard over time!
Finding a color and copyrighting it is like finding a lake and copyrighting the water
Ultimate favourite creator crossover surprise for me, given I didn't read the description until Linus flashed onscreen. Great job!
Printing has decreased in areas like publishing and marketing, but the internet and digital tech has also driven more print, it's just in other areas like packaging, signage, and apparel.
Hi from Sweden! Love your videos as always but nobody else seems to have mentioned this so I have to point out how unbelievably cool it was.
The Larry Herbert introduction you gave me was a blinking animated avatar of him in his prime.
It connected with me immediately and honestly blew my mind at how powerful it was.
When discussing politics or people of a bygone era, to bring it right back to this century in this way is something I hope you continue to do in all your future videos. 4:46
Haha thank you! People are of a bit of a mixed response on this technique, so I appreciate it! It did look a fair amount like Herbert (there are some pics in that book I read, but they were too blurry to use and I didn't want to copy them).
Very cool video. Only point I would refute and that's the assertion that Pantone use has dwindled. I work at a print shop and we get asked to use Pantone a lot. It's true, most people are happy with CMYK, but when a client wants something specific or they want a color to define their brand, it's Pantone all the way. It's especially helpful with the shrinkage in the industry because we get asked to match another printers color once in a while because that printer closed and we send a sample to the ink vendor and they supply us with a Pantone matched color.
thank ya for adding!
This is why I need Phil's investigative journalism. These are the topics I didn't know I needed to know.
thank you for this cool brief history. i'm not a graphic design professional (nor do i even work in any design field), but i was fascinated to find out that because printed color degrades, the color chips and other references expire at some point. imagine spending hundreds, maybe thousands of dollars on a reference set only to have to purchase it against every few years.
Funnily enough. I was telling some of my younger pals in the pub about the system a couple of weeks ago, for some unexplained reason. (It was the pub!) I'll have to show them this video, as you did a far better job of explaining it than I did. Nice work!
Pantone is like if the ietf was a private entity striving to make money from all of the protocols the internet relies on
The IETF is a private entity though.
@@IkeOkerekeNews also true, but just being a non profit that has relations with the UN, it creates way more trust (not that there haven't been controversies, specially over sovereignty) than a random for profit US company
i love your topics, man! something out of the ordinary
Thanks Phil, your videos are always enjoyable no matter that topic.
You read my mind. I've been looking for more information about Pantone and exactly...what...they are? And this answered so many of my questions. You're the man, Phil. Always looking forward to the next video.
thanks! i legitimately didn't know either before starting this research!
You failed to mention that Pantone's spot colors exist in a color space that CYMK and RGB combinations cannot recreate. As you pointed out, that is less relevant these days with the death of print.
yeah for sure. i couldn't figure out a good visual for it but yeah i could have hit that home more.
RGB can recreate Pantone colors just fine. It’s just that the displays that display those colors are never calibrated to display them.
@@timz9862 Not necessarily. Although most colors will probably fit, you can absolutely have ones that exist outside of any finite color space.
Lots of fun, thanks for making this one!
One of the interesting bits that I learned as I got into machine embroidery is that pantone is everywhere. All of my threads are matched to a pantone color. Wild.
interesting! i'd seen a mix in textiles so that's interesting to see.
I worked at Claris in the 90s, so the version before FileMaker Inc. or the current rebranding back to Claris. The designer of the original logo specified the color using the Toyo Color System. Because nobody in the US or Europe knew much about Toyo, our someone in our publications and design groups found the nearest Pantone color and we switched to that. Though according to a buddy in the pubs group, the actual instruction to the printers was to add a quart of black to the Pantone formula.
toyo! i hadn't run into that! thanks for sharing.
This guy needs his own History Channel show.
Can I just say, what an easy and visually interesting video to watch. I loved every moment! Thanks for uploading
Great video!! So interesting...I had no idea there was such a colorful history there 😅
Understandable, have a nice day.
Wow, really interesting video! Really well made, kept me watching all the way through, earned a sub!
As a European I had never heard of them before until LTT made a video about their 150k plastic colour chips, books and software. We use RAL
Great video, Phil. I feel like you've really bumped up your editing, graphics and camerawork with this one. And don't worry, I've been following Linus for quite some time now. Glad you two got to collab.
appreciate it- thanks!
I think it's more around packaging printing, than books and posters. Wine & spirit labels are a good example. There just can't be replaced electronically (maybe some hi-tech packaging in the future might have ultra cheap lcd screens on the bottles, but not holding my breath).
Thanks for educating us
I was always fascinating by Pantone’s hex chrome system. So vibrant!
Great video, loved this topic.
My family and I love giving each other the Pantone merch as gifts, but I can't imagine why literally anyone else would.
this video had the odd effect of making me more pantone skeptical and, at the same time, wanting to be clothed in pantone merch exclusively
It hits different for us, our last name is Pantone 😂
@@alpantone hahahah i didn't even notice the user name! amazing! you gotta get those shoes!
Fantastic job, Phil! I’ve known the name for a long time, but knew next to nothing about them. You have a way of picking topics that I’ve never really heard anyone else talk about. You continue to be one of my favorite channels!
thank ya!
I think this one is gonna go big!
Prime copyright system. Pantone is a totally reasonable company.
i love the editing in this video bro
I personally didn’t even know about the issues with color back then. Pantone doing all of this color categorization is fascinating. Thanks for the video!
a thing not mentioned is that RAL is also a government colour system in this case by DIN the German standardization agency so it is really affordable because it is by a non-profit. aside from that DIN is a real juggernaut when it comes to the standardization of things.
Phill, please store that book in a dark drawer or dark bag-passive sunlight can dramatically effect the colors
i will try to honor it
Pantone has saved me a couple of times working on designs for print and you get it and the color isn’t right and you pull up the order form where you clearly specified the Pantone number and they can’t blame you.
I can still rattle off Pantone numbers from memory for logos I’ve worked on.
Great video! Very interesting, thank you
All I could think about Pantone now is their ties to Danaher, a medtech company that plans to price gouge on life-saving procedures (particularly in Tuberculosis detection).
I was pretty amazed at how big Danaher is...quite bizarre.
Just learned about this yesterday... fascinating and devastating.
Linus! The crossover we never knew we needed
I love the CGP easteregg 😊
amazing video ✨
3:46 at ruby. Is this downloaded from internet archive as pdf ??? Only their when i download is soooooo blurry
I know all about Pantone Bridges and I’m still watching this.😅 so kudos to storytelling!
Ya, they're a colourful bunch over there at Pantone
someone had to do it and you stepped up 🏆
This really needs to be an open standard. Im okay with pantone manufacturing matching sets and maybe pantenting how they're compostd but they should hold no trademark over the colors themselves.
Pantone is a useful system but i very much disgaree with them being the authority. For many people pantone gets misused for things outside of its intended usage.
I run a fine art reproduction print shop and getting a pantone color is great and all but there are other ways to convey colors that dont require licensing fees.
Funny enough RAL is probably surviving in Europe because it's so old, German and actually part of official standards for certain uses like "what colour MUST a fire truck be painted in" and because it's colour space for design is actually not based on selected names but on CIELAB. Oh yeah and ofc the whole RAL thing is a non-profit company, so it can provide value to users and customers instead of providing value to it's shareholders 🙈
over the years in plastic molding we have had to match RAL , Munson and US Federal colors but never used pantone
Great video. I remember watching your Lego vid months ago can’t believe I never subscribed
Very nice video, but a bit creepy that I was talking about Penton for the first time today and your video was suggested to me.
🕵️♂️
The Kodak yellow film packaging story seems so intrinsically linked to Pantone in my mind... it's bizarre that this video glossed over the real-world examples of colour matching.
In my editing job during the 1990s, I had a "Pantone Wheel" (fan-out color cards) that I kept in my desk drawer. You had to keep it in the drawer, to protect it from light damage.
At one point, a small group of coworkers were debating what the exact name of a color was for one lady's shirt. Was it pink? Red? Rose?
As I walked up to the group, one thought they would draw me into it and get my "professional graphic person" opinion.
I dramatically looked her up and down, "examined" the shirt sleeve fabric, then stood tall and announced confidently, "That's Pantone 106-C."
I walked off, and everyone behind me was unsure if they should laugh or if I was being serious. (I was not serious. I never memorized the wheel enough to know them all.)
i'm gonna start doing this in the paint aisle at hardware stores
@@PhilEdwardsInc
😂
I think part of Phil's charm is that you can see just how FASCINATED he is by this kind of stuff, but you can just as easily see that he's embarrassed about being as excited as he is.
oh man very true in the next video...
Better cut my eyes out then, I'm committing copyright theft
DIC and PMS....then the book slap on the table at the end...lol😂
CGP Printing owns a blue, possibly the unique Theophanu Blue
Pantone also would say that the PMS swatchbooks weren't accurate after a year (yes, colours do fade, but that quick?) and so were always trying to get you to buy more and more swatchbooks if you were a designer. It used to be you'd get one book. Then they split Coated and Uncoated paper (fair, ink does behave differently); Then they fragmented it into so many books that all cost $$$s to buy, and it was just like... _yeah thanks Pantone but no._
Also while they can claim they match to RGB/hex, this is very much just a _serving suggestion_ as monitor colour is entirely at the mercy of the panel/screen technology, the panel calibration, operating system colour profiles, age of the monitor, brightness and contrast settings, ambient lighting and so on. It's wildly inaccurate in RGB, but that's because monitors are so widely varied and configured.
The biggest realisation that Pantone was _a bit bullshit_ for me came when I realised how plates are created for press. The colour you see on-screen? Irrelevant. It gets printed to an impression that picks up ink or not, and that impression will usually have the colour it should be printed on it as a text label (eg. 485C). The print press operator then attaches the plate, goes "hmm 485C, huh?" looks up the recipe, mixes it, then puts it on the machine. You could set your art in Photoshop to represent 485C, which is a red, to look I dunno, green, but it doesn't matter when you print spot, because all that matters is the ink intensity that gets represented in the plate lithography.
I could listen this topic for hours and hours.
Phil have a very old colourbook. Newer ones have colourcards where you can see next to each other the spot and process colours.
Dont't worry about PMS, we - in the printing industry - are also making fun of it. ;)
Interesting, it would be nice to hear the comparison to the NCS. I guess all CYMK, RGB and spot color can be reached in NCS?
Fascinating video. My wife is a designer and I am sending this to her!