This is so cool!! I'm very impressed that Ford was willing take the feedback and the time (therefore money) to be on the show. This is seriously quality TV for engineers.
@@shortaybrown admitting that they couldn't get the interior frunk release ready for launch due to the emergency release not working rings pretty true. One of the hardest things to do is an open ended conversation on a complex project that you inherited where you can be asked about literally anything on the car. The fact that some of the answers are "I'm not sure" makes this seem like more than a PR junket.
@@osunick --yes it’s good they showed up since they knew there was much criticism. Ford is basically a company that outsources all the important design. The way they’re going to fix this is ask their outsourced companies to design things better. Ford is not a car designer they are an auto part assembler and the product is a vehicle. That’s what this video explains.
@@osunick Ford could and should have prepared better imo. They didn’t talk about everything but Munro only addressed things that they had discussed earlier in one of their video’s. Ford should have spend maybe 50 to 100 hours. That would have avoided the repeatedly obligatory answers like: “We’re going to improve this” and “We are all about learning and improving”. Coming unprepared while knowing what’s coming is just very bad PR imo. Whenever she said, we’ll improve that in 2022 or the year after, I was thinking: “Ok I’ll wait one or two more years” but by that time there will be even more and better cars to choose from.
@@Conservator. I agree this is not rehearsed and probably made the PR people squirm, but I liked the honesty and forthrightness. Agree that my net-net is I should buy the *next* Ford BEV, but I appreciate Donna agreeing to be put on the spot here and the answers make me convinced this isn't just a stunt.
Gotta give a lot of props to Ford for sending someone out on camera to talk about the good things and importantly the bad things. That's a bold move. It's good to see that they're taking the feedback to heart as well.
Yeah, whether they are doing it for PR (nothing wrong with it) or genuinely want to get some feedback, it's nice to see this kind of engineer to engineer interaction.
Note to Sandy and the team. Thank you for interacting with Ms. Dickson as an engineer and not as a 'gotcha' journalist. You were open, honest and straight forward without being jerks or punitive. And again, Ms. Dickson responded in a terrific manner. And I hope that Ford can be a legacy auto maker that succeeds in making the transition to EV's.
Well done Ford for showing the initiatives and willing to listen to constructive feedback. Great job as always from Munro live. I am not an engineer but I believe I was one in my previous life whenever I watch Munro live.
both FUD motors and gm are FCUKED, and they know it. Muck-e is the BEST they could create vs some of the Worst EV's like JAG, AUDI, PORSCHE, POLESTAR and VOLVO and it shows. FUD motors are out of their DEPTH, Muck-e is not a CLEAN Sheet car, Relies too much on the OLD FORD parts bin. IF, FUD has any hope they will need to SCRAP the Muck-e and start again. they should start by Ditching the MUSTANG moniker , young People dont even know what a MUSTANG is, and they dont care either. what matters is the Efficiency, Range and if its a Advanced SMART car.
@@markplott4820 100%, the only thing, I don't think they know it! By her answer they think they have the time to use irrelevant parts and engineering now and they'll just fix it as they go down the road, when Tesla has lapped them 5 times already. Using the mustang brand is typical OEM legacy incompetence and lazyness. I predict they'll both merge into one company GM-Ford and may be sell 1 million evs a year.
@@sirdynos5646 I agree with OP that it showed a great deal of testicular fortitude for them to even show up at Munro, but as soon as she opened her mouth she sounded more like a marketing manager or politician than an engineer. Same "on-brand message" we get from all of the legacy autos "how important the customer is" to them. As a source of revenue maybe. If customers really were important, the EV market would be 30-50 years old by now and they'd have invested some dollars in R & D on their own rather than only doing it grudgingly when Tesla forced them to.
It's really refreshing to see Ford send out an engineer to explain some design decisions. The takeaway is that it's not that the engineering teams were not thoughtful it's that they are made to design a car within the design constraints of thier suppliers and thier legacy parts bin system.
Now lets see them improve on things. Ford and GM are going to be the people to move the masses towards EVs, but hopefully when that happens they are able to compete with the others. I don't think this lady was too happy about being 2nd against the model y from Sandy.
@@andrejdrame9641 I think your out voted with that mentality. Your out here looking for anything to be mad at Ford for. Your the one with selective hearing pal.. This was a good move for Ford and if you refuse to see that then its your problem and nobody else.
Problem with FUD motors is they are not Innovating Quick enough, they might make some MINOR changes in the 2023 model year , but I bet no Clean Sheet Approach.
Finally! OEM's answering questions about engineering. When I was a kid I would go to junkyards to learn about which parts of the car lasted the test of time. It was my way of learning engineering. Identifying Plastics. Researching through failure. Now Sandy shows us that this is an actual career and business. Tearing down products to find faults or failures. Inventing new ideas based on what works in the field. Thank you so much to Sandy and the team, you're exposing an area of engineering that is very inspiring.
When I was a teen we haunted the junkyards, sometimes buying cool random parts. I bought a 3X2bbl carb and intake from an old Caddy to polish up and keep on my bookshelf. I bought an old Ford Cortina wagon for $35 and totally disassembled it for an autopsy then sold it back for $10. When we spent an afternoon browsing the old guy who ran the nearest junkyard would jokingly threaten to weigh us going in and going out. But even back then OEMs didn't really talk about the inside game of engineering. They would brag specs, but not how they got there. Half of all engineering projects die on the table. They don't work or won't be profitable. Tesla is different. They announce a product, take deposits on it, brag about its features, then see if it is possible to build. There is a reason Ford has not yet announced the all electric Maverick pickup that is almost certainly coming and will almost certainly be in customer's hands before anyone has a Cybertruck.
Well she has been watching Sandy's videos and criticism - that's a very good start. So she would have done her homework and started going over the design decisions with the engineers and designers of the Mach-E - and she did, and it shows. Hey Elon, hire this engineer - she's good, heck she's great!
TL;DR: Ford rushed the design just so they can get a car on the market and just grabbed a bunch of stuff from the shelf they already had. and sandy was totally right in his conclusions. but it is nice to hear ford actually saying they did. (but in a nicer way)
This is 100% expected and I'm surprised that Munro didn't recognize that these components were from other ford models. "The great is the enemy of the good". Don't spend 10 years perfecting it before you sell any (which won't work because you'll be out of business before then). Get something good out the door, spend your limited engineering time where you have to, steal the rest, and then look to continuously improve. Which is exactly what they are doing.
@@UnlikelyToRemember still dont like ford knowingly and willingly putting out an inferior product at a higher cost and marketing it as the next coming of JFC...
@@SupremeRuleroftheWorld (A) That's what marketing does. (B) Every product is, in some sense, "inferior" -- they are all full of the ubiquitous engineering trade off: good, fast, cheap; pick two. For example, how many customers really care that a car's heater core was sourced from some existing model instead of being custom designed to be just right for the new model? Not many. Maybe just you. And if choices like that are what gets a model out in year Y instead of year Y+1 or Y+2, you can bet manufacturers are going to make those choices.
@@UnlikelyToRemember "Every product is in some sense inferior"...... This is the textbook example if "legacy manufacturer sees Tesla, says "no competition", continues as before. Realises they're serious, diverts development of the next ICE model to EV, with no time for new units. Buys in units, raids the parts bin. They're all doing it.
My respect for the Ford Motor Company went up 1,000% because Donna Dickson came on the show and responded in a humble, approachable and intelligent way. Thank you Ms. Dickson. My faith in Ford is greatly bolstered. I wish you and your team much success as you move your EV designs forward.
0:00 Intro 1:12 Frunk 4:48 Battery Pack 6:13 Window Module 8:15 Door Mechanism 10:57 Park Pawl 12:53 Front Motor 15:50 Mirrors 19:47 Thermal System 26:32 Current EV Competitor Spec Comparison 33:45 Upcoming Chinese Competition 37:53 Cashiers I really love it when a company stands behind their product so much they stick their chief engineer's neck out on the line for this. Conceptually, I liked the MachE, but hated the nagging feeling that it was a first-gen rushed attempt. If they commit to year over year improvement like I hope, the 2022MY might be back on my radar.
Echoing other comments on Ford showing up but… does anyone really think they had a choice? This is a brilliant defensive move to get their arms around / build a relationship with the most highly valued technical reviewer on the planet. Sandy, you and your team are having a massive impact on the pace of change and through influence, forcing manufacturers to step up their game! Thank you!
They always had Sandy: he worked there, and he’d much rather have a big contract with them than whatever money RUclips is paying for the videos. He’s doing things publicly to promote his company *to* Ford (and GM, etc.).
“Brilliant Move?” Hahaha… no. They don’t want this out there. They don’t have a choice. This is absolutely embarrassing. FORD BUILT TOUGH… she is a walking slogan. Thanks Sandy for enlightening us on how far behind FORD IS. Bring on the PLAID.
@@mattbrew11 haha… right. Good for you and your crap charging network, 35 ft of coolant hoses. Nice dial on the dash. People still love their blackberries too.
@@AWESEM0, I think she was only speaking to weight/volume of the coolant when she made that comment since that was one of the metrics Sandy previously compared. I don't think she was trying to say their cooling system was on par with Tesla's.
"We actually did an OCE on the octovalve and we're pretty comparable" she says looking at the pile of hoses and parts on the table in front of her lmao.
@TorrNet I really doubt she has ANY influence back at Ford. An MBA with engineering undergrad, hired last year for public presentation skills? Not because she's a woman, but because she's clearly been primed for this event and is very glib. If Ford were serious they would have sent a senior manager of engineering.
@@m_sedziwoj I'm reading between the lines but its hard to believe that all of those parts don't add up to a significant cost (including installation costs), and I definitely don't believe the performance piece of it. She even said on a fluid basis it was comparable but they have SO many lines to fill with the coolant.
It was really great of Donna to agree to be in one of these videos. Not too many people would want to endure criticism on camera, so bravo to her on that. It's great to hear that Ford is listening to the feedback and applying it to future changes. Hopefully it all leads to an even better Mach-E in coming years!
Love seeing an OEM put forward an engineer to represent the design, and thank you to Donna and all the team at Munro, very much appreciated. Must say, ending every sentence with a Right? Drives be mad. Right? Interestingly, Ford counts progress in years, others in months. Telling..
This is great. Donna is a brave person. I’m 77yo and have my first Mustang. It’s a white AWD XR Mach-E. I love it so far. It replaced my 2017 Focus electric I purchased to try EV. Mach-E is more than 2.5 times the range. The Mach-e is quiet, handles good and is my every day driver. This is in central Texas. Almost 100% charging is at home. Public charging here is still primitive.
This was awesome! So nice to see Ford being so open and stepping up to discuss their design decisions with the Munro team. I really love this new drive and mentality from Ford.
This was an amazing video. It was so awesome that Donna was there in person. I believe it adds an amazing final touch to your break-down series. Thanks so much❤️🤘
I was thoroughly impressed with Donna Dickson's open attitude toward improvements needed in the Mach e. The willingness of Ford to accept responsible criticism is refreshing and elevates my view of the brand. After test driving the Mach e, there was a lot to like, but also a lot to dislike such as large radio dial, start-stop button, slow display, and short range.
And all those legacy buttons that I remember seeing in an old ford explorer I used to own 12 years ago. I almost never needed those buttons and you could easily stick the functionality in the infotainment unit.
Outstanding Munro review! A few years ago, like Ford, my son & I said “EVs are our future”. Unlike Ford we did’nt buy pieces/parts from LG, Magna, & Borg, etc. we bought Teslas. My 4 year old M3 continues running great. My son drives more than me & loves his 7 year old S even more (w/ original batt pack). We can never go back to IC vehicles.
She's sure speaking with a lot of corporate buzzwords and lingo, and responding in a round-about way. That aside, I think it's great (and courageous) that they're willing to do this and take on the criticism head on.
Well, she's a MANAGER, not an active engineer creating designs. Not a total knock on her, but to think she should intimately know all is unrealistic. I do hope she takes up Munro philosophy of each engineer reducing a gram a day (minimum)
Agreed. Corporate "buzz words" like the F150 Lightning fellow in the one with the cool cardboard bed mock-ups. Frankly, too much corporate talk for me here too. The one that shocked me we that she really had no clue why the battery pack was different compared to the VW's.
You were right on point about all that double speak. Very typical when your product has problems and you design your vehicle to fit your vendors and parts in your locker.I don’t agree that she did a good job because most people can see right through the lingo. Don’t be fooled it wasn’t courage she learned an awful lot about their vehicle seeing Sandy Monroe,s tear down and comparisons ….that was worth showing up.
I just have to say to Sandy and Donna, GOOD ON FORD! for doing this! It's not easy to take criticism when you work so hard on something but she stood there and she was honest about taking advantage of existing tech and off the shelf parts to get Mach E out. Considering how well the car came out, I would say they did a pretty good job. What I want to see now is improvement in the product RAPIDLY. Gone are the days when we have to wait years for improvements to vehicles. Let's hope those improvements happen quickly with OTA and modifications right on the assembly line. Tell Donna she has serious credit with those of us who watch and buy FORDS!
Great initiative by Ford! Sending out their head engineer to explain and take questions proves that they are committed to developing great new products for their customers. This, is how you maintain and recruit new customer loyalty, very pleased with Fords new inventiveness.
Impressed that Ford wasnt afraid to come on the show and take some criticism. Looking forward to seeing the improvements they make based on all your feedback P.S. Also love how Sandy did not shy away from telling her straight up that Tesla is superior, but atleast ford can brag about being in 2nd place.
It’s all PR. Ford is well behind every car manufacturer on EVs. They only make 12.900 MachE in 1H21 (vs Tesla selling >400,000). So, when you can’t deliver, all you can do is talk about future plans. What a shame that such a great company has fallen so far behind. They are 10 years late to the game and it shows.
Fair play to Ford sending Dona to represent the Mach E team, up against the very intimidating Sandy Munro and seeing your Car taken apart. Youd really want to know your stuff talking to Sandy and his team and I felt Dona did a great job.
He didn't really go after her. He started with the good stuff and only mention two of the glaring bad things that she knew he would talk about. I remember there were many other things he didn't like in his other videos, but he didn't discuss them here.
I'm glad that Ford is looking at what needs to be changed to keep up with the future. I still think that their achilles heel is the dealerships. From what I can tell dealers aren't interested in selling the Mach E. We'll see if that continues to be true with the F150 Lightning.
Does it really matter what they're interested in selling? If ford slowly stops making IcE cars and begins to make mostly EVs what are the dealerships gunna do about it
You're interpreting the dealership part of the equation wrong. Ford has a backlog of Mustang Mach-E orders extending over 6 months in the future. Salesmen at dealers would rather sell a competing product off their lot today than taking deposits and give customers 6 months to potentially change their minds. Even with my F150 Lightning deposit, I have to be realistic because I'm so far at the end of the line that I probably won't get my truck until the 2023 model year! Salesmen know that people like me have an opportunity to change our minds so they are doing the right thing by trying to sell us what's already on the lot! By the time the 2023 model year comes out, other manufacturers will be teasing new products that could potentially steal me away from Ford.
Ms.Dickson is so well informed and able to discuss the details. Good listener not being defensive. In software we would call the cooling system spaghetti code. All these hoses would deteriorate quickly. Range seems over emphasized. 99% of the time it's the 30 mile round trip to work.
Yep, but she did make some sense about it too. We used what we knew, what has a history of being reliable and what we could get out the door quickly, but now we have to iterate and improve.
Confidence inspiring, watching Ford take constructive criticism and stand up to it and defend themselves and their innovative process. I like the Mach E more because they stood up and responded like adults. I might be interested in one some day.
I really liked that Ford sent an Engineer to defend choices and receive input. Really liked when She said one pump is going out and a valve is going out in the next iteration and how they plan to improve seemingly every year. That to me points to them having some pressure to streamline what is not working out of the design quickly. Hopefully we will see an improved vehicle in the next teardown. Also Donna has been watching the videos. That means probably other oems are taking notes too.
I came across Munro’s channel a few months ago and slowly but surely came aboard to watch more episodes. I’m learning so much about cars, EV or otherwise, from watching Munro and his team tear down the cars and explain the functionality of all the parts. As somebody who managed larger fintech customer support and implementation teams for many years, I can relate to so many of the things that Sandy talks about with regard to cost minimization, reliability, ease of implementation, process improvement, and customer support/satisfaction. Different industries, but same concepts and customer experiences, hence I really respect the Ford Chief Engineer’s willingness to deep dive into the teardown and take critical, but valuable feedback to improve the product. Job well done and after watching this video, I’m much more likely to purchase an upcoming and improved 2022 Ford Mach-E! :-)
Keep grillin’, Sandy! I love the simplicity and confidence of your statements- with all due respect to the Ford lady- she was not expecting such a straightforward language and feedback. ICE manufacturers are used to the ‘marketing language’ but Sandy can crack that open and fill it with some constructive criticism! The Ford lady was sure relieved after it was all over :) Way to go and good luck to Ford!
Kudos to her for being on camera talking about the engineering of the Mach E. Really awesome to see. Not hidden marketing crap but straight out in front talking about the engineering.
Highly impressed to see Ford do this! It's exactly what's needed to establish a good relationship with their customers. I can see this level of openness will give Ford a similar level of customer forgiving behaviour because they can see what's happened and what they're doing to sort it. I hope they continue this going forward! Love insights into the magic that makes such great products.
Loves this video, especially as a Mach-E owner. Thank you! Now I just need Munro & Associates, or another source, to dive into the software, in specific, the underwhelming Ford Pass app and Sync 4. E.g. it's slow, buggy, Paak is unreliable as a full time key, more metrics regarding battery and charging, better explanation of metrics on Trip screen, why some user settings getting reset, etc.
I remember Demming. Learning continuous quality improvement techniques in my early 20s shaped the way think for then next 30. I knew you were that kind of person, too :)
This was an EXCELLENT VIDEO!!! Kudos to Ford for sending a project lead to answer questions. This is an outstanding method for educating Viewers. Please do more!!!
Thanks a lot. Very good and logical replies from Donna. Having looked at both the Thermal Mgmt Video and the one of the rear drive unit, I thought that it is due to existing experiences. And I think, it is I good way to start. I may soon convert from a 2013 Model S to the Mach-e.
Sandy, another great segment. Love to hear that Ford has been watching this series and that a great car will be a better car in the future as a result.
We bought a Model Y last year, but the Mach E was a real consideration when we were looking. I might get a Mach E as our second car in a few months just because I was always a traditional Ford guy and it looks like Ford has really gotten their act together. Good work!
Sandy, that was a great interview, one of the best, its great to see Ford participate and Donna did a great job with humility (a great plus for Ford👏👏👏), Fords readiness to learn from your teardown (free intel for them) is great to see and it's a boost your business too (win/win for all), still its great to see, some other manufactures take it the wrong way and only want to throw stones, not learning what they can from the process, so congrats to Ford 👏👏👏 and more of the same Sandy....👍🙏💛🌟✨👏
Donna, you are a rockstar! Thanks for doing this. I just purchased my 7th Ford-a Maverick-and will be moving to a BEV within 3 years. I am excited to see Ford diving headfirst into the Mach-E and not treating it like an afterthought compliance car. Thank you and your teams
Donna Dickson said, "The frunk kinda hides it. The customer usually never sees that", when talking about the cooling system. That tells you all you need to know. 21:01. If you own the vehicle long enough, you are likely to hear about it, though.
@@Garrison169 Because it's parts they had, they know they work, and they used it. that's what automakers do, Tesla don't have anything because they make 4 models lol
Aren't fast Chargers just basically dummy devices to deliver power and it's actually the cars on board converter that's responsible for charging speed?
@@JasonWW2000 It is the other way around. Fast chargers are same kind of AC-DC converter as electric cars have for at-home charging. Fast chargers just pack more power in to larger area (which wouldn't fit inside the cars).
@@rkan2 Can you link to one of these chargers that your referring to? I don't know if you're talkin about a home-based AC charger or a DC fast charger. You're typically not going to get 480 volt DC Chargers for the home. Are you asking for a teardown of a home charger so that you know what to buy or are you asking for a teardown of a DC fast charger just to learn what is inside? I'm really not understanding your request.
Great session and huge props to Donna Dickson for her willingness to represent Ford and defend decisions where she could as well as acknowledge the commitment to ongoing improvement. The give and take required to get a launch vehicle out the door into market must be mind boggling. Cheers to Munro team as well for holding the OEMs’ feet to the fire as well as acknowledging when good work is done.
Ford doesn't seem to care bout vertical integration for key systems on it's EVs, relying instead on third-parties to design and build its motors and battery systems. Not the best arrangement to quickly innovate and implement new solutions to market changes.
This is such a cool time in automotive history, seeing a manufacturer work with a critic all raw and uncut for the benefit of the consumer and for better EVs. As an EV owner that only wants more adoption and better arguments on why people should want to own an EVs (way less maintenance which this channel focuses on, no emissions, instant torque, etc.) I love seeing this kind of content. Thank you for all that you and your teams does Sandy!
Good to see a Ford rep answering questions, on the defensive…she had tough duty. However, I still think is building in service calls ad infinitum. Then there’s the “dealer experience” which is so disgusting.
Oh yeah, I hope this becomes a trend, instead of fancy hand waving about passion and evoking emotions - tell me about fasteners and design decisions. Show me the people who made things happen, not who sat on a meeting after meeting about having more meetings
Also take responsibility. Why do you have 15 kinds of screws on one assembly? John? Hey John come over here. John here is our Engineer of this assembly. Explain yourself John.
Got to design in some periodic maintenance with the rubber hoses- need service appointments you know. Helps with obsolescence too. And that continuous improvement is good for those doggone dealerships.
Great Video.. Something that stands out to me is the difference in the amount of detailed knowledge and level of enthusiasm between Donna VS a Top level Tesla Engineer... Tesla Employees seem so Excited... .. I still commend Ford and Donna for taking the time to put this video together.. Thank you..
Looking at the window regulator it reminds me of the one in the Nissan Z-350. I liked that design because of it's simplicity and the fact the door doesn't have a bunch of holes that mess up the sound from the speakers.
Wow! That must have been painful for Ford to have their warts pointed out in person. Kudos to them because it shows a willingness to learn so they can improve. The difficult part was to hear that they expect to be better in 2022 when Tesla is working to improve in September.
I hope that the fact it has so much "fat" makes it easier to put it on a diet of Lean Design. As Donna said, they can reduce the hose diameters and redesign/get rid of some parts... now that it's real-world data, not just computer modeling data. More good stuff to come from Ford!
It's great that Ford engineers are watching this series. However the proof in the pudding is how much they are listening and really want to improve the product. They also need to rethink the dealership model as much as engineering.
I am even more excited about my new Mach-E GT. So many great responses here. I really like that they are listening to feedback and making changes. Keep it up Ford.
Ford should have sent an engineer that actually worked on the Mach E. I don't think she did a good job but she did a brave one. No one else was willing to show up. I respect her for it.
@@djemcee in reality if Ford were serious about the Mach E this video would not exist. Ford should just contract Sandy Munro to get his inputs and not attempt damage control with a PR engineer.
Donna has that silicon valley rhetorical tic of saying, "Right?" after everything she says. Such as: "This is a car, right? There are four wheels, right? The driver goes inside, right?" 🥴
@@Paul-Jan Unfortunately, I had to stop watching the video after a few minutes of hearing the continuous stream of "Right." It's something I hear constantly in the world of product innovation and it drives me nuts. Two notable users of "Right" are Marc Andreessen (entrepreneur) and Vlad Tenev (CEO of Robinhood). I can't listen to those two talk. I've thought about making a bot that removes the unnecessary Right?s from an audio feed.
@@OnionKnight541 Have you noticed how many generic/identical praises this video got? It seems like all of them coming from the same office, following the same script. Write a bot that detects these: Donna + brave Ford + brave Kudos + Donna Kudos + Ford Love + Donna Love + Ford Donna + courageous Ford + great Ford + amazing … suspiciously repetitive.
I appreciate Donna fielding question by Sandy and team, but it frustrating to hear her say "we are here to learn" and then when you press her on certain things like the cooling, she gets defensive on the design. Years of working at corporations rubs me the wrong way when i listen to executives
Seemed to me she was pretty receptive to most of the criticism and admitted they are already making several changes. And she would not be very effective as a chief engineer if she didn't at the same time defend the existing work of her engineers, based on the design constraints they had to work with.
@@nordlands8798 She interrupted when Sandy was offering objective criticism at times. There's no value in Ford explaining why they did something that wasn't 'the best'. Who cares? What Ford needs to do is to listen to where they could improve and then try to make it the best. It would be valid for Ford to state that they rushed to get a good product to market and in order to meet schedule they needed to pull some parts from the bins. To report that they are working to design much better replacements for those products. That's all that should have been said. It explains some of the shortcomings but doesn't defend them.
@@bobwallace9753 exactly. It's very subtle but i heard it enough times from my work where i will sit in meetings led by executives saying "we are here to listen and learn" and they will listen when they hear praise but get defensive when they hear criticism. In my opinion, a sign of learning is asking questions. The cooling system was an excellent example where it is obvious that Ford system is terrible design. Instead of asking deeper questions to make Sandy elaborate on his findings, she starts to defend the design with nitpicked data like amount of coolant used between the system. Personally, when I'm there to learn, i am asking questions and not giving statements. Overall, it was awesome for her to do this and i hope they continue making great progress for the sake of the environment.
@@niravsheth4917 Perhaps Donna and others at Ford will read these comments, work on their listening skills, and return as better learners. Sandy is not always going to be right, have the absolutely best solution, but they should listen carefully and then think about what he suggests/criticises.
@@bobwallace9753 It seemed to me Sandy was allowing the interruptions quite easily. The whole point of the video was obviously to get a viewpoint from the manufacturer, whether you think it is interesting or not, rather than rehashing what Sandy said in the previous videos, which she mentioned she had already watched. I don't think he would have said much more than in previous videos anyway, that is saved for the reports and redesign proposals he directly offered to sell to Ford. I also think it is unrealistic to expect anyone from a larger manufacturer to not defend their products. That she directly confirmed that they chose to just use existing parts they knew would work for some things, and that they already have specific improvements on the way, seemed remarkably honest.
I don't want to be the Devil's Advocate of anyone, but for car companies, the main focus is to keep a clear vue of the market and customer expectations. For customers there is more a price perception which is often more based on emotional and subjective feeling, than based on real capabilities and technological solutions. For example, the original Mustang was considered as a sport car, however for many years the suspension was using a rigid axial and leaf spring suspension, a solution which could be considered as atrocious for a sport car, but this was working and filling the bill. Keeping price low as possible was certainly the most critical point for most of the customers than considering the real sportiveness capabilities of the car. Ford could had designed custom components but using out of the shelf available and tested components was a way to get a product out. Ford could had waited another couple of years to refined their design be decided that the product may be was not optimun but was working and will be improved later. A little but like Microsoft Windows with Windoes 95, Windows NT, Windows 3.0 as so on. My point been that there is a trade off between making in house components and out sourcing them. In the first case there is a shorter feed back loop when making improvements, but in an other way outsourcing companies are exposed to a variety of customers with differents requirements. And any improvements made for one customer eventually get applied to the whole products offered by a supplier to all of their customers. A good example whole be a tire company or in the case of EV, a company making batteries cells, where any costly new developments get spread out to every customers.
@@nihongobenkyoshimasu3190 Legacy OEMS have been using this approach of outsourced components successfully with their ICE models. I think it worked for them so far as the rate of change with ICE platform was very low with minimal efficiency and technology improvements between model years and most of the changes being cosmetic to retain customer interest. I do not think this strategy will work with EVs as the EV platform is still evolving rapidly I doubt the OEM suppliers of these components will have the incentive to able to keep up with the rate of changes given the low volume of EVs in the US.
This is so cool!! I'm very impressed that Ford was willing take the feedback and the time (therefore money) to be on the show.
This is seriously quality TV for engineers.
Don be fooled - it’s shameless promotion by Ford.
@@shortaybrown admitting that they couldn't get the interior frunk release ready for launch due to the emergency release not working rings pretty true. One of the hardest things to do is an open ended conversation on a complex project that you inherited where you can be asked about literally anything on the car. The fact that some of the answers are "I'm not sure" makes this seem like more than a PR junket.
@@osunick --yes it’s good they showed up since they knew there was much criticism.
Ford is basically a company that outsources all the important design.
The way they’re going to fix this is ask their outsourced companies to design things better. Ford is not a car designer they are an auto part assembler and the product is a vehicle.
That’s what this video explains.
@@osunick Ford could and should have prepared better imo. They didn’t talk about everything but Munro only addressed things that they had discussed earlier in one of their video’s. Ford should have spend maybe 50 to 100 hours. That would have avoided the repeatedly obligatory answers like: “We’re going to improve this” and “We are all about learning and improving”.
Coming unprepared while knowing what’s coming is just very bad PR imo.
Whenever she said, we’ll improve that in 2022 or the year after, I was thinking: “Ok I’ll wait one or two more years” but by that time there will be even more and better cars to choose from.
@@Conservator. I agree this is not rehearsed and probably made the PR people squirm, but I liked the honesty and forthrightness. Agree that my net-net is I should buy the *next* Ford BEV, but I appreciate Donna agreeing to be put on the spot here and the answers make me convinced this isn't just a stunt.
Excellent, Donna, thank you for appearing.
I am impressed that Munro got _anyone_ from Ford to discuss the architecture, let alone their Chief Engineer! Way to go!
I hope munro is getting paid for their consulting.
Well, it’s not like Monro people don’t have something valuable to say to Ford.
Gotta give a lot of props to Ford for sending someone out on camera to talk about the good things and importantly the bad things. That's a bold move. It's good to see that they're taking the feedback to heart as well.
Yeah, whether they are doing it for PR (nothing wrong with it) or genuinely want to get some feedback, it's nice to see this kind of engineer to engineer interaction.
Will be watching to see if they rally have been listening.
yep would love to see more of this.
I don't think it was bold. It was what they should have been doing long ago but are only doing it now because of Tesla.
I don't care if it is just pr having an O.E.M. come out an do this is a thumbs up.
- We didn't put GM up because the Bolt doesn't work - Sandy Munro
Clear, honest and direct. Love this channel!
I audibly made an "Oof" sound when he said that.
Well when your cars are still spontaneously combusting after 3 recalls...
Donna definitely didn't mind hearing that.
Can't wait to see GM's best effort at EV..
That tear down should be good...🤔
Its the reason why I am jumping from GM to Ford. I really loved chevy's regen button behind the wheel
Will GM send an Chief Engineer to Munro? That would be interesting...
Note to Sandy and the team. Thank you for interacting with Ms. Dickson as an engineer and not as a 'gotcha' journalist. You were open, honest and straight forward without being jerks or punitive. And again, Ms. Dickson responded in a terrific manner. And I hope that Ford can be a legacy auto maker that succeeds in making the transition to EV's.
Well done Ford for showing the initiatives and willing to listen to constructive feedback. Great job as always from Munro live. I am not an engineer but I believe I was one in my previous life whenever I watch Munro live.
lol that easy huh wow
both FUD motors and gm are FCUKED, and they know it.
Muck-e is the BEST they could create vs some of the Worst EV's like JAG, AUDI, PORSCHE, POLESTAR and VOLVO and it shows. FUD motors are out of their DEPTH, Muck-e is not a CLEAN Sheet car, Relies too much on the OLD FORD parts bin. IF, FUD has any hope they will need to SCRAP the Muck-e and start again.
they should start by Ditching the MUSTANG moniker , young People dont even know what a MUSTANG is, and they dont care either. what matters is the Efficiency, Range and if its a Advanced SMART car.
@@markplott4820 100%, the only thing, I don't think they know it! By her answer they think they have the time to use irrelevant parts and engineering now and they'll just fix it as they go down the road, when Tesla has lapped them 5 times already. Using the mustang brand is typical OEM legacy incompetence and lazyness. I predict they'll both merge into one company GM-Ford and may be sell 1 million evs a year.
@@sirdynos5646 - Agree, or just gm and Ford being one of its "Brands" .
@@sirdynos5646 I agree with OP that it showed a great deal of testicular fortitude for them to even show up at Munro, but as soon as she opened her mouth she sounded more like a marketing manager or politician than an engineer. Same "on-brand message" we get from all of the legacy autos "how important the customer is" to them. As a source of revenue maybe. If customers really were important, the EV market would be 30-50 years old by now and they'd have invested some dollars in R & D on their own rather than only doing it grudgingly when Tesla forced them to.
Sandy, just a big thank you. Hope you love making these videos as much as we like watching them.
More to come!
Sandy, why don't you make a deal with Tesla on their supercharging network?
@@enoughofthis Huh, what type of deal are you referring to?
@@JasonWW2000 access to the network
@@enoughofthis He is not in a position to do that.
It's really refreshing to see Ford send out an engineer to explain some design decisions. The takeaway is that it's not that the engineering teams were not thoughtful it's that they are made to design a car within the design constraints of thier suppliers and thier legacy parts bin system.
Now lets see them improve on things. Ford and GM are going to be the people to move the masses towards EVs, but hopefully when that happens they are able to compete with the others.
I don't think this lady was too happy about being 2nd against the model y from Sandy.
You didn’t listen 👂,woman is political closterfuck from Ford
Just super stoked that Ford decided to send out an actual engineer instead of some Marketing Chad working off a list of buzz words.
@@andrejdrame9641 I think your out voted with that mentality. Your out here looking for anything to be mad at Ford for. Your the one with selective hearing pal.. This was a good move for Ford and if you refuse to see that then its your problem and nobody else.
Problem with FUD motors is they are not Innovating Quick enough, they might make some MINOR changes in the 2023 model year , but I bet no Clean Sheet Approach.
Finally! OEM's answering questions about engineering.
When I was a kid I would go to junkyards to learn about which parts of the car lasted the test of time.
It was my way of learning engineering. Identifying Plastics. Researching through failure.
Now Sandy shows us that this is an actual career and business. Tearing down products to find faults or failures. Inventing new ideas based on what works in the field.
Thank you so much to Sandy and the team, you're exposing an area of engineering that is very inspiring.
It was the ash trays that lasted the longest :)
@@bearchow1929 Well 🤨
When I was a teen we haunted the junkyards, sometimes buying cool random parts. I bought a 3X2bbl carb and intake from an old Caddy to polish up and keep on my bookshelf. I bought an old Ford Cortina wagon for $35 and totally disassembled it for an autopsy then sold it back for $10. When we spent an afternoon browsing the old guy who ran the nearest junkyard would jokingly threaten to weigh us going in and going out.
But even back then OEMs didn't really talk about the inside game of engineering. They would brag specs, but not how they got there. Half of all engineering projects die on the table. They don't work or won't be profitable. Tesla is different. They announce a product, take deposits on it, brag about its features, then see if it is possible to build. There is a reason Ford has not yet announced the all electric Maverick pickup that is almost certainly coming and will almost certainly be in customer's hands before anyone has a Cybertruck.
IIRC, Henry Ford used to send guys to junkyards to see which parts lasted too long and could be more cheaply built.
Munroe isn't looking for faults or failures they're looking to criticize design and give constructive feedback to reduce cost and improve performance
This shows the power of Munro Live. Helping Improve quality for everyone.
the power of munro...breaking the backs of the greedy and mediocre.
This is great PR for Ford. Cap off to Donna for defending work that isn’t hers.
Donna was the right person for the job, that's for sure.
It’s her work “chief engineer “
@@directives6670 She joined after the design was already in production
Well she has been watching Sandy's videos and criticism - that's a very good start. So she would have done her homework and started going over the design decisions with the engineers and designers of the Mach-E - and she did, and it shows. Hey Elon, hire this engineer - she's good, heck she's great!
@@Global_Optimization 😂
Monroe live definitely has the Public's ear when Ford sends someone to your show.
Nicely done guys keep up the good work.
Take care and enjoy 😁
Thank you for being such a good sport. Hope more chief engineers will follow!
TL;DR: Ford rushed the design just so they can get a car on the market and just grabbed a bunch of stuff from the shelf they already had. and sandy was totally right in his conclusions. but it is nice to hear ford actually saying they did. (but in a nicer way)
This is 100% expected and I'm surprised that Munro didn't recognize that these components were from other ford models. "The great is the enemy of the good". Don't spend 10 years perfecting it before you sell any (which won't work because you'll be out of business before then). Get something good out the door, spend your limited engineering time where you have to, steal the rest, and then look to continuously improve. Which is exactly what they are doing.
@@UnlikelyToRemember still dont like ford knowingly and willingly putting out an inferior product at a higher cost and marketing it as the next coming of JFC...
@@SupremeRuleroftheWorld (A) That's what marketing does. (B) Every product is, in some sense, "inferior" -- they are all full of the ubiquitous engineering trade off: good, fast, cheap; pick two. For example, how many customers really care that a car's heater core was sourced from some existing model instead of being custom designed to be just right for the new model? Not many. Maybe just you. And if choices like that are what gets a model out in year Y instead of year Y+1 or Y+2, you can bet manufacturers are going to make those choices.
@@UnlikelyToRemember
"Every product is in some sense inferior"......
This is the textbook example if "legacy manufacturer sees Tesla, says "no competition", continues as before.
Realises they're serious, diverts development of the next ICE model to EV, with no time for new units.
Buys in units, raids the parts bin.
They're all doing it.
My respect for the Ford Motor Company went up 1,000% because Donna Dickson came on the show and responded in a humble, approachable and intelligent way. Thank you Ms. Dickson. My faith in Ford is greatly bolstered. I wish you and your team much success as you move your EV designs forward.
0:00 Intro
1:12 Frunk
4:48 Battery Pack
6:13 Window Module
8:15 Door Mechanism
10:57 Park Pawl
12:53 Front Motor
15:50 Mirrors
19:47 Thermal System
26:32 Current EV Competitor Spec Comparison
33:45 Upcoming Chinese Competition
37:53 Cashiers
I really love it when a company stands behind their product so much they stick their chief engineer's neck out on the line for this. Conceptually, I liked the MachE, but hated the nagging feeling that it was a first-gen rushed attempt. If they commit to year over year improvement like I hope, the 2022MY might be back on my radar.
Thanks to Donna for sharing all this great information. It's really cool to see the different perspectives across the industry here on Munro Live.
Echoing other comments on Ford showing up but… does anyone really think they had a choice? This is a brilliant defensive move to get their arms around / build a relationship with the most highly valued technical reviewer on the planet. Sandy, you and your team are having a massive impact on the pace of change and through influence, forcing manufacturers to step up their game! Thank you!
They always had Sandy: he worked there, and he’d much rather have a big contract with them than whatever money RUclips is paying for the videos. He’s doing things publicly to promote his company *to* Ford (and GM, etc.).
“Brilliant Move?” Hahaha… no. They don’t want this out there. They don’t have a choice. This is absolutely embarrassing. FORD BUILT TOUGH… she is a walking slogan.
Thanks Sandy for enlightening us on how far behind FORD IS. Bring on the PLAID.
@@GET2222 you seem to forget Ford bested Tesla in some things if Ford can improve on things they didn't they can have a shot at the top.
@@GET2222 they dont want this out there? My mach E is much more enjoyable to drive than my Y was.
@@mattbrew11 haha… right. Good for you and your crap charging network, 35 ft of coolant hoses. Nice dial on the dash. People still love their blackberries too.
Kudos to Donna for taking live questions from the Munro team
Kind of like asking an employee to step in front of a bus.
@@davidhumeston5292 Did you just call Sandy a bus?
Well done, Ford. This felt honest. This has changed my opinion of Ford more than anything you've done in years.
Full points to Ford for coming to Munro Live for this learning / sharing exercise.
Right on!
Looked like they came to steer the narrative... Octovalve is comparable ????
@@AWESEM0, I think she was only speaking to weight/volume of the coolant when she made that comment since that was one of the metrics Sandy previously compared. I don't think she was trying to say their cooling system was on par with Tesla's.
"We actually did an OCE on the octovalve and we're pretty comparable" she says looking at the pile of hoses and parts on the table in front of her lmao.
In performance and cost of materials, she is still selling Ford products, so read between lines
Needs to take her Ford Corporate blinders off when looking at that mess.
@TorrNet I really doubt she has ANY influence back at Ford. An MBA with engineering undergrad, hired last year for public presentation skills? Not because she's a woman, but because she's clearly been primed for this event and is very glib. If Ford were serious they would have sent a senior manager of engineering.
The party line
@@m_sedziwoj I'm reading between the lines but its hard to believe that all of those parts don't add up to a significant cost (including installation costs), and I definitely don't believe the performance piece of it. She even said on a fluid basis it was comparable but they have SO many lines to fill with the coolant.
This was great! Donna, please come back! Great work Munro and team!
wouldn't it be better that Ford send an engineer that actually worked on the Mach E?
As a Mach-E owner, thank you so much for this fantastic content!!!!
It was really great of Donna to agree to be in one of these videos. Not too many people would want to endure criticism on camera, so bravo to her on that. It's great to hear that Ford is listening to the feedback and applying it to future changes. Hopefully it all leads to an even better Mach-E in coming years!
Love seeing an OEM put forward an engineer to represent the design, and thank you to Donna and all the team at Munro, very much appreciated.
Must say, ending every sentence with a Right? Drives be mad.
Right?
Interestingly, Ford counts progress in years, others in months. Telling..
This is great. Donna is a brave person. I’m 77yo and have my first Mustang. It’s a white AWD XR Mach-E. I love it so far. It replaced my 2017 Focus electric I purchased to try EV. Mach-E is more than 2.5 times the range. The Mach-e is quiet, handles good and is my every day driver. This is in central Texas. Almost 100% charging is at home. Public charging here is still primitive.
This was awesome! So nice to see Ford being so open and stepping up to discuss their design decisions with the Munro team. I really love this new drive and mentality from Ford.
This was an amazing video. It was so awesome that Donna was there in person. I believe it adds an amazing final touch to your break-down series. Thanks so much❤️🤘
I was thoroughly impressed with Donna Dickson's open attitude toward improvements needed in the Mach e. The willingness of Ford to accept responsible criticism is refreshing and elevates my view of the brand.
After test driving the Mach e, there was a lot to like, but also a lot to dislike such as large radio dial, start-stop button, slow display, and short range.
And all those legacy buttons that I remember seeing in an old ford explorer I used to own 12 years ago. I almost never needed those buttons and you could easily stick the functionality in the infotainment unit.
Hate start stop
Outstanding Munro review! A few years ago, like Ford, my son & I said “EVs are our future”. Unlike Ford we did’nt buy pieces/parts from LG, Magna, & Borg, etc. we bought Teslas. My 4 year old M3 continues running great. My son drives more than me & loves his 7 year old S even more (w/ original batt pack). We can never go back to IC vehicles.
See ya goof
She's sure speaking with a lot of corporate buzzwords and lingo, and responding in a round-about way. That aside, I think it's great (and courageous) that they're willing to do this and take on the criticism head on.
Couldn't have said it better, good job & thank you
Well, she's a MANAGER, not an active engineer creating designs.
Not a total knock on her, but to think she should intimately know all is unrealistic. I do hope she takes up Munro philosophy of each engineer reducing a gram a day (minimum)
Agreed. Corporate "buzz words" like the F150 Lightning fellow in the one with the cool cardboard bed mock-ups. Frankly, too much corporate talk for me here too. The one that shocked me we that she really had no clue why the battery pack was different compared to the VW's.
You were right on point about all that double speak. Very typical when your product has problems and you design your vehicle to fit your vendors and parts in your locker.I don’t agree that she did a good job because most people can see right through the lingo. Don’t be fooled it wasn’t courage she learned an awful lot about their vehicle seeing Sandy Monroe,s tear down and comparisons ….that was worth showing up.
"Ford Tough" says the parrot.
Brilliant, this focus into actual engineering and design is very much needed,
I just have to say to Sandy and Donna, GOOD ON FORD! for doing this! It's not easy to take criticism when you work so hard on something but she stood there and she was honest about taking advantage of existing tech and off the shelf parts to get Mach E out. Considering how well the car came out, I would say they did a pretty good job. What I want to see now is improvement in the product RAPIDLY. Gone are the days when we have to wait years for improvements to vehicles. Let's hope those improvements happen quickly with OTA and modifications right on the assembly line. Tell Donna she has serious credit with those of us who watch and buy FORDS!
awesome to see them get out there and talk with you provides soo much insight
Great initiative by Ford! Sending out their head engineer to explain and take questions proves that they are committed to developing great new products for their customers. This, is how you maintain and recruit new customer loyalty, very pleased with Fords new inventiveness.
Amazing! 👏👏👏 Congrats everyone at Munro Associates, I feel this type of interaction will open the door to other OEM guest appearances...
Your videos just keep getting more interesting !!
Thanks for watching, Charlie!
Impressed that Ford wasnt afraid to come on the show and take some criticism. Looking forward to seeing the improvements they make based on all your feedback
P.S. Also love how Sandy did not shy away from telling her straight up that Tesla is superior, but atleast ford can brag about being in 2nd place.
It’s all PR. Ford is well behind every car manufacturer on EVs. They only make 12.900 MachE in 1H21 (vs Tesla selling >400,000). So, when you can’t deliver, all you can do is talk about future plans. What a shame that such a great company has fallen so far behind. They are 10 years late to the game and it shows.
@@ranig2848 Very True.
Fair play to Ford sending Dona to represent the Mach E team, up against the very intimidating Sandy Munro and seeing your Car taken apart. Youd really want to know your stuff talking to Sandy and his team and I felt Dona did a great job.
He didn't really go after her. He started with the good stuff and only mention two of the glaring bad things that she knew he would talk about. I remember there were many other things he didn't like in his other videos, but he didn't discuss them here.
@@ymcpa73 You don;t want to step on the toes connected to the butt you might have to kiss in the future
I'm glad that Ford is looking at what needs to be changed to keep up with the future. I still think that their achilles heel is the dealerships. From what I can tell dealers aren't interested in selling the Mach E. We'll see if that continues to be true with the F150 Lightning.
Sell it via a website and use mobile service teams. Nah! Nobody will consider that idea. ;)
Does it really matter what they're interested in selling? If ford slowly stops making IcE cars and begins to make mostly EVs what are the dealerships gunna do about it
@@hunternewberry5860 go out of business....which they are trying to avoid. ...unsuccessfully in the end.
You're interpreting the dealership part of the equation wrong.
Ford has a backlog of Mustang Mach-E orders extending over 6 months in the future.
Salesmen at dealers would rather sell a competing product off their lot today than taking deposits and give customers 6 months to potentially change their minds.
Even with my F150 Lightning deposit, I have to be realistic because I'm so far at the end of the line that I probably won't get my truck until the 2023 model year!
Salesmen know that people like me have an opportunity to change our minds so they are doing the right thing by trying to sell us what's already on the lot! By the time the 2023 model year comes out, other manufacturers will be teasing new products that could potentially steal me away from Ford.
Always great, but this episode gave me new respect for Ford. Kudos to them for just coming in.
Ms.Dickson is so well informed and able to discuss the details. Good listener not being defensive. In software we would call the cooling system spaghetti code. All these hoses would deteriorate quickly. Range seems over emphasized. 99% of the time it's the 30 mile round trip to work.
"The customer would never normally see that" hahaha
Thanks to Sandy we see everything now 👀
They will never see it until (checks notes) one of the 45 hose claps fail and have to replace ALL THE HOSES!
We might not see it if we don't repair it ourselves, but we always sure do pay for the repairs ^^
@@gnoxycat tell me youve never looked under the hood of an Ice car lmao
@@mattbrew11 Anyone who watches Sandy will want to see what's under the hood of any potential purchase...
@@chrisheath2637 point is that vehicles have tons and tons of hoses already
wow they are literally saying exactly what sandy predicted ..."companies grab from the parts bin"
Yep, but she did make some sense about it too. We used what we knew, what has a history of being reliable and what we could get out the door quickly, but now we have to iterate and improve.
@@WilliamPitcher thats why ford has been around sooo long and i hope they innovate and continue to make things better 😎
"its what we know"
Ya, she said they save cost... Which is really the goal for the automaker.
@@dmitchellhomes its the goal of every successful commercial enterprise. Either you reduce cost, or you increase sales price.
Confidence inspiring, watching Ford take constructive criticism and stand up to it and defend themselves and their innovative process.
I like the Mach E more because they stood up and responded like adults. I might be interested in one some day.
Great job team ! I enjoyed Donna's input ford is in the the fight for the long run...................Thank You
I really liked that Ford sent an Engineer to defend choices and receive input. Really liked when She said one pump is going out and a valve is going out in the next iteration and how they plan to improve seemingly every year. That to me points to them having some pressure to streamline what is not working out of the design quickly. Hopefully we will see an improved vehicle in the next teardown. Also Donna has been watching the videos. That means probably other oems are taking notes too.
I came across Munro’s channel a few months ago and slowly but surely came aboard to watch more episodes. I’m learning so much about cars, EV or otherwise, from watching Munro and his team tear down the cars and explain the functionality of all the parts. As somebody who managed larger fintech customer support and implementation teams for many years, I can relate to so many of the things that Sandy talks about with regard to cost minimization, reliability, ease of implementation, process improvement, and customer support/satisfaction. Different industries, but same concepts and customer experiences, hence I really respect the Ford Chief Engineer’s willingness to deep dive into the teardown and take critical, but valuable feedback to improve the product. Job well done and after watching this video, I’m much more likely to purchase an upcoming and improved 2022 Ford Mach-E! :-)
Keep grillin’, Sandy! I love the simplicity and confidence of your statements- with all due respect to the Ford lady- she was not expecting such a straightforward language and feedback. ICE manufacturers are used to the ‘marketing language’ but Sandy can crack that open and fill it with some constructive criticism! The Ford lady was sure relieved after it was all over :)
Way to go and good luck to Ford!
Kudos to her for being on camera talking about the engineering of the Mach E. Really awesome to see. Not hidden marketing crap but straight out in front talking about the engineering.
Highly impressed to see Ford do this! It's exactly what's needed to establish a good relationship with their customers. I can see this level of openness will give Ford a similar level of customer forgiving behaviour because they can see what's happened and what they're doing to sort it. I hope they continue this going forward! Love insights into the magic that makes such great products.
Fascinating as always Sandy, love your work Ben! Looking forward to absorbing more wisdom from both of you.
We will have to wait and see if they stop using the old parts bin and streamline, especially in the hose department.
Loves this video, especially as a Mach-E owner. Thank you! Now I just need Munro & Associates, or another source, to dive into the software, in specific, the underwhelming Ford Pass app and Sync 4. E.g. it's slow, buggy, Paak is unreliable as a full time key, more metrics regarding battery and charging, better explanation of metrics on Trip screen, why some user settings getting reset, etc.
I remember Demming.
Learning continuous quality improvement techniques in my early 20s shaped the way think for then next 30.
I knew you were that kind of person, too :)
Thanks Donna, Thanks Ben and Sandy.
This was an EXCELLENT VIDEO!!! Kudos to Ford for sending a project lead to answer questions. This is an outstanding method for educating Viewers. Please do more!!!
Thank you Sandy!
“Pretty comparable (to the Octovalve)…from the cost perspective.” Interesting to get an admission of what Ford is all about.
Exactly. Their customer is the board of directors not the end user.
Cost perspective of using old parts
@@jamesengland7461 Yeah. Let’s see how Ford does with designing new parts earmarked for their new EVs.
@@korswe...or maybe IF they do...
I wonder whether the cost they compared to was their estimate of Tesla's cost to make octavalves or Ford's estimated cost to replicate it
Thanks a lot. Very good and logical replies from Donna. Having looked at both the Thermal Mgmt Video and the one of the rear drive unit, I thought that it is due to existing experiences. And I think, it is I good way to start.
I may soon convert from a 2013 Model S to the Mach-e.
Sandy, another great segment. Love to hear that Ford has been watching this series and that a great car will be a better car in the future as a result.
we shall see. cars designed by Committee usually dont turn out good.
We bought a Model Y last year, but the Mach E was a real consideration when we were looking. I might get a Mach E as our second car in a few months just because I was always a traditional Ford guy and it looks like Ford has really gotten their act together. Good work!
Sandy, that was a great interview, one of the best, its great to see Ford participate and Donna did a great job with humility (a great plus for Ford👏👏👏), Fords readiness to learn from your teardown (free intel for them) is great to see and it's a boost your business too (win/win for all), still its great to see, some other manufactures take it the wrong way and only want to throw stones, not learning what they can from the process, so congrats to Ford 👏👏👏 and more of the same Sandy....👍🙏💛🌟✨👏
day late and maybe a dollar short --- how many "Mach e" actually get built and how many sold?
Reminds me of mustang teardowns by our Ford VEME team at Allen Park. Donna is a great supervisor ! Thanks Sandy
Great that Ford seems actively interested and open for criticism. Also, Donna may not have been in charge until recently, but she owns all of it now.
Donna, you are a rockstar! Thanks for doing this. I just purchased my 7th Ford-a Maverick-and will be moving to a BEV within 3 years. I am excited to see Ford diving headfirst into the Mach-E and not treating it like an afterthought compliance car.
Thank you and your teams
Donna Dickson said, "The frunk kinda hides it. The customer usually never sees that", when talking about the cooling system. That tells you all you need to know. 21:01. If you own the vehicle long enough, you are likely to hear about it, though.
She also said that Ford is working to improve the cooling system especially the hoses.
@@mmcbride3879 Ford knew that the cooling system was a mess when they put it in the Mach e, but they did it, anyway.
@@Garrison169 Because it's parts they had, they know they work, and they used it. that's what automakers do, Tesla don't have anything because they make 4 models lol
@@FusionBoost2.0Thee is nothing in the Mach e cooling system that was borrowed from Ford's ICE cars. T
@@Garrison169 They borrowed stuff from the escape actually for the HVAC... Not cooling system per say
this is a REAL STEP FORWARD TO THE FUTURE ...well done sandy!!!!
Just a request, any chance of a tear down of a fast chargers from ABB, Tritium etc? to see if they can be improved.
Ooh, that's a good idea.
Kempower :P Get some of Teslabjorn in there as well :P
Aren't fast Chargers just basically dummy devices to deliver power and it's actually the cars on board converter that's responsible for charging speed?
@@JasonWW2000 It is the other way around. Fast chargers are same kind of AC-DC converter as electric cars have for at-home charging. Fast chargers just pack more power in to larger area (which wouldn't fit inside the cars).
@@rkan2 Can you link to one of these chargers that your referring to?
I don't know if you're talkin about a home-based AC charger or a DC fast charger. You're typically not going to get 480 volt DC Chargers for the home. Are you asking for a teardown of a home charger so that you know what to buy or are you asking for a teardown of a DC fast charger just to learn what is inside? I'm really not understanding your request.
Great session and huge props to Donna Dickson for her willingness to represent Ford and defend decisions where she could as well as acknowledge the commitment to ongoing improvement. The give and take required to get a launch vehicle out the door into market must be mind boggling. Cheers to Munro team as well for holding the OEMs’ feet to the fire as well as acknowledging when good work is done.
Ford doesn't seem to care bout vertical integration for key systems on it's EVs, relying instead on third-parties to design and build its motors and battery systems. Not the best arrangement to quickly innovate and implement new solutions to market changes.
This is such a cool time in automotive history, seeing a manufacturer work with a critic all raw and uncut for the benefit of the consumer and for better EVs. As an EV owner that only wants more adoption and better arguments on why people should want to own an EVs (way less maintenance which this channel focuses on, no emissions, instant torque, etc.) I love seeing this kind of content. Thank you for all that you and your teams does Sandy!
Good to see a Ford rep answering questions, on the defensive…she had tough duty. However, I still think is building in service calls ad infinitum. Then there’s the “dealer experience” which is so disgusting.
Great format! Thanks!
Oh yeah, I hope this becomes a trend, instead of fancy hand waving about passion and evoking emotions - tell me about fasteners and design decisions. Show me the people who made things happen, not who sat on a meeting after meeting about having more meetings
Car companies are better when Engineers are in charge instead of MBA's
Also take responsibility. Why do you have 15 kinds of screws on one assembly? John? Hey John come over here. John here is our Engineer of this assembly. Explain yourself John.
Got to design in some periodic maintenance with the rubber hoses- need service appointments you know. Helps with obsolescence too. And that continuous improvement is good for those doggone dealerships.
Sandy - You are a Patriot. To get FORD's attention and to spot-light potential efficiencies, makes you very, very special - Thank you!
Sounds like a lot of people at Ford are watching these videos.
Patriot? I’m the context of the video, what do you mean?
Sandy is great and everything, but Patriot?
Great Video.. Something that stands out to me is the difference in the amount of detailed knowledge and level of enthusiasm between Donna VS a Top level Tesla Engineer... Tesla Employees seem so Excited... .. I still commend Ford and Donna for taking the time to put this video together.. Thank you..
Wow I wanna watch this a couple more times she's pretty cool
Wow - Ford impresses with the accepting of feedback. Let's hope they take it to heart and work as a team implementing new ideas moving forward.
This is a fine example of why outsourcing all your systems hampers efficient design. Tesla does a whole lot more in-house and the efficiency shows.
Looking at the window regulator it reminds me of the one in the Nissan Z-350. I liked that design because of it's simplicity and the fact the door doesn't have a bunch of holes that mess up the sound from the speakers.
Wow! That must have been painful for Ford to have their warts pointed out in person. Kudos to them because it shows a willingness to learn so they can improve. The difficult part was to hear that they expect to be better in 2022 when Tesla is working to improve in September.
Great love the openness of this woman to change!
"We have to get weight out of the vehicle" and its the heaviest EV on the market LUL
well , yeah. they have brackets holding up more brackets , also too many Fastners.
Are you mocking their statement? What they said makes perfect sense so I don't know why you would mock it.
I hope that the fact it has so much "fat" makes it easier to put it on a diet of Lean Design. As Donna said, they can reduce the hose diameters and redesign/get rid of some parts... now that it's real-world data, not just computer modeling data. More good stuff to come from Ford!
@@carlstockmal - saying is NOT doing.
E-throne is heaviest. 😜
Awesome video and kudos to Ford (Donna) for fronting up and recognising the improvement opportunities along with with things that worked well.
It's great that Ford engineers are watching this series. However the proof in the pudding is how much they are listening and really want to improve the product. They also need to rethink the dealership model as much as engineering.
Easier said than done… many states require dealers by law. Pretty easy to spot the states by reviewing where Tesla isn’t.
They need to improve all of this before the Lightning. This seems messy. Hoping that platform uses less off the shelf parts. But props for showing up!
I don’t think it’s the engineers that are creating the problem it might just be the upper management, saying use our old suppliers and such.
@@traviss8581
They do now, they didn't before the Munro stripdown.
Really great to see the open discussion happen!
I am even more excited about my new Mach-E GT. So many great responses here. I really like that they are listening to feedback and making changes. Keep it up Ford.
Respect to Donna for coming on your channel
All things considered, I think Donna Dickson did a great job.
She did a great job of eating a lot of crow.
Ford should have sent an engineer that actually worked on the Mach E. I don't think she did a good job but she did a brave one. No one else was willing to show up. I respect her for it.
@@Akira-nw4jl I agree. She's just a PR spinner. Knew nothing about the car.
@@djemcee in reality if Ford were serious about the Mach E this video would not exist. Ford should just contract Sandy Munro to get his inputs and not attempt damage control with a PR engineer.
I got annoyed at her saying "right" all the time. I actually counted 81 times. Unfortunately, I have a knack for finding repetitive things 🙁
Thanks Ford for steeping up to answer the questions and also Sandy for getting Ford in. Great video.
Donna has that silicon valley rhetorical tic of saying, "Right?" after everything she says. Such as: "This is a car, right? There are four wheels, right? The driver goes inside, right?" 🥴
O my, once I read your comment I could not unhear it. It feels like she is constantly looking for confirmation.
It's not just Silicon Valley. And it's better than the people who have to use a premonitory phrase before every statement...
@@Paul-Jan Unfortunately, I had to stop watching the video after a few minutes of hearing the continuous stream of "Right." It's something I hear constantly in the world of product innovation and it drives me nuts. Two notable users of "Right" are Marc Andreessen (entrepreneur) and Vlad Tenev (CEO of Robinhood). I can't listen to those two talk. I've thought about making a bot that removes the unnecessary Right?s from an audio feed.
@@OnionKnight541 Have you noticed how many generic/identical praises this video got? It seems like all of them coming from the same office, following the same script. Write a bot that detects these:
Donna + brave
Ford + brave
Kudos + Donna
Kudos + Ford
Love + Donna
Love + Ford
Donna + courageous
Ford + great
Ford + amazing
… suspiciously repetitive.
Great interview! Nice to see the influence Munro Live is having. Thanks!
I appreciate Donna fielding question by Sandy and team, but it frustrating to hear her say "we are here to learn" and then when you press her on certain things like the cooling, she gets defensive on the design. Years of working at corporations rubs me the wrong way when i listen to executives
Seemed to me she was pretty receptive to most of the criticism and admitted they are already making several changes. And she would not be very effective as a chief engineer if she didn't at the same time defend the existing work of her engineers, based on the design constraints they had to work with.
@@nordlands8798 She interrupted when Sandy was offering objective criticism at times.
There's no value in Ford explaining why they did something that wasn't 'the best'. Who cares? What Ford needs to do is to listen to where they could improve and then try to make it the best.
It would be valid for Ford to state that they rushed to get a good product to market and in order to meet schedule they needed to pull some parts from the bins. To report that they are working to design much better replacements for those products. That's all that should have been said. It explains some of the shortcomings but doesn't defend them.
@@bobwallace9753 exactly. It's very subtle but i heard it enough times from my work where i will sit in meetings led by executives saying "we are here to listen and learn" and they will listen when they hear praise but get defensive when they hear criticism. In my opinion, a sign of learning is asking questions. The cooling system was an excellent example where it is obvious that Ford system is terrible design. Instead of asking deeper questions to make Sandy elaborate on his findings, she starts to defend the design with nitpicked data like amount of coolant used between the system. Personally, when I'm there to learn, i am asking questions and not giving statements. Overall, it was awesome for her to do this and i hope they continue making great progress for the sake of the environment.
@@niravsheth4917
Perhaps Donna and others at Ford will read these comments, work on their listening skills, and return as better learners.
Sandy is not always going to be right, have the absolutely best solution, but they should listen carefully and then think about what he suggests/criticises.
@@bobwallace9753 It seemed to me Sandy was allowing the interruptions quite easily. The whole point of the video was obviously to get a viewpoint from the manufacturer, whether you think it is interesting or not, rather than rehashing what Sandy said in the previous videos, which she mentioned she had already watched. I don't think he would have said much more than in previous videos anyway, that is saved for the reports and redesign proposals he directly offered to sell to Ford.
I also think it is unrealistic to expect anyone from a larger manufacturer to not defend their products. That she directly confirmed that they chose to just use existing parts they knew would work for some things, and that they already have specific improvements on the way, seemed remarkably honest.
This is one of my favorite Munro videos to date. I love the fact they explain the reasoning behind some of the things we see.
I want to go buy a Mustang now.
This here at 14:40 mark is all I needed to hear. Both the front and rear power train on the Mach E are outside designs?
Most of the vehicle is done by others and they threw it all together
I don't want to be the Devil's Advocate of anyone, but for car companies, the main focus is to keep a clear vue of the market and customer expectations. For customers there is more a price perception which is often more based on emotional and subjective feeling, than based on real capabilities and technological solutions.
For example, the original Mustang was considered as a sport car, however for many years the suspension was using a rigid axial and leaf spring suspension, a solution which could be considered as atrocious for a sport car, but this was working and filling the bill. Keeping price low as possible was certainly the most critical point for most of the customers than considering the real sportiveness capabilities of the car.
Ford could had designed custom components but using out of the shelf available and tested components was a way to get a product out. Ford could had waited another couple of years to refined their design be decided that the product may be was not optimun but was working and will be improved later. A little but like Microsoft Windows with Windoes 95, Windows NT, Windows 3.0 as so on.
My point been that there is a trade off between making in house components and out sourcing them. In the first case there is a shorter feed back loop when making improvements, but in an other way outsourcing companies are exposed to a variety of customers with differents requirements. And any improvements made for one customer eventually get applied to the whole products offered by a supplier to all of their customers. A good example whole be a tire company or in the case of EV, a company making batteries cells, where any costly new developments get spread out to every customers.
@@nihongobenkyoshimasu3190 Legacy OEMS have been using this approach of outsourced components successfully with their ICE models. I think it worked for them so far as the rate of change with ICE platform was very low with minimal efficiency and technology improvements between model years and most of the changes being cosmetic to retain customer interest. I do not think this strategy will work with EVs as the EV platform is still evolving rapidly I doubt the OEM suppliers of these components will have the incentive to able to keep up with the rate of changes given the low volume of EVs in the US.
Well done to Ford for not only sending a Chief and also for showing such openness for improvement and welcoming honest robust feedback.