Exclusive Tour of GM's Design Center - Autoline After Hours 159
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- Опубликовано: 2 авг 2012
- This week our webcast goes where no webcast has gone before as our camera gets into the highly guarded, super-secretive GM Design Center. We'll give you a walking tour of the facilities guided by none other than the man himself, Ed Welburn, GM Vice President of Global Design. John McElroy and Peter De Lorenzo will get an inside look at the creative heart of GM including the Color and Trim Studio, the company's high-tech Virtual Reality room as well as Bill Mitchell's historic garage populated with iconic cars like the Mako Shark concept. Join us for an intimate look into the design rock stars' playground and a discussion about how GM's past is informing the cars of the future.
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Seeing the master himself in his element and his well articulate soft spoken demeanor brings a joy to the GM car brand. There is no one better than Ed Welburn Jr. to share this amazing look into the heart of GM design.
I visited GM Design back in 2002, the only year they held the Eyes on Design show there. It was like going to Mecca. We walked the studio hallway and toured the Chevrolet studio where they had the SSR Clay on the styling bridge. They also had a working designer demo the CAD setup. I asked where the future Corvette was, and he said "they have all the good toys in the brand studio" which they wouldn't let us see. Outside was a display of GM concepts arranged around the lake. It was a gas seeing all three turbine Firebirds just sitting in the grass. I opened the door of Firebird III but didn't get in. The crowning part of the visit was that, for $15 going to charity, they offered rides in several concepts, including the Y-Job and the LeSabre, which I rode in. Had to fly from NY to the show, but damn, it was worth it! I hope one day they do it again there. Current Design VP Michael Simcoe, are you listening?
John, you get so excited and take a genuine interest in the people you interview, Letterman should watch autoline!!!
To see Peter at the beginning and through out this presentation looking and feeling like he's going to Disney World for the first time was priceless. It made me feel really happy for Peter DeLorenzo and my buddy John. It's guys like them that keep us tuned in. I do agree about the bad quality of this video. I had it AIRPLAY on my IPad to my 47 inch bedroom TV and after 20 minutes I sent back to the IPAD screen. TY John Peter GM
Mr. Welburn is a great person. I met him in the early 90's when I worked for General Motors in security at Design Staff. I love working in this building because you
saw all of the future cars before they ever came out.
I'm 55. When I was growing up I would constantly checking out "Automobiles;Yesterday, Today and Tomorrow."
I dreamed of being a car designer and working here.
Although my life took a different path, I collected many classic GM cars and I'm very proud to see Ed Welborn Jr heading GM Global Design.
Great Vid!
Thanks for posting.
What an awesome way to end the show! Ed and Peter ride off into the sunset in the Corvette Mako Shark!
Peter put a smile on my face in this one. He and Ed’s stories and experiences conjure up so many memories for those of us who grew up within the General Motors family. So many fond memories of Dad taking me to his office at the Tech Center for special events and ride & drives. Every time I drove through those gates, you really get that feeling you’re someplace special in the industry.
❤ Loved it, great to see this even a decade later--so fun seeing this glimpse into the past of both John and GM
I have to think Ed would be proud of how far the Corvette has come with the mid-engine variant. I hope John McElroy is still alive and well; I've always enjoyed serious, factual automotive journalism and miss his contribution.
Wow, The Quality is so much better. I glad to see Peter Happy....
Knowing the history and being a GM owner, I'm so amazed seeing this video! I hope I can meet Ed one of these days to talk about designs for days! Outstanding work!
Fantastic insight! Thanks for a great production and thanks to GM for allowing access....
I listened to the PodCast and just had to see the video. I felt great for Peter that he got to relive a fantastic and exciting time in his life and in automotive history.
Thanks to the AutoLine guys for sharing this - for all the crap that gets kicked on to the automobile, this makes me feel good for being a car guy.
Great show that popped up, shame most (all?) of those overseas operations and design centres are now gone.
Ed had a lot of great information. It is great to hear what he has to say. I wish the interviewers would let Ed talk indoor constantly interrupting him. For example when Ed was talking about the Cadillac they constantly interrupted him.
Great episode! A cool inside look at GM. Ed Welburn is a great asset to GM and he automotive hobby!
Best show ever! What a privilege to see GM design!
Great video! The access to this area is a really special privilege. The greatest designs of GM's heyday all came from this building. It's incredible!
All you GM haters need to just go away. This is hallowed ground, and we are lucky to be allowed inside this place.
When were we ever let into the design studio for a Norwegian automotive giant? Wait. That would be a toboggan factory. Never mind. LOL!!
14:20 Does GM offer those Color shells Clear for RC enthusiasts? They look about big enough for the Traxxas X0-1. Maybe some of the colors is spray form, as well.
Mr. Welburn always love his job at General Motors. I worked in Warren Michigan and Doraville, Georgia at General Motors in security for 12 years. I
made some good money and alot of ovetrtime. I took care of my family very well.
Thanks General Motors.
Loved it ..Great way to end thee show with Ed Well-burning the rubber in there!!
God I can't get that song out of my head you had to go and say clambake.......
Do the clam ..... Do the clam..... Come on everybody do the clam.....
Oh God.......
I hate that Ed Wellburn retired. He was one of GM's greatest designers.
I think the show is great but they should show more concepts to the public to keep them excited about GM products and the experts should start to pay more attention about drive train issues also
It is very heartening to know we saved great work and the jobs of talented and skilled workers. Its typical defeatism to bitch about GM and their "bailout". "Why even try? Fine, just lay down and die." So quick to give up and throw it all away. Even when your home team is down, you still at least give moral support. Fans of the other team will always try to deride and denigrate "our team". Ignore them. They are ours "warts and all". Deal with it. Demand they improve.
Leaning on the mock up
Thanks for the show, but really, in this day and age is there some good reason for not using high def? Watching the low quality of this video on a large monitor was somewhat painful.
Fantastic 🔥
Отличное видео. Отличный обзор на автомобили
beautiful class
I work there every day and it hasn't changed at all 😂
Lucky You!
ATS vs 3 Series vs Model 3 vs A4 vs Merc Dr. DATA
Wow
Cool
they now use the unreal engine 4 graphics engine to help them design cars
They use the Vive too
Gm grand crafters
How many "re badge Korean bukt GM" does GM sell? I would love to see your figure that you call " a lot.
They are paying just respect to the designers and, on other occasions, engineers, and so on who actually made the cars. The Execs, motivated and ruled by their lust for money over making better cars, were responsible for running GM into the ground. Not the guys who honestly wanted to make better cars.
So spare us your BS ignoring the actual problem, greed for greed's sake, only bitching about the unfortunately needed cure, saving the good and talented workers from their greedy overlords.
Camarah
Good jobs and hard to see GMs in trouble , love there cars from C to C , - IF the excuse me to fixes on issue of that company , first : the hard competitions , any use GM for a daily use cars , understand that out side design is not the case , it's engenireing issues , A- Breaking , noises, and sequeqes , that's comes over time and made it hard to stand .
B- Mechanical issues that made it harder to keep with .
c- Smoothness of the ride that desapears buy time without a reason.
all in all GM is great company no other company had its print as GMs did , but truth has be told , the engineering team look at consumers deferentially , especially after 1979 , found it clearly that they changed there point views of consumers, so they lose them especially the car markets .
when it comes to HD industry, light trucks and SUVS pickups , where advancing , why? because they understand what the consumers needs there , and they targeted that needs , so keep up good works, 😉
Think that peculiarly plastic noise is spelled “squeaks”.
Go back to school, king nuts, you fuckwit!
Opinions are just like arseholes.
Learn to process stuff intelligently before opening thy mouth, or type.
Opel and Vauxhall are gone and Holden imports now......
Old boys club, old stories, lame interviewer. The Volt is a move in the right direction but they still got outdone by Tesla. I can't help but wonder if an even bigger shake up would have been better for GM. New bloood or they will sputter or fail again.
Lol how wrong you were
Por favor Hagan AUTOS que se parezcan a AUTOS estoy HARTO de le era CUCARACHA antes que los chinos los borren del MAPA Ya perdieron Oldsmobile y Pontiac mañana sera Buick o Cadillac
Also, Nord posing as concerned American, it's none of your issue. Now go back to pretending your country isn't collapsing under its own excesses.