Why Reddit’s Share of Voice in Google Is So Crazy
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- Опубликовано: 11 сен 2024
- One year ago, there were only a few people who suspected how big Reddit would get.
Reddit’s share of voice in Google’s search results is very, very high.
Before you say this is due to Google's $60 million per year deal with Reddit, keep in mind Reddit's visibility spike started August last year, but the deal was closed in February.
Here's what actually happened.
ChatGPT was unleashed in December 2022.
Lots of webmasters started polluting their sites with mass amounts of factually incorrect, but authoritative sounding AI text.
Google correctly recognized it as a problem.
The solution: promote user generated content in the search results.
For example, Reddit.
Reddit posts that perform well and don't get removed by mods are much less likely to be AI nonsense.
Given Reddit's comment section, if the original poster says factually incorrect stuff, everybody can call the poster out.
Things got even more complex.
OpenAI and others started taking users away from Google.
Google needed its own generative AI.
But they didn't want to train off all the AI nonsense being put onto random websites.
So they signed the deal with Reddit to use its content for training AI models.
OpenAI has one of these deals too. It was announced in May.
If this wasn't crazy enough, the term Brand Ambassador has taken on new meaning.
Brands are hiring low skilled workers around the world to post non-stop on Reddit on the brand's behalf.
But the number one SEO defense against Reddit's increasing market share still remains bottom of funnel keywords - Compact Keywords.
#seo #searchengineoptimization #digitalmarketing
Hey, google was ruled a monopoly, how is this affect SEO? I would love a know how this can affect our SEO in the future.
It's going to take many years for anything consequential to actually happen.
And given how fast generative AI is moving, by the time something could happen, the search landscape will be very different.
Bottom-of-funnel SEO, however, I don't see getting disrupted anytime soon.
@@buildinpublicthanks so much for your fast response and great insight about this topic. You are my go to SEO person.
@@estebanmaraboli4729 Thank you, Esteban!