IFRA India fragrance ingredients sustainability awareness campaign

IFRA’s India fragrance ingredients sustainability awareness campaign
Improving sustainability in the Indian fragrance value chain
The awareness campaign for ingredient substances focuses on improving sustainability in India’s fragrance value chain. Key areas include soil quality, cultivation practices, post-cultivation techniques, marketing challenges, and stakeholder management. Collaborating with CSAR-CIMAP, IFRA has identified intervention areas for 2025 to enhance practices. As a major sourcing hub with diverse cultivation varieties, India requires targeted efforts to address these challenges. Over the coming years, the campaign aims to implement sustainable practices across all fields related to fragrance cultivation nationwide.