Alex Wellen, CEO of MotorTrend, on being a leader in digital, what's next from automakers, & EVs!

Alex has done an incredible transformation of MotorTrend taking the brand into an entirely new audience through embracing content creation platforms, free add supported networks, and leveraging the best that Warner Bros. Discovery has to offer! In a time when it may be difficult for established magazine focused media outlets to pivot, Alex has went full throttle and spearheaded the company culture to create original shows like Kevin Hart's Muscle Car Crew while leaning in to appeal to the next generation.
This leadership Alex has demonstrated has not only saved MotorTrend, but taken it to a great position, one that enables fantastic car insights through rigorous testing while being entertaining across generations! He shares how the position of CEO happened, what he did to prepare for it, the importance of having a great team, the impact newer technologies will have on the brand, and what he wants to accomplish now!