Let’s Grow Wine: The Role of Wine Associations in Growing Overall Wine Consumption | Episode 1

In this talk, we discuss the current issues of having young wine drinkers to drink wine again, how we should make wine more approachable and how we need to position wine for the next generation.
The points of discussion:
Wine and Consumer: How we can talk to the new consumer
Wine and Culture: How we can use current culture to grow wine consumption
Wine and Trade: How trade can push wine in new way
Wine and big companies: How leading companies around the world can help
Wine and transparency: How can we story tell the sustainability and transparency
Wine and health: What can we do here
Panel Includes:
Nicola Bates from WineGB
Maryna Calow from Wines of South Africa
Marinela Ardelean from Wines of Romania
Seray Kocaemre from Wines Of Turkey
**About London Wine Competition**
The London Wine Competition is an international wine competition organized by Beverage Trade Network. The competition looks to recognise, reward and help promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Wine Competition is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.
For more information, Visit : londonwinecomp...
**About the organizers**
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
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