Can the Grammys move beyond afrobeats domination? - BBC Africa
HTML-код
- Опубликовано: 7 фев 2025
- The biggest music award show is this Sunday, and for the second time, the Grammy Awards will feature an African Music Performance category. However, this year, the nominee list has sparked debate about the category’s diversity. Grammy CEO Harvey Mason Jnr admits the academy lacks judges with sufficient knowledge of other African genres.
#Grammys #afrobeats
Producer: Buki Bakare
Reporter: DJ Edu
Subscribe: bit.ly/subscrib...
Website: www.bbc.com/af...
Facebook: / bbcnewsafrica
Twitter: / bbcafrica
Instagram: / bbcafrica
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
For more on the Grammys, afrobeats and African music overall, check out these links:
Grammy Awards 2024: Afrobeat is now part of pop music - Grammy CEO
bbc.in/40FeRo3
Tyla's win over Burna Boy and Davido at Grammys 2024 fuels South Africa-Nigeria rivalry
bbc.in/40URrwc
How Afrobeats made it to the very top of Glastonbury
bbc.in/4aFrp3i
Grammy nominations 2025: Who's up for the biggest prizes?
bbc.in/4aIcLIz
Nigerians taunt South Africans with Tyla's song Water after Afcon victory
bbc.in/40E761G
Grammys is not a Pan-African Awards... Nigeria has worked had enough to dominate. They solely takes African music to global level...
Yes, the Grammy is not a Pan-African award, the voters probably don’t know and understand the music. Africa should create its own Grammy and stop allowing others to determine who they are without a complete appreciation of the culture.
Nigerians are great musicians and has been on the continent for a long time and still is #1 today and the broader world is starting to notice that.
As a kenyan, I agree
The guy talking about showcasing what's happening in Tanzania and Kenya, forgot to ask himself one question: *are they making impact in the world?*
Tohhhhhhhhhhhhhhhhhhhhh...
Don't mind him. All his village musicians will come to Grammy. All because of Afrobeats
Nor mind am jor....na bad belle dey worry dem
Very confused set of people
Frs
Do u know how long afrobeats been pushing to get recognized internationally!!??? Comeon, amapiano is just starting. U need to put in d hard work first then gradually it will get there
Afrobeats did 15 billion streams on Spotify in 2024, and Amapiano did 1.5 billion (about half of which was in Nigeria). So are they really in competition? Seriously???? Or has Afrobeats truly become a global genre, while Amapiano is just getting started? Or maybe this BBC Africa report is just a thinly disguised dose of Naija-envy by other African countries feeling very entitled?
Don’t mind them.
Is amapiano a genre though or just a beat/sound? What even is afrobeat and why can't amapiano be considered afrobeat? All amapiano songs have the same beat/sound and elements whereas there's no one beat in so-called afrobeat. It's more of a genre with multiple sounds. It's mostly just Nigerian pop music that inherited the name from the Fela Kuti genre.
@@felixm.c4091 show me one amapiano song that sounds that sound the same 😂😂😂😂😂 majority of Nigeria are literally using amapiano elements in their music and y'all don't even know what real AfroDEAD sounds like 😂😂😂😂😂
Nigeria is the entertainment capital of Africa. Plain and Simple. Even they knows that.
@@Ebwalkman even the 1.5 billion are mainly from Tyler... The rest are from other SA's artistes & some Nigerian acts...
Let me understand this so Nigeria does all the work to get an African category into Grammy and now all other African countries are angry that Nigeria is reping the food of it labour unbelievable
The agenda is to hate on anything Naija by other Africans ,they forgot that Nigerian is black race identity
@@Kunsco02 Did you know that South Africa has 52 Grammy Awards all together while Nigeria doesnt even have 15? Sit down Nigeria you are no match with South Africa. The best part is that SA achieved this milestone with different genres while Nigeria for more than 50 years still your'll created a new popping genre. This shows how your'll lack creativity, all your'll know is to copy and paste other people's styles. What a bunch of lame loosers.
Hating Nigeria is the agenda of these African countries
Why do you all want to be victims so much, no one hates you apart from the scammers, we all black
@@sivad7631 So U don't have scammers in ur country... Kettle calling pot black... To the West & Trump, we all come from shitholes... Let's that get into it head...
We worked our ass out to get to this stage, while the other countries sit and watched, now they want reap where they didn’t sow..lol
Nigeria is the AFRICAN king in economy. Influence and music. Get over it!!! 🇳🇬 🇳🇬 🇳🇬 🇳🇬 🇳🇬 🇳🇬
Nigerians created an entire wave out of nothing. All the interest from spotify, etc. is from Nigerian Afrobeats. Afrobeats got so big and popular that the Grammy recognized it MUST acknowledge the successes in this genre and created a music award. Now it's an issue that Afrobeats is dominating the Grammy nominations (after only year two of the award). Knowing my people, Nigerian artists are probably a year or two from pulling all their music from this silly Grammy stuff and letting them and the rest of una do whatever the heck you want with music no one has heard of.
When other African countries were winning, Nigerians never complained about anything. Instead of fighting Afrobeat, let's talk about creating more categories for Africa.
I NEED AFRICA to come up with their own AWARD SHOW n STOP trying to get the west to recognize them in order to feel important. We are a continent of our own n we can surely do an award more then the Grammy, let’s get it together ppl
No thank you. African countries need to come of with their own award shows.
Just as Africa needs to come up with its own version of the BBC (and even arguably its own RUclips), but meanwhile here we are….🤦♀️
The Grammys are NOT compulsory for anyone, and no one is being forced to submit nominations for the Grammys. Those not interested should simply move on.
Why are you complaining
Why are you complaining
Rest
You guys complaining about Afrobeat should cover your faces in shame... What African sound besides Afrobeat has gotten global impact??? in 2024 alone Afrobeat did 15 billion Streams and the second highest Amanpiano did 1.5 billion in streams, is there a competition there???Please shussshhh please guys.
Why is it that whenever Nigeria gets it right it has to be compared with other African countries or other African countries will begin to compare themselves with Nigeria. Two Nigerian ministers were invited to President Trump's inauguration and some Ghanaians claimed that one of them that is Nathaniel Bassey was a Ghanaian.
Nigerians have never envied or striven with any African country rather has helped many of them at their seasons of crises or slavery to be free e.g. South Africa.
BBC Africa? This is BBC South Africa disguised as BBC Africa...when tyler won last time over all the Nigerian Artist, no complain...
You no mind them
Nah, abeg no lie. Complaints plenty. But it was kinda justified😂
And Tyla's "water" has no African elements in it. Just a little drums, this can be compared to Celine Dion "I'm alive" with African drums. Does that make it an African genre? Certainly not!
😂😂 Gbam! U have sumed up everything...
You so dumb that you can't even understand that Water is 100 percent african by its rythm and its beat. Listen carefully the rhythm and you gonna see that is afrobeat
What is an African genre? Because there is no such thing be specific you think it has to sound like Afrobeats? 😂😂
@@gideonmoseri4850😂😂😂
The keys used in afrobeats are R&B..does that make more African. The whole world today has no original sound there's always a sound derived from another country
South Africa bagged everything last year without any complaint but this year they are complaining. Tyler has been winning all year but they are complaining now.
But Nigeria 🇳🇬 is the owners of afrobeat invented by Fela Kuti
FACTS 💯💯
Fela invented afrobeat not afrobeats there is a difference
Let me understand something here, most people who complain are South Africans; when Tyla won it last year, they didn't complain or refuse the award because it was in the AfroBeats Category.
SAfricans are complaining about what? South African music industry makes the highest revenue in Africa and our music is the most influential in Africa which is copied all over Africa including Nigerians. We won the most Grammys in Africa why the hell will we complain or why you lying about us?
@@lozi4163 My guy abeg shift, I don't have time for your senseless argument.
The amapiano played outside South africa was played by the majority of Nigerian
Amapiano is just a sound no lyrics, you can't compare it to afrobeats, the Grammy guy's know this
😂😂😂😂 so ur saying their no words in amapiano bro be real with ur self example "dj amphorisa manzi nte" listen then ask urself how true is your statement
So it’s okay for Andre 3000 to produce an album without any words an win an album
It sounds so monotonous and gets boring with time.
Amapiano is just a beat with no substance... Fact
Amapiano is just sound? Lol😅
Nigeria is African continent itself and the rest are cities in Nigeria. If you are looking for the best engineers in the continent they are Nigerians, best doctors are Nigerians, best musicians are Nigerians, best people are Nigerians and best yahoo boys are Nigerians. We are too much.
The American arrogance with none of the American achievements lol, Slow down✋✋ you just make good music that's it😪😪
God bless Nigeria 🇳🇬🇳🇬🇳🇬🇳🇬
😂😂 The best yahoo boys got me, ngl.
@@o_m8717 We don't hide the good and the bad side of Nigerians
Smartest people in Africa are Nigerians 🇳🇬
Nigeria made Amapiano poplar, and afrobeats is the game and naija owns it pushing it to the world
WTF amapiano is from south africa and they pushed the sound so hard until Nigerians notice how good it is just copied it now ignorant people like you sat such dumb things
@@pierrebanda8050 He's right though. Naija made it pop. All African culture now has to filter through Naija to reach the American audience because that's how narrow their lens is, hence why they don't know east African artists. Their ignorance knows no limits. It's like how Panama invented reggaeton but if it doesn't go through Puerto Rico it's goes unnoticed. It's just the urban culture capital of that continent. Colombia has since stepped up its game.
Nigerians didn't make amapiano pop, y'all suffer from serious main character syndrome😂😂😂😂 and by the way South Africans and Tik tok made amapiano pop not Nigerian @@felixm.c4091
@@felixm.c4091but Nigeria didn't invert amapiano, that's the point and they didn't make it popular, that's the other point.
@@sakhile_eskey Tell me who made it popular? Focalistic ft Davido expose Amapiano to Davido fan outside Africa thereby noticing the sound...Wizkid and Burnaboy getting feature by Dj maphorisa expose it more..
When Tyla won last year non of these jealouse mfs had anything to say. Nigerians and afrobeats deserves all the attention and everything good cos afrobeats kicked off long time ago. Amapiano just got started so y'all stfu
Amapino is not the fastest, or one of the fastest growing music genres globally, stop lying BBC🤥. It's not even in the top 5 😂😂 stop spreading false information or sharing propaganda BBC 1:18
Amapiano became big because of Nigeria. The moment SA became hostile towards Nigerians for playing Amapiano. Nigerians abandoned it an concentrated on Afrobeat
Stop smoking drugs, amapiano become big because of South Africans and Tik tok not Nigerians, main character syndrome is showing yall flames
Lol still AMAPIANO ARE DOMINATING. SOUTH AFRICANS DONT NEED NIGERIANS TO MAKE THEIR MUSIC POP.
@sizwenyuka4739 are you sure?
@ Yes, I am sure. South Africans do not need Nigerians to make their music pop. Amapiano is popping up all over the world because of South Africans.
@ Afrotech is also popping because of South Africans.
Remove nigeria and africa music is no where to be found on a global stage
No that’s a lie! Music needs to be identified. Just like Amapiano it wasnt a thing two years ago in the west until Tyla came. Other genres will b identifed too its just matter of time.
@@paulnovelsyes, after all the paths Nigerian Afrobeats set. Naija made African music pop, helped changed the general perception of African entertainment and even Africans from loin clothes wearers who live in trees and do tribal dances.
@@paulnovelswho is stoping from projecting your own music
@@paulnovels Who is Tyla in the global music scheme? Once Nigerians reject her she will fizzle into oblivion. Let's wait and see. Please where is MaGee ? No one talks about her again.
@@jinmi7832 stop being delusional. Nigerian cant stop nobody by just rejecting. People in other places also have talents, like I said its a matter of time. Even Afrobeats was not a thing, globally 15 years ago but now its the leading sound.
Almighty naija …
Naija no dey carry last 🇳🇬
Except when una no get light, abi?
Yeye mouth and chestbeating!
Who told u Nigeria does not have light
Mugu@@uknowamsaying
@@uknowamsaying Well,at least we are good at some things
@@uknowamsayinguse your light to watch Nigeria success.
@@uknowamsaying that’s the best you can do😂😂😂 Ode
Even the amapiano we popularised it😂😂😂
And again, which of these Nigerian artists can you say doesn't deserve the nominations. It's like taking football away from Brazil 🇧🇷. And Argentina 🇦🇷.
If Nigeria Afrobeats Artiste dominate the Grammys that means there's something exceptional that they're doing which the other country Artistes aren't doing.
Make other Artistes just step up their games.
When other Africans were winning the Grammy, where were you? Why didn't you complain then?
@2LETLIVE, I am tired of these people. Angelique Kidjo, Yusuf n'dout, and many others from South Africa have been winning Grammy for years. They did not complain. When it comes to Nigeria, everybody is up in arms, complaining and fighting. The Amapiano he is talking about, it even Nigerian artists that popularized it to the level it is now. Can they name one Amapiano music that is trending worldwide now? Can they name one Amapiano artist that trending or toping chart worldwide now? It is so unfortunate that they are always fighting Nigeria!
@@sunnyyande378No mind all of them, it's envy
@@sunnyyande378main character syndrome is deeply rooted in da mind of a Nigerian 😂😂😂 South Africans made amapiano international because of their dance challenges on tik tok not Nigerians😂😂😂😂
Even Aya star won using Afrobeat as part of her mix... of course, South Africans will pretend this is not true. What is BBC Africa's problem with Afrobeat ? Why not put the total stream numbers, money generated, global acceptance of each genre and number of global tours here. Always a skewed report tainted with jealousy and dose of deniability.
I mean Angelique Kidjo and Yusuf n'dout have won it before
Right😅
This is a disease among black people. When it was dominated by other countries, no one said a thing. You do not hear or see this among other races. We always have some kind of negativity towards each other. Congratulate the nominated artiste and move on. Do better. Push harder. Work harder. Smh. We are going nowhere with this attitude.
You are so wrong. You are insulated within the black community’s issues, and that makes you think other races are all so ‘United’. But those in the UK know how people in Scotland throw parties when the England soccer team is knocked out of the World Cup. Or how Indians and Pakistanis are always at each other’s necks. China v Taiwan etc… It’s not just black folks.
Crabs in a barrel mentality
Your mentality is very disgusting . Just becoz this is the only issue ur eyes can only see doesn’t mean all other races doesn’t have problems and what does this even has to do with black race . This issue is about African and not all Africans are black and not all black are Africans so pls use the choice of your words correctly 😒😒😒
@@african-history-fountainThank you!! w(°ｏ°)w People are so delusional with their rose-colored perspectives on people of other races. 🙄🙄 I've seen and heard enough to know that the grass is NEVER greener on the other side. („¬3¬„)
Amapiano is only about 5 years old and Afrobeat has been grinding since the 1960's and now reaping the rewards. Afrobeat is largely responsible for the creation of an African specific category at the grammies.
Why this bias n envy from south Africans because Nigeria dominated this year's African Grammy category when tyla won the inaugural award last year?
The kora awards were the African Grammys back in the days, it used to be fire 🔥 in the 90s what happened ?
Naija is their fada
0:44 who is this bad belle dude? When Tyla beat Burna Boy and Wizkid and Davido and Tems last year, not a peep from him, now that all the artists nominated in that category (except for Chris Brown, who let him in there?!?) are Naija, he's here complaining. He needs to have some seats LMAO
To win a Grammy as an African, your music has to blow in the West, simply put it is what it is
Big hater vibes with this title.
Not surprised even BBC Africa only covers Nigeria and Kenya petty much.
My brother my enemy.
If we don't even know how many or whether any Amapiano artists submitted, why is this ill-prepared piece even a conversation in the first place?
Afrobeats has been putting in the work for years.
Una go explain tire.......Naija artistes work extremely hard, many are studio rats, they invest heavily in their craft, some even selling properties to invest in their music. Now, its paying off, some bad belle people siddon for one corner dey yarn dust about Nigeria's dominance. WTF. The Nigerians are doing the most now and the world is acknowledging that. You people should allow us enjoy our wins in peace, abeg
You mean they have to ignore the dominance of afro in the music world!?😅
Amapiano is dj and beat and screaming its not a genre of music 😅
Amapino is not the fastest growing music genre globally, stop lying 🤥. Its not even at the top 5 😂😂😂 stop spreading force propaganda BBC
Why are people just jealous when Nigeria is winning????
The Grammys is an American institution with standards that follows the American culture and entertainment markets, success abroad can only apply enough pressure to acknowledge the existence of a particular style or genre in music, just like rock and roll in the 50s. I wouldn’t get high hopes for opening the gates to let African music get recognized in America otherwise we should be retroactively recognizing many powerful artists that walked this earth moving renowned clubs around the world before we feel guilty about these ones.
Grammy needs afrobeat artist than they need the award. The Beat hace existed since the days of Kuti without them winning award did they not thrive. The dying baby oil award needs to stay relevant using african youthful population, i hope africans can wake up and ignore this dying award.
Grammy is a popularity contest; popularity in the US. Look at the past winners; apart from Burna who deserved it the year he won, every other winner was not the favorite among the nominees including Tems this year. But like Tyla last year, Tems had hits in the US. That's all that matters unfortunately
It’s shocking how the entire African music is wrapped into one single music category: “afrobeat”
I feel, but it always as to start from somewhere
Don't whine. If una fit do better, go do your own!
Mr over Sabi which other one is taking Africa and the world by Storm u know give them they will nominate that one........the one you're good at I want to hear it in Nigeria when am chilling with my home boys we'll dance to it. Give us the one from ur country, ur Amapiano can only rack up to 1.5 billion views compared to 15 billion afrobeat view on RUclips........ Look the beat is magical u can't compare it to any sound in Africa one of the best beat Nigeria has giving to the world and that's all what Nigeria is about.
15billion strem is not a joke.. compri to 1.4b
It was even Nigerian artists that fought for the category there was no such for Africa before.
Africans still crying for the West's recognition is truly funny.
When it was american hip hop dominatng , did not see such stories
REMAAAAAAAA REMMAAAAA REMYYYYYY BOY
Well Afrobeats is here to stay,it is a global genre ,Nigerians always strive to be the best ,One thing I like about Americans is that you don’t have a right to tell them what to do ,they know what to do ,next year 2026 Nigerian Afrobeats will still be topping the charts ,it’s a global genre .
Nigerians are the ones that gave amapiano some relevance they suppose to be worshipping us if not for Nigerian amapiano wouldn't have gone pass soweto
Africa is growing. This report was just said wrong.
Grammys is an AMERICAN music awards!! I wonder why Africans feel entitled to be nominated in an award originally designed to celebrate AMERICAN MUSIC.
Tanzania music is very underrated
who is stoping from projecting your own music .. Anything music from Africa to the outside world is Nigerian afrobeats , project your own if not you all will be living under Nigerian shadows for centuries to come
The title of this video is descriminating. What do you mean?
Nigerians were the ones whom even promoted amapiano aka our piano.
I like the simple explanation by the Grammy ceo. No fow play
Well, where is the African music awards? You built it you own it, if you didn't built it you don't own on it.
This is very important, it is extremely reductive of African music (including Nigerian music) as a whole. Amapiano has been a huge breath of fresh air for the entire globe and dance community and deserves it's flowers and recognition. Thank you for sharing. ♥
Una never holler 😂
Even Amapiano is been marketed by Nigeria artist
Rwanda has been experiencing 'extreme insecurity' BBC Africa
We want comment section
They want to get nominated with their wack songs and music vid😂😂😂
Why is makossa not recognised thats Africa's original Genre
Whats this hate and jelousy?🤦♂️ Admin delete
Grammy, like other awards, has standards. You're not rewarded for showing up, nor is it done by country. If any country feels left out, simply find out the standards...excel those standards, and you'd find yourself there.
If it's by popularity, Davido would have won already.
Africa can choose to have its own Pan African show.
Finally, when K-pop (S Korean) wins, you do not see other other Asian countries crying as if it's their award, yet Phillipines, Indonesia, China have artistes.
Africans and African countries must grow up and quit seeking validation. If you can't celebrate those who have been recognized, go ahead and lift your bar beyond mediocrity. Otherwise, GFTOH.
They can't deny the dominance of amapiano for ever
1.5 billion Dominate is dominating 15 billion okay 👍👍👍👍👍👍
@@OmajaliJoel apparently South African maths works like that 😅
@@OmajaliJoel Amapiano is literally a baby genre and it's doing really well, really fast, to the point that Tyla a amapiano artist won a Afro beats award.
I believe that is what the person means by "dominating/dominance".
@@Okeezy-v7g I'm really confused that
@@acidicsoul4978 denominating, you said?
No one's talking about denominating.
Why disable comments on the rwanda videos
Unite Africa❤
Against Nigeria?
Just 🚫 the hate and celebrate Nigeria.
Nice job in the new year
Sauti sol❤
0:17 02/02/2025
NIGERIA🇳🇬 PRAISE DRC🇨🇩 "GIVE BACK"
It's now commercial and other regions have no financial muscles to influence the nominations it's rigid
I wonder why Diamond Platnumz never get nominated 😢
He is only known among East africans. Ask Ghanaians
May the best man win,and Nigeria is the best , let them win,I support it,academy is doing the right thing,is much more than,just voting,there are other things involved. Grammy did nothi g wrong.
First thing first do we have african music award?.....why are we hell bent about Americans Grammy
1.4b vs 15b
Wait for your time Amapiano
The worst is that Nigeria copies from every other Africa country
Really!....cry harder.
Who care's...Kenyans are way above Grammy's
We're unique on our own 👍
GIMMIE ONE SEC I'M OMW.
🇬🇭🇬🇭🇬🇭🇬🇭🇬🇭🇯🇲🇯🇲🇯🇲
Abeg Tanzania and Kenya get song ?
Africans.. and in-fighting.
Whew!
So is it the dance hall of Ghana cause thats what their top artist go for or amapiano beats with no vocal they play
Who gives the f about grammy? It an American award not a global award. If so why not countries like china or Kalakuta Republic host it?
U had ur time last year v
People always have a reason to complain. The fact is African Americans view Africa as a country they barely know more than 5 countries it's the world we leave in.
How are AA’s blamed in your comments?Most of us know Africa is a whole continent. Also we don’t even make the categories, it’s mostly a group of old white ppl. You know white Americans also have some and even worse opinions of Africa and also mistake it for a country. Please just don’t recklessly involve AA’s in this. Much love
You just lied on African Americans. We know that it's a continent. Old white men control the grammys. What a stupid statement.
🇺🇲
Tyla won last year why didn't you complain then
@GapsNmotion touchy touchy it anit no blame game it's merely an example.. Im an African I never thought afro beats would ever go beyond west Africa but here they are. ..much love as well
@@GapsNmotionbro, it's not a thing about giving blame. He's just trying to say Americans in general are more familiar with Africa and individual countries within it now compared to when there was no cultural export going your way. As an American you literally had to actively seek knowledge about Africa to be semi informed. But it's more possible now through enjoying entertainment.
Yaw tog from Ghana😂😂
Imagine an unknown local ghanaian pic on Grammy conversation..
Tyla is the beats Aftobeats artist 🇿🇦
Tyla's music is not afrobeats, it's barely even considered amapiano.
Afrobeat is a style of music developed in nigeria, introduced globally by nigerians ( earliest through drake's remix of wizkids' ojuelegba, drake & wizkid's one dance record).
Amapiano is a south African drum heavy sound (im not sure if its a genre) heavily supported by nigerians.
This competition in your heads is unnecessary.
STOP WAITING ON WHITE MUSIC ORGANIZATIONS TO VALUE YOU OR YOUR TALENT...... CREATE YOUR OWN AWARD SHOWS !!!! 💯💯💯💯💯💯
why they put yaw tog there looooool