watching your course made me high, idk why, I am still under effect ahaha, ig it's the black background with the black shirt and the transparent board and the good quality of your microphone, made me feel like i was in a dreamy world... Other than this thank you, you explained the TAM very well for me.
I have a question sir. I am going to apply Technology Acceptance Model 3 by Venkatesh and Bala,2008 for my research. Then, i use questionnaire to collect my data. But im confused about my method and data analysis technique. What should i do？ May i use survey method but with descriptive qualitative approach？
If you have ordinal data you should use DWLS factor analysis but if your sample size is small you could use hierarchical regressions. If you want to do a qualitative analysis using TAM3 constructs this is a deductive approach, but ask what does it tell you? Factor analysis tells you what factors are important, what is the aim of your qualitative approach?
@@andrewkemp70 because my research is about Google Meet as a platform for TOEFL course so i want to know the student’s acceptance about it and to find the student’s problems about it too. But, if I use qualitative approach and the method is survey..Do I have to make the hypothesis also considering TAM3 has many constructs that are related？
Ok, nice! I think that if you have already decided to pursue a qualitative approach, then the TAM3 is simply a framework that you can use to form your questions, and you’d do a thematic analysis on the responses. The benefit is that you can have a smaller sample size than quantitative factor analysis, and you may also discover new factors. In addition to the questions that are aligned with the TAM3, if you add some open questions, you may discover new things that the TAM3 doesn’t cover.
Anis, in your paper/research it’s be good to say why you’ve chosen the TAM3 over other models. How is it relevant to your situation? Does it cover educational needs sufficiently? My PhD research is forming a TAM specific to educational technologies, and I did this because I didn’t think any others covered this sufficiently. This is a taxonomy I put together of the factors I found from my lit review, see if it helps (I hope it helps 😊) www.researchgate.net/publication/333850322_A_taxonomy_of_factors_affecting_attitudes_towards_educational_technologies_for_use_with_technology_acceptance_models
Im conducting a research about acceptance of online banking. could you give me set questions that includes the actual system of use and attitude towards using?
Spenz Ramos First thing to do is decide what your constructs are and then operationalise them into questions for the questionnaire. For example the Perceived Usefulness and Perceived Ease of Use constructs use Davis's questions as these have been validated over and over. Other constructs I would consider are System Attributes, Computer Self Efficacy, Attitude to Technology. Have you done a literature search to see what others have used with good results? 'Attitude Towards Use' is a latent variable that you're using TAMs to measure through other observed variables. Check out Davis's TAM for his model. These models are used to find out what is behind our attitudes and what forms them. Otherwise we may as well ask 'what's your attitude to this?' It's your research so I can't give you questions, so a literature search will help. I'd aim for 4-6 questions per construct. Are you going to use factor analysis?
Hi Nina, I am writing up a study that used 2 items for educational compatibility that I got from Chen where I first saw the construct (he extended the UTAUT with it). But check out my taxonomy in the current issue of the British J Educational Technology which lists what I think are important. This taxonomy was built after reviewing the literature and includes the most important factors.
I'm going to use Structural equation modelling for my research. But i added trust and risks as my variables too. What do you think about it? I kinda lost rn. So... Lol
Gzz so long as you get 2 things right: operationalise those constructs using measurable variables that don't load so much onto other constructs, and 2, your structural model (if you're using CFA). It might be good playing around with your measurement model using EFA first on half your data then do a CFA on the other half.
Thanks dear for providing such an interesting, concise and to the point lecture on TAM. I want to apply TAM to find behavior of students about use of technology during COVID-19. What should I do?
1. Identify your research question(s) 2. Decide on appropriate factors to measure. These can come from the literature which is great because then you already have questions for your survey. 3. Decide what structural model to use eg TAM + extended factors, UTAUT or GETAMEL. Check the literature for what models people have used. 4. Collect data and run your CFA and SEM. I use R and R Studio with the psych and lavaan packages. You can use SPSS with AMOS, but AMOS isn’t suited to ordinal data so much. I’ll see if I can do a video on my sequence over the next few days and let you know :)
As a follow up point: TAMs don’t tell us the behaviour of people. What they do is identify the strong and weak influencers of behaviour, which then influences what you are going to do about it. For example if your model has a strong ‘ease of use’ loading onto behavioural intent then you know that ‘ease of use’ is a large influencer of their behaviour, so you’d then go about making sure that you made the technology easy to use. If on the other hand ‘usefulness’ or another factor was stronger then you’d make sure you concentrated on making the technology ‘useful’. So TAMs are really management tools to show you what aspects of your technology to manage. They don’t actually show you what people ‘do’ though. So a better research aim would be to find which are the most influential factors, which you can then leverage in your teaching practice.
Awesome up until the 5:00 minute mark when you were alluding to learning styles and their impact on Ed Tech acceptance. Learning styles are a neuromyth and have no place in the TAM framework.
Thanks for the great comment. I get you. I should have linked educational compatibility with the learning need as opposed to the learning style. Good pick up, thanks for watching!
Models need to be chosen to suit the research question and technology. Small models (eg UTAUT) only measure general things and can miss other particular factors that influence technology use. That is why TAM is extended quite a bit.
Can we talk about this man's ability to invert-write? Cause damn!
He probably use an 'inverted camera' like the cellphone front cameras.
This helped me a lot on my thesis😊 thank you sir🙌🙌
watching your course made me high, idk why, I am still under effect ahaha, ig it's the black background with the black shirt and the transparent board and the good quality of your microphone, made me feel like i was in a dreamy world... Other than this thank you, you explained the TAM very well for me.
love the idea of using a glass!
This video really helps me to learn about this model, thank you
هل يمكنك شرح نظريه الانشار المبتكره
I have a question sir. I am going to apply Technology Acceptance Model 3 by Venkatesh and Bala,2008 for my research. Then, i use questionnaire to collect my data. But im confused about my method and data analysis technique. What should i do？ May i use survey method but with descriptive qualitative approach？
If you have ordinal data you should use DWLS factor analysis but if your sample size is small you could use hierarchical regressions. If you want to do a qualitative analysis using TAM3 constructs this is a deductive approach, but ask what does it tell you? Factor analysis tells you what factors are important, what is the aim of your qualitative approach?
@@andrewkemp70 because my research is about Google Meet as a platform for TOEFL course so i want to know the student’s acceptance about it and to find the student’s problems about it too. But, if I use qualitative approach and the method is survey..Do I have to make the hypothesis also considering TAM3 has many constructs that are related？
Ok, nice! I think that if you have already decided to pursue a qualitative approach, then the TAM3 is simply a framework that you can use to form your questions, and you’d do a thematic analysis on the responses. The benefit is that you can have a smaller sample size than quantitative factor analysis, and you may also discover new factors. In addition to the questions that are aligned with the TAM3, if you add some open questions, you may discover new things that the TAM3 doesn’t cover.
Anis, in your paper/research it’s be good to say why you’ve chosen the TAM3 over other models. How is it relevant to your situation? Does it cover educational needs sufficiently? My PhD research is forming a TAM specific to educational technologies, and I did this because I didn’t think any others covered this sufficiently. This is a taxonomy I put together of the factors I found from my lit review, see if it helps (I hope it helps 😊)
www.researchgate.net/publication/333850322_A_taxonomy_of_factors_affecting_attitudes_towards_educational_technologies_for_use_with_technology_acceptance_models
@@andrewkemp70 i see...thank you very much for your explanation and your advice sir.
It means he wrote the words backward in that glass ?
The camera reversed the image so I wrote the right way 🤗
@@andrewkemp70 I thought that possibility too, the second time I watched your video, Sir, interesting👍
Im conducting a research about acceptance of online banking. could you give me set questions that includes the actual system of use and attitude towards using?
Spenz Ramos First thing to do is decide what your constructs are and then operationalise them into questions for the questionnaire. For example the Perceived Usefulness and Perceived Ease of Use constructs use Davis's questions as these have been validated over and over. Other constructs I would consider are System Attributes, Computer Self Efficacy, Attitude to Technology. Have you done a literature search to see what others have used with good results?
'Attitude Towards Use' is a latent variable that you're using TAMs to measure through other observed variables. Check out Davis's TAM for his model. These models are used to find out what is behind our attitudes and what forms them. Otherwise we may as well ask 'what's your attitude to this?'
It's your research so I can't give you questions, so a literature search will help. I'd aim for 4-6 questions per construct. Are you going to use factor analysis?
TAM comes with a validated survey instrument. See Fred Davis' article in MIS Quarterly September 1989
any help abaut TAM theory pllliiiiiiiiiiiz
Whats your question?
How many questions you have for educational compatibility factor? have you published any article related to this model? thank you a lot
Hi Nina, I am writing up a study that used 2 items for educational compatibility that I got from Chen where I first saw the construct (he extended the UTAUT with it). But check out my taxonomy in the current issue of the British J Educational Technology which lists what I think are important. This taxonomy was built after reviewing the literature and includes the most important factors.
I'm going to use Structural equation modelling for my research. But i added trust and risks as my variables too. What do you think about it?
I kinda lost rn. So... Lol
Gzz so long as you get 2 things right: operationalise those constructs using measurable variables that don't load so much onto other constructs, and 2, your structural model (if you're using CFA). It might be good playing around with your measurement model using EFA first on half your data then do a CFA on the other half.
@@andrewkemp70 i see. Thank you.
thanks! plus that transparent board thing is a first .....
I'm impressed by how you write backwards
Thanks dear for providing such an interesting, concise and to the point lecture on TAM.
I want to apply TAM to find behavior of students about use of technology during COVID-19.
What should I do?
1. Identify your research question(s)
2. Decide on appropriate factors to measure. These can come from the literature which is great because then you already have questions for your survey.
3. Decide what structural model to use eg TAM + extended factors, UTAUT or GETAMEL. Check the literature for what models people have used.
4. Collect data and run your CFA and SEM. I use R and R Studio with the psych and lavaan packages. You can use SPSS with AMOS, but AMOS isn’t suited to ordinal data so much.
I’ll see if I can do a video on my sequence over the next few days and let you know :)
As a follow up point: TAMs don’t tell us the behaviour of people. What they do is identify the strong and weak influencers of behaviour, which then influences what you are going to do about it.
For example if your model has a strong ‘ease of use’ loading onto behavioural intent then you know that ‘ease of use’ is a large influencer of their behaviour, so you’d then go about making sure that you made the technology easy to use. If on the other hand ‘usefulness’ or another factor was stronger then you’d make sure you concentrated on making the technology ‘useful’. So TAMs are really management tools to show you what aspects of your technology to manage. They don’t actually show you what people ‘do’ though. So a better research aim would be to find which are the most influential factors, which you can then leverage in your teaching practice.
Succinct and well explained.
Is he writing backwards on the glass... ?
Hi Aliyu! Good spot! The camera reverses the image so I just wrote the right way.
By the way, this video was useful in my research... Thank you
Coudnt concentrate due to that thought first! Had to start again, great video (Y)
this video is useful to my research
can you give me how to insert TAM theory in methods of integrating technology in teaching
Awesome up until the 5:00 minute mark when you were alluding to learning styles and their impact on Ed Tech acceptance. Learning styles are a neuromyth and have no place in the TAM framework.
Thanks for the great comment. I get you. I should have linked educational compatibility with the learning need as opposed to the learning style. Good pick up, thanks for watching!
left hand writing from right to left haha great!
thank you, very useful!
thank you
thanks for good explanation . but is better others of theoris explain like UTAUT
Models need to be chosen to suit the research question and technology. Small models (eg UTAUT) only measure general things and can miss other particular factors that influence technology use. That is why TAM is extended quite a bit.
Why is this guy so handsome?
Thanks for the clear explanation, like to get in contact with you. Send you a Linkedin message.
HAHAH 'Actual Use' in 0:48 looks like 'Intel Inside'
Aliyu Ahmed lol yeah...
any help abaut TAM theory pliiiiiz
not even close :D
I can't focus on his writing he looks so handsome hahahaha..
He’s a bust!