AI & The Future of Market Research with Jim Newswanger & Kathryn Korostoff

How will AI impact the work, and careers, of Market Research & Insights Professionals? Is it doom and gloom, a welcome revolutionary advancement, or does it lie somewhere in the middle? Enjoy this video of instructors Jim Newswanger and Kathryn Korostoff for a discussion about AI's current, and potentially future, impact on the entire life cycle of market research projects. Please enjoy the entire discussion or jump to your favorite sub-topics (see timestamps below)!
0:26 - What are we, as market researchers, doing with AI now?
02:48 - Jim and Kathryn discuss the impact of AI on the entire life cycle of market research projects, exploring how it can save time while potentially enhancing quality.
06:09 - Will AI soon utilize existing market research databases (data from past projects) to create specialized LLMs or LLM-based tools?
10:10 - A quick note on ethical and legal considerations surrounding AI in market research.
11:42 - The transformative potential of AI in analyzing images and sounds, and Generative AI will soon be extracting meaningful insights from charts and graphs.
17:45 - Exploring how AI may enhance the quality of research findings and conclusions, by generating alternative versions of executive summaries.
24:15 - AI-Assisted Questionnaire Programming.
26:22 - Synthetic data, and its potential research applications.
30:08 - Comparing previous generations of AI with the current state of Generative AI and LLMs, and the potentially beneficial intersection between AI and Boolean tools.
36:50 - New data strategies & new organizational structures: Considering a scenario where AI disrupts data silos, leading to organizational restructuring, and potentially giving rise to new departments or types of leadership roles.
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Question for both the speakers.
Is AI in the insight industry a wait and watch technology or organisation are started using it full fledged.
Also what are the new job roles for one who is starting a career in the insights industry?