Tourism Victoria: Play Melbourne

by Publicis Mojo
Melbourne was becoming predictable as a tourist destination; you new exactly what to expect: food, fashion and events. It was starting to loose it's shine. But Melbourne's creative and ever-changing sub-culture is anything but predictable -- there's always something new to discover. We wanted to challenge travellers to Melbourne to expire the limits of their curiosity and play the city like a giant game of chance. And Play Melbourne was born.

[@eugeblacks]

What is the song/artist?

[@manuelromeroclose3]

Girls is hot tho

[@duncanwcraig9668]

bloody faux melbs hipsters. sad!

[@jaegermah]

Such a far fetched ad! So stupid.