This is all great and honest advice (especially the customers not knowing what they want) but I would love (and maybe Ash already made this video, IDK) a video on finding markets that are untapped yet.
@@AshMaurya Ash, your videos are now my go to content before building my content, thank you for working so hard to put such fine tuned wisdom and insights. Best of luck :)
can you make a video on generating great business ideas the process you wrote about in your book is about validating a business idea but how to come up with business ideas first
Great advice! This applies more for B2B or B2C SaaS, more so depends on the ideaspace and business model. What is advice for startups leaning to social or consumer platforms?
I don't make a distinction. Social platforms are still made up of users who pay you indirectly with attention, user-generated content, or data. Why do you think talking to them doesn't apply?
@@indreshtripathi5218 I cover interviewing recipes and how-tos in my book and newsletter. Recent post here: www.leanfoundry.com/lean-1-2-3/jan-25-2025 and you’ll find more in the archives.
2-parter: 1. Do you have a video focused more in depth on the customer interview process? (I may have missed it). I have your book, but I find these summaries incredibly helpful. 2. I currently have 0 paying customers, launched a free lead magnet, but had no conversions. So, interviewing anyone who took the freebie would be interviewing a "user", not a "customer". Any advice for someone in my position? Who should I try to interview? Thank you for whatever thoughts you can share.
1. I have an in-depth video course and AI-powered co-pilot that implements the Customer Forces interview analysis in the book. Course details here: www.leanfoundry.com/bootstart/2025 2. Yes, you should be interviewing customers of existing alternatives instead that you want to switch to your product.
change the thumbnail to say "stop talking to users" and title to "why talking to users is holding your startup back" or something along that. title is a bit too vague and disconnected from the thumbnail text currently. new thumbnail text is the opposite of what everyone says (ie talk to users). anyway, great video! shared it with my cousin who is wanting to get into making his own products.
Talk to customers first, ok. But customers are not users, they are the one who paid. How to have those one at the early stage of the business when you did not build anything yet ... ohh you have to demo first, then sell, and those who buy are your customers. But how do you make the demo ? You guess from the lean canvas hypotheses ? Is this way of thinking correct ?
Most first guesses miss the mark so I recommend interviewing first. The missing link: Innovation is about causing a switch so interview customers currently using existing alternatives.
Thanks, Ash! Yet another incredible video-please keep up the fantastic work!
This one was immensely valuable!! Thanks a lot Ash and thanks for the video editor who made the it super enjoyable to watch 🔥
Definitely going to try this out, thank you!!
This is all great and honest advice (especially the customers not knowing what they want) but I would love (and maybe Ash already made this video, IDK) a video on finding markets that are untapped yet.
Thats your job to find. If your eyes are open you will find hundreds even near by to you. 😊
I’m working on a “How to find a startup idea” video next.
@@AshMaurya Ash, your videos are now my go to content before building my content, thank you for working so hard to put such fine tuned wisdom and insights. Best of luck :)
i like your motivation its changed my mindset... thanks a lot. waiting the next new video again
Happy to hear that!
Thanks a lot Ash for sharing your experience and valuable insights.
Thanks Ash! Valuable orientation!
can you make a video on generating great business ideas
the process you wrote about in your book is about validating a business idea but how to come up with business ideas first
Great advice! This applies more for B2B or B2C SaaS, more so depends on the ideaspace and business model. What is advice for startups leaning to social or consumer platforms?
I don't make a distinction. Social platforms are still made up of users who pay you indirectly with attention, user-generated content, or data. Why do you think talking to them doesn't apply?
Great content Ash, thanks. But how to really get customers for interview?
@@indreshtripathi5218 I cover interviewing recipes and how-tos in my book and newsletter.
Recent post here: www.leanfoundry.com/lean-1-2-3/jan-25-2025
and you’ll find more in the archives.
2-parter:
1. Do you have a video focused more in depth on the customer interview process? (I may have missed it). I have your book, but I find these summaries incredibly helpful.
2. I currently have 0 paying customers, launched a free lead magnet, but had no conversions. So, interviewing anyone who took the freebie would be interviewing a "user", not a "customer". Any advice for someone in my position? Who should I try to interview?
Thank you for whatever thoughts you can share.
1. I have an in-depth video course and AI-powered co-pilot that implements the Customer Forces interview analysis in the book. Course details here: www.leanfoundry.com/bootstart/2025
2. Yes, you should be interviewing customers of existing alternatives instead that you want to switch to your product.
@@AshMaurya Thanks, Ash.
change the thumbnail to say "stop talking to users" and title to "why talking to users is holding your startup back" or something along that. title is a bit too vague and disconnected from the thumbnail text currently. new thumbnail text is the opposite of what everyone says (ie talk to users). anyway, great video! shared it with my cousin who is wanting to get into making his own products.
will test :)
Talk to customers first, ok. But customers are not users, they are the one who paid. How to have those one at the early stage of the business when you did not build anything yet ... ohh you have to demo first, then sell, and those who buy are your customers. But how do you make the demo ? You guess from the lean canvas hypotheses ? Is this way of thinking correct ?
Most first guesses miss the mark so I recommend interviewing first. The missing link: Innovation is about causing a switch so interview customers currently using existing alternatives.