Reimagine Mobility Podcast:

In this episode, of Reimagine Mobility, Stephan sits down with Jeff Varick, Founder and CEO of Brandmotion, LLC to discuss the impact of aftermarket products on the mobility sector.
Jeff Varick is Founder and CEO of Brandmotion, LLC, a Novi, Michigan-based vehicle safety systems development company focused on improving vehicle safety performance through retrofit and original equipment technology integration.
Brandmotion is a developer of highly integrated vehicle retrofit safety solutions for the automotive aftermarket. Brandmotion distributes OEM-quality advanced safety technology solutions under the Brandmotion brand through its North American network of over 2,500 installers, fleets and dealers.
In addition, Brandmotion develops and supplies custom safety solutions for some of the nation’s largest commercial, specialty vehicle manufacturers and upfitters.
Brandmotion is also a pioneer and market leader in integrating Connected Vehicle (CV) solutions to advance V2X communication technology to greater numbers of cars and trucks already on the road. The company has served in the Vehicle Integrator role for over 40 US CV Deployments and has installed more V2X onboard units in vehicles in North America than any other entity. As Vehicle Integrator, Brandmotion is responsible for all sourcing, verification, system integration, installation, and field support of the vehicles.
Brandmotion has won numerous awards from SEMA, the leading aftermarket association, including Manufacturer of the Year in 2016. In 2017, Jeff was honored by the SEMA PRO Council as Person of the Year for his leadership in leading the aftermarket into the Connected Vehicle era. Jeff also serves on the Global Board of Directors of the Society of Automotive Engineers (SAE).
00:02:04 Mainstreaming of the Aftermarket
00:07:12 Aftermarket’s Effect on Fleet ROI
00:12:46 Regulation and Aftermarket
00:16:12 Fleet Safety
00:22:09 The Future of Aftermarket Technology