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The Starbucks Story: How to make BILLIONS with Bad-Tasting Coffee | Inside the Storm | FD Finance
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- Опубликовано: 8 июн 2024
- Rise and Fall of Starbucks | FD Finance
Watch 'Rise and Fall of Philips ' here: • Philips: The Deep Fall...
With untrendy cafes, bad-tasting coffee and an insatiable thirst for expansion, the world’s biggest coffee empire was on the brink of collapse. How did one man retrain 135,000 baristas in order to save Starbucks?
Big businesses rise and fall every day. Inside the Storm: Back from the Brink, is a documentary series that follows the lifecycle of four of the biggest industry players, revealing intimate details on how these major companies were run, and their survival techniques when they nearly fell into the depths. Supplemented by interviews from industry players and professionals from around the world, this series documents how these business titans survived despite the odds and turbulence hitting them where it matters. Marvel: breaking into the film industry saved the comics publishing giant; Olympus: Japan's largest optical company overcame one of the largest accounting scandal; Philips: innovating out-of-the-box ensured the survival of this technology giant; and Nissan: the iconic Japanese car brand saved by one of the most charismatic and loved CEOs in Asia.
Watch insider testaments to the dealings that transformed industries and prevented these giants from the fall of their businesses.
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It is insane. I really cannot believe how someone would spend their hard earned money on overpriced cardboard tasting coffee
Free internet
I stopped going to Starbucks.....its just too expensive for a mediocre drink and re-heated food. I used to easily spend 1-1.5k a year there. Instead i bought a super fancy machine and make it at home.
You’re not wrong.
Skills are freedom
Used to be a huge Starbucks fan for like 20 years. Visited frequently, loved the warm environment. Little by little the brand started to change. No more comfy leather seating for girls night out or warm environment for a fun treat for the kids. Coffee quality went down and tasted burnt. Prices went up, they ruined the rewards. You used to have a month to redeem your birthday reward, then it went down to a week, then 3 days, then only same day. They were cheaping out on their frequent customers. Renovations made them look sterile and modern instead of warm and welcoming...with the overpriced bad coffee, snotty barista's, uncomfortable modern chairs, brighter lighting. Started to feel likey they forgot about us lifers that helped them grow and sll they focused on were the teens with all those ridiculously weird drinks. It all just became a hard no for me.
20 years of never going to Dunkin Donuts because i thought it was trash in comparison to Starbucks, but i like Dunkin now. Not for hanging out, but just a quick grab and go. Coffee is actually better (strong but not burnt) and it's much easier on the wallet. The rewards are also way better.
If i want a girls night out with the girls we visit a local coffeehouse and support small business.
Bye Starbucks. You just don't check any boxes off my list anymore.
Well said. I forgot they had the comfy inviting environment. There are no leather chairs anymore.
You people talk as if you are living in some 3rd world country without any basic amenities.
Are Americans with their big houses filled with stuff not comfortable?
If you were going out regularly....it means that you had enough to cough up on these things in the past....why wouldn't you have a get together in the comfort of your own house?
Spending money regularly on trinkets for years and then complaining about rising prices is something that only a financially illiterate person can say.
I can't sit on cushy-cushy chairs. My back would let me know in no uncertain terms.
Ya lo dije en un comentario: Starbucks es solo mercadeo.
When I was growing up you just went to your little bakery nearby with your mug and they poured coffee in there and it cost like 20 cents haha
How cool!
Overpriced bad coffee with tons of sirups, sugar, cream and other fluff served by underpaid employees who are pressured when they want to create unions.
Seriously folks how can you believe Trump has your back when time after time his people go against American workers’ rights?
It’s just a con job, and you’ll never find me in one of their stores. Ever
We concurred it is
over priced and over
roasted coffee, turns it bitter & that upset one's ulcers.
There are many competitors nowadays, so we see the inevitable
demise.
As a surviving ex employee...I completely agree. I absolutely love coffee and there are sooooooo many other better options
@@okamifang4059not if you want consistency in a strange town.
Never been to one and never will, i hate "Brand culture" and "marketing for dumb masses".
I take it that you do not own any Apple products too? lol
@@vftw6086😂😅😂...i know. Not to mention they write it on youtube, a google product.....for the "dumb masses"
You nailed it, I wish more stand up on thrse behemots with very deep pockets
Yet you make that comment on RUclips own by google
All hot coffee…
It's not just paper; it's laced with polyethylene plastic, a barrier that keeps your coffee from soaking through. Shockingly, a study revealed that in just 15 minutes, hot liquids can leach 25,000 microplastic particles into your cup. Yet, we rarely question it.
What study? Can you attach it. I'm interested.
Ask ChatGPT
Here’s the lesson: don’t ever put an accountant in charge if you want to succeed in the long term.
I swear: I have never been to Starbucks and will ne er go, the average cost of a brewed coffee at Starbucks is around $2.50 to $4.50, depending on the size and any customizations. In contrast, the cost to make a cup of coffee at home can range from $0.25 to $1.00.
The most over priced coffee chain.
Further my home made coffee is better. Friends who come over, ask me for make coffee, even before say "hello".
I really like your headline: Pay more Taste less 😮🤫🤭😅
I'm German, and my first encounter with Starbucks was at the headquarters of a company I worked with in 2006.
Everybody had access to free coffee near their offices, there was a cafeteria selling somewhat better coffee at 1 € - and a Starbucks at the entrance of the building that was usually packed at the end of lunch breaks. Some people went there every day, waiting 10 to 20 minutes to spend over 3 € for coffee plus some for an absurdly priced cookie every day.
If you have a brand making people do that, dilution and overexpansion will ruin everything.
I recently started drinking coffee from Seven 11, tastes way better than Micky D's or Starbucks, glad I discovered it.
7-Eleven coffee has always had a silent but large following. Back in the 80s, I worked at a 7-Eleven, and they beat it into my head to never have a pot of coffee on the warmers more than 30 minutes old, and when working graveyard shift, to have all the cooler and dry goods shelves stocked and faced by 4 am, to mop the floors around 4:30, and then to start making coffee between 5:00 and 5:15 am. And to keep at least 4-5 full pots on the Bundt warmers, plus 1 pot of decaf. And sure enough, the coffee rush would start coming in by 5:40 am, and it was all I could do to keep up with making coffee and running the cash register until the end of my shift at 7 am. I would always combine the coffee pots and start another fresh pot before I punched out, because the coffee rush would go until 9 am; later on the weekends. You would not believe how fast the coffee would run out at a 7-Eleven!
Everyone says.. McDonald's is not good.. But yet.. The real vote is with our feet.. And the numbers prove we don't do what we say.. In other words, We claim to not like Starbucks and McDonald's.. but we vote with our feet.. And the numbers show they are both winning
Starbucks sells nothing but sugar and simple carbs it’s addictive and seriously bad food
I'll stop at a Dunkin Donuts for coffee before Starbucks. The coffee has always tasted like their beans are roasted too long (tastes burnt). Ive gotten the same feedback from others as well.
Dunkin’ coffee is way better than Starbucks .
My wife and I frequent a variety of local coffee shops and have our favorite drinks with all of them, not just one. Regarding the incident of those arrested, it’s not a bus-stop but a place of business, so I don’t think Starbucks was out of line in asking them to leave if they weren’t paying customers. What they were doing is basically called loitering, which interferes with paying customers who are entitled to the comforts of the business. Those arrested should have left or bought something to justify their presence and not turned into something racial when they’re the ones who created the problem.
Can we define Starbucks as a coffee brand anymore with over $1.8 billion in customer deposits through Starbucks apps and cards?
It's a bank that pays no interest for the deposit, which is any bank's dream.
I'd pick any small coffee shop before starbucks, but indeed their main attraction point is lending a comfortable looking place to spend some time.
I'd drink water from a puddle in the middle of the dirtiest city before I'd ever touch Starbucks
Isn't an average American home comfortable?
Never understood how Americans can so easily be swayed to part with their money by using fancy and exotic words to sell basic stuff.
@@main_stream_media_is_a_joke I notice this all the time, and how trends/trendy words can push a button in consumer's minds.
If you haven't noticed lately (a couple years now) that it's very easy to sell anything to guys if you simply add the word 'tactical' into the wording of ads.. 🤣🤷🤦
Tactical pants,
Tactical hoodie,
Tactical flashlight,
Tactical toilet paper...
Society is just a population swayed and manipulated by trends..
Society is basically just dumb and obnoxious altogether and there are cliques within it.
The majority of society has been tricked into spending constantly, and well beyond their actual means through credit cards, which were pushed hard in the early 90s..
and then the number of malls and chain restaurants and fast food places surged, and then consumer ads in tv/cable TV were greatly increased as well as TV shows about spending money like food/restaurant shows, shows about remodeling homes, shows about celebrities homes, etc..
A few years ago suddenly everyone was a food and beer expert, because of the trend of TV shows about these things, and they were literally obnoxious/pretentious about it..
All done to brainwash society to spend, spend, and then spend some more..
Everyone had/has to have a home which is too big, and looks like a famous celebrities home with a massive master suite, and a $30k Gordon Ramsay kitchen.. yet they're out eating at restaurants most of the time, and or out shopping.. and being home is viewed as boring..
Society is just far too easy to manipulate
I drink my own coffe at home, i never buy a brand coffe outside, why given my money for this rich owners when i know they making so much money and paying low wages to staff ? The machines are not clean properly either
I’ll never understand the Starbucks phenomenon or growth it’s horrible
But you have to appreciate the sharp eyes and mind of the guy who realised and made sure that he successfully brainwashed millions all over the world to spend crazy sums for something that they could easily make for a fraction in the comfort of their home.
Anyone who can do that is a certified genius in my books.
Everything tastes great when you add enough sugar
I cant tell the difference between starbucks coffee and McDonald coffee lo
McCafé Coffee tastes better and cheaper
Now that McDonald's doesn't burn their coffee after they lost that lawsuit, it's good coffee
Starbucks has always had bad coffee, unless you get those specialty drinks. I can't do that as I don't eat sugar. I think they burn their coffee. Quite frankly if you want good coffee, select good beans, grind them yourself and make it yourself and drink it in a ceramic cup. If you go out find a coffee shop that grinds it's beans on sight and serves it in ceramic cups, NOT paper.
Starbucks never really took off in Australia. It's not about coffee, it's about sugar. If you took the 'sweet' out of it, noone would buy it. Some folks have more money than sense
The same with Coca Cola, remove the gas and drink it at room temperature, I don't think you will take more than two or three sips and then never again. 🙋💖🇨🇱
I make better coffee at home.
Practically anyone can.....it's not rocket science.
But I appreciate how this company was able to convince people to spend crazy money for something as simple as coffee.
These guys are marketing and brainwashing geniuses.
That's sad. 😂
STARBUCKS mean STARS are visible when the customer pays the BUCKS. Excellent Presentation. Hearty Greetings from Hyderabad, India 🇮🇳
People just like brands, not the coffee. I had the best coffee in Turkey, Spain and in Italy, they have proper bats and coffee makers, the rest in the west its just diluted in water and other chemical stuff with plenty of sugar..., unless you are an expresso lover.... starbucks cannot even copy well the italian coffee
The baristas are trained to foam the milk as much as possible to make it full up the cup. That way, the lattes and cappucinos need less milk. It's the synonymous trick with the soft drinks and ice
How does saying no to a bunch of squatters who haven’t paid for their time in any form at a restaurant/cafe amount to racial discrimination? Yeah maybe ask them to politely leave & not call the cops on them but It’s not a refugee or homeless shelter. 🤷🏽♂️
Sorry, you don't hang around a business without buying something. The seating is for paying customers. If you hsve to wait for someone on private property, ask permission. Starbucks isn't a public place. I have used their bathroom on occasion, but have always bought something on the way out.
Starbucks sucks these days, in Indonesia local coffee much better in taste and much cheaper price
It's commendable that Chinese people have worked to preserve their culture of drinking tea or coffee, leading to Starbucks creating its biggest roastery outside the US in China. In contrast, in India, we tend to imitate Western culture. Consequently, I believe Starbucks may not face any challenges in establishing itself in India.
A white guy can sell literally ANYTHING to an Indian.
Most Indians are desperate to be seen as someone who has "taste" and the money to throw at overpriced stuff.....if that is something that will showcase to the others his/her "refined" taste and status.
There are innumerable local food items, from every state that are way better and unique than anything from the West.....but most Indians simply do not know how to glamourize, market and sell their good stuff.
Love this title 👍
It's Savage😅
China is no one play ground ask Tesla, ebay and most western companies.
Chemicals involved in farming non-organic coffee are extremely dangerous for the workers to handle. In addition to that, they can also cause both short-term and long-term health diseases to both the coffee farmers and us as consumers.
Please attach the study.
Never had a coffee from there. Can’t imagine why anyone would.
i rarely go to starbucks, but when i do, it's for any drink that doesn't include coffee. i'd rather go to tim's. at least i pay commensurately for what i get vs paying for a bougie brand.
The only thing I ask for when I go to Starbucks is if anyone knows where I could go to get a good coffee.
Starbucks expensive.
I remember the smell of an omelette at Starbucks 😢 in 2009
I never liked Starbucks. The few times I would go to Starbucks, it was because I’m at the airport or at work, I would regret it because it was not good at all.
Coffee in vietnam is amazing especially coconut coffee in Hoi An 🥰🥰🥰
If Starbucks continue its Arrogance it will again go down .
In India Starbucks have 400 hundred stores in all Stores one thing is common that you first pay for the order then wait for your name to be called then you have to pickup your oder yourself .All other cafe serve you on your table like Coasta coffee, The coffee beans and tea leaf, local cafe like coffee cafe Day ,Third Wave etc.There prices are cheaper than 25% to % 50% with a Quality coffee they are rising more than Starbucks .
But Starbucks continue sticking to its Self service policy Which is very very Disturbing : because Starbucks thinks they are the Global company why to care for local needs this is nothing but " Arrogance " .
Peet’s Coffee still is better.
100% times over🎉🎉🎉🎉
It really IS bad tasting coffee. Although I do like their "Veranda" and "Veranda Decaf" flavors. I can't drink any other kind of Starbucks coffee though, and would rather buy Crockett Coffee or Black Rifle Coffee.
I suppose, lousy service, overpriced bad coffee, no table service is a lifestyle choice too. It has nothing to do with Italian coffee, or decent coffee in countries with a long-standing coffee culture. An Italian would avoid Starbucks as the plague. Starbucks grew so fast due to availability bias.. In America MacDonalds is called food and Starbucks called coffee.
Buck is an informal reference to $1 that may trace its origins to the American colonial period when deerskins (buckskins) were commonly traded for goods. The buck also refers to the U.S. dollar as a currency that can be used both domestically and internationally.
I agree with the haters, it’s not the best tasting coffee but billions of people disagree. They built coffee culture around the world. They won.
There is only one Starbucks coffee which is drinkable: caramel. The rest of it is worse than folgers!
That's not coffee. That's a dessert.
The title of this video makes me laugh... How can a 22B dollar Company have a bad product
It can. You pump enough sugar in your product that is already addicting, and build a location so convenient that everyone just goes there and people will buy from you by volume. Good quality coffee doesn't need sugar.
In my opinion, just about any decent convenience store sells coffee that is WAY better than the Starbucks I remember. Actual coffee. Not the bizarre mixtures of Hipster Juices. 😉
Thank you for sharing and hope they will make smoothie with real fruits
Demasiado mercadeo.
La calidad y preparación de "su" diversa variedad de café, no es tan buena como suelen arrogarse.
Esa y otras hiperventiladas "prestigiosas" marcas de café, apenas llegan a los tobillos de las productoras desconocidas de Colombia, Brasil...las artesanales.
Perhaps the coffee is so bitter so you are forced to buy all the frapucino/coccocino mixtures to soften it.
customers at starbucks will always come because they are paying for the experience not the coffee ☺☺💯
Brilliant Thank you
In the Philippines, SB is like a wet and dry market 😅. too noisy!
Am I the only one who thinks that Starbucks beans taste good for what they cost? Or are the beans, sold in Europe, different to those sold in the US?
I think coffee taste is very subjective. As a Seattle resident, I was a Starbucks customer long before they became the behemoth they currently are. Many other coffee companies opened up over the decades but I can't say any were better or worse than Starbucks. I go there for the food as much for the coffee and this is where they shine in my opinion. Doing a drive thru for a protein box is far healthier than for fries and a Big Mac.
No it isn't. Look at the sugar content of their protein boxes.
@@cag19549 Far better than a Big Mac and Fries.
bad testing... well, first you need absolute no-taste customers. thats why coffee business in Europe is on diff level
Starbucks just got too big, they should have slowed or stopped their growth, and increased the dividend on their stock.
I know a lot of sugar in it, but can I say can I have double chocolate chip Frappuccino that’s my favourite one❤
Starbucks is not a bad coffee. It’s ok and better than most coffee shops in big cities. Hazelnut Oatmilk shaken spresso is amazing.
That's not a coffee though
@@pierrex3226 Hazelnut Oatmilk expresso has 3 shots of espresso, my friend.
I use to go to a pure expresso or americano. 3 expresso shots and water. Hazelnut Oatmilk Expresso is a mix, pretty nice in my opinion
Starbucks chooses : LOCATION - LOCATION - LOCATION
I get my coffee at Sheetz ❤ they have good coffee there also good food
Coffee guaranteed to give you the shiiiiiiiitz
Sbux share price plummeting, plan to short it, hope this documentary helps
It's so bad, you have to PAY ME 25 bucks or more to drink it. Eeyew
I don't care how good or cheap they make the coffee. I will never buy from Starbucks again because of what Howard Schultz did with the Supersonics.
Glad in Australia there are like 4 starbucks only for tourists with bad taste lol,
True. Bad tasting coffee.
Taking advantage of the people who are faking it till they make it crowd.Crooked and crowded.
There js a mall in Malaysia, there is 3 Starbucks in that mall lmao
❤ Agee 100%. This is what I have thought for long.
..Bangladesh🤝🏻China...........
..Bangladesh🤝🏻Saudi Arab..
Never liked them, Caribou much better
I spent 6 years in the Twin Cities area when I first tried Caribou. Was my go to for a chain coffee shop, their coffee didn't taste burnt. When I moved away and couldn't find one near, I truly missed it.
I prepared cheap but good coffee of McDonald's 😅
Dull and redundant.
Just make it at home.
Great
Outdated to have coffee in overpriced ways and stuck in a coffee shop full of noises and so called community when you can quietly enjoy at home or somewhere else with beloved ones with more privacy or solitude. By the way, I am an introvert 😂
It's the horse piss of coffees and they have the guts to even charge you for it while they should be even ashamed should they give it for free!
Must be American, image sells all!
Never mentioned the unions or the lawsuits or the recent Starbucks v.mckinney from Memphis where equity somehow supersedes the NLRA NLRB discretion despite having congress codify the statue
It is over priced, I'll say that. Bad tasting...not so. Their Pike Place roast is A+++ and has the reviews to back it up. I think the people who knocked Starbucks are people who don't like big corporations or what is popular. Maybe they feel good about themselves supporting a mom and pop and it makes them feel elite. I dunno. Great brewed coffee from Starbucks though! Always hot. Always fresh.
Starbucks coffee has excellent lattes!
people who love starbucks don't drink coffee, they drink information.
...and people who love coffee don't drink Starbucks
Really good documentary, by the way. The cultural differences around coffee between the US and China was really interesting.
Bad coffee!
$3 for a cup of asphalt........no thanks.
Couldn't give two Bucks about this coffee. 🤮 Never had it never will. 🤑 2n moo Moccona thx!
Да нормальный кофе, я такой у нас в Киеве на Академ покупала😅
Boycott all these war peddlars
My corner coffee shop is far better than Starbucks
still the brew tastes like piss (not that I tried it)
Do people have a right to wait and sit in a shop without buying vs Do police have the right to arrest a person waiting in a store and occupying a seat of a paying customer?
Burger King has good coffee
If you think Starbucks is bad, then you never tasted American gas station coffee 20 years ago.
There are much worst
its our company our indians the tata the great
That’s right! Show me the TATAS
Starbucks is an American company. In India, they tied up with Tata
Starbucks will always be blessed because the owner believes in Spiritualism, the LOGO of starbucks is ,,,MERMAID ,, great as you said in the Video ,
Starbucks scam
Horrible narrative and horrible reporting. Telling half truths is not helpful and definitely not a substitute for the complete story which is missing here.