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Great stuff, Corey! Any advice for someone looking to transition from in-house Sales/Digital Marketing to PPC specialist with an agency vs. going solo?
Yea, it's much easier picking a niche (or several niches) when starting out, honestly. Otherwise, your not going to get anyone interested in working with your new agency. On top of that, be willing to offer starting performance guarantees really helps gain traction at the beginning as well. I had to do both to build up the experience to even start this channel.
The economy is really shitty since the last about 18 months. It's made it considerably harder to get the same results in a lot of non-essential goods/service industries because of that. Other than that, I haven't noticed any algorithm updates that Google has done itself. If something suddenly broke, check your tracking, uninstall and reinstall it, or go back and see what else that has changed since before then.
For the best online advertising results possible, come get an estimate of GUARANTEED RESULTS from my firm. >>> guaranteedppc.com/
No fees until you raised your sales
Underrated video. Great information
Hi Red, your one of the smart ones!
Great stuff, Corey! Any advice for someone looking to transition from in-house Sales/Digital Marketing to PPC specialist with an agency vs. going solo?
Yea, it's much easier picking a niche (or several niches) when starting out, honestly. Otherwise, your not going to get anyone interested in working with your new agency.
On top of that, be willing to offer starting performance guarantees really helps gain traction at the beginning as well.
I had to do both to build up the experience to even start this channel.
Recently my roas got cut in half for no reason. I think they update their algorithm probably. Are you aware of this ?
The economy is really shitty since the last about 18 months. It's made it considerably harder to get the same results in a lot of non-essential goods/service industries because of that.
Other than that, I haven't noticed any algorithm updates that Google has done itself.
If something suddenly broke, check your tracking, uninstall and reinstall it, or go back and see what else that has changed since before then.