The Best Record Shops in Soho, London with DJ Sonny Rooney, aka Pinky Perzelle

DJ Sonny Rooney explores the best vinyl spots in Soho.
There probably aren’t many more suited than our pal Sonny Rooney to give an insight into the musical bones of cultural hub Soho. A Londoner born and bred, Sonny Rooney, aka Pinky Perzelle, is (deep breath) a DJ, producer, songwriter and multi-instrumentalist, and has consequently spent a LOT of time in Soho’s record stores and music shops - so who better to grill for the best local intel on the scene around The Hoxton, Holborn?
Below, Sonny lets us in on some great recs (just in time for Record Store Day this April 20th), sharing his love of the city and Soho’s musical cred, as well as his fave spots for trawling vinyl, hello… Sound of The Universe, Rough Trade and Phonica Records.
Locations:
Sounds of the Universe
www.soundsoftheuniverse.com
7 Broadwick St, London W1F 0DA
Rough Trade
www.roughtrade.com
50-54 Beak St, London W1F 9RN
Phonica Records
www.phonicarecords.com
51 Poland St, London W1F 7ND
Tin Pan Alley
Denmark Street, London, WC2H
Roland Store
www.rolandstorelondon.com
10 Denmark St, London WC2H 8LS
Film credits:
Creative direction and production: House Captain (@houseccaptain)
Director: Damola Oladapo (damolastayup)
DOP: Ola Shoyinka (Ola_Shoyinka_)
1st AC: Olivia Prendergast (thatwentsouthsofast)
Editor: Jamie Robertson (jjro_)
Gaffer: Will Sharp (Will_Sharp_)
Sound recordist: Jacob Evans (@jacobevans.sound)
Storyboard artist: Duane Uba (@duane_uba)
Colorist: Anibal Castano (@castanoanibal)

[@HebeBlackett]

Suuuuuuper cool

[@sophiewright4793]

👏👏👏👏

[@pinkyperzelle]

:)