Naming A Company
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- Опубликовано: 16 окт 2024
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The Igor Naming Guide mentioned: www.igorinterna...
Naming our business, Shoes of Prey, was definitely a tough decision that went through a few stages of brainstorming but we do often get asked how we decided/came up with a name so here's how we went about the decision.
Hopefully talking through our process helps spark some ideas or at least assists you through the brainstorming part! If you've got any questions or suggestions for others going through the process please leave them in the comments below.
Don't forget you can also keep in contact with me on Twitter: / jodiefox or Instagram: @jodieannefox
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Jodie
Ah! Can't believe I've only just found this video! I've been TOTALLY stuck on naming my brand for over a month now...so this is super helpful and I'll definitely use the approaches you've used here! Thanks Jodie!!
Clarita I am so sorry for the huge delay in reply! I hope the name is going well!
THANK YOU SO MUCH JODIE! I'm at a complete road block with renaming my business and everything you said resonated with me astoundingly - especially differentiating yourself from the path that all your competitors have chosen. Coincidentally, I was using your company name as inspiration for brainstorming just earlier today and I'm SO glad my procrastinating on RUclips (I'm so sick of trying to find a new name) lead me straight to this video. Please keep doing these videos!
+Lisa Tran Hey, I am so excited for you!! And finding a name can be a huge, time consuming task. Let me know when you get to a name and what you're up to! Good luck!! xx
I'm probably late, but me and my close friend sat down a couple of weeks ago after he decided to start work on his web development and design company to think of a name. We took HOURS that night thinking and looking with, as you said, our laptops near us, googling name meanings in Greek and other languages that sounded cool or relatable or easy to memorize. We still didn't decide on anything but he has a couple taken down! He's still working on his website and in the process of building his company so he wasn't in a hurry, and this video came right in time! thanks! I'll have to show him as soon as I see him.
+rolilsby Not late at all :) Good luck with finding something soon!! I'm so glad this was timely for you.
I remember discovering Shoes of Prey back when I was in high school, and telling myself I'd buy a pair when I could afford it. I'm working on a startup too, and we just decided on a name, but after sitting with it for a few days and watching this video, I think we need to do more brainstorming! As a female entrepreneur you are a huge inspiration of mine, love all of your videos and please do more on Shoes of Prey/your work! xo
+Chitra Das It makes me smile so much to hear your story of coming across Shoes of Prey and where you were in life :) Thank you so much for sharing it with me - It's such a gift to hear stories like that!
What is your start up idea? And, good luck with the naming. It can be tricky but I am sure you will find something that you really love!
Jodie x
I observe myself to be really good at this words combination. Unlike others I can think the name of my company even before the intent of building it. Crowd sourcing, can I succeed if I start with the venture of "helping entrepreneurs naming their dream business/company?" Thank you fam for you input. Great video btw Jodie.
I'm confused who is more fabulous, you / your knowledge / the way you speak :)
Aw haha - Thank you xx I hope you are having an Amazingly Amazing week hehe :)
ahem ahem,my week was supposed to be Amazing, bcos look who wished me...fabulous :D
Thank you Jodie once more for this video. I am working going to work for a startup as a tech manager and though the founders have named their product but it does not speak for itself. It is not short and sweet. Your video will help me a lot to come up with a name. :)
Good luck Arka! I hope you find a name you (and they) will love!
i'm starting a blog and this video was very insightful. new subscriber. i'm so glad to have found your channel and your cool transparent demeanor! congrats on your success and thanks for sharing! :)
+gupkets Oh that's so cool!! What is your blog about? Is it live yet? And, I am so happy you're on the journey with me :)
So much detail! I found that thinking about how people would say the name helped. I had wanted to buy the website name "School" but then wondered how much confusion people would have when they pass on that they looked at the school website (confusing it with their school website). I ended up getting Schoolyard which is harder to get wrong.
Other tips include watching out for typos i.e. Prey/Pray and also plurals i.e. Shoe of Prey/Shoes of Prey
I also use www.leandomainsearch.com/ to find short, often two-word, domain names that fit the brief. Hope this helps.
Thanks. Very helpful videos you put out. Keep up the good work.
your tips and advises really helps thanks for your effort and your smooth speach
This is a great video, Jodie. The idea of keeping your laptop open to check for domain availability is so relevant. It's also great that you validated your name with your target audience. I always recommend that people create a Naming Brief before starting their naming process. This is a one-page write-up that combines strategic planning and branding concepts into a simple and accessible format. Start brainstorming you name with your value proposition, customer personas, benefits, and emotions all presented in an easy to share format--and you're headed in the right direction. Also, thousands of people have enlisted the crowdsource community at www.quadhelp.com to aid in their naming process. They combine a really great naming process with the ability to brainstorm with a massive naming community.
what would be the cost of you helping me figuring out a name for my e-commerce company for Amazon
Hey Jodie, the timing of your video is uncanny! I am in the process of evolving Cake and I'm finding it's a lot easier to do for clients than for myself as my head and heart are having a heated discussion!
Initially I was simply evolving the brand (logo aesthetics etc) to better reflect my services and what I offer to clients. However the question has popped up about whether to keep the name Cake Marketing or completely rebrand.
On one hand I have strong equity in the name but it is regionally (location) specific and not global. On the other hand since I began in 2008 a few others have entered the market with similar names. Firstly, a US marketing software company - named Cake Marketing - has launched in Australia (Feb 2015) and another person is using Cake Services offering marketing communications consultancy...very, very close to what I do.
I'd really appreciate hearing your thoughts when you have time. Complete rebrand (gosh, I'd have to find another name) OR forge ahead with Cake Marketing regardless of the other two in the marketplace and evolve the branding.
thanks!
Katie
+cakemarketing Hey Katie,
So good to hear from you and yes, that his a huge head vs heart battle!!
If you choose to keep the brand name, I would look at why you own that name better than the other providers who have it. And, how can you share that story best so it's associated with you, above anyone else?
Also - Geographically speaking, are you intending to take your business into the same markets as these competitors with similar names, or are they planning to come to your market? If there's no cross over, you may not need to rebrand at all?
However, if you do choose to change it, then the question becomes - What do you know about your business now, that feeds into the new name? It's kind of a really cool thing to be able to name (or rename!) something now that you know the identity of it so much more than when you started out. And, I am sure that you would run an amazing campaign to make sure people knew about the change of name to the business.
It's great to get a little shake up to relook at the things we take as a "given" in our businesses. As stressful (!) as they can be.
Let me know how you go - And, I know I sat on the fence here, but the decision ultimately has to be up to you! Only you know what's really truly right for your business.
Jodie
+Jodie Fox Hey Jodie, my apologies for not replying sooner. You have certainly given me a lot to consider - thank you!
This situation has, like you said, been a great opportunity for me to reflect and review my company...my value proposition, the 'why' underlying the core values of Cake Marketing and provided me with fresh angles and perspectives to review the plans I have for the company going forward.
Thank you so much! I'm really enjoying your videos and look forward to them each week :-)
Katie x
Very helpful and well recorded. Thank you! ;)
+Lucas Rezende I am really glad to hear it helped!
thanks
I totally understand this process. It took me a week to come up with ImproSelf.com . I learned this trick where if you were to yell out your company name would people be able to spell it and get a clue for its meaning. For example my name is ImproSelf, Improve yourself. Some people even said it reminded them of Improve One's Self. Which is exactly what I wanted.
+Chidubem Ezinne That's a cool litmus test! Thanks for sharing and I hope it's going well :)
MOTORCYCLE PARTS BRAND NAME?
That'd be awesome!
Anyone have some good names that would match a cord connection company, for example, earbuds and chargers?
Expect To Connect LLC
If you do go onto other products... Handbags please!
+Jasmina Tot Definitely on the radar ;)
Thank you this is helpful:)
😍
👍🏼
Thank you for these videos. Names are so difficult haha
So so difficult! Did you come up with one?
You'll help me name my company?
+marcus davenport Sure why not? Tell me a bit about it. It's a mobile app that...? :)
Yes it's a mobile app. Sorry for the delay. Do you email?
+marcus davenport Yup. Make the subject line "attn Jodie Fox" and send it to hunter@shoesofprey.com
@@JodieFox is this still a good email address
I would love some help with my business name from someone who understands business
just watched your videos!! stumbled upon them... cause i am (obviously) searching for a brand name! have a couple already! hahaha sounds crazy, would you mind looking them over?? hahaha i just need to bounce them off with anybody!!! (i live in mexico! 👋) thanksss!!!!!!
Hey Andy, sorry for my delay in reply! Happy to look them over - Are you comfortable to post them here for me to check out?
Great presentation as well as you are gorgeous
If you move off shoes.... „skirts of prey“ „topprey“ „preywear“ „preytatore“
Marry me Jodie! 😍💘
Dad?? Haha :)
You are beautifull :)
You are making me blush! Haha
And you make me fall in love :)