World Building Part One: Core Theme and Present State

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[@Drudenfusz]

I completely agree, theme is indeed the best starting point. However I tell my players early on what theme I am going for, thus allowing them to integrate that into their characters and also add to the world by adding new facets of the theme through their characters.

[@Micsma]

I will add: what kind of story is happening? Fiction, or fantasy? Fiction is where the story happens to the players, and fantasy us where the story is a reflection of the characters.
Probably.