Say Goodbye to Sticky Residue: With Avery Dennison Removeable Labels

No adhesive left behind
In keeping with today’s consumer brand awareness,on the go lifestyle and growing
focus on health and safety, there is no doubting the impact on consumers of
inadequately implemented label solutions, especially when removability is a
requirement. An incorrect or untested choice of adhesive can cause anything from
five minutes of frustration through to serious damage, and this is often before a
new purchase has been used for the first time.
According to a recent study by the Avery Dennison research team, 81 percent of
consumers said they have had a hard time removing a label, with 45 percent being
very frustrated - feelings that may reflect negatively on brands. In addition costs
can also be high if returns are made because of damage from labelling.
Although both general purpose and high-performance removable labels exist,
the challenge generally a converter or brand face is the selection of right product
needed to deliver reliable removable label performance. The Avery Dennison
Removables portfolio is a convenient tool designed to simplify the often confusing
world of removable labeling.
The portfolio offers:
• A proven core of multipurpose products, featuring general purpose and
application solution adhesives, that address a range of application needs from
simple to complex
• Detailed adhesive performance charts make it easier to select the proper label
construction for your application
• Application-based solutions with shorter time to the marketplace, low minimum
order quantities,
• Quick customization with Lower MoQ
Beyond product - Collaborative approach
Our local Technical Support team, backed up by the experienced Removable
team, will help you to select the right product for your customer’s application,
balancing cost precisely against performance criteria.
• Local R&D set up for quick application and performance testing for right
product selection
• Engineered Products for new, innovative ideas and unique solutions
Application areas
• Promotional and retail applications (newspapers, price tags, magazines, books)
• Glass, Utensils branding labels
• Apparel labelling
• Shipping and tracking
• Removable Direct food contact food labels