What are Dark Patterns? - News and Views | UPSC | NEXT IAS

The Union Consumer Affairs Ministry has decided to issue specific guidelines to control dark patterns’ in online advertisements. The term ‘dark patterns’ was coined by Harry Brignull in 2010, it simply means a user interface that has been crafted to trick or manipulate users into making choices that are detrimental to their interest. Dark patterns encompass a wide range of manipulative practices such as drip pricing, disguised advertising, bait and click, choice manipulation, false urgency and privacy concerns. Watch the full video for the complete overview.
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