Evidence-Based Approach to Identify Strategic Engagement and Growth Opportunities in India

Data analytics is an effective measure for universities identifying opportunities in the higher education market. This session will share insights into how to successfully utilize market analytics to maximize return on investment, identify new opportunities, and deal with the effects of major events around the world that affect student interest. India has seen shifts in study areas with increasing affordability and destination preference, capitalizing on non-traditional source markets (tier 2 and tier 3) leading to pent-up demand. Scholarships are no longer the sole driver of choosing a study destination or why Indian students now prefer longer-term lookouts to just selecting a university for studies. The real opportunity lies in how an education provider can adopt evidence-based tactics to tailor its approach to achieve success.
Speakers:
1. Rutwik Pungliya, Region Head, South Asia, The University of Western Australia, Australia
2. Dr. Gurpreet Singh, Director - South Asia, University of Newcastle, Australia