Defensive ads are still vital to any brand, but dont let these numbers think your PPC is doing better than it actually is. Make sure to always analyze defensive and offensive ads separately.
Hi Lucas, Thanks for the video, that explains a lot ! I have one question regarding VCPM type ads, does VCPM defensive ads conflict with sponsored display defensive ads ? Sometimes I am not sure the placement under buybox is VCPM type or sponsored display conversion type ads. Can you advise ? Thanks
Such a good question, wish I could tell you exactly what placement is what. But with the 2 SD ads - one under buy box and one under bullet points, I can not say 100% which is which. You would have to do some testing!
@@Nomadzppc Hi Lucas thanks for the reply ! Sorry make the questions confusing, my actually questions is I already have a sponsored display campaign, aim for conversion, all skus target all skus, now I am creating new VCPM, all skus target all skus like you do, will those 2 campaigns conflict each other ?
Defensive ads are still vital to any brand, but dont let these numbers think your PPC is doing better than it actually is. Make sure to always analyze defensive and offensive ads separately.
Amazon PPC advertising is the most important Amazon product in terms of sales. It's also one of the most profitable products in Amazon.
It is their best selling product! Thats why were so careful to not go overboard with ads now because Amazon just wants you to keep spending
Thanks Lucas, Your video is really helpful for me.
So glad this helps, keep an eye out for the new youtube shorts I'll be doing, covering a bunch of topics all in 60 seconds or less
Hi Lucas,
Thanks for the video, that explains a lot ! I have one question regarding VCPM type ads, does VCPM defensive ads conflict with sponsored display defensive ads ? Sometimes I am not sure the placement under buybox is VCPM type or sponsored display conversion type ads. Can you advise ? Thanks
Such a good question, wish I could tell you exactly what placement is what. But with the 2 SD ads - one under buy box and one under bullet points, I can not say 100% which is which. You would have to do some testing!
@@Nomadzppc Hi Lucas thanks for the reply ! Sorry make the questions confusing, my actually questions is I already have a sponsored display campaign, aim for conversion, all skus target all skus, now I am creating new VCPM, all skus target all skus like you do, will those 2 campaigns conflict each other ?
Yes, one of them will start to get all impressions as they are targeting the same thing. Stick to which one is doing better and just keep it running!
On Facebook Ads is the same ;)
Wish I knew more about FB ads, glad to know its not just Amazon :)