The Bizarre Artistry of 2K Nostalgia
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- Опубликовано: 12 сен 2024
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Claire and Jack Burke are two independent artists who share their experiences and opinions in the industry with their fans!
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Nice to hear from you again, so how's it going, is your Apocryphal project going well
I'm Gen Z but I grew up with this aesthetic since I grew up poor in a third world country, I got the handed down technology from family in the US and the computers in the public schools used were very dated. Seeing the imagery of continental landscapes and skyscrapers filled me with the same sense of wonder I got from watching American shows and movies which contrasted the tropical rural town I lived in, made me imagine if that's what life was like for my cousins my age in the US.
Interesting perspective!
I had a similar experience with it, when we got our own computer lab at our school it were these computers that we got, and not only did we grow up with them, even our books, (which were made by our IT professor since he recognized the other options were too expensive for us), he used that aesthetic to fill them, so I was enthralled by this aesthetic, this idea of the world outside my country being so advanced yet peaceful, it filled me and many in our school to be dreamy of what it would be like to see that world by ourselves.
I share a similar view. I spent my youth as an immgrant in italy and got around many older technologies or books and what not. Many either handed down, or simply i came around to them later. So the vision of the world seen trough the lens of things presented to me in a tale from a weird screen that spoke of glass towers where luxury mixes with crystal clear water and air, and that's all coming soon and to be expected. Well, to say that i sometimes browsed my 'encyclopedia of the world' thinking of wonders soon to come is an understatement. Now it shifted into willingness to escape to nature and live peacefully by any price (Also maybe burn the world and usher a resurgence of the Roman Empire but that's a last second resort)
me too
Are you kidding me??? I was legitimately thinking of designing some Fakemon for a region with a Frutiger Aero/Y2K motif. Such a beautiful style!
Same!!! Specifically an Ultra Beast with design elements of an angelfish/biblically accurate angel .
@@ASCENSiON_I love that so much! I think a Paradox Pokèmon would be a great way to show Frutiger Aero too
It all comes full circle!
Dude sounds amazing. I was thinking something like a little fish fakemon who's intrigued with all the old technology that ended up in the ocean.
Eventually it evolves by turning all that trash into a suit that allows it to move on both sea and land to keep searching for more lost objects and the like
It's probably gonna be a while before it gets drawn since I'm still new to digital art, but the design I have in my head for it looks pretty crazy. Its temporary name might be "Frutigeraph" (UB-PARADISE), and the typing could be anything... Water, Steel, Electric, Fairy, Flying, Grass... Unfortunately, on the other side of the world where the Ultra Utopia resides, lies an Ultra Dystopia, dominated by a totally different, horrifying beast with many iron fists...
While I didn’t grow up with frutiger aero, this aesthetic made me think of early DS aesthetics, with Miis and the Wii, even if it wasn’t as saturated
Spore reference YES after all these years
"Sincere, yet Duplicitous. Like I've fallen under some kind of hypnotic spell knowing I'm being decieved but also that I cannot resist its allure"
Nice, you just described modern society
I find it quite interesting that
JJ calls it a “make-believe nostalgia”. I believe the reason he doesn’t see it as such is because it wasn’t nostalgic specifically for him so that automatically makes it not nostalgic? When you showed off the first image and the sound of the windows booting up, I felt a wave of nostalgia before JJ was mentioned. How would that even be possible if it was made up? I’m sure he feels nostalgia for plenty of things but since he’s a “millennial”, as he says, his are “better” then other people’s feelings and memories. (And I find this so funny because I know millennials who find the aesthetic nostalgic. It’s all about perspective and how you grew up.)
In short, JJ McCullough seems to have enormous trouble depicting reality outside of the very specific context in which he was raised, even in his various "around the World" and "across generations" videos. Despite his best efforts to contextualize what falls under his middle-class, north-american upbringing and what doesn't, he still seems to unwittingly treat the standards of this cultural environment as universal somewhat frequently
Nostalgia are based on feelings.
You can have nostalgia for anything, even things you've never experienced which is called Anemoia.
JJ is arguing against feelings which is pointless lol.
As an early 2005 baby its looking back at these images and saying oh yeah I do kind of remember this because by the time old enough to engage with fruitger aero it was already dying out but still had a tangible presence
Same; I think I came to associate Frutiger with the Wii photo channel due to that being the most clear example I interacted with.
Me too, I was born in 2009
I'm in much the same boat, and honestly, I think it adds to the lsd/ foreign land themes of the aesthetic considering the memory is so foggy and vague. It's weird how age and timing can actually add its own value to an aesthetic
Me too
I Was Born 2005
Omg the mourning doves, window boot up, fucking SPORE, feels like I'm 7 again.
Also a fruitiger aero thing I haven't seen anyone bring up; educational material. I remember school books that had that wonderful collage of water, buildings, and greenery. That's always one of the first things I think of when I see these pictures.
Can't wait for "retro" media in the next decade that has the fruitiger aero vibes, especially video games
That’s probably more of why younger people remember this aesthetic - we’d definitely see it more in school books than ads for cars or software
It's interesting how slight differences in age can affect how you see an aesthetic. I was in high school and college during this era of design and it always came off as corporate and soulless to me because of that. Having childhood nostalgia for it is something that never crossed my mind
That opener with the boot-up sound immediately took me way back. I had forgotten all about it
Yo Jack! Amazing work on this one m8!!! Loved the writing and we gotta appreciate you creating work summing up the entire video. Talking about the history of the style is one thing, and showing us examples of all of the branches is another, but seeing it all come together with your own take is a really great way to put the cherry on top!
I was born in 2007, yet I still feel an odd sort of alien homeyness from frutiger aero. Like a midsummer fever dream you can't remember if you had or didn't have. It's definitely a bit more than just nostalgia. That description of hypnosis you used really fits.
Though, the "chaotic, confused and overdesigned" description is a bit true.
same!
I was born in 2006 and this aesthetic feels distante yet comfortable?
I'm happy its been getting more attention these past years!!!
I feel like part of the appeal is the immense dissonance between skeuomorphism and cybercore, cybercore stating the future and skeuomorphism connecting it to the present
shading JJ is hilarious because he can get to be really sanctimonious in his vids lol
I thought we were getting a spore playthrough where jack draws his create-a-freak in his own style
As someone who didnt grow up with this style as much, I can say with certainty that its always brought such a unique, comforting feeling and is deffinatly one of my favourite art forms, visualy and musicaly. I find the corpritized asthetic in some instenses to be quite charming and fun to look back on, almost like peering through time through a looking glass. It almost invokes the feeling of lying in a pool on a hot summer day with the warmth of the sun form above and the cool water engulfing your floating body from below.
The illusion was SHATTERED as soon as I saw the league icon on the desktop, no where I've ever been or will be will have that, haha.
Came for the anomalocaris on the thumbnail
Gotta rep that paleo art
I fell victim to the multiple thumbnails
I originally saw the one with the spore logo in the top left with the anomalocaris. Now I see the one with the big spore logo
Based
Was going to comment the same thing lol. Love the anomalocaris ❤
Though corporate aero is my favorite I have two give props to frutiger metro as a early 2000s baby and growing up puerto rico it gives me such a dissteled vibe of an ad youd get on Telemundo, Cibbis, or Wappa in between episodes of Maya and Miguel and Dora the explorer if americans don't know what Im talking about think generic mexican resturant like taco bell or the desert world in Mario Odyssey and your like 70% of the way there
What a coincidence. This video was uploaded at the exact same time as Magdalena Bay's new song that dropped, which was themed around internet visuals + Frutiger Aero (within the song teaser as well).
Speaking of the 2000s, I’m reminded of the game Airburst Extreme (which I played on MAC) -it’s basically multiplayer Pong, with items- it had a great soundtrack & activating the superpower always generated a satisfying “EXTREME!”
It’s hard to find the track, and the only thing I want to find archived MORE is the dialogue from RuneScape’s Gilinor Games event…
As a millennial I am actually really fond of 2K nostalgia stuff. I like the grimier aesthetics than Frutiger Aero best but its definitely a noteworthy style and nostalgic.
The mention of Spore made me realize that a lot of Maxis' old games have a sort of "Frutiger" feel to them, even the ones much older than the wider corporate trend (see also SimEarth, SimCity, SimLife, The Sims). They all lean heavily into natural and technological theming, and The Sims and Spore in particular have all the bubbly buttons and glassy gradients going on. I hope someone in the future revives Maxis' particular style of games (or rather, "software toys") soon.
On another note, I like the spin you put on the aesthetic in your piece at the end of the video. Frutiger Paleo, anyone?
Great video and final product. Although, like you said, Fruitiger Aero is usually associated with real images, your illustration definitely pulled off the vibe.
I also want to applaud you on how you integrated the ad. I usually skip right past them, but you did a good job making it entertaining by showing off your mood board.
Hope to see more videos like this in the future!
lmfao i didnt know jj and subjectively would ever have any sort of overlap
Only as one subtly roasting the other
Those little creatures in the orbs are SOOOO CUTE! If I got and add like that I’d buy whatever it is no questions asked
Love this video and i just signed up for the sponsor. Frutiger aero is something I've known about for a good while now, but i was never able to piece it together that well when it comes to character design. I do really appreciate this video, especially because it came out right when i was thinking about the aesthetic myself!
Now I want to try to do a landscape piece combining Fruitger Aero aesthetics with solarpunk. The futurism x nature aspects of both would mesh so well 💚
15:16 DEBLOB SPOTTED
Frutiger Aero: A perfect example of just how many people would rather live in the illusion of a beautiful, utopic yet fake world than the real one that's right in front of us.
Doesn't matter if it's duplicitous and harbours ulterior motives, doesn't matter if it's wholly unobtainable and wildly unfeasible, it just has to feel like home. The perfect escape.
ulterior moments... like the lostwave song now found
@@splitsee2526 I was hesitant on whether to even use the words "ulterior motives" for this comment because I had a good feeling somebody would bring up exactly this.
I get what I deserve lol.
MY BRAIN, blasting the song CHILDREN so loud when I saw that!😊
I love this video!!! I didn't even realize that this asethetic had a name, and I've never even heard of the "asethetic wiki"!
Please do more art style analysis videos like this. I'd love one on the style SEGA used in early 2000s media like Jet Set Radio and Sonic. Where everything is kind of punk, with chunky and boxy futuristic tech instead of sleek tech. Also kind of the style seen in Mega Man. I don't know what this style is called but I skimmed through the aesthetic wiki and found "acidgrafix" which seems to be similar. Either way I'd love to see more analysis!!
I don't understand why your video doesn't have more views?! Like did the algorithm decide not to notify your viewers and others interested in the topic?! Makes no sense! Your content is quality and deserves it's usual love! Wonderful video, I love frutiger aero and I definitely want to try making an art piece inspired by this aesthetic. I'm thinking of incorporating things I grew up with around that time.
It do be like that sometimes, but I appreciate the love nonetheless!
It's funny that this video came out because I've been thinking about frutiger aero a lot recently 😅
so glad milanote sponsered this video! i struggle finding an efficient way to make mood boards thats simple enough for me to flow yet comprehensive enough for the mood board needs. i need to check out milanote for sure
I was born in 2007, therefore my childhood started around the end of this era, but not too late to not experience it at all. The after math still held on into and through my early days and i still got a bit of that spore juice pumped into my blood, even so I bet I don’t feel the same “nostalgia” as you do when you look at this style. I still feel “something” though and i love the feeling i get. Especially with the pictures of like old office spaces extremely decorated just trying it’s damn hardest to mask itself into something fun and natural, you get it :)
Stick a god-powered red sword in the grass and we got a Xenoblade cover
I recognise the bgm 👀 also very interesting video
I've latched onto this aesthetic over the past year and have been thinking about designing some shirts with the style ^-^
Dude this art is breathtaking
As a graphic designer and long time follower, thank you for covering this! I love hearing the history and breakdowns for these 🙂
genuinely great video, and yes, i feel the same about a lot of advertiaing things back in the late 2000s despite only being a baby back then. i genuinely love frutiger aero whenever it isnt so malicious, but rather when people take it a step farther than the hopeless future that it seems to provide, and go for the artistic quality of it, and the pure vibes it gives off. i still have nostalgia from it despite being a literal baby, but overall i enjoy frutiger aero for the artistic value and idea of it, rather than the corporate intentions of such things.
HAHA JACK I LIVE WITHIN PROXIMITY TO JJ AND SEE HIM IN THE STREETS ALL THE TIME I LAUGHED SO HARD THANK YOU FOR THROWING SHADE
for the assignment, it's definitely appreciation. Even though I was born a bit later (Gen Z), I still grew up with the aesthetic since I had access to those early personal computers. I also feel the aesthetic was prominent in the 3DS and Wii era of gaming where everything was so airy. We even had personalized music for those consoles. It definitely felt like a dreamscape thinking about it now. One thing I will say: I only grew up to appreciate it because it feels like I grew up in an era of changing technology where people leaned into the more personalized idea of it all rather than today's minimalistic motif. Part of me wishes I could go back, but it's called an era for a reason. Even so, modern popular design choices are based on the consumer.
Your image makes me hear the "Reading Rainbow" theme in my head, so I'll call it a success.
Frutiger Aero looks like what you'd get if you put UB Funkeys (the in-game creatures not the physical vinyl toys) into like a hydraulic press to distill their essence
I love the fact that the Facebook ad I got under this video is in a similar style to frutiger aero
Ever played Hypnospace? It’s a game all about the early internet vibe.
I like to think that Splatoon is the natural conclusion to futiger metro
YOOOOOOOOOOOO! THIS IS WAY PAST COOOL! Also, always love to see Spore referenced! Man, this vid is so nostalgic!
i LOVE the art!!! the cambrian lil guys remind me of kurtzgezat,,
This is really interesting! I was in my late teens-early 20s when this aesthetic was at its peak, and I always sort of had a sense of it as a formulaic sort of product produced according to a list in some office somewhere, I never really considered it as an art style. Part of this was probably due to the association with windows vista, which it genuinely surprises me to hear described as a popular product - back when it first came out it was so bad you never heard it mentioned except as a punchline or during a frustrated rant.
I barley remember anything about Frutiger Aero i was born in 2007 so a lot of the things about the aesthetic was already gone when i started using the old family box computer, however to me when i look at your finished piece it made me think of something that i wish i could have experience growing up a technology world where nature and technology co exist it sounds like a wonderland of emotions for me if i ever experienced something like that
I remember being around 10-12 years old, just hovering my mouse over the Windows Vista icon on my older brother's (later mine) laptop, and all the other things because I was fascinated with the glowing/radiating effect. It was that era's way to emulate the idea of the modern; phones like my 2010 Sony Ericsson Walkman (because a machine that combined both the phone *and* the iPod/MP3 player was wild at the time) would use it to show off their high definition and technological power. The family computer had the previous design, featuring a more playful, blocky display of color, while the computer lab at my primary school still featured the aesthetic from the late 90s/very early 00s. Nowadays the same idea of modernity is expressed through a sleek, clean cut, tidy aesthetic to a fault. I wonder what the next step will be!
21:06 that Opabinia brings back memories
I completely forgot about the static from turning on a monitor until you just said that
Great video, and I love how you dive into the fact these trends are very fluid, so there can be disagreements about definitions, and what is what aesthetic.
I do have one disagreement though.
On the point around 17 minutes.
I think it's reductive to say that because there was dystopian media at the time, that the Fruetiger Aero aesthetic wasn't a promise of a better future.
I think that its contrast to the artistic and cultural trends toward dystopia make it clear that it was an implied transaction, that by our buying their products, that clean and utopian future would happen.
It was presenting an alternative to those dystopian visions of the future.
Culture is not a monolith, there can be many different attitudes and visions of the future within one society. The way you phrase it would be like saying Disney wasn't promising a utopian future through his parks, because there was also dystopian science fiction books being written at the time.
Frutiger Metro my beloved...if I wasn't dedicating all my artistic resources to art fight right now I'd love to join your discord and draw something or other :) I wish I had this lingo available to me when aesthetics like these were huge. I liked them but couldn't explain why and especially wouldn't know what to look up in order to find more of it. Ironic that now that its appeal is seemingly all fizzled out, we suddenly give it names and yearn for it again.
Frutiger Metro was ominpresent in a genre of music videos during that time. So much that it's even become ostalgic enough to be remade, like in the music video for YT's "Black & Tant"
Frutiger Aero and Skeumorphism were both an outgrowth of the same need, to establish the material of an immaterial world, cyberspace. In the pre-Vista/OSX/iOS, post-terminal period of the 90s, resolutions available to represent GUIs were only barely high enough to be able to present the content people wanted. Under those restrictions, UI designers were mostly forced to make the Operating Systems and Icons and artworks as functional as possible. It helped that computing was largely still the purview of professionals using it for officework and enthusiasts willing to overlook or even desiring simpler designs. The mid 2000s were an era when computational power began to be able to pump out screen frames in the Megapixel range, going above 600x480, into the 1024x768, 1200x800, 1440x960 ranges, and monitors were getting cheap enough at those sizes to spread widely. UI artists of the 2000s were answering the same question Google GUI artists were in the 2010s when Material Design became popular, deciding what tactile experience computing should evoke.
I think the new frutiger aero would align with solar punk well!!!
I really like videos like this. Is like an art documentary but at the same time a conversation about what one find interesting. For me even though i was there, i don't feel that nostalgia about Frutiger Aero, but regardless of that, i can get your entusiasma about the topic.
On another note, if ppl are interested in Milanote but their free tier is not their cup of tea (due to the limits) and they find their price tier a little high, there are a lot of free (and limitless) alternatives (some, like Affine are Open Source).
This aesthetic has a name? I never knew! Such nostalgia ❤️
I definitely think that it is an aesthetic, never really thought about it that way before this video and about spore being a part of it, but it totally makes sense.
I think photorealism is a big part of it, or rather, photorealistic materials and textures illuminated by hard lighting. At least, it is present in many pieces you exampled
I was raised with this astetic in my early childhood being an early 2000s baby and for me this aesthetic reminds me very much of late nights watching tv advertisements in the hotel my divorced dad lived in. That and hand soap, this ascetic reminds me of hand soap… and talking to clever bot n my grandmas ancient computer. I miss when ai was weird and bad at its job and constantly insisted that you were a robot because all other conversations it had was with pepole telling it it was a robot.
While my gaming nostalgia is heavily rooted in 90s & early 00s RTS and PS2 console games (because most of my games were handmedowns), this 'furtiger aero/y2k' aesthetic is very nostalgic to me for my early days on the internet, because the windows vista era was when I first got stable access to the internet. When you played the windows vista start up sound I got the same kind of spine tingle as when the PS2 startup sound is played, and I wasn't really expecting that 😂
Honestly you tried to make it yours by adding the paleontology motives and creature but that just turned it into a utopian scholastic art piece. It reminds me of that one documentary series where the intro is how we travel through a modern museum where all animals and things become alive and different windows show different scenes from nature and history.
I grew up as frutiger aero was just going out of style, but I remember seeing/associating it with school computers and the lobby areas of hospitals. I'm glad it's making a comeback because I feel like I just barely missed it.
5:00 Hey, it's my two favorite youtubers beefing!
No beef with JJ, just beef with that particular video ☮️
lol fr I was like "Aw not my boy JJ!" Not that I have a strong opinion one way or another on Frutiger Aero; I found both JJ's and Jack's videos interesting in different ways.
the solution 9 theme really hits with this particular topic lmao
I had known about this aesthetic but distantly, I only recently learned it had a name and was associated with y2k early technology. Funnily enough, I only learned about it through art. A friend wanted to implement it's imagery into a character design and I offered to help.. only to realize fruitiger aero imagery is really hard to concretely nail down/squish into one design. Needless to say I did multiple passes and even now they are incomplete. But it leaves such a wide variety of designs open and I'm excited to go back to my concepts!
I was born right in the middle of the early 2000s, so I consciously caught the last few years of it. I mostly remember playing Facebook games on my uncle's computer.
Ayo, frutiger aero mini resurgence in popular culture?
I was born in 2006 in a third world country and I just love this aesthetic. Honestely , in the y2k revival, I didn't feel completely connected to it, but with frutigear aero was different. I remember when my father bought his first computer and how fantastic and kinda scary it was. Also, as someone that lived in basically a desert, I thought it was really fun and refreshing to decorate my things with fish, blue and water thematic things
Chemicals delivered- jack you mad man you’ve done it again
This video was great to watch, thank you for sharing your art and thoughts on this topic :D
That microsoft tune really hit a spot in my brain omg xD
Such an awesome video, and being a 2000 baby it hit my nostalgia hard (I miss Spore so much), and now I'm excited to try to do something inspired by Frutiger Aero and the Y2K aesthetic
Just one thing, the canvas spinning and turning in the timelapse part got me dizzy lol
Is that an Opabinia I see in the thumbnail? Love those little fellas
looks like a science text book cover
3:58 I am playing FFXIV while watching this and I was confused why music from a different area than I was in started playing lol
When I got to Solution Nine I was so happy because I immediately thought about how good the music would be in this video
This is very good! Are you, by any chance, going to look into other aesthetics like Utopian Scholastic? I would love to see what you would come up with.
I don’t know if this has been requested yet but it would be awesome if you did a video with your artist friends where yall make new megas since megas are coming back to Pokemon!
I believed Frutiger Aero, I was eleven at the start and honestly I held hope at the time and I guess that was partly to the optimism of this aesthetic. 2008 disabused of such things.
"The hit new indie game League of Legends" caused me to spit up blood.
‘ight so this video just inspired me to start designing Pokemon based on Frutiger Aero and it’s subgenres (Dark Aero, Dorfic, Frutiger Aqua/Eco etc.) Then we move to Frutiger Metro🔊🎼. Fingers crossed for a Frutiger Metro video in the future 😭🙏
spore music AND several dkc songs is really nice to see. and just the general spore mentions its my absolute favoritest game to this day
anyway i love the vibes of these pieces. its like. peace and love in the world. i never noticed all the capitalist undertones though i dont think i ever really thought about it admittedly
i think im getting inspiration for a bryce 4 render? i want to combine these vibes alongside the bonus vibes that old 3d renders have
not sure why but this vid did NOT pop up in my feed, and i havent missed one of your vids in months. excellent vid though!
I only got to experience a little bit of frutiger aero but it still feels very refreshing literally
Great video! Might I kindly suggest looking at the camera during the vid tho
So got any updates on Apocryphal, I'd really like to see more enigmorphs
Bro why does the FF14 spoilers music fit so fucking good
I’m glad someone else finally brought up how bad that JJ video was. I despise his content but that one in particular cemented that status and also helped me realize what was wrong. He sounds like a boomer lol. Anyways, thank you for sharing all this info, I never knew this aesthetic had a name and now I can’t wait to get to drawing some characters with it. Great video :o
We need Pokémon designed on this concept.
They feel very corporate to me.
But I do remember them fondly. & as is typical, I like this era's design far more than the modern blocky dull designs.
There was some clean, but also fun about it.
I have memories of playing Spore & Sea-Monkeys back then.
So I think I'm somewhere in between of having nostalgia for the look, while also recognising how cold & corporate it really is.
Love this new series. I'm glad you guys aren't resting on being a "Pokemon channel" & trying out new very interesting things like this. Even if they might not get the same number of views.
WAKE UP NEW FRUTIGER AERO VIDEO
Omg i didnt click on this video initially bc i thought "frutiger aero" was a game a didnt know lmaoo
I thought it wasnt gonna be relevant to me
But!!! I loved your intro, so poetic
mspaint you a picture had me dead.
im dead.
im a ghost.
👻
I like your peace way better then any of pieces you have showed me