Products, Pricing, & Printing Partners - Module 2: Mastering Etsy Print on Demand (FULL COURSE)
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- Опубликовано: 16 окт 2024
- One of the first steps with print on demand is figuring out who you want to partner with for printing services, and wading through the many product options that are available. We will begin to uncover this first cornerstone of the SimplyPOD framework, and I’ll walk you through many of my own recommendations. Be sure to stay til the end to get your homework assignment!
Mastering Etsy Print on Demand - Module 2: Mastering Products
Topics:
Print on Demand Partners
My Recommendation
Product Terminology
Product Selection
Pricing Strategy
Homework!
Video Handout Links:
Common POD Production Methods: bit.ly/3ytGItz
Planning Homework Worksheet: bit.ly/3YI1Qqy
Brainstorming Worksheets (from Module 1): bit.ly/3T7Q6N1 Printify
Product Links:
Gildan 18000 Sweatshirt: try.printify.c...
Gildan 64000 Softstyle T-Shirt: try.printify.c...
Bella + Canvas 3001 T-Shirt: try.printify.c...
Multifunctional Diaper Backpack: try.printify.c...
Velveteen Minky Blanket: try.printify.c...
Canvas Tote Bag: try.printify.c...
Don’t miss out on watching this entire FREE full course series, featuring 7 in-depth modules, 2 bonus walk-through videos, and plenty of worksheets to support you along the way. Here is the recommended watch order:
Module 1 - Print on Demand 101 - • Print on Demand 101 -...
Module 2 - Mastering: Products - • Products, Pricing, & P...
Module 3 - Mastering: SEO - • Search Engine Optimiza...
Module 4 - Mastering: Design - • Design, Mockups, & Bat...
Bonus Video #1 - Shop Setup & Printify Integration How-To - • Etsy and Printify Step...
Module 5 - Mastering: Consistency - • Stay Consistent in You...
Module 6 - Mastering: Value - • Value & Customer Servi...
Bonus Video #2 - Personalization How-To - • How to Make Personaliz...
Module 7 - Mastering: Traffic - • Driving Traffic and My...
✨Join the SimplyPOD Resource Hub and grab ALL of my resources, templates, and more - including my Ultimate Income, Expense, & Profit spreadsheet AND my monthly niche/trend reports: www.studiomdes...
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✨My SimplyThrive Planners are officially LIVE on Amazon! www.studiomdes...
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#printondemand #etsyprintondemand #printify
You are amazing and so generous with us! I'm so excited to continue on with your free course which I can already say is better than many courses that I have paid plenty for over the years. I have worked in digital marketing for over 25 years and that gives me a basis of appreciation for your straightforward, succinct and no fluff content. Thank you, thank you 😍
Thank you for the kind words, I really appreciate the feedback! :)
Not starting and making progress after this free course feels criminal? Hdyd? Did you open your first shop. How are things going right now?
This course is beyond generous. You are a treasure. Thank you!🎉
Dear Mandy,
Your guidance and teaching are truly remarkable. Your course has brought immense value into my life. While I haven't yet populated my shop with products, I'm navigating cautiously due to some hesitation about my skills. There's so much I'm learning, and I'm taking it step by step. My goal is to be fully prepared for the Christmas selling season by offering ornaments and sweatshirts. Rather than rushing with a hundred listings in just two months, I prefer a slow and steady approach. As I've mentioned earlier, I aim to ensure that every step is taken the right way with a clear understanding of this process. Your course has been an absolute lifeline. Blessings to you and your family.
Warm regards,
Paulina
Cheering you on Paulina! 💜💜
You know, Mandy, when you say this course is for everyone at any place in their POD journey, it's so true! I've been open for about a month, no sales yet, but I find a ton of value in each of these modules!
I'm so glad to hear that! Every little bit of progress in your shop is a step forward - keep going, and keep growing! 💚
Mandy, I have no words for what you have so generously provided for us newcomers to Etsy. This training is priceless to me. Thank you for sharing your knowledge. I look forward to the next Module.
Mandy thank billions !! No words to say THANK YOU. I saw docen of videos but nothing like yours. God Bless you always.
Seriously, we need more people like you. Thank you for all the help and education - sharing the wealth of knowledge is one of the most generous things you can do, You are appreciated. 💜🙏
Many thanks Mandy for the quality content! I am so grateful for your generosity in sharing insights, and info! I'm at the beginning of my Etsy journey, and though excited, also slightly overwhelmed...I appreciate your teaching style so much! It's honestly like hanging out with a longtime friend, and you've provided such clarity in areas I was still struggling with. I do follow a few other great content creators in this wheelhouse, but you've fast become a favorite! Much appreciation to you!
Thank you for being here!
Take it one day at a time 💚
Cheering you on! 🥰
Watching, lurking, and don't comment often, but wowee! There's even great info in the comments. Mandy, you deserve all the success you've had. To give back like this is not something many do. A million thank you and I WILL pay it forward once I get some sales.
This is great! Thank you so much for the information in these modules. The break down and visual details really makes it simple to understand. I’m a beginner on this Etsy shop journey and so far the first 2 modules have been really helpful.
I’m so glad to hear that!! It can be so overwhelming with all the ins and outs that I just really wanted to be able to help others navigate it. Cheering you on and happy to help with questions along the way! 💚
Hi Mandy. Thank you very much for this lesson. May the L-rd bless you.
Honestly, this is just soooo helpful! I started my shop about a week ago, am up to 55 items so far and this is just helping me so much. THANK YOU!!!!!!
You’re doing amazing!! 🎉 Happy to help, and cheering you on 😊💚
This course is phenomenal so far!! Thank you so much!
Thanks Mandy. I heard you interviewed on the Printify Podcast and I'm so glad to discover your RUclips channel and subscribe. I'm sticking with you and I know success lies ahead.
Great first module Mandy. You are a very good communicator. Thank you for this great class.
I’m so glad to hear you’re finding it helpful - thank you for being here!
Hi! I have followed many RUclipsrs but you are the only one who has made the effort to create an actual store to guide viewers step by step. Thank you so much!
May I ask about factoring the shipping cost into the selling price of a product.... do you factor the International shipping cost instead of the US shipping cost since the former costs more?
Thank you.
This is amazing info! Pricing is one of the things I struggle with. I am going to try this pricing strategy and see what happens. Thanks so much!
Awesome! Let me know how it goes! :)
@@studiomdesignsco I definitely will 😊
You’re the best! Thank you for this free course
An excellent video. I find your videos particularly helpful. Thank you for sharing your expertise.
❤ SayessDesign
THANK YOU!! This is a wealth of knowldege. I am gratetful.
Thank you for sharing about the printify FB group! It’s just what I needed!
I want to thank you for such valuable knowledge you are sharing with us. Thank you so much
Thanks for putting this out there for free
Thank you so much for the support! 💜💜
I can’t believe you make this free for us thank you thank you me thank you. Your guidance is unmatched! I do have a question regarding multiple shops. What is the reason or benefits behind having multiple shops?
Happy to be able to help! Multiple shops can help if you're using very different approaches. For example, one of my shops is considered "general" meaning I design for a bunch of different specific niches (occupations, hobbies, holidays, etc.) and I tend to keep the product type streamlined to just a handful of products (mainly sweatshirts, tshirts upon customer requests, and some tote bags for my really popular designs). Whereas if you want to have a very niche brand approach (for example, the dog mom shop that I created to use for this channel), many people would separate that and have an entire brand and shop built around a particular niche. So in this case I then have sub-niches that are all based around different breeds of dogs, and because it's so specific I incorporate a larger mix of products because a very niche shopper would likely be more willing to purchase multiple items from the same shop because they all go together (for example, I will often sell a shirt and a blanket in the same order). There can be other reasons too (digital product shop vs print on demand shop), etc :)
Your content is literally life saving. Thank you!!!!
Happy to help! 💚💚
Hi Mandy, Thank you for this free course. Very helpful.
1) Just wondering since the production cost has gone up from 8.05 to 10.93 would you up the profit margin as well if so how much?
2) Is it possible to have 2 different print providers for the same listing? like US print provider for US customers and canadian provider for canadian customers? Thanks
Another great module Mandy! Can't wait to finish the whole course
I’m so excited for you! You’re about to head into my favorite modules where it all starts to come together! 🥰
Thankyou for sharing this amazing knowledge along with all pros and cons
Hi Mandy! I just found you and I'm so impressed by the quality of your teaching! Thanks 😊! I am more of a handmade lady and I would really love any help or recommendations you have about starting a handmade shop. Thank you so much 💓❤
Wow thank you so much for this!
Peace be upon you. I am very grateful for your valuable efforts
Hi Mandy. I am binging your content and so grateful for it. My initial plan was creating graphics for crafters/small businesses to use for sublimation. Of course this led me to being interested in POD myself. Do you think there is a way to efficiently structure a hybrid store? Maybe offering some bulk (scalable) designs as PNG’s and also offering physical products for customers who are not crafters? It’s touchy… because you don’t want to offer the same design you’d put on a POD item yourself…:you want your own items to be original. But I do still like the idea of offering high resolution files for small businesses to use. Thoughts?
Thank you for all that you share with us!
Thank you Mandy for this amazing FREE course! I am watching this for the second time and have a question, what do you think about "comfort colors" T-shirts? are they worth the hype and if we should add them to the store?
Yes!! Comfort Colors are a great option for tshirts - they are super trendy, customers love them, and you can get a higher profit margin. Definitely worth adding to your shop and seeing how they do for your audience 🤩
Hi Mandy!! Thank u!! What about international shipping values? I am doing free shipping, so I am actually only shipping to the US, but I am interested in shipping worldwide... idk how to configure it.... are u going to explain it? thank u again!! your curse is great!!!
This is all so helpful, thank you! If you offer free shipping, do you lose money if a person orders multiples? Or is that not a common occurrence?
Hi Mandy, I’m getting ready to do my homework for this video and I’m signing up for Printify using your link, but I’m stuck on automatically re-route orders page. Do you have a tutorial on how to set up printify please? Thank you
Yes! It’s in the bonus module as part of setting up your shop. The Printify portion starts at about minute 18:00 😊
ruclips.net/video/Jh36OsnHkec/видео.html
@@studiomdesignsco thank you so much!!! I’m so excited to be following your course. You have a heart of gold and you deserve all the success the universe Can bring you Mandy. I will continue with my training. I can’t wait to sign up for your community👍🏻
You are amazing ❤️ Thank you sooo much!
Such great info!!! Thank you!
I’m so glad it was helpful for you! 🥰
Great great info! Thx
Btw... The printify pro trial.. Will it work if you already have a printify acct?
I believe so! When you go into your account under the payments area there’s a spot at the bottom for Printify Premium and the coupon code 😊
Mandy, thank you so much for what you're doing for the Etsy community. I am a newbie and your videos are invaluable! I have a question and I really hope you, or someone who knows, sees this comment lol Whenever I edit something on Printify for a current published listng it reverts back to printify ugly stock photos on my Etsy. I have had to re-upload my mock ups several times after adjusting price and shipping in Printify.. and it's driving me nuts! Please help! AH!
Make sure you uncheck the areas at the bottom of your Printify listing that you aren’t changing before you hit Publish again. So for this example, uncheck the Mockups box at the very bottom so that the Printify mockups don’t sync and wipe out your Etsy mockups 😊 You can also make pricing and shipping changes on Etsy if you prefer
Thank you so much!! @@studiomdesignsco that makes so much sense lol Appreciate the swift reply!!!
Hi Mandy, I just finished module 2. I have only done t-shirts so far. Can your worksheet from this module work for only t-shirts?
Yay! You’re doing great! 🎉 You can absolutely use the course worksheets for any type of product. I tend to use shirts in my videos as an easy example for explaining concepts, but the same principles can apply to any product 😊
I have a question about the shipping profiles from Printify to my Etsy shop. Will it automatically figure out the shipping time based on where each customer is ordering from? I made a shipping profile in my Etsy shop for free shipping, but I can't see where I would state how long it will take.
When you set up your Etsy shipping profile it will default to USPS first class usually (so your customer will see an estimate based on their location). I actually like to have a little wiggle room on timing, so in the drop-down in the Etsy shipping profile I select Other (it’s the last option in the drop-down), and then I set it to 3-5 business days. Once you have a shipping profile set up in Etsy, it will then show as a shipping profile option on the Printify side so that you can select it any time you make a new product. Hope that helps - let me know if you still have questions! 😊
@@studiomdesignsco thank you~!
On Printify, Is it possible to switch my listing from one print provider to another one? (For example change monster digital to swiftPOD?)
Yes! When looking at your product list click on the 3 dots on the far right and then click Replace. Then you can select a different provider (you will get prompted to update the design placement since some providers have different design areas) 😊
@@studiomdesignsco thank you so much 🙏
Hi Mandy! I tried to do a bit of reverse engineering on the price of your sweatshirt 'St Patricks Day Dachshund'. I used the following assumptions: listing revenue $33.83 (30% off) / free shipping / sweatshirt Gildan 18000, 13.91 USD (Monster Digital) / shipping 7.99 USD / Etsy fees, calculated by Etsy Hunt calculator, 6.26 USD (with Etsy offsite ads fee at 12%).
Etsy hunt calculator gave me for this sweatshirt an estimated profit of -3,76 USD, which puzzles me. I guess that the only way you are able to make a profit with the above numbers is by not using Etsy offsite ads. Am I right, or I am missing something?
Oh, I now realize that in this example you are able to make a good profit because you probably printed the sweatshirts at home. 😀
Thank you for sharing your expertise, Mandy! I’m an artist trying to figure out if “pod” is for me. What an awesome series you’ve created here!! “Oh Mandy, well you came and you taught us P.O.D, and we learned so much! Oh Mandy” haha forgive me haha I’m a Barry Manilow but not a great singer 😂 🎉 🩵
So I'm not the only one that sings that song whenever I hear the name Mandy. lol
I would love to start print on demand. But I keep seeing horror stories about bad quality products going out to customers. What is your advice on that?
I look at this way: Printify has millions of sellers and their printers are processing thousands of products a day - what we see in small groups or on social media is a small fraction of that. And negativity in general will always be the loudest voice in a room. That doesn’t mean it’s not valid or frustrating when an issue happens for those sellers, but you do have to keep it in perspective when making a decision for your own products. Don’t get discouraged- there are still plenty of good things happening with most suppliers, you just don’t hear about them because those are “normal”. The product reviews are of course very helpful, that’s what they’re there for (and many are positive experiences) - but I always recommend trying at least one sample of what you’re selling as well so that you can see what your customer is getting and can use that as the basis for decision making for your business (as well for setting customer expectations). 💜
Can you offer free shipping in USA.. But not in Canada?.. In the same listing?
Yes you can
Yes, I do this exact thing! You just need to specify different locations in your shipping profile setup on Etsy. U.S. will be the first one you see and then you can add other locations and set separate rates for other countries 😊
Hey Mandy, i like printify, but im having issues printing WHITE text on Black tshirts? i tried two different print providers but the WHITE text not so white? hm any ideas? thanks . cool course by the way :)
Print on demand for apparel is done almost entirely by a process called direct to garment printing (DTG). In a nutshell, the ink absorbs into the apparel instead of sitting on top of it like traditional methods of vinyl or screenprinting. Since it’s blending with fibers it will make colors look slightly more dull. For white, using a slightly off white color in your design will help (I typically use #FCFCFC). Check out this video for more on this: ruclips.net/video/gboOngrnYTE/видео.html
@@studiomdesignsco thanks Mandy! I used #F5F5F5 on the black tshirt. can i ask what printer you used? first i chose, M-A-N-A Factory and then i chose, T-SHIRT AND SONS and same issue. (white text was not so white) but was ok. if you know what i mean? (I guess I just dont want customer complaints)? as customer service is very important to me Mandy! thanks :)
@@studiomdesignsco Hey Mandy, I'll watch this video when I get home tonight, so are you saying, if i use #FCFCFC instead of #F5F5F5 on a black tshirt! the white will be better on a black t-shirt with Printify? thanks might have to give it a go?
Sounds like you might be in the UK with those providers. I’m in the US and use SwiftPOD and Monster Digital. Your experience with white sounds pretty normal for DTG though, so I would go with whichever provider looked the best. It’s important for your mockup photos to lower the transparency of the image so that they don’t look super bright (assuming you’re creating your own and not using the standard ones in Printify), and also in the listing description indicate that shirts are produced with a DTG printing process which results in a more distressed/vintage style appearance. Both of these steps help to set customer expectations and reduce concerns 😊
@@studiomdesignsco Hi Mandy! Just getting chance to reply. Yes, I'm in the UK! - I was wandering with ETSY, can i use SWIFTPOD and Monster digital and offer services in USA? so that if someone orders a t-shirt from the USA, PRINTIFY uses the local USA print provider to print for me? (if that makes sense) thank you Mandy! eventhough I am based in the UK. because i dont want PRINTIFY to print the tshirt in the UK and then ship to the USA, as will be too costly and delayed delivery time etc?
In this store you have some Tshirts with so much low price with free shipping. How do you have profit from it?
I mostly sell sweatshirts since tshirts are low profit (though I do make profit). I only add tshirt listings when a customer requests them. I also have Printify Premium, so my actual production costs are about 20% lower for most things I sell.
@@studiomdesignsco i understand but with printify premiun, your price here in tshirts doesnt bring profit
I assure you, I have it calculated and they bring a small profit 🤓 You’re looking at the dog shop, correct? This shop is also still relatively new, so I do periodically run higher 24-hr sales as a temporary strategy to boost sales so that it will eventually rank higher. That means that sometimes some items will have lower profit (especially tshirts, those are low profit to begin with, which is why I primarily sell sweatshirts).
Also remember, the dog shop is mostly an experimental shop that I use for demonstrating how to do certain tasks in Etsy and Printify, I use it to test out different strategies, try different products, and other things because it is is not my primary shop 😊
@@studiomdesignsco So what do you consider a fair profit for t-shirts? About $5?
@@lunaora9687 For t-shirts I aim for closer to $7 or $8. Gildan 5000 shirts are going to be harder for profits since they’re more of an economy style. Bella Canvas 3001 do a bit better, and Comfort Colors 1717 generally has the highest margin because they are trendy and people are more willing to pay a premium 😊
Hey Mandy, I just went through module 2. I am completely lost with the profit calculator. I'm using the one in your spreadsheet. If I have a product that I m selling for $18.50 and I am charging shipping (not free) of $4.75, my Etsy fees are $2.66 my fee in the calculator comes out to $11.54. If I give out free shipping in that instance, my profit is $2.29 I can't figure it out. Help please :)
What are you plugging in as your material cost (the cost that the print provider is charging you)? You’ll also still need to enter in what the print provider is charging for shipment too (the spreadsheet will do the math and factor in that the customer is paying their amount too). Everything in the yellow boxes is what’s being used in the calculator, so make sure you adjust them all as needed (and zero out the offsite ads box if you’re not using them). Let me know if that still doesn’t help - feel free to message me directly through Patreon or email me at studiomdesignsmn@gmail.com so that I can help! 😊
Not just bad quality, but images being wrong and cracking of direct to garment images.
Sometimes issues do come up with POD (just like they can with any business), it’s just a matter of knowing how to handle them (and in these cases, reaching out to Printify to get either a refund or a reprint depending on the situation) 💜
Mandy You talk about profit margin, its max 20%, so why do You say that Your revenue is 100k when its actually 5 times less!!! That's not cool, it's extremely misleading 😔
Because revenue is just that - revenue. Profit is your take home and is definitely not 20% max - it can be much higher depending on the products you choose to sell. I have a handmade business and my profit there is about 50%. I can do so much more volume with POD than I can with handmade so even though profit margin is less I still make more. I made 35k profit last year with POD and it was almost entirely passive. That’s more than some jobs take home in a year. The average retail business does 10-15% profit. POD is just another way of doing business and it may not be for everyone, but understanding the difference between revenue and profit when running a business is critical.
hey Mandy :) I'm really enjoying the course! thank you for everything! I just have one question: if we reach 10,000 sales, is there a way to not pay the Etsy Offsite Ads Fee? does Etsy have a monthly plan that we can pay for, and they don't discount that percentage?
Thank you so much again! You're a good teacher!
Unfortunately no - once you hit the $10k revenue threshold you are required to be part of it (though the percentage goes down to 12%). They are a very small percentage of most people's sales, and sales from offsite ads means that you are able to convert customers who aren't already on Etsy - so I find that they're worth it :)
@@studiomdesignsco Thank u 😁
This is amazing! Thank you so much. I'm in that total overwhelm phase right now - particularly as I don't understand how to move forward with POD as a UK seller? Should I choose a UK supplier on Printify? Should I just sell to the UK? I'm stuck and hoping you can help 🙏
@theinstagramcoach I am in the UK too and was also wondering this. I watched a video from another UK POD seller and they had their Etsy store and POD options set to the US market but they also had (I might be calling this wrong) order re-routing turned on so that if someone ordered from the UK or Europe for example it would choose a POD provider to fulfil the order there. Just about to dive in 😊.