Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

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  • Опубликовано: 12 июн 2024
  • Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.
    Qualitative vs Quantitative vs Mixed Methods Research: Overview
    00:00 Introduction
    01:40 Qualitative, quantitative and mixed methods research 101
    03:15 Qualitative research explanation & examples
    04:16 Quantitative research explanation & examples
    05:10 Mixed methods explanation & examples
    07:13 How to choose the right research methodology
    08:24 Factor 1
    11:43 Factor 2
    13:29 Factor 3
    16:39 Concluding thoughts
    KEY RESOURCES
    FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
    FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
    ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
    1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
    ADDITIONAL RESOURCES
    Research philosophy & paradigms - gradcoach.com/research-philos...
    Qualitative vs quantitative approaches - gradcoach.com/choose-research...
    Research design options (qualitative and quantitative) - gradcoach.com/research-design/
    Sampling methods - gradcoach.com/sampling-methods/
    Qualitative analysis methods - gradcoach.com/qualitative-dat...
    Quantitative analysis methods - gradcoach.com/quantitative-da...
    Descriptive statistics 101 - • Descriptive Statistics...
    Inferential statistics 101 - • Inferential Statistics...
    Saunder’s research onion - gradcoach.com/saunders-resear...
    To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at gradcoach.com/blog/.
    For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at gradcoach.com/.
    Our Socials
    🟢 Facebook - / gradcoachintl
    🟢 Twitter - / gradcoachdotcom
    🟢 LinkedIn - / grad-coach-intl

Комментарии • 240

  • @trevorlibra1
    @trevorlibra1 Год назад +9

    Im about to start with my research proposal and this presentation gave my confidence a considerable boost. Great stuff.

  • @tasneemali4970
    @tasneemali4970 2 года назад +8

    Thank you for your time in giving these jewels to the students out there!

  • @GradCoach
    @GradCoach  2 года назад +6

    FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
    FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
    ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
    1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR

  • @simangafoster4504
    @simangafoster4504 2 года назад +46

    I failed my first research paper and with the help of your videos I’m certain I’m going to pass my paper.Thank you!!!

  • @shal5660
    @shal5660 2 года назад +57

    I handed in my dissertation yesterday and I just wnat to say thank you guys so much! Your videos were so sso helpful, from the presentation of the project to the discussion and conclusion, the guided me and I really appreciate the time and effort you put into making the videos! Thank you!!

  • @mobeenemmamally8344
    @mobeenemmamally8344 2 года назад +2

    I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!

    • @GradCoach
      @GradCoach  2 года назад

      Glad it was helpful!

  • @kyleolin3566
    @kyleolin3566 2 года назад +10

    Thank you so much. I am preparing for a research paper and my brain is fried after reading about all of this stuff out of a very dense textbook . This video has helped me to get my head straight.

  • @timethomas8169
    @timethomas8169 2 года назад

    You are the best frankly! Thank you so much for this incredible and supportive video!

  • @MsUltimateCookie
    @MsUltimateCookie 2 года назад +2

    Great job explaining the concepts! This video was really helpful!

    • @GradCoach
      @GradCoach  2 года назад

      Glad it was helpful!

  • @deborahwilliams9424
    @deborahwilliams9424 Год назад

    Excellent, thanks, Emma; great information!

  • @NicoleSmith-gc9vn
    @NicoleSmith-gc9vn 3 месяца назад

    Great explanation and breakdown! Thank you.

  • @tippytoes8359
    @tippytoes8359 2 года назад +1

    this channel deserves to be viewed by more people! It's a treasure!

    • @GradCoach
      @GradCoach  2 года назад

      Thanks for the kind words :)

  • @thembinkosisbusisomasinga2811
    @thembinkosisbusisomasinga2811 9 месяцев назад +1

    Thanks for your presentation, I learnt a lot and I believe way forward i am confident with my research following your channels

  • @habtemichael952
    @habtemichael952 Год назад +1

    I got major tips to complete my research work. Thank You!

  • @lampshade3795
    @lampshade3795 2 года назад +1

    WOW this is extremely helpful! Thank u!

  • @emmakahuika7844
    @emmakahuika7844 2 месяца назад +2

    Please give broader details on educational research with examples 😢 am lost for the first time to do research, and I am only my nerves, not understanding anything .

  • @ikrambouras7479
    @ikrambouras7479 2 года назад +2

    I would like to say thank you so much for this great work , this video makes it clear enough to understand the difference between the 3 research methods .

  • @OmarTahir-xx9yq
    @OmarTahir-xx9yq 3 месяца назад

    Thank you vey much, easy and effective to understand

  • @user-vc3ud2nl7u
    @user-vc3ud2nl7u 2 месяца назад

    These video helps me understand the research approaches and need to watch more of these video

  • @tameezrazwkhan5119
    @tameezrazwkhan5119 Год назад

    Wow finally a useful video.... I've been searching for 7hours... Thank God

  • @shreyabadakh8961
    @shreyabadakh8961 11 месяцев назад

    Thank you so much for sharing this awesome video! I am starting with my research proposal and this video helped clarifying my doubts.

  • @aydidmahamed6500
    @aydidmahamed6500 Год назад

    Thank you very much.Realyy you helped me. I was writing my thesis titled Public diplomcay and your teachings me allowed me to write well.

  • @zahmed7
    @zahmed7 2 года назад

    very useful and well structured info..thanks

  • @Khushb00_30
    @Khushb00_30 5 месяцев назад

    Thank you so much❤. Great explaination.

  • @magdabkfitness9775
    @magdabkfitness9775 2 года назад

    Hello, thanks for the insightful info. I passed my Oral preliminary defense and now it’s time to do the interview and collect data. Doing exploratory qualitative case study using thematic analysis. Thanks

  • @bismarkakobundu991
    @bismarkakobundu991 7 дней назад

    great informative lecture . thank you so much for such excellent teaching on on the research methodology and design

  • @JOSEPHKIMEU-rt7bp
    @JOSEPHKIMEU-rt7bp 2 месяца назад

    I have really learnt a lot from your presentation and will be utilizing the lesson in my research project.

  • @salaheldin00
    @salaheldin00 Год назад

    Hi! It was such a brilliant lecture and I really learned a lot of useful information and knowledge through. Thanks once again for all your great efforts.

  • @ellysdiary
    @ellysdiary Год назад +1

    Your videos are so helpful and insightful! Thank you so so much for doing this!

  • @beletebelayneh7421
    @beletebelayneh7421 Месяц назад

    Thank you; teaching is your gift

  • @zebedimuga7049
    @zebedimuga7049 2 года назад +1

    I love the video very well taught good presentation i learned so much

  • @molebiemangkaone8406
    @molebiemangkaone8406 2 года назад

    Good evening.
    Thank very much for a informative and insightful lecture.
    Kind regards .

  • @mohamedmuctarrjalloh2591
    @mohamedmuctarrjalloh2591 Год назад

    Thank you very much for this video I understand your presentation well

  • @rekhairekhai1736
    @rekhairekhai1736 Год назад

    Thank you so much for this informative video.

  • @terwaseemmyirtwange1300
    @terwaseemmyirtwange1300 Год назад

    Thanks you a million times over. This really helped me in ways you can't begin to imagine. I appreciate you.

  • @norahmauti4843
    @norahmauti4843 Год назад

    Very Educative Videos indeed. I am learning a lot and gaining a lot confidence in Research. ✅

  • @chips3393
    @chips3393 Год назад

    This is making the understanding of challenging terminology A LOT more easier / accessible for a neurologically challenged potato like me. THANK YOU!

  • @user-fj2kk4qv4x
    @user-fj2kk4qv4x 2 месяца назад

    Thanks a lot for this guide.
    I just started my MSc programme last month, now am faced with this challenge of drafting a research question, methods and approaches to use and lastly defending this project.
    I feel relived now and I pray to get it correctly. Thanks

  • @meetdocia6212
    @meetdocia6212 Год назад +1

    You have improved my knowledge on research. Thank you

  • @ponginaamatangi6486
    @ponginaamatangi6486 4 месяца назад

    Very helpful....Thanks

  • @coranmavie6606
    @coranmavie6606 2 года назад +1

    Thank you so much, i like a lot your method in explanation especially when you simplify the idea and make it understandable for all this is why i wish you all the best in your career and more sucess

    • @GradCoach
      @GradCoach  2 года назад

      You're very welcome!

  • @andrewmelendez5051
    @andrewmelendez5051 Год назад +1

    I know many people have already said this, but thank you for posting this explanation, because I was not understanding this topic until I watched this video lol. So thanks!

  • @AlMazingpittsburghmagician
    @AlMazingpittsburghmagician Год назад

    Emma. I gave you 17 minutes of my life watching your video. Totally worth it. Thank you.

  • @cyrildelafuente3393
    @cyrildelafuente3393 2 года назад

    This is extremely helpful. Thank you very much!

    • @GradCoach
      @GradCoach  2 года назад

      You're very welcome!

  • @StefanObsessed
    @StefanObsessed Месяц назад

    THANK YOU SO MUCH that was so helpful and exactly what I was looking for.

    • @GradCoach
      @GradCoach  Месяц назад

      Glad it was helpful!

  • @dubamoomukoro1864
    @dubamoomukoro1864 Год назад +1

    I wish l had seen this video before starting my thesis, it would have made my research easier, but thanks all the same, l gained a lot from your insightful lecture 🙏

  • @nukemairimusic3742
    @nukemairimusic3742 2 года назад

    a big applause for this amazing lady ! huge help ! thank you :-)

  • @virginianjerimwaura7611
    @virginianjerimwaura7611 Год назад +1

    Very insightful. Thank you

  • @makoboyolandamakhura1974
    @makoboyolandamakhura1974 2 года назад

    Thank you, thank you, thank you. I now finally know how to distinguish the two and how to apply them :)

    • @GradCoach
      @GradCoach  2 года назад

      Glad it was helpful!

  • @JosieEastwood-ki1pe
    @JosieEastwood-ki1pe Год назад

    Brilliant service - thank you!!

  • @meysamdadashi4464
    @meysamdadashi4464 2 года назад

    Great job guys. Really appreciate your favor

  • @TheGrumpyProfessor
    @TheGrumpyProfessor 2 года назад

    Thank you so much, this helped me to gain a lot of clarity!

  • @davidturay4160
    @davidturay4160 2 года назад

    Very good lecture

  • @getachewmegersa9207
    @getachewmegersa9207 2 года назад

    grasped some notes from the speech

  • @IsuriniSirisena23
    @IsuriniSirisena23 Год назад

    Thank you for this brilliant video on qualitative and quantitative research!!!😊

  • @ilhamghr918
    @ilhamghr918 2 года назад

    Thank u ! But I have a question,in my dissertation which is about "challenges and effectiveness of E-learning during Covid-19 "I have used two questionnaires
    via Google forms, what methodology should it be here ?

  • @mengeshagirmay3770
    @mengeshagirmay3770 Год назад +1

    Hi Grad Coach! It was a sweet, helpful presentation. Thank you and keep up.

  • @user-fu6vi7gp5g
    @user-fu6vi7gp5g 25 дней назад

    an amazing teaching! continue like this

  • @DrDinooshDeLivera
    @DrDinooshDeLivera 2 года назад +1

    Thank you!

  • @peterokpeh560
    @peterokpeh560 Год назад

    i teach Research Methodoloy at my unversity, and find this quiet engaging. Keep up the good work

  • @agungprasetya9438
    @agungprasetya9438 Год назад

    Very helpful for me to undertake my thesis with qualitative desing. thank you so much

  • @robertsizya3488
    @robertsizya3488 2 года назад

    This is great! I would like to data analysis

  • @danieltekle6554
    @danieltekle6554 6 месяцев назад

    I really loved it!

  • @fatmaalkamzari8468
    @fatmaalkamzari8468 2 месяца назад

    👏great job.. keep it up

  • @sohaelimam2766
    @sohaelimam2766 2 года назад

    This is precious information thank you loots

  • @kamalpreetgulshi699
    @kamalpreetgulshi699 День назад

    Amazing, you are truly a smart angel🤩

  • @emilychan1232
    @emilychan1232 2 месяца назад

    very useful thx

  • @beverleycheddie7275
    @beverleycheddie7275 Год назад

    Instructive video-thank you

  • @henryonuoha2576
    @henryonuoha2576 2 года назад

    Thank you so much for this detailed explanations. Please how can I get this video?

  • @anikmahteny
    @anikmahteny 6 месяцев назад

    thank you so much for the information, its help me alot❣️

    • @GradCoach
      @GradCoach  6 месяцев назад

      You're so welcome!

  • @TheUltimateshowTEED
    @TheUltimateshowTEED Год назад +1

    Hello please which approach will I use for the following objectives
    The main aim of the study is to examine the various sources of energy that mining companies use and the corresponding cost implications to the operations of these companies.
    Objectives
    1.To evaluate the perceived benefits of alternative energy sources at the Goldfields Tarkwa mines.
    2.To determine the efficiency and cost of other energy sources used in production in Goldfields Mines.
    3.To assess strategies that improve cost and efficient energy mixed for the Goldfields Mines.

  • @danladiamunye1556
    @danladiamunye1556 2 месяца назад

    Thank you ma'am for that! What type of research design can be use for the following research topic: Perception of undergraduate students of physics education on the use of mobile ICT in learning?

  • @abdullahal-mahbashi3414
    @abdullahal-mahbashi3414 2 года назад

    thanks a lot, too much helpful,,

  • @managementtutorials
    @managementtutorials Год назад

    thank you so much

  • @thembinkosisbusisomasinga2811
    @thembinkosisbusisomasinga2811 10 месяцев назад

    I used to get confused about research method methods but to cleared that mist, I am currently undergoing technical research at the company equipment failure.
    I believe this background will help me to present my research very well

    • @GradCoach
      @GradCoach  10 месяцев назад

      Glad it was helpful!

  • @flaviojorges
    @flaviojorges Год назад

    Nice! Thank you so much !

  • @kronicaster
    @kronicaster Год назад +1

    Researching methods of research is intense… this is by far the hardest course I have ever taken

    • @GradCoach
      @GradCoach  Год назад

      Hang in there, you can do it :)

  • @MohamedAli-rd7rn
    @MohamedAli-rd7rn 10 месяцев назад

    You made me interested in research and I will stick to it until i reach to the point where I can help others with the knowledge i gain from you and others researchers.
    By the way what is your best advise for me as well as others who are engaged in improving their research skills.
    I look forward to hearing from you insha Allah thnx again

  • @pearsonmmodzi3399
    @pearsonmmodzi3399 Год назад +1

    this has been really helpful

  • @charlenegiluani5910
    @charlenegiluani5910 Год назад

    Thank you very much because your video helped me in my research

  • @ahmednyenga6804
    @ahmednyenga6804 2 года назад

    Thank you for this. What to do if data in concurrent mixed research do not converge( Qualitative and quantitative data diverging)

  • @bwalyakaela4868
    @bwalyakaela4868 2 месяца назад

    Thank you so much...
    I should write my research paper....

  • @gigi19994
    @gigi19994 11 месяцев назад

    Should the embedded design have two different research questions? I‘m confused because I have read it only in one paper…but not in the others I have found. I have one research question where I‘m planning to do one qualitative online survey with also quantiative questions to just support the qualitative data. So this would be embedded right?

  • @mohammadekramulislam2161
    @mohammadekramulislam2161 Год назад

    grad coach is always bossssss!!!

  • @steffiekharkongor9931
    @steffiekharkongor9931 2 года назад

    I'm confused with the application of this method.
    for eg. in one objective is both qualitative and quantitative method used or different methods for different objectives

  • @shrinkhlaarora5979
    @shrinkhlaarora5979 Год назад

    Really insightful tips! 😁

  • @raiesandrabi694
    @raiesandrabi694 2 года назад

    A great lecture...

  • @akshitajain2522
    @akshitajain2522 Год назад

    Nice edxplanation

  • @StevenKasudze-jl7cr
    @StevenKasudze-jl7cr Год назад

    So helpful

  • @deborahakejeje4282
    @deborahakejeje4282 2 месяца назад

    Thank you for this tutorial. However, my question is on the possibility of quantitatively analyzing open ended questions.

  • @douaemoussaoui9470
    @douaemoussaoui9470 11 месяцев назад

    My research is about social media impacts on teenagers' mental health, what approach will I need to use ?? I need help

  • @MohamedAli-rd7rn
    @MohamedAli-rd7rn 10 месяцев назад

    By the name of Allah the Almighty, i was in the deep 🌊 🦭 ⛵️, and i was running out of oxygen ! I mean i had been in great trouble for understanding research and how it works because i am determined to be a real researcher with the guidance of Allah the Almighty.
    Then with the help I obtain from you as well as other researchers.
    I really appreciate your time and you.
    You're totally different from other researchers i have been previously following. You absolutely put me back on broad. I will expect many more about research from you, insha Allah.
    Thanks a million for sharing this helpful information about research again 👍

  • @jamescole-rous6609
    @jamescole-rous6609 Год назад

    Exploring Grad Coach - This is new to me. I plan to visit this organization to see if it is helpful as I am completing my post-graduate degree.

  • @atikilthamelmal329
    @atikilthamelmal329 Год назад

    what kind of research type purchasing decision on some factors

  • @noureddinelas9406
    @noureddinelas9406 2 года назад

    Thanks

  • @aymantaha625
    @aymantaha625 Год назад

    Thank you very much I'm PhD student I will start my thesis

  • @manmat6973
    @manmat6973 2 года назад

    Thanks for the informative video. I just have a question. If I'm exploring types of tools used in a population and I want to explore how many people used tool A and how many people used tool B, should I use a qualitative or quantitative approach?

    • @GradCoach
      @GradCoach  2 года назад +1

      Yes, this specific situation would require a quantitative approach. However, if you also wanted to explore the reasons why each person used each tool, you may consider a mixed method approach.

    • @manmat6973
      @manmat6973 2 года назад

      @@GradCoach Well understood the explanation. Thanks.

  • @dr.ravindrar.kaikini8020
    @dr.ravindrar.kaikini8020 10 месяцев назад

    Wonderful Video 🙏🙏

    • @GradCoach
      @GradCoach  10 месяцев назад

      Thank you! Cheers!

  • @kikkkiriki
    @kikkkiriki Год назад

    Very didactic videos, thank you! What are the original sources for the content you share in the videos (as it would be better to cite in an academic paper)?

    • @GradCoach
      @GradCoach  Год назад

      Thanks for the feedback. The content is developed by the team at Grad Coach, based on their combined decades of experience, but you should be able to find much the same core points made in most research methods textbooks.

  • @photowala6405
    @photowala6405 2 года назад +1

    Your eyes are so beautiful and explain much about your personality just a like an abstract for a research paper.