Book scholar Jonathan Rose on who used to read Playboy magazine and Why

The last time I ran into renowned book scholar Jonathan Rose (at a SHARP conference) he mentioned that he was doing some work on Playboy magazine. ‘Way more women readers than you’d expect!’ he told me.
Rose is an accomplished author. His groundbreaking and award-winning book, The Intellectual Life of the British Working Classes, first published in 2001, is selling in its third edition and has been translated into multiple languages.
I emailed him recently. He directed me to a paper he’d delivered entitled Readers, Magazines, Playboy, Market Research: The Daniel Starch Reports as Tools for Reading Research, I read it and teed up this conversation on Zoom. Subjects covered include Daniel Starch and his Starch Reports, Soviet readership reports, Stephen Hawking, Woody Allen, free speech, Skyhorse Publishing, gay rights, Hugh Hefner, art director Art Paul, missionaries, free enterprise, Cosmopolitan Magazine, airbrushing, pornography, conventional wisdom, myths, George Orwell and populism
Enjoy!