I know people in the North East hated this itv regional rebrand, as Channel 3 North East and only last at least a year before it converted back to the Tyne Tees brand, but imagine if this Channel 3 itv regional brand spread across all 14 itv regional network., it be an entire different itv regional network, we could have ended up with, Channel 3 Border Channel 3 London SouthEast Channel 3 Southern Channel 3 Southwest Channel 3 Midlands Channel 3 East Anglia Channel 3 North East Channel 3 Yorkshire Channel 3 Cumbria Wales Channel 3 Scotland Channel 3 Grampian Channel 3 Granada Channel 3 WestCountry Channel 3 Channel Island Channel 3 Ulster. Channel 3 West.
The thing is that when those franchises / licences were awarded in 1991, they were classed as Channel 3 and not ITV. I don't know if the government / ITC thought the name ITV would go in 1993. Fast forward to 2022, does anybody watch it let alone care what's it called
"The thing is that when those franchises / licences were awarded in 1991, they were classed as Channel 3 and not ITV." No, they weren't. The Broadcasting Bill (later Act) originally set out that the ITV name would go, to be replaced by "Channel 3", but that was dropped as the bill was going through due process. Channel 3 North East/Channel 3 Yorkshire was the brainchild of Yorkshire boss & former TV-am head, Bruce Gyngell, and the brand was quickly dropped by Granada, once they got their hands on Yorkshire Tyne Tees.
Just looked so trashy, the whole opitomy of Gyngell!! Take a look at "ITV in the Face" the Tyne Tees episode, along with the others, gives you a bit of an insight into why TTTV had to accept the rebrand while YTV got away with a number "3" blended into the side of the YTV chevron, before it went front & centre. I bet most of the YTV announcers felt like plonkers having to say "Come home to Channel 3, Yorkshire Television" what crap!
What a calamity. So, what are you actually supposed to call it? The ambiguity is off the scale. From the clumsy and inconsistent amalgamation of the conflicting brands, here are the possibilities presented... Channel 3? Channel 3 North East? Channel 3 North East Tyne Tees Television? Channel 3 Tyne Tees Television? Channel 3 Tyne Tees Television North East? North East Channel 3? North East Channel 3 Tyne Tees Television? North East Tyne Tees Television? North East Tyne Tees Television Channel 3? Tyne Tees Television? Tyne Tees Television North East? Tyne Tees Television Channel 3? Tyne Tees Television North East Channel 3? Tyne Tees Television Channel 3 North East? ITV? Absolute madness.
Channel 3 is the name linking both regions. Channel 3 North East, Channel 3 Yorkshire would've been nice and clean. What I don't get is this 'You're watching Tyne Tees Television on Channel 3 North East on Channel 3'.
The whole rebranding exercise was amateurish and clumsy in its execution. 'Tyne Tees Television on Channel 3 in the North East' - now that really has a ring to it! No doubt some branding consultancy was paid a fortune to come up with that idea. The only way it would have worked was if the ITV companies at the time had collectively agreed to ditch the ITV name in favour of Channel 3. There was some logic in doing that as the network occupied the third button on TV sets.
That was the plan at one point - ITV franchises became 'Channel 3 licenses' post-1993. However it was clear the network had no intention of ditching ITV as the collective brand name, which made it very odd to go for the Channel 3 idea as late as this. That and the appallingly clunky execution, largely but not entirely killing off the Tyne Tees name (despite the old wives tail to the contrary, there was no requirement to retain the name on screen in some form) made it obviously doomed to failure. That's without getting into the mismatched implementation of Channel 3 on the other side of Bruce Gyngell's empire, with Yorkshire using it in a much less sweeping way.
I think that was for legal reasons: they were required to show the station name as awarded in the 1991 franchise round on their idents, so couldn't drop it entirely.
Remember watching this (I must have been 5yo) never knew what it was. Great soundtrack
looking for this for years
On the same day, Look North was relaunched at 6.30 on BBC1 with Carol Malia & 28 years on she is still there today.
I hated the Channel 3 North East moniker. It always has and always will be Tyne Tees. :)
Sadly, it's all just "itv"
RIP Mike Neville and Kathy Secker.
we'll miss you
I know people in the North East hated this itv regional rebrand, as Channel 3 North East and only last at least a year before it converted back to the Tyne Tees brand, but imagine if this Channel 3 itv regional brand spread across all 14 itv regional network., it be an entire different itv regional network, we could have ended up with,
Channel 3 Border
Channel 3 London SouthEast
Channel 3 Southern
Channel 3 Southwest
Channel 3 Midlands
Channel 3 East Anglia
Channel 3 North East
Channel 3 Yorkshire
Channel 3 Cumbria Wales
Channel 3 Scotland
Channel 3 Grampian
Channel 3 Granada
Channel 3 WestCountry
Channel 3 Channel Island
Channel 3 Ulster.
Channel 3 West.
*Cymru Wales
That's basically how itv currently looks likr
Channel 3 Channel Islands sounds a bit repetitive.
I actually always loved this promo. A RUclips user called TopGearDog did his own version, which was just as good.
Nice shot of 'Whyaye Man!' Mike Neville on that promo along with weatherman Bob Preedy
Bob Johnson.
Wasn’t there a version of Channel 3 for Yorkshire Television as well?
The thing is that when those franchises / licences were awarded in 1991, they were classed as Channel 3 and not ITV. I don't know if the government / ITC thought the name ITV would go in 1993. Fast forward to 2022, does anybody watch it let alone care what's it called
"The thing is that when those franchises / licences were awarded in 1991, they were classed as Channel 3 and not ITV."
No, they weren't. The Broadcasting Bill (later Act) originally set out that the ITV name would go, to be replaced by "Channel 3", but that was dropped as the bill was going through due process.
Channel 3 North East/Channel 3 Yorkshire was the brainchild of Yorkshire boss & former TV-am head, Bruce Gyngell, and the brand was quickly dropped by Granada, once they got their hands on Yorkshire Tyne Tees.
this seems to go on forever! A very long 3 mins.
Just looked so trashy, the whole opitomy of Gyngell!!
Take a look at "ITV in the Face" the Tyne Tees episode, along with the others, gives you a bit of an insight into why TTTV had to accept the rebrand while YTV got away with a number "3" blended into the side of the YTV chevron, before it went front & centre. I bet most of the YTV announcers felt like plonkers having to say "Come home to Channel 3, Yorkshire Television" what crap!
This wasn't the launch day though as Mike Neville used to say at the end come home to channel three in the north east
This was actually the first news under the relaunch.
What a calamity. So, what are you actually supposed to call it? The ambiguity is off the scale. From the clumsy and inconsistent amalgamation of the conflicting brands, here are the possibilities presented...
Channel 3?
Channel 3 North East?
Channel 3 North East Tyne Tees Television?
Channel 3 Tyne Tees Television?
Channel 3 Tyne Tees Television North East?
North East Channel 3?
North East Channel 3 Tyne Tees Television?
North East Tyne Tees Television?
North East Tyne Tees Television Channel 3?
Tyne Tees Television?
Tyne Tees Television North East?
Tyne Tees Television Channel 3?
Tyne Tees Television North East Channel 3?
Tyne Tees Television Channel 3 North East?
ITV?
Absolute madness.
Channel 3 is the name linking both regions. Channel 3 North East, Channel 3 Yorkshire would've been nice and clean.
What I don't get is this 'You're watching Tyne Tees Television on Channel 3 North East on Channel 3'.
It's very muddled branding.
The whole rebranding exercise was amateurish and clumsy in its execution. 'Tyne Tees Television on Channel 3 in the North East' - now that really has a ring to it!
No doubt some branding consultancy was paid a fortune to come up with that idea.
The only way it would have worked was if the ITV companies at the time had collectively agreed to ditch the ITV name in favour of Channel 3. There was some logic in doing that as the network occupied the third button on TV sets.
That was the plan at one point - ITV franchises became 'Channel 3 licenses' post-1993. However it was clear the network had no intention of ditching ITV as the collective brand name, which made it very odd to go for the Channel 3 idea as late as this. That and the appallingly clunky execution, largely but not entirely killing off the Tyne Tees name (despite the old wives tail to the contrary, there was no requirement to retain the name on screen in some form) made it obviously doomed to failure. That's without getting into the mismatched implementation of Channel 3 on the other side of Bruce Gyngell's empire, with Yorkshire using it in a much less sweeping way.
Which film were they talking about? Where Liverpool stands in for Newcastle?
Get Carter
North East Tonight on Channel 3 Orchestral Style.
This promo predicted 2016 Channel 5 idents...
It still says 'Tyne Tees Television' at the bottom.
I think that was for legal reasons: they were required to show the station name as awarded in the 1991 franchise round on their idents, so couldn't drop it entirely.
Couldn't they have done Channel 3 Tyne Tees then?
No because Bruce Gyngell wanted it to be Channel 3 North East and what Bruce wanted Bruce got
surely if that was the case Carlton could not have dropped the Central & Westcountry names.
@@richardjarmstrong1049 then how do you explain that this was the first ident since the 1959 one to refer to the station as "Tyne Tees Television"?
There's a collection of videos done about each itv regional tv station even Tyne tees all here:
ruclips.net/p/PLO4G8mt6pQUVctOTSRvKUys8Gkbq8c37T
Make your fucking mind up, is it North East 3, 3 North East, or Tyne Tees?