It’s Begun! AI is coming for filmmakers in 2024
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- Опубликовано: 9 июн 2024
- Curious about how AI tools like OpenAI’s Sora are going to impact the filmmaking industry in 2024? Me too! In this video we’ll dive into the most radical changes that are coming, some AI-based tools filmmakers should consider leveraging, and how you can be prepared for the rest of the 21st Century as a filmmaker!
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CHAPTERS
0:00 - Intro
1:50 - A brief explanation of SORA
3:13 - What AI means for you
6:31 - Why should you commit to documentary filmmaking?
9:00 - Why Doc Filmmaker is one of the safest sectors
10:40 - Why you should always adapt
11:51 - How Audiio, the sponsor of today’s video, is using AI
13:10 - How to be prepared for what’s coming
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I think the novelty will wear off. People want to connect with other people. It’s human nature
I think it's going to eventually replace stock footage, but if you're filming real things where clients want actual footage of whatever it is you're shooting for them, your job's not going away.
I think the exact same thing. At the end of the day you can't replace actual footage of products/ clients/ events, with AI. Cameras are always going to be there to capture reality.
But getting the coin for the gear will require other forms of income generating activity
@petesmith4601 shadow hide you.
Ha I just commented this
Why? What real footage can't be replicated? Client wants good footage that matches their description. They don't care how you get it. And there will come a time where they will realize they can just do that themselves.
The saddest thing is people of our own community ultimately are complicit in this by choosing to take the easy and talentless route.
The problem seems to be that if you disrupt the "food chain" at the bottom end, then nobody is able to progress up the ladder.
"thats a problem for future homer"
I worked in the indie narrative world for 3+ decades but recently made the switch to documentaries and feel good about that for my career. Documentaries require "real" footage.
Also, I teach filmmaking at the college level and last year, with the rise of AI, I started saying to my students: 1. Be so good they can't ignore you or 2. Be a plumber because everybody poops. I feel bad for starting out filmmakers because as you pointed out, a lot those beginner jobs that students out of film school would have gotten will be farmed out to AI. Life is going to be hard on them.
Coming from film school I noticed everyone was a director and nobody wanted to operate the boom mic. Is that an industry rule: Documentaries require real footage? No Ai allowed?
If a documentary like the Thin Blue Line has dramatic re-enactments what's the difference if they were animated re-enactments or computer generated, either by an artist or the director typing in parameters? if it serves the story well isn't it the best? That's ultimately what needs to be learned in film school. The tools change. What matters most is the story. you should tell them that first.
You're right about film school students wanting to be directors. I teach in a film school and I tell my students to look going to audio because there aren't enough sound ops.
Historical documentaries prefer real footage. Yes, there can be recreations. I did an Underground Railroad documentary and we did reenactments because there was no footage or images. If you're doing a documentary on say Black Lives Matter, you want real footage. If you're doing a doc on say Bigfoot, you may use some AI footage.
@@FilmshooterOH makes sense. there's no glory in sound.
but aren't you limiting yourself by saying you can only use it sometimes? I'd like to see how you'd use Ai in a documentary on Black Lives Matter. The doc should dive into the organizers/activists that went to jail for fraud.
I'm limiting myself with AI useage because I like working with real people and want to see my actor friends make a living and eat.I like interacting with people on a set instead of a keyboard.
@@DerrickGlenfilm
I had a fifteen year photojournalism career before I moved to filmmaking in 2005. So glad I jumped when I did. Looks like another jump is on the way...
Or potentially a switch back to photojournalism!
Great video, Luc; thanks for sharing!
Glad you enjoyed it!
It could be used for story boarding for movies but good acting,lighting,directing etc will always have a place .
Love the realistic nature of this video and how you ended on a positive note! Well done sir!
Glad you liked it!
Thanks for the great content and insights.
It's those small jobs that I worry about - not because of the jobs themselves, but because they are the training ground for the people who will eventually be the higher end DPs.
Excellent take on this topic. Well done.
Glad you liked it!
Thanks Luke.
Informative and well put togheter as always
Much appreciated!
Wise advice and commentary, thanks!
Glad you enjoyed it!
thank you for this video...i've been watching your for a while and i feel you are like a mentor for the new documentary filmmakers...really thank you
Really appreciate the words man, thank you!
Thanks
Thank you, Luc - not alone for this piece but for the entire channel...
Appreciate the words, thank you for watching!
I just watched both your video, Luc, and Mark's too, that scheduled to post at the same time. I'm hoping your synchronicity is serendipity, but perfectly happy learning it was planned! ;)
In his comments, I referenced your allusion to the other skills we have as filmmakers, being flexible and adaptable, and your personal experience solidifies my reaction last month when I saw this. With Mark's conclusions considered as well, I know that feeling threatened by emerging technology shows that I'm putting my value on the wrong things (even an earned paycheck!). It's not about the gear, though it opens doors. It's about capturing and sharing unique, bespoke, humanistic perspective. Cheers to being forced to get better by this massive paradigm shift, and to you, too, for demonstrating how you process such innovation and harness it.
I am sure they were both AI generated videos...
Great Video Luc, and something I've been having to explain to a lot of my art field related friends. A phrase one of my mentors use to use all the time that comes to mind in regard to ai is "You can't fight the future". Whatever we want to think about how the industry "Should" be is irrelevant when the genie of AI has already been let out of the bottle. Laws that arise to limit use cases and samples will ultimately be worked around in one way or another as long as it's financially favorable to do so. So we as filmmakers and artist instead need to focus on adaptation, and realize that while Ai might kill some jobs in our industry it's also going to create other jobs an opportunities that we haven't even considered yet. In the case of ai image generation it might kill some low end videography opportunities but it'll open up opportunities for generating ai image prompts or data sets to fuel the image generation. Your entry level gig to making commercials or movies might not be as a stock photographer anymore it might be generating and assembling commercials entirely from ai and testing them against audiences to see how they perform. In some ways that's frustrating if you really enjoy having a camera in your hands, but in some ways it could be freeing or give you more creative control of entire projects at an earlier phase of your career. I don't think the high end of storytelling or video production is really at risk in many ways our industry is founded on generating things that people don't know they need yet, ai is just really good at generating more of the same.
AI will replace all jobs. It will replace the job it creates as well. It will replace high-end filmmaking as well. And it will do it very soon. You will still be able to make movies using AI, with your vision, but no matter how great of a vision you have, you will just direct it and it will be such a simple job that there won't be a monetary gain from it.
The utopian vision of AI suggests it will liberate us from mundane and challenging tasks, creating more time for leisure and creativity. However, in late-stage capitalism, AI's reality often involves large industries replacing significant portions of their workforce with cheaper software or robotics that don't require breaks. It seems like we're on the brink of a massive shift, and I worry that those with the most power may not prioritize the wellbeing of the majority.
I agree. REAL stories will never be replaced with AI.
Great video essay! Love the boxer example as well, which if I may plug my short Boxing documentary “Sword in hand” . I didn’t have the camera nor capacity for the 120p fog tube footage , which at the time I would’ve love to have but I did have the story and followed the boxer for a year, which actually led to a great friendship and something even better then the documentary itself 👍
Glad you liked the video, and thanks for sharing your doc experience!
You articulated my sentiments exactly. You can AI the story of my mother and the impact she had on people’s lives at the expense of her own.
I was very afraid of AI at first. And almost refused to use it (Chat GPT, specifically). Eventually, I gave in and found a way to use it to my advantage and it's now a tool I use, not often, but frequently (if that makes sense). I think AI can be just that, a tool we use in our craft. There's a chance it can replace a certain skill, but as you mention, we just need to learn to adapt. The future of filmmaking or art in general seems scary, but I don't think that should stop anyone from pursuing something.
Very much appreciative of this vid. I went through a pretty big crisis last year when AI was the top issue with the WGA and SAG strikes that made all my work in scripted disappear in a blink (still hasn't come back round yet...), and I've been looking to either find ways to adapt, or entirely get out of what will be the most heavily affected sectors as soon as I can find a landing pad somewhere else.
Very much agree that there will ALWAYS be a need for real stories from real people, and I'd also bet the indie film world will actually thrive in an unexpected way. Same with art created by REAL people, whether it be photography, painting, etc. I don't doubt there will always be a market for that.
There's a large part of me that is scared by how AI will decimate our industry, but there's also a small part that's expecting/hoping it'll go the way of 3D and just become something of a novelty. I know the idea of custom tailored media has been a big factor, but I've the feeling it will eventually flop or fade to the background, simply because: capitalism/money. Since every company these days wants to have a subscription service, I've got to imagine that's how it'll be presented, and I can't imagine that the majority of people are going to want to pay for yet ANOTHER subscription, just for that kind of novelty, for very long. Thinking of it in the way that making your own AI avatar for facebook and the like, faded away after maybe a month or two, though granted this would likely take longer than that.
Anywho, there's just something about the way you do your videos that I very much appreciate and respect, but I can't quite put my finger on it; suffice to say, You're def someone I enjoy watching for your well put together thoughts. I especially appreciate you creating a video on this topic as it's been something on my mid for pretty much the past year.
Also, every time I watch your vids, it makes me want to get back into the documentary world! 😁 Miss getting to tell those kinds of real stories!
Thanks for your words and for watching the content! Get people to care for yet another subscription it's going to be hard, but it will ultimately depend on the value you give with the "AI subscription" vs a normal one. Anyways, thanks for your insights as well!
But wouldn't A.I be cannibalizing itself after a decade ... if nobody creates new original content that is.
Love your channel. Have you ever done something on turning down work? And how important that can be to your career, and how the need to do that changes at different points in your career? Be interested in hearing your thoughts on it.
hello from Leipzig - thanks for your thoughts!
Thank you for watching!
I heard they might be coming up with some snags having to do with where they have been doing their AI training (ie. RUclips videos without permission). Be interesting to see how it pans out
That's what people have been saying about advertising and chat gpt.
Yes cgpt can crank out normal ads.
But good ads, like good film making require originally.
And that's something cgpt can't do.
As long as people want originally, the good film makers will survive.
Film makers who prefer to do Rambo 500 or Die Hard 6000 will struggle
Robots and factories have been making clothes and cars for years
Yet those with money prefer handcrafted/bespoke stuff
This is something that I think artists have always had to deal with over the years. As a playwright and a filmmaker, and a performing artist, I always tell people in my workshops to write about what they know . Whether it be memoir work or if it's a subject that you spend all of your time learning about, bring your own experience to the story and nobody will ever be able to do it in the same way. Do you, because nobody can do you better than you. And if you're constantly chasing doing what you think people want, there are plenty of people who will always be able to do that better than you. Personally, I reject AI so hard that I don't even use autofocus. :-) but it doesn't get past me that I am stubborn and I think your video is 100% on point. And also it doesn't get past me that I use AI everyday of my life because there are so many things that we use day-to-day just to communicate that are AI. I'm using talk to text right now. LOL
The stock is out is the fast answer everyone is throwing around. But stock is like anything else, it has quality gradients. There will always be clients wanting to use authentic high quality images depicting real people in them. As for price, how much cheaper can it be? you can licence high quality files for cents now: Will Ai videos be cheaper than that?
Did you make the intro "screens + text" animation yourself or used an AE template?
Hi! My editor Santi did all the graphics and animations in AE from scratch.
It will be really interesting to see if segments like wedding filmmaking and covering live events like sporting events end up getting more saturated after some of the areas you mentioned get overtaken by AI.
I think stuff like doc work will be doing better than ever because people might resort to consuming more REAL stories. For example, I'd rather watch a 144p REAL security camera than watch one of those crappy high quality reenactments you see in some reality shows. Update, you literally said the same thing 😅 Yes, I agree with you! haha. Lol also I got my US VISA in Botswana because it was quicker than doing it in South Africa. And then I made a docu-vlog (more like a vlog) about the trip lol.
I spy an Aputure Accent B7c in the socket. :)
The limitations of AI are quickly apparent with AI transcription systems. Consider a Ken Burns-type documentary where you have recorded hours of interviews. This is different than munging together an AI based script off the internet in that the content is unique, highly expert, and unique… not just actors on camera mouthing someone else’s words. While AI transcripts of these interviews are good enough for a paper edit, the same transcript is a joke for serious work - anything where the transcript itself would need to become primary source, accurate and factually verifiable.
I learned this recently while attempting to use AI transcription on interviews recorded with historians in Alabama. They reference geographical names, people, events, and places that are unknowable to any AI. Since the accuracy of my transcripts are ultimately more important from a historical perspective than the video I make, AI essentially becomes a way to automate misinformation. The errors don’t come so much in the grammatical generalities - they come in the essential specifics of individuals and locations.
This begs the question “What are you documenting?” AI may be a threat to illustrating what is already known, but if you are documenting what is not known, AI is not only pathetic, it is an amoral fabricator of falsehoods.
Adapt or die
We have to take this to heart as filmmakers
Absoultely true
AI generated stock footage for cities is still gonna be risky if you're planning to use it in docu. The city is never going to actually look like it would be when you're standing there and capturing the moment.
Quality wise, we already hit the top of perfect and artificial in cinema. People are walking out on Marvel films, because they start to feel less and less 'real' and tangible.
If this thing is going to hit off, I think there's going to be a huge countermovement of filmmakers and producers who will want to shoot the whole thing real, and on film if they must.
Future film rating:
Filmed by humans staring humans..
Support human made films
Do you really think anyone will care? Do people care about real painting compared to AI art? And even if they do, how will they support it, without a job?
Have you come across the Anthony Joshua ad created with AI trained on old footage of him. Came out last week.
I imagine for stock and b-roll this is going to be a big thing going forward. But I wonder if it won't actually put more of an emphasis on authentic interviews. For corporate videos as well as documentary filmmaking, having the ACTUAL CEO on camera is going to go a long way towards building that trust and avoiding the "AI lie backlash". Like all trends, there will be a pendulum swing at some point and I can see the marketing industry really leaning hard into "human" content in the next couple of years.
Its a tool, like anything else. Some will use it, some won't.
Did you and Mark Bone coordinate this video release? 🤪 Joking aside, this is obviously a serious topic of discussion. In my opinion you’re spot on with your take. I would also like to add that as you develop your skills with story telling you’ll also grower a denser social network which is by far the most valuable asset one can have. I feel like if filmmaking went away over night I’d still have a lot of amazing people I could now call if I found myself in a pickle. Don’t be afraid, get out there, put your ego aside and stay in the game. It’s the only way. The alternative is to be in the crowd instead of being “the man in the arena.”
media is about to suck even more for awhile. we've already entered into a time of no creativity and bare minimum effort the last thing we needed was a bunch of AI artist thinking they made stuff
It’s worth thinking through in which situations a viewer will value knowing the footage is Real, and there may be more applications for that than we think. On shows like survivorman or meat eater, it’s important to me that I’m seeing genuine footage, even if an AI could make something that looks just as good. The same is doubtless of any travel or nature program. I don’t care if you can show me a pretty scene, I care what the real thing here on earth looks like. Through this “lens” the potential applications of the AI seem slightly fewer. Fiction, obviously. (The latest season of true detective, for instance.) And b-roll for inspirational videos or corporate trailers. Music videos, commercials. But my guess is in a surprising number of instances people watch to see what other real parts of the world look like. One imagines there will be scandals when people are found to have “faked” footage, and maybe consumers will demand a watermark that shows AI footage, or else an AI check to authenticate footage. You know more about the industry than I, but maybe that’s a useful “filter” through which to think about it.
Edit- kept watching and luc made the same point 🤣
OK, io vedo vantaggi, magari riesco a creare per i miei film...
We’re currently in the AI era, which might feel uneasy for many, but it’s an integral part of human advancement. Embracing it and evolving alongside it is key. Consider the criticism the Wright brothers endured when they shared their ideas💡😅😂 AI is not going anywhere. The Creative industry is at a crossroads.
The thing about AI is it needs information to base its footage on, and if people are gonna stop make or share this information, how is the AI gonna make it? I don't think anyone will disagree that AI is the future and it IS moving rapidly fast, but the biggest issue which doesn't seem to be resolved very fast is the ability to be able to control what you see. Even just for images. If you don't care what you get as long as it shows the subject of your prompt it's very good, but that is rarely the case in professional circumstances. Also the consistancy of being able to have the same characters appear in different clips is paramount to telling a story.
yup. real stories, real people, well told. Maybe AI can help with story finding, or stock footage as part of these stories.. but not to generate one completely. When you are crafting, filming, and editing a story of a REAL person for, lets say, a non-profit Gala; I don't think people will be happy to find out that the character in that film is not real(AI generated). Also.. 15:59 discussion on story. THIS exactly.
Yea in short if real footage isn’t needed, it’s a wrap for that job. You should be asking “Is this something Ai can do?” If so beat them to the punch and offer that Ai service yourself. If not, you can then offer film services to build a business on.
There's guys like me out there who have been playing with AI and trying to make films with it for over a year now. I've been taking a month-long break to shoot an actual real short film; it's a lot more fun, even if 95% of it is just me filming myself.
Skipped entirely over the stock video market - already played that game with stock audio/music. I've made a tiny bit of money, but it's largely been a waste of time.
I think what's likely to happen is that AI will decentralize the industry and you'll get a lot more independents like me making films that otherwise wouldn't have had the resources to do so. The next generation of filmmakers might even come out of this, once people get past the stigma, and once it stops looking like generated, lazy trash.
Honestly I'm really excited for gritty flawed material to be celebrated more. It's almost like moving back to the French New Wave or Dogma 95 in terms of filmmaking. I'm excited to see what this ends up doing to push storytelling forward and holding creators to a higher standard. (lookin' at you, Marvel)
Luc Foresight
🤣🤣🤣
It won’t matter anyway. It’s the beginning of the end of humans.
As tech has driven forward, personally I’ve found the desire for more human opinions driven through RUclips on really everything. If I want to purchase gear or travel, I look for a RUclipsr I know and trust versus using anything the Google search engine pushes. It’s the times that less is real drive me to find those that truly are and have real opinions!
Absolutely agree with the stock footage and the small jobs. I don’t think though that the “made for you” movies will be that big of a hit once the novelty wears off because I don’t think AI will be able to be creative, or the consumers of those movies able to communicate with it well enough to get a result worth watching story wise. I think it can disrupt big studios, because they were focused on show and sequels more than story last few years or more, and that is something AI can or soon will be able to do. I’m actually quite excited about the possibility to use AI for making creatures/monsters and motion tracking and motion tracking with a stand-in actor, because I want to make fantasy movies, but lack resources to hire a professional. The problem is though with copyright, so as soon as I’d be able to have a choice to hire an artist, I would. In the end AI will be a tool, that I wish I wouldn’t need to learn (I tried telling AI to make a picture of a wizard in his study with a cat spilling a cup of tea, got a catgirl drinking tea with books floating around 🤷🏻♀️), that we don’t have much influence over. Digital editing software disrupted editing world as well, and people lost jobs and had to adapt. That’s part of reality when working in technology-dependent jobs: the technology will change.
Sora needs a database. If there ain't new clips it can't develope. So does it mean that video industry will be stuck in a loop?
I like your optimism, but it may play out differently.
Just a heads up: Most of those people who are living in this industry but will lose their jobs/or get significantly fewer projects due to AI will all try to transition towards documentaries, events, and weddings that cannot be created by AI. So buckle up and be ready for an even more competitive market.
I can see how marvel star wars or other movies could be made entirely in ai, but when you talk about real stories do you also include movies with an intentional thematic and creative touch like a24 films because i feel like this business will probably be more popular than ever. It's unfornate that im not into documentaires because i feel like that's the one of the only medias that isn't gonna disappear.
Your comment lived a whole 4 days. You should watch "Air head" that released 6 days ago.
6:00 - that hit me like a ton of bricks. This is my 3D movie prompt: Imagine a fly fishing documentary with Brad Pitt as my friend and guide on a pristine Alaskan mountain river, during which we pick up bunch of horny redheads and spend an unforgettable time in the modern cabin taking shrooms and having time of our lives.
R.I.P.
You may think it wont affect you, but it will indirectly.. the guys that will be replaced by Ai, if they love their job, they will persevere where the money will be...So you will start to find more documentary shooters/story tellers for SURE. When tons of doc shooters are available, that definitely will reduce the daily rates as it will be an extreme competition.
I still haven’t got tired of urging people to read “ The end of work by Jeremy Rivkin “ published in 1985. It’s here.
I agree with your take about the outrage people may feel when they find out the videos are AI generated. I can see a lot of uses for this tech. I'm terrible at fusion/graphic effects and I'd love to generate graphics to make my job easier. I think the whole AI dilemma is an existential crisis of our lifetime. I don't think people thought AI was going to affect creative jobs at all. Sure, maybe flipping burgers, checking out at the store, warehouse labor, and other tasks like that, but not creative ones! It's kind of an odd issue and I'm not sure it will be a net positive.
I think if people fall in love with video, picture, or story, they will feel completely blindsided and outraged to discover it was generated by computers. Why? It doesn't feel natural to ascribe our emotions and feelings to the creations of tech.
In ‘Life 3.0’ sci-fi book by Max Tegmark there is section about films which is very plausible. AI films will eventually come to the point they generate box-office hits. You saw year progression and it’ll only accelerate. The question is how, what and where AI evolution might be heading to. It is frightening also fasinating. It is matter of when your service no longer needed. Think about it. Or embrace it and use it as a tool. Like Orson Welles radio broadcast ‘war of the worlds’. It’ll create panic. It is not just drone section that’ll be affected it is whole business.
I am willing to bet a great story teller will have a great time working with AI so that they can focus more on the story. As an artist who is only starting to film my work, I'm working on being open to that. Maybe it's because I'm still learning just how to pull focus, but the idea that I can spend more time on what matters seems good, or at least helpful.
I guess wedding videos are going to be more valuable...
There was a recent discussion on this topic, people will drown out the noise and fake video for the real videos. Everyone I spoke with about this say they would prefer real content instead of AI generated soup. A recent video I watched about AI and robots also made me thing about Humanoid robots. If I want a robot to make me coffee at a shop, I'll just use a vending machine, if I want to be served coffee by a human, I'll go to a cafe. Simple.
We are thinking about this all wrong. Ai doesn’t know what’s real. As more and more content is created faster and easier, humans will need want and demand for us to become gatekeepers in the sense that people who stand in their integrity, not using Ai, will in time, earn the trust of audiences to create non-Ai content that can be trusted as real. That will become a hot commodity, especially as people become inundated and overwhelmed with computer generated images. People will always seek high quality, hand made things. It carries an energy, an “intention” that can’t be replicated by machines. And people know it, and they will demand it. Food made with love tastes better. Infuse your content with love, and good intentions and it will survive and thrive❤
Well reasoned insight, once again. While I do not agree with over reactions to AI, the premise that low level footage acquisition and low skill filmmaking will be somewhat replaced seems true. AI has a lot of obvious limitations that no amount of tech can overcome. AI is very good at manipulating the past. Some will profit from that ability. However, AI will always be abysmal at true innovation, operating by ingrained, God given moral codes (that are crucial to any human story) and AI will never have a soul, as tragic as that seems to some. Man is not God.
We are storytellers. Storytellers who just happen to use cameras... or AI.
So - basically 'fuck you' performing artists in the Recorded Arts - it's all about Licensing Simulation now.
AI isn't going to take your job. We fear AI because we fear the worst impulses of humanity, not AI itself. We think of the greedy studio exec that wants to replace the entire crew with a computer, or the company that doesn't care about artistic vision and only wants to save money on a branded video (I'm looking at you Under Armor). The truth of the matter is AI is another tool, albeit a tool that requires regulation. I'm much more concerned with how OpenAI is training Sora which effectively boils down to stealing artists work and breaking copyright laws, it's unethical. As documentary filmmakers we often work in dynamic and unpredictable environments. We need to adapt quickly to changing conditions, anticipate the action, and make split-second decisions to get the shot all while maintaining the artistic vision of the director and telling the visual narrative. No AI program can do that, there are some things that you will always need people to film.
Soon we won't know what is or is not real, as it's presented to us on a screen.
@6:00 I don't see your vision happening, how are you going to have a favorite actor when there won't be any, no need. definitely don't need a human model anymore either. there's also less public backlash risk to a fake persona. no uncontrollable behaviors or traits, no one accidentally tweeting something or saying something on a hot mic. tbh movies have probably hit there peak and are on a decline. everything has an apex and a fall, look at the radio.
It's like the niche of getting legitmently handmade.. cool.. shit?
There's pretty much always going to be demand for genuine, real content.
I'm really torn as to whether it's appropriate to adopt the "adapt or die" mentality for a technology than can be deemed as immoral as Gen AI. Obviously we're all driven by financial reality and market forces in guiding the directions of our careers; however, we should remember that the training data for this tech has never been specifically disclosed and is likely unsanctioned. And as a core concept, the "training data" is the sum of hundreds of thousands of hours of unique collaborative ideas of highly-skilled creative individuals throughout the last century. Is it fair or moral for a company to begin offering a subscription service for a technology built off the blood, sweat and tears of all filmmakers current and past?
There's also huge implications to cultural ownership for diverse communities. Mohammad Ali Gorjestani wrote an interesting post about this: "To me Al is flipping the script and adding another chapter to the story of appropriation and profit. The aesthetics & subject matter that come from underrepresented communities have long been commodified and sold back to us, often stripped of their original truth and power by those who come from economically mobile backgrounds who dip in and out on the lives of people and places they barely understand. Al is a modeling itself off this same path, specifically the remixing, extracting, and repurposing without "equity" and "moral consent", but this time the pool of who is affected is wider and includes those who have long benefited from this cycle, but now feel an existential threat of being disenfranchised and exploited because "it" is coming for them too. The greater context isn't just about the future of creative labor. It's about recognizing and confronting the enduring legacy of exploitation and cultural theft, and the opt-in and opt-out solidarity grift culture (see 2020 civil rights movement vs. Gaza) Maybe the machine is trying to teach us something?"
what about Ai generated stories? There's a formula, look at every hallmark movie.
There are a lot of people only willing to put in the bare minimum, Ai will weed them out, sure, but what about a 100% AI generated documentary that packs an emotional punch with interesting characters and beautiful shots? Something like that would need a disclaimer, for Ai senstive viewers.
I'd love for/ dare them to give filmmakers like Wes Anderson, Tarantino, Scorsese anyone access to Sora and have them make something. A feature a short, anything, see what they could whip up just them and the machine. Sora could level playing field for those not willing to commit to the industry ( and it's "standard") the same way.
Thing is, leveling the play field means anyone can make anything and hyper abundance means great work having little meaning. If you see thousands of masterpieces everywhere, your work will not have monetary meaning. It will not even have artistic meaning at some point, because it will be so abundant that most people won't get to see it. There are already too many good movies to watch on Earth, and imagine what it will be like when filmmaking becomes something 10000x simpler to make.
@@berkertaskiran It still shouldn't stop people from making art. Art and Business always seemed so connected with Business on top. If AI art becomes too abundant it'll just up the price for what's real.
Also Filmmaking should be simple or more simple. And more people should try it.
@@DerrickGlenfilm Of course people will still make art. But it won't up the price for what's "real". Did digital art up the price for traditional painting? Most people don't care.
@@DerrickGlenfilmbro you are slow
there are a ton of gaps. AI can't produce an accurate property feature, or replicate a human interview, like at all. basically anything that *requires* a human touch, at least as of right now, will flounder. i anticipate AI production will always be a "shade" of reality.
With AI everything is generic, and I think it will replace stock-footage very soon. However if a client needs specific spoke persons, custom dialogue,
and the company's specific products in the video I don't think AI can ever do that. B-roll yes, but not the clients specific talent and environment.
Doesn’t Netflix now require you to submit RAW footage and outtakes along with the Final Cut film? Could they be cutting their own sequels while leaving OC’s (original creators) on the floor? Easy and profitable enough and what else is there in this world but Prophet (ahem, Profit) to follow. ?
This community photographer (me) had to close when iPhones took over. I called it hunting whales and squirrels. Sometimes there were whales but sometimes it was the squirrels that kept you fed until a deer came along. Eventually you eat grub which is selling your own gear.
If a phone can do what you do, it’s over. That list get shorter everyday.
That said, if your soul is ripping itself at the seams to do something, do it. Don’t expect a living, but do it.
Story? Pah. Few examine, contemplate, and resolve the human condition enough to be any better than a computer program: because we are continually working it out day by day and generation by millennia. And absolutely all of these conundrums (like the ones espoused here) are going where? Into computers. The sentient overlords will be getting more out of this Gen X rant than my fellow fleshies anyway. Hi there ’puter, good ‘puter. Green lights for me, ok? You good suiter, ‘puter. No need rooter my ‘puter, ok? Oh, already done? All 24TB? Ok? You most honorable and best ‘puter.
(Been watching Tokyo Vice- sorry for that)
It still didnt manage to replace graphic desingers etc. so for now its just a tool not very good one so far
I think you give audiences too much credit. They will buy whatever they are told to buy by the marketing. They don't care if it's art or not. They are consumers. The majority of people are simply too stupid and shallow to give a shit if something is real or not. The executives know this and will tell the consumers what to buy, regardless of how it's made or what quality it is.
Talks more than my Wife.
It's just No. These technologies require a massive amount of time and technical ability to get anything out of. They are just going to multiply the number of technical niches to work in.
Let me put it to you this way, from a documentary photographer’s perspective. Imagine for a moment OpenAI wanted the creation of Sora to be documented with photo. From inception in a board meeting room, to the software development in office spaces, to how people use Sora in the field. Would OpenAI generate images or video to describe the story of Sora’s creation? Probably not. They would hire Luc, or you, or myself to document it. I am not trying to down play something that could completely remove us from the game, but I really trust that people will still want accurate, and real coverage of the human process and human progress.
It’s awfully ironic how these developments are coming during the vintage revolution. People are wanting to take a step back from human advancement, film photography has returned, record players have returned, companies like Nikon has gone and put in the work to design brand new mirrorless cameras that look like old film SLRs. The list continues.
That could just be a fad. But nonetheless I am not worried. Unless AI threatens human existence, human existence and our civilizations continued evolution will still need to be documented. What percentage of a blockbuster Hollywood movie is AI generated won’t be so important anymore.
It's not like the world is made up of blockbusters and cold, hard, real documentaries. Everything is affected except maybe some that REALLY, REALLY do need real footage. Which is questionable how many of those really do need it. And for those that really do, there's also the fact that walking robots can make documentaries in the field, you know. And also the fact that you have to get paid to do that work you wanna do. And to get paid, other people have to have jobs, which they may not have anymore. When we're talking about AI replacing even cooks, doctors, teachers, etc. it's really hard to see documentary filmmaking still standing. That would be weird, AF. Haha. (And I'm not even documentary filmmaker anyway)
@@berkertaskiran Very much disagree with you. Call me self inflated, documentary photographers and cinematographers have one of the most important jobs in the world. Here is an example for you. If there is a street protest against martial law in the Congo, it would be very easy for rouge law enforcement to eliminate robotic photographers because a human life and an American passport aren’t involved. Maybe just a serial no. tied to its news affiliation. If an American press reporter was there with an issued badge documenting the conflict, they cannot just be shot and killed for covering the conflict. Sure they could get arrested, accidentally killed, or even killed intentionally, but that is a lot different than robotic photographers constantly “dying.” One is bad for PR, one isn’t.
@@donodom3I think we will have less problems like that when AI solves most of our basic problems. And that's dangerous for humans to do anyway so I don't think that's even a good example. Sure the political aspect is correct, but the world is gonna change so much that that's gonna be a whole other thing. Security, politics, etc all will be handed over to AI throughout the whole world.
@@berkertaskiran With all due respect, that is your opinion. People like Luc and I who report in conflict zones or in dangerous countries have advanced training to help keep us alive. I am not invincible, not even close to a robot photographer, but that was not my argument. My argument was that the mortality rates of these robot photographers is going to be very high. Lastly, for you to debate the merits of my argument by offering your opinion does nothing to debunk me or what I said. It just furthers the argument and provides a clear example of how uneducated people make their fear mongering points on this topic. I highly doubt you have even a fractional understanding of what AI is actually capable of in regards to this work, yet you perpetuate ideas of how it is coming for my job. Yeah, I do not think so.
@@donodom3"What AI is actually capable of". Do you realize we are not talking about today? I think I have a pretty good understanding of what it is capable of and what it WILL be capable of. It's obvious for example that Sora will change narrative filmmaking very very soon. And yet people deny to see what's in front of them. It's just some people lack imagination and they just outright call you crazy when you make claims that make them uncomfortable. This doesn't change the fact that this stuff will happen soon. Obviously robots will take a year or two longer than Sora, but it will happen soon. I am simply stating that no one should think that they're job is somehow untouchable when AI will automate all jobs that exist within probably 5 years. So that you are aware of the situation and actually do something for yourself to avoid unwanted consequences. But whatever.
Documentary = Real. Dramatic Narrative < > Real. So, I don't think there will be any ethical or even acceptance issue creating an entire narrative film - such as a action film or a sci-fi epic - using AI. It was all "fantasy / fake" to begin with. So, why would AI do something to spoil that illusion? Sure...if the fakeness is bad that would be no-bueno. Hard-core CGI is the precursor to AI anyhow. It's all fake but super convincing. So, one path is that AI will completely up-end the CGI niche pretty quickly.
Documentaries on the other hand are expected to be REAL (like you said, Luke). Further, documentaries have to be authored into a story...documentaries infuse MEANING into REAL events. Narrative films are a story supported by the visuals. So...in both cases the story-teller wins. But, in the AI-narrative-film case...the value chain of creation will be disrupted.
I do agree the stock video market and the social media video post markets are shaking in their *prompt* .
Stock is bloated now anyway, and with generally good stuff. It was never really much of a market for 99% of the people putting stuff out to make $10/month. I left shooting stills when digital cameras became popular because every one was a "photographer" and that was 25 years ago. the glut of people who have been engaged in massive bottom feeding on rates against those with decades of experience that should be getting top rates has been the biggest problem the last year. With inflation the last few years we should be creeping rates up, not cutting them $100+/day just to stay somewhat competitive.
SORA can't physcially film weddings or events so we're somewhat safe. High end corporations who adopt this technology will be frowned upon by the masses.
Anyone who allows AI to make themselves feel inadequate will become just that. Generative Search Engines are and will always be extremely flawed; they will be more work to fix than to simply start from scratch and film yourself. The more tech keeps trying to tell me how to live my life, the less tech I end up wanting. Computers that take screen shots of what you do? Having to provide a blacklist to websites that hold sensitive info you do not want screen shot? Sounds really sketch to me.
I've been buy DVDs and BluRays while I still can. I also got a typewriter. No TOS I have to sign to use my Royal Typewriter, made in 1941 and was made to last. I feel a large anti-AI market coming very soon. There's too much ego in the world for people to accept that "pandoras box" is already open. If people do not want it, there will be no money in it. Just like when they tried to make 3D movies the future, it didn't work. Metaverse, didn't work. NFT, didn't work. Crypto, didn't work. AI in the 40s and 50s, didn't work. It's still not going to work. I'm not betting on potential. "Oh it's gonna get better." It won't.
Coming from the viewpoint of a screen writer that has never got past the Gate Keepers, maybe in 5-8 years all the Gate Keepers will be flipping hamburgers.... and people that know how to write a story will be making movies.
Much of filmmaking is the process of doing it. Taking the AI shortcut disrupts the process. How many documentaries were made by accident during the process?
However, we like real things. Think about Tom Cruise really doing a motorcycle jump for mission impossible? People will want reality.
Tyler Perry no matter what you think of his movies??? Really??? This could have been left out of your narrative, just give the facts about him cancelling his studio expansion.
Marvel has quit telling good stories and they are failing. The story matters.
It'll be just another tool. Like everything else and every single industry when something new comes out everybody thinks the sky is falling. But after the hype wears down a lot of the original stuff still remains valid. When digital came out every thought that was the end of actual filmmaking. And while it definitely changed a lot of stuff they are still using actual film and there's actually a resurgence now. Heck even The Walking Dead filmed in 16 mm. Further there's one thing that I think everybody is overlooking. All the famous celebrities are probably not going to allow their likeness to be used without their consent. So I don't think it's going to become a cost-effective option for Studios just to use an AI generated Tom Cruise or Will Smith because I'm sure those people have contracts that either they get heavily compensated to do so or that they have to act in person.
The I in AI is for intelligence, which, by definition, is not a tool.
To answer your question, yes #AI video will not only be disruptive for still photographers and video stock shooters, but to documentarians and filmmakers. This why SAGAFTRA and WGA went on strike. Because OpenAI’s Sora is the kiss of death to filmmaking. By the way, unless you are Ken Burns or a true crime filmmaker, no one cares about documentaries. The world doesn't give a f__k about you!!
I once saw a comment which said “As an artist, I hate everything about AI. As a consumer, I hate everything about AI.”
The thing that may control this is the subscription cost. To use this I am sure is not going to be cheap so maybe there will be for some time the place for companies such a Stoyblocks. I have for some time used GPT but cannot justify the cost of updating to the paid version it is too much for the return I would get from it for my kind of work and I am sure Sora will be a lot more due to the investment they are making into it. Also as a filmmaker I feel I have a responsibility to my audience to give them footage that is real. For instance I am making a short documentary on rice and have chosen very carefully a few library clips to cover some shots I was unable to get and I have been very careful to make sure that they were shot in and around the area of India where I did all the rest of the shooting. I could of course used shots of rice from many Asian countries and probably my audience would not realise it was shot say in Vietnam but it really does matter to me as a filmmaker and it would be like giving them false facts in the script.
But I am impressed and can see it happening, and having a place in programmes but lets hope there is some control on it's use by filmmakers and not just used for the sake of it. We need to led by our craft of filmmaking and not by tech people.