iGaming insight: Opportunities and Challenges in the African iGaming Market

In this conversation, Adeleye Awakan, an iGaming consultant, discusses his experience in the industry and provides insights on how companies can succeed in the African gaming market. He highlights the importance of technology, localizing products, and understanding players' preferences in different African countries. Awakan also mentions the significance of conferences like AGE (African Gaming Expo) in connecting stakeholders and driving industry growth. He praises the efforts of companies like Shark Evolution and Sportsbook Engine in developing local gaming platforms. The conversation emphasizes the potential for growth and innovation in the African gaming industry. Enjoy, and please drop your 2 cents in the comment also.
Note: There was a sound issue. We will adjust it for the next episode.
Chapters
00:00 Introduction and Background
02:11 Consulting Services and Market Research
03:10 Becoming an iGaming Consultant
03:29 Current Projects and Contracts
04:31 Steps to Succeed in the African Gaming Industry
05:49 Stumbling Blocks to Growth in Africa
07:13 Considerations for Market Entry in Africa
08:39 Customer Journey and Experience
10:34 Different Market Preferences in Africa
12:10 Challenges of Technology Implementation
13:21 Barriers to Entry in the Nigerian Market
14:21 Opportunities in the Nigerian Market
15:49 Market Challenges in East Africa
18:21 Challenges in the Ethiopian Market
21:38 Successful Brands in Ethiopia
23:57 The Importance of Localized Content
26:15 The Role of Conferences in the Industry
27:20 Local Companies Driving Innovation
30:13 Closing Remarks