Selling Cut Flowers at Farmers' Markets with Jenny Marks of Trademarks Flower Farm

Learn how to successfully sell cut flowers at farmers' markets with Jenny Marks from Trademarks Flower Farm. Jenny shares insights on how to thrive in the competitive environment of farmers markets. With a focus on consistency, She stresses the importance of showing up regularly to build trust and reliability with customers. She suggests selecting markets with established customer bases and conducting thorough research to ensure alignment with your target demographic.
Accepting credit cards is highlighted as a crucial step to increase sales, given the shift towards cashless transactions. By embracing payment options like Square or Venmo, farmers can cater to the preferences of modern consumers and capture impulse purchases more effectively.
Jenny advocates for creating engaging displays that convey abundance and attract attention. Utilizing techniques like "pile it high and watch it fly" can make even limited inventory appear plentiful, enticing customers to explore and purchase. Engaging with customers, offering samples, and telling the story behind your products are additional strategies to foster connections and enhance sales. She also emphasizes the value of providing exceptional customer service and focusing on delivering value to the market. By understanding the needs and preferences of your target audience, you can tailor your offerings and marketing efforts to maximize success.
Jenny's presentation provides actionable advice for farmers looking to elevate their presence and profitability at farmers markets. By implementing these strategies, growers can enhance their visibility, engage customers effectively, and ultimately, achieve sustainable business growth.