Brainpower x Frame Holland - Preciosa 940: The Origins Of A Frame

Brainpower x Frame Holland - Preciosa 940: The Origins Of A Frame
“This mini documentary details the story of how Hip Hop (& Hollywood) made the Preciosa 940 one of the most iconic frames of all time. Rebranded in The States as the Ultra Goliath I, they are Dutch eyewear frames, originally, and the authentic ones are still made in Holland to this day…They even carry the certified 'Amsterdam Made' stamp!
Multi-platinum artist/songwriter and frame connoisseur Brainpower explains how Hip Hop artists he looked up to made it cool for him to wear glasses as a kid.
Years later, he found out that some of his favorite frames ever were actually designed, and have always been produced, in his 'backyard'…for decades…”
- Siam Patama
Directed by Gertjan Mulder & Jelmer Kivits
‘Frame Holland is very selective about who they work with, and they don’t really do collabs that often, if at all. So I feel really blessed that we could work on these frames together!’
- Brainpower
The Preciosa 940 Brainpower Edition frames are available now, in very limited quantities
Only 50 pieces in existence
Brainpower - Bookings & Info:
- Europe
www.mcbrainpower.nl
Info: [e-mail]
Bookings: [e-mail]
- Global
www.brainpowernow.com
Bookings & info: [e-mail]
RUclips, Facebook, Twitter, Instagram, Tik Tok & Snapchat: @MCBrainpower
#Brainpower #FrameHolland #Frames #Preciosa940