I believe you have the timing wrong. Porsche was in financial trouble and cut down production to just the 911 line. Then came up with the Boxster and only after, the SUV Cayenne. It was indeed the SUV made it a multi-billion brand but recovery begun with the Boxster which was the shot in the arm it needed
I'm pretty sure it was the release of the Boxster, along with taking the Toyota approach to manufacturing and development, with the 986 and 987 developed and built simultaneously with transferable parts, at the lowest possible cost. No doubt the SUV release markedly increased the company's value, but it wasn't what saved them. Interesting video though.
This story, and not just your interpretation, is absolutely incorrect. Porsche was making SUVs in the 60s. My grandfather was one of the chief engineers for the 911 Dakar models. This was a "sport utility vehicle." What everyone fails to understand is that today's SUV is nothing more than an AWD minivan.
@@IntentionalInvestor24 Actually, that won't be necessary. Porsche never had serious reliability issues in the late 80's and early 90's. The 911 3.2 to '89 was deemed more or less bulletproof, and the following 964 and 993 models were nearly to the same level. The 924/44/968 and 928 were possibly not quite as 'bulletproof' but were just as reliable as any other competing vehicle of the era. Read the other comments and focus on those if you're serious about building a reputation as an international investor.
There was no collaboration between Porsche and Toyota. Porsche founded its own consulting company (Porsche Consulting) to optimize production. Previous Toyota managers were also in this company. The Toyota TPS system (lean production) was not introduced at Porsche, but rather a proprietary system was developed. The difference is that Porsche works with fixed external suppliers (such as ZF, Karman, Hella, etc.) and Toyota develops and builds everything itself within the group. The PDK, for example, was developed by Porsche, ZF builds it for Porsche and is not allowed to supply it to anyone else, and the patents are also owned by Porsche.
This video is so full of errors and flaws it's NOT funny. Did the Cayenne become a success and has Porsche done well with its SUV's since? Yes, no doubt. But the company was on firm financial footing prior to the release of the Cayenne. The main reasons for Porsche's troubles in the early 90's were twofold: 1. the bottom dropping out of the (for Porsche) huge US market due to the decline of the value of the $ and the policies of then CEO Peter Schutz, and 2. the antiquated, expensive production Porsche employed for all models being produced prior to the 986/996. These models and a complete revamp of Porsche's production with the help of engineers from Toyota saved the company.
Now Porsche are just gouging their customers raising prices to as if they are a super car niche product and completely forgot back in the late 80s and early 90s when those same customer saved their bacon. Their most expensive road product non is GT Turbo S and is now a same price as a McLaren. In few years the Turbo S will be 300k and more than the lower or mid McLaren in price. Way to go Porsche and keep in mind they have volume so don’t need to price their cars sky high. Excessive greed will be their downfall and their cars getting more and more heavy everyday and adding useless tech.
Maybe they think if they slap enough tech on it, we won’t notice the price tag! Next up: a Turbo S with a built-in coffee maker and a self-driving feature for traffic jams!
I believe you have the timing wrong. Porsche was in financial trouble and cut down production to just the 911 line. Then came up with the Boxster and only after, the SUV Cayenne.
It was indeed the SUV made it a multi-billion brand but recovery begun with the Boxster which was the shot in the arm it needed
Id say the Boxter saved their bacon from 97' on, also going to watercooled flat6, also sharing alot of components & platform with the 911.
I'm pretty sure it was the release of the Boxster, along with taking the Toyota approach to manufacturing and development, with the 986 and 987 developed and built simultaneously with transferable parts, at the lowest possible cost.
No doubt the SUV release markedly increased the company's value, but it wasn't what saved them.
Interesting video though.
The one word you forgot to mention through all of your research in this video is “Reliability”
My first was a 1963, 356B. Then a 914. Now a Red Boxster, and a 1974 VW Thing. LOL.
This story, and not just your interpretation, is absolutely incorrect. Porsche was making SUVs in the 60s. My grandfather was one of the chief engineers for the 911 Dakar models. This was a "sport utility vehicle." What everyone fails to understand is that today's SUV is nothing more than an AWD minivan.
Omg
What an exciting video!
Glad you enjoyed it
Ok. The Cayenne may have saved Porsche. But it is a decadent pimp car and maintaining older Cayenne can get horribly expensive.
I would have liked to hear about Toyota’s role in helping Porsche improve quality and reliability and modernize their manufacturing processes.
Very interesting I’ll have to do some research into that and make a follow up video
@@IntentionalInvestor24 Actually, that won't be necessary. Porsche never had serious reliability issues in the late 80's and early 90's. The 911 3.2 to '89 was deemed more or less bulletproof, and the following 964 and 993 models were nearly to the same level. The 924/44/968 and 928 were possibly not quite as 'bulletproof' but were just as reliable as any other competing vehicle of the era. Read the other comments and focus on those if you're serious about building a reputation as an international investor.
There was no collaboration between Porsche and Toyota. Porsche founded its own consulting company (Porsche Consulting) to optimize production. Previous Toyota managers were also in this company. The Toyota TPS system (lean production) was not introduced at Porsche, but rather a proprietary system was developed. The difference is that Porsche works with fixed external suppliers (such as ZF, Karman, Hella, etc.) and Toyota develops and builds everything itself within the group. The PDK, for example, was developed by Porsche, ZF builds it for Porsche and is not allowed to supply it to anyone else, and the patents are also owned by Porsche.
This video is so full of errors and flaws it's NOT funny. Did the Cayenne become a success and has Porsche done well with its SUV's since? Yes, no doubt. But the company was on firm financial footing prior to the release of the Cayenne. The main reasons for Porsche's troubles in the early 90's were twofold: 1. the bottom dropping out of the (for Porsche) huge US market due to the decline of the value of the $ and the policies of then CEO Peter Schutz, and 2. the antiquated, expensive production Porsche employed for all models being produced prior to the 986/996. These models and a complete revamp of Porsche's production with the help of engineers from Toyota saved the company.
Now Porsche are just gouging their customers raising prices to as if they are a super car niche product and completely forgot back in the late 80s and early 90s when those same customer saved their bacon. Their most expensive road product non is GT Turbo S and is now a same price as a McLaren. In few years the Turbo S will be 300k and more than the lower or mid McLaren in price. Way to go Porsche and keep in mind they have volume so don’t need to price their cars sky high. Excessive greed will be their downfall and their cars getting more and more heavy everyday and adding useless tech.
Maybe they think if they slap enough tech on it, we won’t notice the price tag! Next up: a Turbo S with a built-in coffee maker and a self-driving feature for traffic jams!
Looking at their strategy it’ll be a stock to avoid as much as their strangly overpriced lifeless E models
Dead internet theiry
I had to look up the dead internet theory, but I am not a bot. Im a real person just doing voiceover videos
@@IntentionalInvestor24 ok