Andy Shovel: THIS Co-founder and Former KFC Addict!

In this episode we are joined by entrepreneur Andy Shovel, co-founder of meat-free food brand THIS. A self-confessed former KFC addict who ran a burger company, Andy turned his business acumen to building one of the biggest meat alternative brands in the country.
In this episode, Andy and Rachel discuss:
How he built the THIS brand from a startup to a thriving business available in most major supermarkets, including explaining the genius behind THIS’s creative marketing
The new technology he’s investing in which will ‘sex’ eggs to prevent male chicks from being born into the egg industry
His gripes with the vegan movement and why we should stop focusing on trying to achieve perfection
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and animal, health, environmental and lifestyle campaigns. Founded in 1994 by Juliet Gellatley, we have spent almost 30 years creating a kinder, more sustainable world for humans and animals alike.
Visit: viva.org.uk/
Support: viva.org.uk/join/
Follow us on socials:
▶ Facebook: / vivavegancharity
▶ Instagram: / vivacharity
▶ Twitter: / vivacampaigns
▶ TikTok: / vivacharity

[@owenstelmarski2614]

What was that video about eggs!?

[@BeastSquad-uq1wh]

🤨

[@acalat]

How can you invite me to a vegan podcast experience in ME

[@SGreen-nm4xv]

Why you?

[@acalat]

@@SGreen-nm4xv cause I have vegan experience for 13 years along with the difficult community