Introduction to Yelp Advertising

In this intro to Yelp Advertising, we're going to run through a full campaign set up. While Yelp is known for local marketing, their paid platform may not be suitable for every local business. This video will go over how ads on Yelp appear, what the campaign set up looks like, and what metrics we get (or don't get) to review the performance of our ad campaigns.
0:27 - How a Yelp Ad Can Appear
2:14 - How to Claim Your Business on Yelp
4:08 - Setting Up a Yelp Ads Campaign
5:30 - Adding Text to Your Yelp Ads
6:24 - Choosing Your Yelp Ads Keywords
7:24 - Yelp Ads Location Targeting
7:54 - Setting Your Yelp Ads Budget
9:03 - Reviewing Yelp Ads Performance
9:46 - Selecting an Image for Yelp Ads
11:29 - Updating Ad Text, Keywords, Locations, Budget, & Campaign Goals
12:47 - Boosting Your Yelp Profile with Paid Upgrades
14:25 - Tracking Goal Performance with Yelp Ads & Best Use Cases
#yelpadvertising #yelpads #ppc #localppc
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[@praveenchandrasekaran7064]

Really Thanks to you both every time teaching a new platform with a crystal clear explanation

[@PaidMediaPros]

Thanks Praveen. Yelp definitely isn't a channel for everyone, but we have seen it work for a few clients.

[@Samersada]

Thanks for such informative video, i have a question: so how often does yulp deduct the money from a credit card? Is it daily or does it deduct the budget you chose and then refund if not used ?

[@PaidMediaPros]

Depends on which feature you're paying for. You can find the full explanation from Yelp here. www.yelp-support.com/article/How-does-billing-work?l=en_US

[@Samersada]

Thanks for the reply , ok so how does yulp rank the ads , who goes first in the list of promoted business ???

[@colinclark2381]

Yelp does publish bad reviews with the idea that an owner of a company needs to advertise with them to get rid of the bad reviews. They will publish several bad reviews and keep them prominently displayed for years and hide multiple good reviews and say that the good reviews are not verified. They never say a bad review is not verified. A company will suffer from this idea that a company is not very good since it has these horrible blatant reviews published. it doesn't matter that on average a company will have 98% good reviews everywhere else. I hate Yelp! It is bad for business on purpose. It is totally unfair to the business and to the consumer who is lied to.

[@PaidMediaPros]

You're not wrong. We definitely agree their practice is shady. But we have seen their campaigns work for some of our clients. Take everything they do with caution, but we just wanted to share a new option for brick & mortar locations.

[@justopeners]

Thank you, I watched your video when it cam out. I now have several Yelp pages and the "Activity" information is not showing up. It just repeatedly shows ,"check back tomorrow ". Any ideas why this data is not being shown?

[@PaidMediaPros]

That’s odd. Haven’t seen that before. I’d reach out to Yelp Ads support. www.yelp-support.com/Yelp_Ads?l=en_US

[@patrickfox4432]

Thanks 😊

[@PaidMediaPros]

Yelp is a different paid media channel. Hopefully it works for you

[@BlackDeath12345]

How do you guys charge your clients for Yelp ads?

[@PaidMediaPros]

All of our pricing is customized to match the amount of work it's going to take to manage.

[@mikervjeep7794]

非常棒

[@PaidMediaPros]

Thanks for watching!