Next Thing Now "Content 2025"

​ @UpperRight Co-Founders Adam Lavelle and Alan Schulman discuss the crisis of content enterprises are facing in 2025, and how a Content Supply Chain approach can help. They cover the 4P's of Content (Presence, Personality, Perishability and Performance) and talk about the State of Content and takeaways for the year to come.
Timeline:
00:00 Welcome to Content2025
02:28 The current crisis of Content
03:35 The Content Supply Chain defined
05:17 Content beyond Marketing
08:30 The CFO crisis around “Cost of Content”
11:00 Slow Waterfall Content Processes
12:45 4 Ps Content Challenges
20:02 Creating for the canvas you’re in
28:56 A Brands’ ability to speak thru AI
36:07 Content Perishability
40:25 Search is now Social
42:50 Content Performance
50:04 Content Must do’s for 2025