Alzheimer's Society: The Ultimate Vow

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[@robmccall4336]

This is beautiful. Moving. Intelligent. More a perfect short story than an advert. Bravo.

[@katydavis6524]

I think this is a great ad for those who do not understand the suffeeints of Alzheimers and the people it affects, however to watch it when you have it is devastating, made my mum really sad today and really affects all of us

[@user-vn5bs7gn1u]

Very moving ad highlighting the difficulties faced by those living with Alzheimer’s, in all senses of the word. Also old-fashioned values.

[@marienette2000]

Extrêmement touchée.
Voici enfin un spot qui montre la réalité de cette maladie. Quelle souffrance pour le malade mais aussi pour l’aidant (je mets l’aidant au singulier car, malheureusement, toute la charge repose souvent sur une seule personne…).
Et de l’importance de se faire aider par des professionnels pour soulager la charge mais aussi, pour que l’aidant retrouve sa place de conjoint / enfant.

[@susanhead8133]

Love to know if these 2 actors are a real married couple 😢

[@ZVRM697]

Are they a real couple or actor & actress?

[@tentaplayz3691]

i almost cried

[@keithellis2188]

Who is this actress and where have I seen her. Powerful advert 😢

[@joannehilton4157]

I was thinking the same

[@SamuelObafemi]

Wow. 🥺🥺🥺🥺

[@sr6154]

I am sorry but I hate this - and it will deter a lot of people from ever getting married!

[@Chloe299XxX]

Heaven forbid you get any form of dementia

[@tentaplayz3691]

Just give it a rest. Why would the natural order of life stop people from getting married. When you truly love someone you love them wholeheartedly. It goes just beyond words and surface level. The only people this would deter from marriage are people like you who want someone to be "perfect" with no flaws and have no intention of anything long-term. Face it, you just want to have a little bit of fun and then call a month.
Also "in sickness and in health" are literally the marriage vows, idk if people actually think about what they're saying before marriage, they think it's just words, that's why at the slightest inconvenience they start filing divorce papers 💀
There's nothing this ad is showing us that people don't already know. It's just highlighting and emphasising the reality of life.