Good point about the longevity of music. There’s a new clone hip hop hit every week from the artist of the month and then it fades into obscurity a few months later at most. Nothing is living for years.
There already is, billy woods, Elucid, Earl, the alchemist, Mike, Griselda, jpegmafia, Danny brown, the list goes on. You just have to look harder to find it
Whats killing the rap game is all snuff rappers are either dieing or catching RICOs, so the labels can't even set up a proper tour in order to invest in galvanizing their core fans. This is why their moving towards promoting female rappers over the male snuff/street dude rapper. On top of that the type of crowd that these snuff rappers attract will scream nightmares for any venue that wants to have them. Like NBA young boy could probably set out an arena but his fan bases is way too immature to represent him appropriately to were the labels can have faith in future toure. So in the end the promotion remains limited, thats why main stream hip-hop is dying but the street/smuff scene is thriving more than ever 💯. Btw great video and production. I hope get better a you tube, stay up and consistent 🫡💯👍🏽.
@gothxm ' snuff" is a twem that goes goes back to the late 60s warhol art house Era. With that being said certain directors wanted to represent the highest level of realism in their films, so they depicted real people being ended or violated on film. Rappertoday are no different in showing that they are real criminals in every way in order to bring an authenticity that is to societies as well they own detriment. I'll try and make a video about it some in the future. In the mean time look up snuff films .
In a few years, major label/tok rap is just going to be a bass heavy kick with reverb, a finger snap snare, and auto-tuned variants of five people yelling “yeah, girl, ooooo, you, club, rizz, brra-brra, smoke, Glock, and baby” 🤣
I believe more international acts will expand the landscape of hip hop which should cause a much needed breath of fresh air. Hip Hop as a culture has grown stagnant and is relying on copy and paste formulas to stay relevant. Having international acts step into the playing field will cause a shift that may encourage acts and artists here to become more creative and willing to step outside of the box.
I been making beats for 5 years and I started with trap beats and honestly by my 3rd year in ,I go so tired of it , now I making reggaeton and Afro beats now and using different type of drums , best decision ever, I also cut hip hop lately haven’t listen to the new drake album….just tired of the killing music I need some meaning
I think/hope that the sound of major, commercial hip-hop is gonna change in the next few years. I don't want/expect artists to go full-blown JPEGMAFIA type of experimental, but I hope that more alternative acts like Westside Gunn (and all of Griselda), Genesis Owusu, Jean Dawson (both of whom dip their toes into other genres quite a bit, but I still see them as hip-hop at the core of it all), redveil, Kenny Mason, JPEGMAFIA, Danny Brown, etc. can make it much bigger. I'm 100% certain that the alternative, more underground side of it will always exist and flourish with new talents coming along time and time again, but the fate of the commercial side of the genre is left up in the air currently. At least that's how I see it, apologies if I'm chatting out of my ass.
Wayne killed hip hop. He took off with metaphorical rapping and autotune mumble rapping these past 10 years or so. Every rapper looks like him and tries to flow like him. Every song from every artist is the EXACT same. Nothing is different or new. That's why we have a decline. The message is the same and it's barely a message
@@realrandrWayne definitely started it. He even said so recently. What Wayne did to rap was what Kurt Cobain did to rock. Kurt brought the underground punk mainstream (somewhat) and killed regular rock overnight literally like Waynes style did to mainstream rap. Now the corporations took over that and ruined it like they did to alternative rock and now all the good stuff will be underground like every other genre. Everything has been done at this point so I think the new generations are gonna have to circle back to older genres and styles in the future because it will be new to them since they never lived through any of it
The youth don't dictate nothing, they just help maintaining the trends, labels dictate the culture, they can easily force you to start liking a certain genre, music or artist.
@@jordannorris2406😭😭. What? Africans are literally the youths. You do realize that by 2050, 1-5 youth (14-25)will be African right? You do realize Afrobeats is already bigger than hiphop in Europe, Africa, the Middle East and the Caribbeans right? You do realize that just by the sheer number of Africans globally, Afrobeats will be the largest black genre on earth right?
As a rapper from the Caribbean living in North America, I just want to comment on the longevity bit. Old Reggae, Dancehall, Dub and Soca definitely remain relevant to this day and that in itself is impressive. But I don't think thats unique to the genres. Early 2000s 50 Cent, 90s Biggie and Jay-Z still get similar receptions to this day too. I think the seeming lack of longevity has more to do with the nature of the times than the nature of the music (although there is a lot of sub par hip-hop coming out at rapid paces)
Something that underground hip hop lacks and Bashment/House/Jungle/Garage/Dub/Techno/Trip Hop has is sound system culture. Besides some major cities where I am going to go where there is actually good sound, a click into music, and something unique. When I go out to most clubs in the US not only is there not going to be anything different, there is rarely going to be anything new. The Caribbean music you mention, especially dub or dancehall, will often have dj's who have different versions of tracks for their live shows and "dubplates" which are tracks for djs to exclusively test in the club or warehouse. The best parties I have been to have a lot of different genres and cross pollination. It's an event from 7:00 pm Saturday to 9:00 am Sunday with people from all urban genres or walks of life. For as "urban" (note: I am not using this in the racial terms the billboard does) as a lot of hip hop is the involvement I can have and the clubs are pretty s**t to be honest. People do not arrive until 11:30 and everything wraps up at 1:30. I have to drive to where ever and I have to make a whole new group of friends because the US is so separated culturally. This is sort of why I burned out of hip hop and going out in general. The same vibes, music, and experience over and over again. The music is the same version as it is on the radio and nothing new is tested. US music culture feels busted in most places due to rules for closing time and how conservative the culture is socially.
It’s just a lull. Happens in all genres. The culture decides what it finds important. And the culture will make the next big artists . Until somebody starts doing something that resonates with the culture, it’ll feel like a decline. But American hip hop isn’t suddenly gonna become un American. That’s not the spirit of the thing. Gimmicks and influencers won’t have lasting impact. But real talent will.
Great breakdown. afrobeats artists are what hip hop artists were 30 years ago - young, talented, musically+culturally informed and hungry for success. there's tons of innovation of afrobeats, which as a pop-ish genre, integrates other genres like hip hop. Dancehall is coming back. and as you mentioned in another excellent video, AMAPIANO is on the rise, and it includes elements of hip hop, mainly rapping, jazz influences, focus on percussions, social commentary, lower BPM (compared to EDM, house, techno). Amapiano early 2024 is already more diverse and of higher quality than it was just a few years ago. keep it up
Possibly won’t. But we’ll see. This isn’t the 90s and unlike Dancehall…. The sheer number of Africans globally will already make Afrobeats the largest black genre on earth(Already bigger than hiphop in Europe, Africa, Middle East, the Caribbean). The African population is also blooming, 1-4 global youth(14-25) will be African by 2050. The youth dictates pop culture. But how will this impact America, we’ve yet to see.
Cool video, but hip hop was never the No.1 genre in the world (It was only in the USA). Most mainstream rappers could never sold out a worldwide tour like popstars like Justin Bieber, rock bands like GnR or Metallica, or reggaeton acts like Bad Bunny (reggaeton is younger than hip hop btw). Rappers are limited to North America, west Europe and some countries in central America cause thats the limit of their reach and influence in a comercial sense.
Hip hop is the most influential genre in the world. It is why bad bunny is moving like drake. It’s why Burna boy dresses like he’s from New York. It’s why each country now has a drill scene. While each country and type of music takes on a life of its own, the very DNA of Hip Hop can be scene all over the world
Bro tf is you talking about rap literally surpassed rock an pop a few years ago like dog Roddy rich was beating out Justin biber for billboard spots an how tf could it be limited to America an Europe if every continent has rappers there's even mf outside the genre who have cited there inspiration from rap like bad bunny who been inspired by drake an burna boy who was inspired by DMX an both of them are from different countries that's not Europe an North America just say you don't listen to.rap
Yeah but it won't be mainstream anymore. The good stuff will be underground like happened to every other genre. Mainstream will start circling back to other genres that died off and the cycle repeats because everything has been done by now. The old stuff will be new to the new generations so that's why they will revive.
Country music and Reggaeton are creeping up the charts now they’re like number 1 & 3? This is scary thought but also change is good. I’m tired of hearing garbage ice spice,sexy red etc. Bad Bunny would be: Latin Hip-Hop
Blaming labels? All the hip hop sounds exactly the same that's what's killing it. The blurred lines calling singers rappers and vice versa is hurting the art.
Definitely don’t think Afro beats is next up. The numbers are point towards Country and Urban Latino. My money would be on Country in the US (more/different demographics are starting to gravitate towards it even in inner cities) Urban Latino Globally since there are so many Spanish speaking countries around the world. America, Central America, South America, Europe. Africa is a big continent so they’ll always do numbers. But outside of Caribbean people and people of African decent (then the small handful of people like like that) nobody else is really checking for that
If you think that about Afrobeats your just not outside enough. I encourage you to go se the stadiums IN THE US . Burns is doing, the arenas Wizkid & Rema are doing. Just go outside
@@realrandr I listen to Wizkid. I think he’s the best in that realm. But realistically I’m not an analytical type of guy. But the numbers don’t lie list of the time. Plus I’m outside enough to know even more Black people in America are tuning into country. As well as Hispanics, Asians and Indians. Country is putting out good quality music. I think Afro Beats had a few little waves here and there but I feel like they’ll fall victim to the same issue Hip Hop fell into
nah afrobeats suck. Also afrobeats is nothing new its still copying Black American music. It also sounds too close to reggaeton. I think Africans need to be honest.
Well if the labels sign and pay artist that sound alike for the money, then ya it is their fault because they are not signing any other artist that sound different. As a hip hop artist you can choose to sound different if you want however don't expect to be signed to a major label or to hear your music on the radio and get paid. The labels control the vibe of the sound pretty much. Its always been like that.
Yea it is because somebody gotta fund these mfs but keep blaming the artists an not the labels that has literally diluted every other genre in the past an shit we can blame the listener to because it's there consumption that influence the demand for the next carbon copy star
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Good point about the longevity of music. There’s a new clone hip hop hit every week from the artist of the month and then it fades into obscurity a few months later at most. Nothing is living for years.
There's also a mass production of music due to the democratization of it. albums drop weekly decreasing the retention of consumers over time.
personally i don’t think hip hop will ever die it is way too influential there is going to be new cats who are going to bring the sound back to life
There already is, billy woods, Elucid, Earl, the alchemist, Mike, Griselda, jpegmafia, Danny brown, the list goes on. You just have to look harder to find it
they are great but not "new" i at least have hope for 2024 @understanding77
Facts creativity is the in the spirit of hip hop someone new is bound to elevate it to the next level
The Afro is disappearing from Afrobeats
facts
Sadly. They’re pandering to western audiences too much
How ?
I’d rather listen to afrobeats than HipHop.
@@egaal612 same here
Whats killing the rap game is all snuff rappers are either dieing or catching RICOs, so the labels can't even set up a proper tour in order to invest in galvanizing their core fans. This is why their moving towards promoting female rappers over the male snuff/street dude rapper. On top of that the type of crowd that these snuff rappers attract will scream nightmares for any venue that wants to have them. Like NBA young boy could probably set out an arena but his fan bases is way too immature to represent him appropriately to were the labels can have faith in future toure. So in the end the promotion remains limited, thats why main stream hip-hop is dying but the street/smuff scene is thriving more than ever 💯. Btw great video and production. I hope get better a you tube, stay up and consistent 🫡💯👍🏽.
What is the Smuff scene?
@gothxm ' snuff" is a twem that goes goes back to the late 60s warhol art house Era. With that being said certain directors wanted to represent the highest level of realism in their films, so they depicted real people being ended or violated on film. Rappertoday are no different in showing that they are real criminals in every way in order to bring an authenticity that is to societies as well they own detriment. I'll try and make a video about it some in the future. In the mean time look up snuff films .
@@FoxEyes I know about snuff films I thought you were talking about some meaning I didn't know about currently. Thanks though
In a few years, major label/tok rap is just going to be a bass heavy kick with reverb, a finger snap snare, and auto-tuned variants of five people yelling “yeah, girl, ooooo, you, club, rizz, brra-brra, smoke, Glock, and baby” 🤣
Bro more like in a few months. You also forgot “rrari lol
I believe more international acts will expand the landscape of hip hop which should cause a much needed breath of fresh air. Hip Hop as a culture has grown stagnant and is relying on copy and paste formulas to stay relevant. Having international acts step into the playing field will cause a shift that may encourage acts and artists here to become more creative and willing to step outside of the box.
The production of beats! Tired of hearing the same drums & hi-hats
Also true. This is one thing I find appealing about music abroad. New sounds
@@realrandr facts the drill/trap hi hats drums is to oversaturated
I been making beats for 5 years and I started with trap beats and honestly by my 3rd year in ,I go so tired of it , now I making reggaeton and Afro beats now and using different type of drums , best decision ever, I also cut hip hop lately haven’t listen to the new drake album….just tired of the killing music I need some meaning
i mean to be fair hihats will always sound like hihats what do u want them to change
seriously, I was a trap music fan for a while but they sucked the life out of it now
Underground Hip Hop is so much better
The likes of Larussel, Kota the friend, Rae Nava and 070Phi. These folks for me, are the one
All fire
I think/hope that the sound of major, commercial hip-hop is gonna change in the next few years. I don't want/expect artists to go full-blown JPEGMAFIA type of experimental, but I hope that more alternative acts like Westside Gunn (and all of Griselda), Genesis Owusu, Jean Dawson (both of whom dip their toes into other genres quite a bit, but I still see them as hip-hop at the core of it all), redveil, Kenny Mason, JPEGMAFIA, Danny Brown, etc. can make it much bigger. I'm 100% certain that the alternative, more underground side of it will always exist and flourish with new talents coming along time and time again, but the fate of the commercial side of the genre is left up in the air currently. At least that's how I see it, apologies if I'm chatting out of my ass.
Wayne killed hip hop. He took off with metaphorical rapping and autotune mumble rapping these past 10 years or so. Every rapper looks like him and tries to flow like him. Every song from every artist is the EXACT same. Nothing is different or new. That's why we have a decline. The message is the same and it's barely a message
Idk if it was Wayne, there was a ton of acts that cap after him that were still in that true Hip Hop cloth. Kendrick, Cole, Wale, Big Sean, etc.
@@realrandrWayne definitely started it. He even said so recently. What Wayne did to rap was what Kurt Cobain did to rock. Kurt brought the underground punk mainstream (somewhat) and killed regular rock overnight literally like Waynes style did to mainstream rap. Now the corporations took over that and ruined it like they did to alternative rock and now all the good stuff will be underground like every other genre.
Everything has been done at this point so I think the new generations are gonna have to circle back to older genres and styles in the future because it will be new to them since they never lived through any of it
There is no longer a mono culture, all we have is fragmentation. There are positives and negatives to this state of affairs.
Afrobeats is not the next dominant genre. There’s nothing that will capture the soul of the youth within that genre. The youth dictate the culture.
Bro has not left his house.
@@realrandr 😂 brother it’s a matter of opinion, until one of us is proven correct 👍🏽 good video though
Afrobeat a is ass
The youth don't dictate nothing, they just help maintaining the trends, labels dictate the culture, they can easily force you to start liking a certain genre, music or artist.
@@jordannorris2406😭😭. What? Africans are literally the youths. You do realize that by 2050, 1-5 youth (14-25)will be African right? You do realize Afrobeats is already bigger than hiphop in Europe, Africa, the Middle East and the Caribbeans right? You do realize that just by the sheer number of Africans globally, Afrobeats will be the largest black genre on earth right?
As a rapper from the Caribbean living in North America, I just want to comment on the longevity bit. Old Reggae, Dancehall, Dub and Soca definitely remain relevant to this day and that in itself is impressive. But I don't think thats unique to the genres. Early 2000s 50 Cent, 90s Biggie and Jay-Z still get similar receptions to this day too. I think the seeming lack of longevity has more to do with the nature of the times than the nature of the music (although there is a lot of sub par hip-hop coming out at rapid paces)
Something that underground hip hop lacks and Bashment/House/Jungle/Garage/Dub/Techno/Trip Hop has is sound system culture. Besides some major cities where I am going to go where there is actually good sound, a click into music, and something unique. When I go out to most clubs in the US not only is there not going to be anything different, there is rarely going to be anything new. The Caribbean music you mention, especially dub or dancehall, will often have dj's who have different versions of tracks for their live shows and "dubplates" which are tracks for djs to exclusively test in the club or warehouse. The best parties I have been to have a lot of different genres and cross pollination. It's an event from 7:00 pm Saturday to 9:00 am Sunday with people from all urban genres or walks of life. For as "urban" (note: I am not using this in the racial terms the billboard does) as a lot of hip hop is the involvement I can have and the clubs are pretty s**t to be honest. People do not arrive until 11:30 and everything wraps up at 1:30. I have to drive to where ever and I have to make a whole new group of friends because the US is so separated culturally. This is sort of why I burned out of hip hop and going out in general. The same vibes, music, and experience over and over again. The music is the same version as it is on the radio and nothing new is tested. US music culture feels busted in most places due to rules for closing time and how conservative the culture is socially.
It’s just a lull. Happens in all genres. The culture decides what it finds important. And the culture will make the next big artists . Until somebody starts doing something that resonates with the culture, it’ll feel like a decline. But American hip hop isn’t suddenly gonna become un American. That’s not the spirit of the thing. Gimmicks and influencers won’t have lasting impact. But real talent will.
RAP today is the only music that Degrade & disrespect it's own people. 🎤🎤🎤
Great breakdown. afrobeats artists are what hip hop artists were 30 years ago - young, talented, musically+culturally informed and hungry for success. there's tons of innovation of afrobeats, which as a pop-ish genre, integrates other genres like hip hop. Dancehall is coming back. and as you mentioned in another excellent video, AMAPIANO is on the rise, and it includes elements of hip hop, mainly rapping, jazz influences, focus on percussions, social commentary, lower BPM (compared to EDM, house, techno). Amapiano early 2024 is already more diverse and of higher quality than it was just a few years ago.
keep it up
Music scene is exciting and we’re tapped in!!!
Rap is gonna make a comeback fs
For sure it will but for now let the people listen to something fresh and take a big break from hip hop
The reason hip hop is declining is because they air rubbish artist with trash music, and people get fed up real quick.
Afrobeats would never take over America. Just having a moment like dancehall
You may be right
I agree, same as Amapiano
Possibly won’t. But we’ll see. This isn’t the 90s and unlike Dancehall…. The sheer number of Africans globally will already make Afrobeats the largest black genre on earth(Already bigger than hiphop in Europe, Africa, Middle East, the Caribbean). The African population is also blooming, 1-4 global youth(14-25) will be African by 2050. The youth dictates pop culture. But how will this impact America, we’ve yet to see.
then came
#synthhop
Cool video, but hip hop was never the No.1 genre in the world (It was only in the USA). Most mainstream rappers could never sold out a worldwide tour like popstars like Justin Bieber, rock bands like GnR or Metallica, or reggaeton acts like Bad Bunny (reggaeton is younger than hip hop btw). Rappers are limited to North America, west Europe and some countries in central America cause thats the limit of their reach and influence in a comercial sense.
Hip hop is the most influential genre in the world. It is why bad bunny is moving like drake. It’s why Burna boy dresses like he’s from New York. It’s why each country now has a drill scene. While each country and type of music takes on a life of its own, the very DNA of Hip Hop can be scene all over the world
@@realrandrexactly
yea no hiphop is dead bro
Reggaeton is a form of rap music. The artist is literally rapping. So sorry but you are wrong.
Bro tf is you talking about rap literally surpassed rock an pop a few years ago like dog Roddy rich was beating out Justin biber for billboard spots an how tf could it be limited to America an Europe if every continent has rappers there's even mf outside the genre who have cited there inspiration from rap like bad bunny who been inspired by drake an burna boy who was inspired by DMX an both of them are from different countries that's not Europe an North America just say you don't listen to.rap
Rapping will always be here, tge beats change
Yeah but it won't be mainstream anymore. The good stuff will be underground like happened to every other genre. Mainstream will start circling back to other genres that died off and the cycle repeats because everything has been done by now. The old stuff will be new to the new generations so that's why they will revive.
Great video!
Country music and Reggaeton are creeping up the charts now they’re like number 1 & 3? This is scary thought but also change is good. I’m tired of hearing garbage ice spice,sexy red etc.
Bad Bunny would be: Latin Hip-Hop
gave me an idea, if it works ima subscribe..
Subscribe anyway
Burna has peaked, Tyla is the one to watch
I disagree with both of these
@@realrandr and it's owk
Blaming labels? All the hip hop sounds exactly the same that's what's killing it. The blurred lines calling singers rappers and vice versa is hurting the art.
This is a generalization. I can give you 5 artists who don’t sound like that
All hip hop doesn’t sound the same each genre has foundation
50 years does not make hip hop new, that’s a half century old.
R&B is older, rock and roll is older, the blues and jazz are older, I can go on but In relation to other current music, it’s new
@@realrandr Yes if you are 20 years old.
Definitely don’t think Afro beats is next up. The numbers are point towards Country and Urban Latino. My money would be on Country in the US (more/different demographics are starting to gravitate towards it even in inner cities) Urban Latino Globally since there are so many Spanish speaking countries around the world. America, Central America, South America, Europe. Africa is a big continent so they’ll always do numbers. But outside of Caribbean people and people of African decent (then the small handful of people like like that) nobody else is really checking for that
If you think that about Afrobeats your just not outside enough. I encourage you to go se the stadiums IN THE US . Burns is doing, the arenas Wizkid & Rema are doing. Just go outside
@@realrandr I listen to Wizkid. I think he’s the best in that realm. But realistically I’m not an analytical type of guy. But the numbers don’t lie list of the time. Plus I’m outside enough to know even more Black people in America are tuning into country. As well as Hispanics, Asians and Indians. Country is putting out good quality music. I think Afro Beats had a few little waves here and there but I feel like they’ll fall victim to the same issue Hip Hop fell into
Hip Hop isn't dying and this is actually a good thing
Lmao what's a good thing? Hiphop is dying so hard u are just mad
@@hen618 Mad at what? 🤡
you only listen to mainstream@@hen618
ice spice and sexxy redd ruined it
nah afrobeats suck. Also afrobeats is nothing new its still copying Black American music. It also sounds too close to reggaeton. I think Africans need to be honest.
lil yeat needs to be signed to save rap 😮
You may have a point
So 10 years of crap, is the labels fault, not the artists, got it.
No. They put gas on the flames
Well if the labels sign and pay artist that sound alike for the money, then ya it is their fault because they are not signing any other artist that sound different. As a hip hop artist you can choose to sound different if you want however don't expect to be signed to a major label or to hear your music on the radio and get paid. The labels control the vibe of the sound pretty much. Its always been like that.
Yea it is because somebody gotta fund these mfs but keep blaming the artists an not the labels that has literally diluted every other genre in the past an shit we can blame the listener to because it's there consumption that influence the demand for the next carbon copy star
There’s truth on what you are saying
French is NOT his native tongue
Afro hip hop can’t be hip hop
This feels r*cist lol
@@realrandr absolutely not
Do you think that African people aren’t not racist? They are rejecting the local music of us. They have to adapt them
It’s boring and not creative. It’s a quick money grab, music for npc’s
Both trash
But I disagree