Tho on a side note this song in specifically is based on a true event of this guy scamming Pepsi into paying him 100s of millions of dollars to resign their logo with this absolutely out of this world wacky document
The meaning is just mocking the corporation that made this logo (it wasnt pepsi, cause pepsi bought it). They pulled off some nonsensical justifications for the price of the logo that they wanted to sell. It's not as if some gravity curves and geomagnetism lines made a product sell more. I think the only think they got right was the color and the appeal to every demographic (the logo doesn't indicate political bias by the company). And if you aren't retarded, you can easily avoid being manipulated by ads. All you need to do is hating all the ads and abandon an exaggerated consumist style of life. Most marketing works like manipulation if you're still a child, though.
The 2010 version of PowerPoint is not the "early" version of PowerPoint; according to Wikipedia, Microsoft released a version for Windows in 1990: en.wikipedia.org/wiki/Microsoft_PowerPoint
I love "say goodbye to conflict, that design's rejected" as it implies that they're not avoiding appealing to conflict because it's immoral, but because there's another design that's simply better, suggesting they would totally go down that route if it was profitable
Isn’t that just enlightened self interest? Which, in an ideal world (not our own) capitalism would be serving? Discarding something immoral for practical reasons, rather than moral ones, is usually better- people are simpler and more selfish than they like to think, and we’re largely a product of our environments- it’s much easier for someone in Israel to stay kosher, or someone in Tibet to stay vegan, than, say, someone in a nowhere town in Flyover Country, USA. A good society isn’t one where everyone chooses to be good- it’s one where it’s easier to be good than not.
@@donov25 the pepsi logo is briefly in this video, so I'm betting that Neil did. It may be the inspiration for this whole song, since it's such a bizarre read.
Companies are only political to the end that it's profitable. If xenophobes and racists made up up the majority of potential customers, you know damn well Pepsi or any other corp would start sponsoring lynchings.
This song is sung/spoken in 6 syllable chunks which makes it sound like corporate slogan after corporate slogan. Combined with the repitition of "Everything's connected" it shows how calculated and repetitive advertising is, which I think is really clever
I have loved this song for years, as a graphic designer who landed more than one job by abusing buzzwords and bullshitting. This is the music video I've been waiting for, THANK YOU!!
Please, someone with talent, edit this video into the background of his "Internet person" talk at the XOXO festival! (I know it's been in your recommended if you're reading this chain of comments)
I'm impressed with the trademarks -- people, think, bold, classic, human... They must be an incredibly effective and powerful company to have registered those.
Good morning to all men 18-30, college-educated women over 40, suicidal poets, fat midwestern fathers, kids with diabetes, pentecostal preachers, mothers under 20, interracial couples, atheist professors, government employees, xenophobes, racists, and private aviators.
I like to think that Neil has to click "next slide" every time while trying to stay in sync with the song but he probably just took some screenshots in Powerpoint and edited them with a video editor.
As a fan and as someone who is a graphic design and marketing grad with a focus on advertisement and social media, I feel very attacked yet extremely entertained at the same time. You have both my applause and my tears, good sir.
this video aesthetic makes me strangely nostalgic. the gradients, the gloss, the wave designs, the 3d graphs, the shitty transitions. what is this aesthetic called?
Redesign your logo, we know what we're doing We are here to help you, everything's connected Time is of the essence, we live in the future Color makes us hungry, everything's connected Redesign your logo, we know how to do it Make the calculations, put them into action We will find the angle, starting with convention On to innovation, everything's connected Here we have a circle, smooth and inoffensive This will be the basis for your revolution Gravity is crucial, geomagnetism With some calculation, we will find your logo DNA is crucial, we must understand it In the human genome, we will find your logo Everyone will see it, every demographic If they fail to see it, are they even human? Every demographic, men 18 to 30 College educated women over 40 Suicidal poets, fat midwestern fathers Kids with diabetes, pentecostal preachers Mothers under 20, interracial couples Atheist professors, government employees Xenophobes and racists, private aviators Everyone will see it, every demographic Think about it this way: guided evolution This will be a new breed, cutting edge but classic Fully complementary, bold and self-sufficient Symbolizing freedom and, of course, your product When the logo's finished, then we will unveil it Seven billion people instantly enlightened Everyone's rebranded, all the fighting's over Say goodbye to conflict, that design's rejected There's no longer language, only recognition There's no longer country, only corporate colors Color makes us hungry, hunger makes us human Everyone can see it, everything's connected Redesign your logo, give us all your money Redesign your logo, give us all your money Redesign your logo, give us all your money Redesign your logo, give us all your money (Give us all your money)
“Why does marketing feel like manipulation?”
“Because it is.”
- This song
Tho on a side note this song in specifically is based on a true event of this guy scamming Pepsi into paying him 100s of millions of dollars to resign their logo with this absolutely out of this world wacky document
@@scruffles3838 lmao
@@scruffles3838 Everyone should look at that paper it's so crazy like they were high while making it lol
The meaning is just mocking the corporation that made this logo (it wasnt pepsi, cause pepsi bought it). They pulled off some nonsensical justifications for the price of the logo that they wanted to sell. It's not as if some gravity curves and geomagnetism lines made a product sell more. I think the only think they got right was the color and the appeal to every demographic (the logo doesn't indicate political bias by the company). And if you aren't retarded, you can easily avoid being manipulated by ads. All you need to do is hating all the ads and abandon an exaggerated consumist style of life. Most marketing works like manipulation if you're still a child, though.
@@franklin7213 you are not immune to propaganda
And just like that, the entire fanbase is here
happy pride month, he knows his audience 🥳
hi
Fuck yeah it is
what is the fan base
@@olathianwhiskey416 gay
Loving the repeated uses of ™ and ® in the most ridiculous places
Yea® Me™ too
Circle™
™
™®™
™
long pp™
Human Genome®
"there's no longer language, only recognition" is so compelling and dystopic
Also "There's no more country, only corporate color"
the “are they even human” part is so cool tbh
Cool pfp m8
@@craftynest3435 thanks
you say that like every part of this isnt so cool
sent a chill down my spine honestly
don't you guys have phones?
i always imagined this song to have an early powerpoint music video.
The 2010 version of PowerPoint is not the "early" version of PowerPoint; according to Wikipedia, Microsoft released a version for Windows in 1990: en.wikipedia.org/wiki/Microsoft_PowerPoint
@@edwarddorey4480 think about it in perspective, 2010 is still in the bottom half of its life, it can be argued that is early
@@edwarddorey4480 ur old
@@edwarddorey4480 *insert L4D boomer detected quote here
same honestly
I love "say goodbye to conflict, that design's rejected" as it implies that they're not avoiding appealing to conflict because it's immoral, but because there's another design that's simply better, suggesting they would totally go down that route if it was profitable
yeah exactly
damn
Cause it's true - they would XD
Great comment btw, I'd thought the same thing lol
Looks like it's becoming more and more profitable :(
Isn’t that just enlightened self interest? Which, in an ideal world (not our own) capitalism would be serving? Discarding something immoral for practical reasons, rather than moral ones, is usually better- people are simpler and more selfish than they like to think, and we’re largely a product of our environments- it’s much easier for someone in Israel to stay kosher, or someone in Tibet to stay vegan, than, say, someone in a nowhere town in Flyover Country, USA. A good society isn’t one where everyone chooses to be good- it’s one where it’s easier to be good than not.
I honestly wouldn’t even be surprised if this was a video that was shown to Pepsi executives cause man was that document crazy
Someone made a fan video of this song based on that Pepsi logo, I’d recommend looking it up, one of my favorite videos
This song is based on that document
@@elreyocnkel6160 I know, that’s why I said this?
Oh
Lmao yes
Never realized that song was this old, still relevant with how companies speak
Have you read the pepsi document?
MegaLUL
@@donov25 the pepsi logo is briefly in this video, so I'm betting that Neil did. It may be the inspiration for this whole song, since it's such a bizarre read.
hi
@@WDC_OSA Neil has confirmed it is.
This must be what a press conference on edibles is like
hi
hi spring trap
more like shrooms LOL
@@t17389z meow
@@paperdoll536 ????
the way he casually slips in "xenophobes and racists" as a potential target demographic is kind of brilliant
I think the right people love products created in their own country.
Companies are only political to the end that it's profitable. If xenophobes and racists made up up the majority of potential customers, you know damn well Pepsi or any other corp would start sponsoring lynchings.
where
nvm
1:59 that's the time stamp
Neil, a successful self-made entertainer, pokes fun at floundering corporate market researchers. Very highbrow, very humorous.
thank you for explaining
Ah yes, a meta-comentary summarizing the video before ending with a simple, yet effective opinionated statement. Indeed, this is a comment.
@@rokaq5163 Focus-grouped and approved for maximum chance of accumulating likes and replies.*Empty Internet Theory intensifies.*
I have another guy who you should watch, I don't know if it is your right type of thing like this or not.
Bo Burnham
I mean Rick Astley
All of Neils content is high brow and low brow at the same time witch is why he is so brilliant
I would like to see this being presented for April Fools at a press meeting or something.
this is closer to reality than you think
@@SailorMaxie sure way to get a promotion
And then watch as they all say "Yeah, that's a good plan!"
Well it technically was my friend
This song is about the Pepsi Logo redesign
You should look it up it's fucking insane
@@SailorMaxie *hired
Man, Discord changing their logo really affected people
I'm pretty sure it costed like 2 billion dollars to make too.
@@5uperM They paid over 1 million to the company that designed it, but the total cost of changing the logo was estimated in the hundreds of millions
@@jasper3706 i don't know how to get about that
@@earthboundisawsome I think if you google pepsi logo pdf it's available and completely ridiculous
It is horrible!! We can't help but hate it
This is such a genius idea that captures the themes perfectly. chefs kiss to u, neil.
true
true
true
true
true
This song is sung/spoken in 6 syllable chunks which makes it sound like corporate slogan after corporate slogan.
Combined with the repitition of "Everything's connected" it shows how calculated and repetitive advertising is, which I think is really clever
My favorite company slogan, "Suicidal Poets"!
Can’t forget about the worldwide slogan, "Xenophobes and Racists!"
“Fat midwestern Fathers”
Six syllables only.
For a constant rhythm.
Make it sound offical.
Everything's Connected.
OH MY GOD
I wonder if Neil searched “fat midwestern fathers”, “kids with diabetes”, etc.
neil typing 'xenophobes and racists' into google:
Probably, but I'm a little disheartened that he thinks diabetic kids need to use EpiPens.
@jonnysaysN0 I thought it was insulin, but I don’t know a lot about diabetes sooo....
@@jonnysaysN0 What made you think it was an epipen? It's kinda obviously insulin. They even look different
Probably, with the words "stock photo" afterward.
The video presentation fits the music perfectly. You could almost say that... everything’s connected
63 people liked this, it’s such a bad joke, please stop lmao
@@beefjerky007 i refuse
I like the way my head reads this to me
(drugs)
**insert eletric guitar**
Using the graphs as visualizers is absolutely genius.
I have loved this song for years, as a graphic designer who landed more than one job by abusing buzzwords and bullshitting. This is the music video I've been waiting for, THANK YOU!!
you are my new personal idol
Did you watch fired on Mars?
this song never gets old
unlike bad logo redesigns
I agree
Imagine vibing to this song live and there’s just a PowerPoint going in the background
Goals.
I uh... only just now caught the pun with "[a circle] will be the basis for your revolution"
!!! same
@@insertnamehere3190 things that are round can spin or REVOLVE
I am ready to buy whatever it is you're offering
Pepsi
@@UNowen255 coke only
@@BloxySnow Pepsi
We’re out of Pepsi. Is coke okay?
@@enemy8497 YES
This was very 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥™.
M a k e s y o u f e e l e v e r y t h i n g ' s connected.
fr tho™
I also™ agree® with this.
glad we're still occasionally getting the Live Performance backing videos, these are always really cool to see
>:]
>:]
>:]
siivagunner fans try to not comment "Nice >:]" when they see woodman challenge (Impossible)
@@UNowen255 finally someone who shares the pain of getting a ton of replies just saying some variation of "nice >:]"
considering the neverending storm of oversimplified logos we've been seeing, I'd say this song hasn't aged a day
I love how even though its about simplifying logos, the powerpoint still has that glossy, 3d, gradient look
Neil did make this song when they redesigned Pepsi’s logo back in 2010…
@@rev1999 I'm so happy there's a word for that.
@Gabe Davis it's not even big what are you talking about
@Gabe Davis Too big word for small brain? Keep word small for small brain man then. Far easy. No need for few big word when much small word do trick.
now we just need neil in front of a projector with a pointer giving this presentation to a crowd
Imagine Neil starting to sell tickets for people to go watch him present this PowerPoint to the public
@@teddie6490 i’d shit
Please, someone with talent, edit this video into the background of his "Internet person" talk at the XOXO festival! (I know it's been in your recommended if you're reading this chain of comments)
Hey Arro whats up?
Hello Arro
i never thought turning notifications on would ever come in handy but here we are
hi
@@radiowave_dave hi jugo
hi
-dr ope
@@kiyo693 hi drope
@@brobeckskazooremixes8703 hey there wolf
IS NO ONE GONNA TALK ABOUT THE BAR CHARTS MOVING LIKE SOUNDWAVE THINGIES
yeah because it's kind of obvious
Holy crap it's not "college educated" and "women over 40" as separate demographics, it's one demographic, "college educated women over 40"
*every demographics*
This song has so much synergy. You can tell it really taps into its core competencies while not ignoring low hanging fruit.
This song was about the weird Pepsi logo redesign they spent billions on, right?
ye
Yup, there are direct quotes in the song to that paper
You mean EVERY COMPANY LOGO EVER?
Skimming the PDF, I'm 90% sure that's literal nonsense some graphic designers thought up to appease the marketing board.
P E P S I
U N I V E R S E
this really is just a powerpoint presentation to the beat huh
Lmaoo
Firey plush pfp
I like how most of the graphics were equally informative/abstract as those used on an an actual corporate powerpoint.
Can't believe Pepsi listened to this song and took it to heart, they finally fulfilled the prophecy.
Thank you Mr. Cicierega
Thank you Mr. Cicierega
Thank Cicierega Mr. You
Thank you Mr. Cicierega
There's something deeply terrifying and dystopian about this video
I love it
The most incredible part of this is that he used PowerPoint to make audio waveforms. This man is a genius
i think its power point + video editor to sync it up, but still
I love how they've trademarked every theoretical term, but only have the *rights* for every practical term
Been listening to this for 11 years
Gotta say you can't beat the classics
cutting edge but classic
I'm impressed with the trademarks -- people, think, bold, classic, human... They must be an incredibly effective and powerful company to have registered those.
It's like when the Fine Bros. tried to trademark the word "react"
conventionnovation (edit: oops, not an _unregistered_ trademark. oh well.)
@@Yvelluap not yet ;)
Disney™ probably trademarked™ that word®.
Good morning to all men 18-30, college-educated women over 40, suicidal poets, fat midwestern fathers, kids with diabetes, pentecostal preachers, mothers under 20, interracial couples, atheist professors, government employees, xenophobes, racists, and private aviators.
the presentation was so powerful it even changed aspect ratio
reminder that the pepsi logo revision document this was based on really was this crazy, lol
pretty sure that's the original inspiration/basis of this entire song lol
wake up babe, neil cicierega just posted a new video
The TM on everything adds to the experience.
“PowerPoint may not be of any use for you in a presentation, but it may liberate you in another way, an artistic way. Who knows.”
- David Byrne
i feel honored to be early to a neil music video
Ikr :’)
me too
yoo same i realised im not even subscribed (fixed that dont worry) and yet im pretty early lol
Same
when you're early but the video is still 11 years old
This is exactly as sanitized as I'd expect a powerpoint on this topic to be. Love the style.
Beautiful.
This is aesthetically pleasing. I really like this style of Vista/Windows 7 type of style. I wanna see more of it.
ive been looking for this thanks mr lemon demon
I was sad, and this... This made my life.
Depression cured. Cancer gone. World hunger solved. The world has been fixed.
@@colorfulquesadilla377 absolutely.
I was about to cry and then this notification just came to save my life
Say goodbye to sadness
*that design's rejected*
I feel enlightened, entertained, amused, and slightly disturbed.
This song is just as relevant today as it was 11 years ago.
I hope we can all agree on the fact, that this song is a masterpiece.
its crazy how neil managed to make a song with monotone vocals still go hard
"Give us all your money"
"Convenntionninnovation"
-Neil Cicierega
the pepsi design document has allowed me to see everything. this is what all looks like.
Its simultaneously on beat, smooth, brain scratching, and off. I love it.
Once I realized the graphs were visualizers a smile swept across my face that was a cool touch.
when the world needed him most, he returned.
Best part is when the song fades out then comes back full blast, change my mind
NEW NEILCICIEREGAMUSIC UPLOAD
had no idea this song was this old, damn
moon's request is from 2011
@@ATumbleOfTheDice no one mentioned moons request why are you here
@@gamingwiths2110 it's also a song that was older than you'd expect
@@ATumbleOfTheDice eighth wonder is from 2009 if we're on the topic of older ld songs that got remastered
imagine the search history in creating and writing this
This is once again relevant.
as long as capitalism exists this song will stay relevant.
I hope the new Pepsi logo is based in even more insane logic as the old one.
So glad the chill of the "Are they even human" line was kept in the video
The fact that the song is still pretty spot on is something. It just proves that companies haven’t changed for the better
Like damn this mf actually understands how corpos see logo redesigns maybe they should hire him hed do exactly the job they'd want
Anyone still watching this❤
no
Niel's such a master of impersonal, conceptual songwriting
I didn’t know I needed this until now
today was a good day
Thank you for reminding me that colour makes us hungry and everything's connected
when the camera zoomed out at the final "everything's connected", i nearly shat myself
A fantastic addition to me and my girlfriend's morning :] we always visualized the song exactly like this and you captured it very well, thank you
Pepsi just announced that they will be redesiging their logo
I like to think that Neil has to click "next slide" every time while trying to stay in sync with the song but he probably just took some screenshots in Powerpoint and edited them with a video editor.
This was my first Lemon Demon song, and the video has definitely not disappointed me. Thanks for another masterpiece, Neil.
I'm dying at
Circle™ QUALITIES:
•Smooth
•Inoffensive
"Oh an old Lemon Demon music video, haven't seen this one yet-"
Uploaded 31 minutes ago
i was watching this and my grandpa thinks im in a cult now. joyous
As someone who used to work in marketing... this is scarcely an exaggeration from what our meetings were like.
As a fan and as someone who is a graphic design and marketing grad with a focus on advertisement and social media, I feel very attacked yet extremely entertained at the same time. You have both my applause and my tears, good sir.
i love so much that this type of content can still come out today
Neil has not lost his swag over all those years
this song is incredibly relevant during the current simplified logos epidemic
... this is like bill wurtz but if his a bit scarier uncle was here
The coolest music video award goes to...
Radiohead
i've been looking for an isolated version of the video for an actual solid two years - thank you
this video aesthetic makes me strangely nostalgic. the gradients, the gloss, the wave designs, the 3d graphs, the shitty transitions. what is this aesthetic called?
PowerPoint, I think.
PowerPoint 2010 edition
What a joyous day! The visual accompaniment to one of Neil’s greatest songs 🥰
This is what powdering and snorting the Pepsi logo PDF must be like.
This was released on My birthday...
Redesign Your Logo is my favorite Spirit Phone song.
Thank you Neil.
This is literally my favorite song ever dude..
Love the stock image part, exactly what I imagined when hearing the song. The TMs and Rs was a beautiful visual gag that complimented the song
Didn't expect this today ngl
Same lmao
Same lmao
SAME DHGHJD
same lmao
Same lmao
PowerPoint 2010 really just makes it. Not 2013 office, not 365, not Google Slides... PowerPoint 2010. Just... *chef's kiss*
Redesign your logo, we know what we're doing
We are here to help you, everything's connected
Time is of the essence, we live in the future
Color makes us hungry, everything's connected
Redesign your logo, we know how to do it
Make the calculations, put them into action
We will find the angle, starting with convention
On to innovation, everything's connected
Here we have a circle, smooth and inoffensive
This will be the basis for your revolution
Gravity is crucial, geomagnetism
With some calculation, we will find your logo
DNA is crucial, we must understand it
In the human genome, we will find your logo
Everyone will see it, every demographic
If they fail to see it, are they even human?
Every demographic, men 18 to 30
College educated women over 40
Suicidal poets, fat midwestern fathers
Kids with diabetes, pentecostal preachers
Mothers under 20, interracial couples
Atheist professors, government employees
Xenophobes and racists, private aviators
Everyone will see it, every demographic
Think about it this way: guided evolution
This will be a new breed, cutting edge but classic
Fully complementary, bold and self-sufficient
Symbolizing freedom and, of course, your product
When the logo's finished, then we will unveil it
Seven billion people instantly enlightened
Everyone's rebranded, all the fighting's over
Say goodbye to conflict, that design's rejected
There's no longer language, only recognition
There's no longer country, only corporate colors
Color makes us hungry, hunger makes us human
Everyone can see it, everything's connected
Redesign your logo, give us all your money
Redesign your logo, give us all your money
Redesign your logo, give us all your money
Redesign your logo, give us all your money
(Give us all your money)