Creepy to Cute: Michelin Man's Transformation
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- Опубликовано: 14 июн 2024
- If tires are black, why is the Michelin Man white? Turns out, tires weren't always black! Before 1912, tires were a shade of white or light beige. Carbon was later added to make them black and stronger. And the Michelin Man's real name?... Bibendum, or Bib for short. It comes from the Latin phrase "Nunc est bibendum" meaning "now is the time to drink." See, when he debuted in 1898, Bib started out as a tubby, cigar-smoking mascot often holding up a goblet full of dangerous obstacles like glass and nails. The idea being Michelin tires could handle anything! Over the years, Bibendum went from creepy mummy-like figure to lovable, puffy mascot. He sobered up, ditched the smoking and drinking and became an athletic, family-friendly icon. #history #didyouknow #branding
Also a well know culinarian who travels the world in shearch of the finest dining
Precisely!
That’s gotta be one hell of an upgrade from glass and nails
It was a way to sell more tires
That’s probably why he’s built the way he is
this is actually true , michelin stars were originally created to get more people traveling and by proxy, wear out their tires
Michellin man had the biggest transformation
He had a glow up for sure
@@DeanDocs sorry for the spam, but sulfur was used to harden rubber in a treatment process called "vulcanization", not carbon.
☝️🤓
My man really did pull off the Michael Jackson transformation
@@DeanDocs first comment with creator reply AND first comment with 1.1k likes is insane
I'm on an absolute roll
@@scotfromtf2 frfr
"its time to drink"-me before entering my SUV in a schoolzone
Michelin man would approve
@@cheeseman6833 Michelin Man loves blood.
@@aaa-gt8byMicheline Man loves chaos.
Michelin man enjoys suffering of children.
fr
I thought he was a marshmallow
Wrong cinematic universe
@@mexicarspotter😂 You mean Slimer isn't the Michelin Man's BFF 😂
same xd
lols
I said the same thing
And remember, they weren't always just black or white. There was a period in which most tires had something commonly referred to as white walls, which are still commonly displayed on older collector cars
Cars have one scene with white wheel
I learned that from Cars. Yes lightning McQueen and Luigi. 😅
Wasn't that just paint or coloring or some sort added to make them have similar appearance to the older white tires?
White walls tires are CLASSY
@@dumbdemolition1012 The whitewall was actually white rubber throughout. The carbon black that was needed to make more durable black rubber was expensive, so it was only used on the tread where it had an impact on durability.
Later, when black tires got cheaper to make, the whitewalls became the luxury version because they looked cool at the expense of being harder to keep looking clean (If you hit a curb the whitewall would get marked).
Oh is that why Michelin calls their affordable restaurant list the "Bib" Gourmand?
yes
The interesting thing is there have been hundreds of Bibendum alien sightings over the years. People have seen aliens they can only explain as looking like Bibendum.
I remember seeing a small Michelin Man sitting on top of a truck and thought it was the coolest thing ever.
Mad respect for the Michelin man to quit smoking and drinking. Something that most people can’t do ✊🏽
I like both versions. The old one is pretty cool and a product of it's time. The bew one feels modern easier to work with and still very very recognizable
"Ditched smoking-"
Or he smoked something to make him higher
Nothing like the sweet, succulent taste of crack. Right guys?
At some point we'll just named him Bob the Bib instead.
Oh boy, I can add to this.
Yes, we do use a form of carbon to make wheels stronger (most often soot), but that function is maxed after adding a few % by weight
Modern tires often use over 50, because it is so incredible cheap, making wheels cheaper to manufacture
Honestly the image of Bib looking smug af with a cigar in his mouth holding up the goblet of hazardous objects is a fire image.
Actualy, you can read it in french at the bottom of the poster, it is not " its time to drink" it is more like "drink the obstacle" like, michelin's tire are so good they absorbe the obstacle like it was drinking it! 😁
As a kid I was terrified of him as I mixed him up with the Stay Puft Marshmallow Man from Ghostbusters.
Who knew the Michelin man was so cool back in the day? I'd love to party with that guy
He was named Bibendum after a chair made earlier in the 20th century.
The michelin stars were created to give people a reason to drive further (and therefore use their tires more)
Vulcanization is the process in which sulfur was used to harden rubber, not carbon.
The first iteration kinda looks charming.
You know i just want a mascot that smokes and drinks like there is no tomorrow
my brain within the first few seconds: "racism"
My girlfriend dared me to steal a large plastic Bibendum statue from a trade show in France over 40 years ago! 😂 That thing decorated my apartment for years!
Personally I think his original identity of a jolly socialite has charm
Especially since he's the guy who gets to decide how good restaurants are (michelin stars)
Still smacks me in the psyche to know that the Michelin Star rating that is so coveted by restaurants came from the Michelin Travel Catalogue. It was only meant to show people where their approved tire centers were, but also added restaurants and routes as a bonus and it just became the standard that if you were rated in the Michelin Catalogue you were better than the rest!
Carbon black adds sunlight resistance
If the white michelin tire mascot was an alcoholic smoking madman, imagine the black michelin version.
the bibendum stared me down, riding the back of a semi truck. it tried to jump onto my car but it missed and i watched it roll into the fog in my rear view. i kept thinking that i could see a silhouette coming after me in the fog, but he never came into the open air again.
Wow I never knew this-! Thanks-!
For those that want to know....
Tires were white, in fact they used to sell lighting kits to illuminate your tires in different colors.
bro went from a mob to a Disney character
I love that! The company didn’t change their concept. Society changed its image of a ‘tough man who can take anything’ ya know?
who knew Michelin man lore would go so hard
More like creepy to creepy. Genuinely terrifying.
In the 1900s, everything had to smoke. The children, pregnant women, even the Michelin man.
I would also imagine the amount of oil we use for a tire has something to do with it to. Back then I’d imagine a tire was more rubber which might of been white. Nowadays about 5 gallons of petroleum is used on a tire.
Now i want white tires, they look so good bro
White tires look fire not even gonna lie
"No, you don't understand officer, the tire man told me to drink and drive.'
I miss white tires, nothing screams fancy but classic like a set of new pearly white tires
I liked the cigar smoking & drinking version but like loook of the new version!
When I was a kid, I really thought he's a marshmallow mascot lol
Its crazy that this guy decided what restaurants are good or not
His food choices are worth the drive too, most of the time.
Even as the tires became black, he didn’t
Old Bibendom hits hard ngl
Truly an inspiratiinal story of exchanging addictions for gains.
Tbh white tires look clean.
He was able to turn his live around
I feel like Michelin should bring back white tires.
And goes around the world giving restaurants stars for some reason
THE MICHELIN MAN TOLD ME TO DRINK AND DRIVE!
Tires got the Netflix treatment
Kinda interesting he ate glass and nails back then and now reviewing expensive, fancy restaurants
white tires would look kind of cool
Dude was all about that life 😅
They hoped that they would shoot tires less...
And he still finds the time to terrorise people as a cryptid/ghost/extraterrestrial
Michelin Man had a massive glow up
He took a duck in the face at 250 knots.
And he give you star for your restaurant
Tires and food rating interesting combo
Rubber when it comes from a tree is white
He seems like an intimidating mob boss originally. Wish they'd kept with that kind of.
Fun fact: Ever heard of "Michelin Stars" for fancy restaurants? Turns out: it's the SAME Michelin.
That explains why Michelin awards an award called the bib gourmand
Bro had a wild period of his life
Im my opinion he went from cool to creepy lol
I feel like changing a white mascot I to a black mascot would spark some ethical debate…
Creepy to Cute: Michelin Man’s Transformation
Bring back our DUI mascot
Clearly they need to make an updated one. A black one.
I want white tyres now
Also latex the main ingredient in tires is white
I always thought he was a marshmallow
I think the smoking and drinking adds character
Translation: sounds funny should have kept it that way.
White tires kinda go hard
Respect to the guy who donated 25bucks but the streamer spent around 2 to 3 bucks tops to get that flour
he seems so tired
And I was wondering why the puff marshmallow man is a mascot for tires
Ghostbusters makes more sense when you see his earlier depictions
Dude had a glowup😂
Ahh the good ol days when you could still drink and drive
There is a Belgian Congo joke hidden within here.
Jeez, Dean, you can't just ask why people are white!
🤭
I know that race track! It’s VIR. Pretty cool place.
He had cuffs and cufflinks.
Bibendum's wrath shall consume us all
And went on to rate various restaurants with an arbitrary score thats highly coveted but doesn't actually mean anything
Why were the colours switched?
White reflects more light than black, so i would think that black tires break easier because of that.
I always knew that guy as “the marshmallow man”
Michelin man lore
The only reason he got puffier was because he lacked cigarette tar for 126 years 😂
Hop in! Now is the time to drink :)
I miss when the Michelin man was an alcoholic who rolled around in glass. :(
See, kids? Anyone can turn their life around!
Tbh I always thought the Michelin man was ugly, creepy and really weird
Also Micheline’s North American headquarters is in my city
didn't know that Michelin man was birthed the year my country was independent
The slogan mean
The Michelin tires drink obstacles😂😂