Google begins to block cookies: What it means for consumers and advertisers
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- Опубликовано: 4 янв 2024
- Adam Singolda, Taboola founder and CEO, joins 'Squawk Box' to discuss news of Google restricting cookies for 1% of its Chrome browser users, with the aim to completely remove third party cookies by Q3 2024, the impact on consumers and advertisers, and more.
This guy has no answer to any question, what kind of expert they brought in
Just because he is the president doesn't mean he knows what's up. Bring a real expert. Bring the engineer or marketing ops person who is working on how to adjust infra for this change.
He's a schmuck
@elpasitodelfin ah, the perpetually overlooked engineers, my heart weeps for thee. Idk where we went so wrong...
my guy said "E-commerce is the most interesting segment of advertising"
The guy is in the advertising business, he is not a computer scientist. Most likely his expertise is in business and marketing. He pays smart people to deal with the data. Just the wrong guy for the subject matter IMO.
this guy took five minutes to say nothing
Lmao he talked so much yet answered so little
This guy confused the interviewers and the audience. He needs training on how to communicate concepts
This guy made no sense
Bro was yapping
When an Ad guy says 'let me speak from the consumer perspective ...' you know bluster is next.
both hosts keep trying to hand feed him the correct answer too his own question. the question he keeps wondering - what will happen to all that 'non google' money? Google is going to try and get some of it.
Talking gibberish
Google gets to hoard advertising dollars because they’ll hoard consumer data is my take
most confusing guest ever. Becky knew more. he was the CEO of confusion
This guy needs media training…. Be short.. be clear. I have no idea what he was trying to tell us and it feels like it was just BS
🙄WT ACTUAL H?! Can we please just start all over, and this time with someone else? PLEASE???
Yeah, it would be better if they explained that this is ONLY going to help Google consolidate market share of your data.
This guy is nothing more than a schill.
The reporter pushed back a bit ( not enough to explain the issue ) but next time how about a news story rather than a commercial ?
1) Block 3rd party cookies. 2) Get an adblocker. Problem solved. And what's the big deal about "all these companies following you around on the internet and showing you ads that are probably more relevant to you then traditional adversting". I mean don't you have enough control over yourself to say "no thanks"?!?
True answer probably, but sadly the majority of the user (for now) they may not know how to do it .... eg. Check your family, neighbours.. etc..
You're missing the point. Google can now fully track users without cookies or tracers even when you're not signed into Chrome. So unless people switch to a non-Chromium browser, use Linux, and put in developer level of very advanced anti-tracking measures, nobody's going to be able to circumvent Google's deep tracking any longer.
@@lars2894 true but i believe strngly that google actually has been tracking us for decades , cause our phones and other electronic have our gmail account and they kow exactly when you touch your device even if you don't sign in with you gmail .
Believe you me, Google is just going to use another method after shutting down cookies in Chrome. They're saying 'catch me if you can'.
google knos everyones locations and swallows are data 24/7 so eating cookies is nothing .
If you actually read the documentation on this change, youll see that 3rd party cookies are not going away. They are just becoming more restricted when crossing domains.
Also... theres about 300 ways you can be targeted with ads that require no cookies at all.
You think adtech would propose this change if they actually lost revenue?
What was that guy talking about? His answers were so convoluted. He didn't really address their questions
The topic headline was very interesting to me, but I didn’t follow the dialogue from the guest at all. Very very confusing interview.
I appreciate Becky´s cogent analysis in the form of a question, but I would turn the result on its head: those who want to market in the personal data of consumers must pay US, the consumer, for the privilege of that data, and not the other way around.
I disagree. If you don't want advertisers to use your data, stop agreeing to this by halting use of all media platforms. You're agreeing to these terms upon use of these services.
This guy's comparison to Apple deprecating the cookie is terrible!! Google is not just deprecating the cookie they are then adding in Google Products (Topics/Fledge) they control as a cookie alternatives.
What a fraud
true .
Their guest is terrible at answering the questions
This never made sense to me, ' following' ads are always going to be less effective then page-specific ads. Easy scenario. I am going to a gardening website to learn about growing a certain vegetable. A page-specific ad would be showing me ads for garden tools, or ads for seeds. A following ad would be showing me ads for a hotel in Paris on a gardening webpage because last week I visited a travel website related to Paris.
Interest based following/advertising is the sole reason behind all this crap.
@@Shabbir-A. It is still interest based. If you are on a website about gardening, you obviously have an interest in gardening. Following ads have always been a scam by google. It creates artificially high competition among advertisers which is very likely to raise the rates they have to pay to get the spot. If I have a gardening business and I want my ad to be shown on a website about gardening, now all of a sudden I have to compete against all the other gardening businesses bidding for that spot AND all the other companies that are related to anything in the cookies of the visitor. The company who ultimately 'wins' the right to have their ad shown in that spot pays more, and google collects more.
@@Shabbir-A. aka tracking your data online .
@@PeterSedesse apeartly we have no free will , instead of giving full controll they steal our data and track us online 24/7 while we pay for it , it's pretty sick .
I'm part of the 1%
My cookies will not UNBLOCK
#OgWoot
The level of frustration is paramount
wow, did the person even understand the questions? quite a waste of time listening to him. Becky could have just explained it herself better. The only thing of note is his resemblance to Djokovic.
In his defense, he is answering the question from the perspective of a business that will not be relying on Google for marketing but instead reaching the audience without paying Google for it (old fashioned marketing). He is in no position to pressume what Google is doing. They should've brought in someone from Google if the question was "how does Google benefit?" or a privacy expert for "how does the user benefit?".
Yeah, while it was a fair question for her to ask, as I'm wondering myself--I can see how if he gives an answer to satisfy her (us) and is all speculation, it's really a no-win for him. Either he's totally wrong with his assumption, or looks like he's sour because he's a google competitor. This is a better question for one of those 10-minute CNBC deep dive videos that interviews many sources to try and get to the bottom of something--and what the future holds. Security Now Podcast #957 does a deep dive into Google's new 'Protected audience API' gets a bit lengthy and dry at times but it's a great overview of how Google plans to offer ad 'auctions' for webpages still, but all your private data will live and the logic will happen locally vs being stored in some advertisers database. A clever idea, but in this post ad-blocker era (and I run Firefox just so Google can't kneecap u-block orgin on me, by owning Chrome and force unblocking of ads) it may be a case of too little-too late. A great concept though, and if most people still run Chrome with default settings, it seems to be the most reasonable technical solution to advertising and most peoples privacy expectations.
he's a marketing guy other than that he doesn't know what coockies are or anything else related to sofware , probaly thinks people wil get food poisoning if they exept 3rd party coockies lol .
“You should buy from publishers direct not from Amazon.” Clearly someone that is note attuned to the consumer.
Thanks
Do anyone remember Aaron Swartz, he was fighting against this ish and now he is.....
Already fixed the issue of google trying to block our cookies. There will be no issue as my codes will get around it legally.
how ? let me gues vurtual machine an linux ?
Makes ZERO SENSE WHY WONT MY PHONE SIGN INTO GOOGLE?
The term "Youtuba" is only surpassed in ridicolousness by "Infuenca". And maybe "Coach".
Simple, Google is losing market share with Chrome. This was not mentioned in this interview, people are using alternate browsers that are just as good due to security issues, and cookie blocker.
Google ...
Propaganda Plateform!
Information
Woke ...
Gaslight
Users!
Google
Chapter Eleven'24
"Meaning what? " A classic comeback,....... this guy speaks and says nothing
Worst guest ever. He literally has no idea what he is talking about
That's great! It's better than doing nothing 💯
English please.
This guy is sketch