I am taking advantages of your contents a lot so thank you very much . But I am literally confused, If our actual goal is just sales , purchase conversion is the only way to get it ? We are not gonna try to feed the pixel and get traffic first ? I generally do ATC conversion opt. then do catalog retargeting ads before starting purchase conversion. As you mentioned , why there is no option that can attract "quality traffic"
I love your content, thanks! If I have page where I describe my offer, ask for contact data (lead) then fill an application form (submit application),then book a call (schedule). If I pay 100 eur for a lead and 200 eur for a schedule event and I have a budget of 300 eur per day,would you set the conversion objectives to lead in order to make facebook algorithm smarter with more conversion data or align better with meta with optimization for schedule event but get 50%fewer conversion data. I know, most people would say that it is a test but I dont have 2x 300 eur per day, what would you give a shot first?
It's worth testing, Manuel. Like you said, there are benefits and drawbacks of that approach (quality vs. quantity). You may also want to consider looking into Conversion Leads CRM integration for lead ads. Similar concept.
I am taking advantages of your contents a lot so thank you very much . But I am literally confused, If our actual goal is just sales , purchase conversion is the only way to get it ? We are not gonna try to feed the pixel and get traffic first ? I generally do ATC conversion opt. then do catalog retargeting ads before starting purchase conversion. As you mentioned , why there is no option that can attract "quality traffic"
I love your content, thanks! If I have page where I describe my offer, ask for contact data (lead) then fill an application form (submit application),then book a call (schedule). If I pay 100 eur for a lead and 200 eur for a schedule event and I have a budget of 300 eur per day,would you set the conversion objectives to lead in order to make facebook algorithm smarter with more conversion data or align better with meta with optimization for schedule event but get 50%fewer conversion data. I know, most people would say that it is a test but I dont have 2x 300 eur per day, what would you give a shot first?
It's worth testing, Manuel. Like you said, there are benefits and drawbacks of that approach (quality vs. quantity). You may also want to consider looking into Conversion Leads CRM integration for lead ads. Similar concept.
@@JonLoomer thanks for your response.