Every Food Marketing Meeting Ever
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- Опубликовано: 6 июн 2024
- Food brands lie. Sorry, scratch that. They speak legally defensible half-truths. Low fat is high sugar. No sugar is sugar substitutes. High protein is higher than what exactly?
But what can we do, right?
Well, we made a film. One that tells you the whole truth, of how these half-truths are constructed. Carefully. Scientifically. Almost comically.
Watch. Laugh. And if by the end you find yourself both smiling and extremely angry, go to www.kachraawards.com and give a Kachra award to that packet of food that fooled you most. Let’s tell big-food - we’re watching.
Credits:
Creative Director: Gursimran Khamba @GursimranKhamba
Writing: Gursimran Khamba and Rohan Desai
Produced by
Harkat Studios
DOP
Ojas Jain
Art Director
Simran Ankolkar
Harkat Team
Namrata Sanghani
Priya Panchwadkar
Keyuri Bhogale
Dinesh Roundhal
Karan Talwar
Michaela Talwar
Music
Jaydeep Hora
1st AC/Cam Op
Vilay Verma
Focus Pullers
Manoj Ramashankar yadav
Varun kumar Sinha
Gaffer
Sameer Mandal
Editor
Shashwat
Styling
Saloni Ambrule
Styling Assistant
Eesha Deshpande
HMU
Anusha Shetty
Art Assistant
Driti Wadwa
Sound Recordist
Kunal Lotlikar
Colourist
Ojas Jain
Subtitles
Keyuri Bhogale
Graphics
Suniti Khurana
Cast
Gagan- Naveen Kaushik
Marketing Employee- Mallika Dua @mallikaduaactor
Shashank/The Whole Truth- Shashank Mehta/Himself
Product Employee- Ardhendu Sharma
Branding Employee- Kashish Saluja
Designer- Simar Gill
Peon- Ajay Kumar
Lawyer- Amit
Child- Ruchelle
Mother- Nimisha Sirohi
Shaman- Shivam Khanna
From The Whole Truth
Shashank Mehta, Founder and CEO
Content Team
Anoo Bhuyan
Sahil Shah
Shardul Gavaskar
Rohan Bhide
Aditya Talpade
Ayan Modi
Samarth Bansal
Design Team
Radhika Sen
Shubham Pal
Suniti Khurana
Saumya Bansal
Legal Team
Sakshi Lathi
Disclaimer: This film does not make reference to any particular product, brand, or company. Any images or visuals used are for illustrative purposes only and any similarities to actual products or brands are purely coincidental. The content of this film is intended for general informational purposes. Viewers are encouraged to form their own opinions and conduct their own research.
Damn they made an ad out of Shashank's rant?!? 👀 Great sketch guys! Loved it!
The 'Food Pharmer' bit was hillarious! Well done TWT. Keep doing such videos. Proud of y'all 💪🏼
It’s funny because it’s true😂😂
You keep supporting and we will keep doing more such great videos🙌🏾❤️
India is proud of The Whole Truth. I hope you come out with an IPO soon, so that a truly worthy startup gets public funding and Indians get a great company to invest in and hold on to.
Thanks for showing this confidence in us, we will always keep telling The Whole Truth🙌🏾 do spread the words 💪🏾
Please don't. The moment you introduce stakeholders, they will start looking for more profits.
Label padhega India tabhi healthy rahega India❤❤thank you whole truth to awaken people.
Let’s go Ketan 🚀
Do share with your friends and family 🙌🏾
Let’s build a stronger and healthier India together 💪🏾
I cannot stress how my brain is Exploding over a designer sitting in the meeting and editing everything LIVE 😂😂😂
Relatable af?😂😂
Oh mann!! I am so happy that I started educating myself on food labels a few years ago and now seeing a handful of brands actually come up with witty content that talks about food with no kachra ingredient bullshit is so refreshing!
We are so proud of your journey🙌🏾
We are in this together 💪🏾
I'll just eat more of Whole truth products so they can keep investing they're money in such videos. Loved the products, love this video too !
😂😂 that’s one of the best compliments we could get ❤️
Amazing work. Would like to contribute. And posting this on LinkedIn and other places. This is one of the most important missions for the country and the world. Keep it up and kudos.
Thanks Amit, do keep supporting 💪🏾
love you guys for your creativity...amazing
Glad you like it 🙌🏾
Share it ahead with your friend list and let them share a laugh 😂
Superb , thats real corporate backstory unfolding.
😂😂🤭🤫
This is the best ad campaign Ive ever seen - bar none!
🥹❤️🙌🏾
Awesome!!!
Amazing. Great work.
Man, I love all your protein bars and nut butters. They're all so tasty and natural-looking. I'm so happy to have found TWT through Zepto. I would like you to interview the CEO, Vinay Maheshwari, of The Health Factory, which makes whole wheat bread with just 6-7 ingredients and no preservatives, emulsifiers, colors, etc., as you mentioned in your bread video. I believe this company doesn't get enough recognition for what they are truly doing. I pair your nut butter with their bread, and it's just awesome.
Wow!!! Just wowww! The satire in this film gave me a high that I get after witnessing a bully getting owned. I'm sure a lot of real 'kachra' makers must be boiling with anger after watching this and that makes it even more satisfying. Me and my wife, we love The Whole Truth products. This film just made us love you more!!!
So who are you giving your kachra award to?
Hilarious! Loved the video..
wow. eye opening
Too good
OMG this was hilarious 😂😂😂
🤣🤣🤣🤣🤣 ...great sketch ..
😂😂🙈😂😂
You guys doing incredible stuff 👍
Sent this in my family WhatsApp group 😊
Sending good wishes to you❣️
Really nice!!
This is brilliant!
Glad you liked it 🙌🏾 do share it ahead with your friends and family😄
haha great ad :)
Thanks 🙌🏾
Felt like watching an AIB skit after a long long time. Much❤ guys mazaa aa gaya ❤
How does this not have more views? So good
Yeah we agree, send to your entire contact list and let’s spread the word 💪🏾
thank you for this ad 🙏😂
lovely!
The irony is, the same company running ads on this video
food pharmer scene was hilarious😅
BRO THIS THE BEST AD EVER SEEN
Love the brutal truth listening in my own tone. Bros are spiting facts as real 🔥🔥, More Power to your mission guys. BTW I tried your chocolates, they are amazing
Glad you loved them 🙌🏾
Keep supporting, we are in this together 💪🏾
Brilliantly done, The Whole Truth Team!!👏
🙌🏾🙌🏾
Big fan of your products. Keep 'em coming :D
You keeping supporting 🙂↔️
Thank u for giving old AIB vibes!!!!
Loved the ad. So creative ,humorous yet educational :-)
Thanks 🙌🏾
Damn the climax ❤
Tooo good😂
Takes me back to AIB videos!
😂😂 🙌🏾
So true!
Sapna come let’s spread the truth far far beyond 🙌🏾
Loved this!
❤️🙌🏾
WOW! ❤
🙌🏾❤️
I'm addicted to The Whole Truth chocolates 😂. Real story..
Getting bit of AIB vibes
Can never match up to the GOAT
this was literally made by khamba, and it's the same exact structure of the bollywood marketing video
Wow this was great
Glad you liked it, now let's spread the word squad!
Always hitting it out of the park, take a bow team!
Let’s go Yukti🚀
Share it with your entire friend list 🙌🏾
Best example of this is "Bournvita"❌❌❌
This is excellent. Hope this trend catches on! Global companies lowering standards when it comes to India and literally selling kachra!
We deserve better 🙌🏾
Waah waahhh!!! ❤❤❤
🙌🏾🙌🏾🙌🏾
food pharmer wala scene mast tha ek dum😂
😂😂🙂↔️
Amazing work guys!!
Thanks Khushbu 🙌🏾
What a video!!!
💪🏾
For a moment I thought It is Real
Today i bought protein bars from insta mart. Genuinely loved the honesty of this brand be it on ingredients, and now this ad as well. This is the kind of brand that India deserves & needs, because it's about time we stop eating refined flour & sugar in every other product.
🙌🏾🙌🏾🙌🏾
@foodpharmer reference was epic
😂😂😂
Amazing initiative! Awesome idea!
Thanks yo🙌🏾
Here, you dropped this 👑
❤️🙌🏾
Marie biscuit at the top of that list
Amazing 😍
Thanks 🙌🏾
And you will find a fly in the peanut butter packaged by these guys
Can you share your order id so that we can take this up?
We need more food products from TWT !!!!!
Loved the ad!
Thanks Piyush share it with all your friends 💪🏾❤️
Sahi baat hai... Kachra khaana bandh karo, aur khilana bandh karo
🙌🏾🙌🏾 spread the word🙌🏾
Love love love! That’s the whole truth 🫶🏻
Thanks Radhika Sengupta 🙌🏾💪🏾❤️
🤣
No Nestle was harmed during this video
🤫🤫😂😂
Actually, a great ad for Nature Meadow...
That’s what they do 🤷🏽♂️🤷🏽♂️
Yes, but let's not be alarmist
OMG HOW IS THIS VIDEO NOT TRENDING ALREADY!? 😂😭😭
Let’s trend it!!!
Share to everyone on your friend list!
Whole truth literally stands for its name
🙌🏾
Beautifully done lol. AIB ki yaad dila di.
🥲❤️❤️
"Meri Biwi ka NGO hamse zyada Paisa kamati hai", killed me😂😂😂😂
😂😂😂
Abosolutely dug the well warranted dig at a certain "podcaster" who is the youngest bada bhai of Indian people.
😂😂😂
label padhega india ❤
Tabhi aage badega India 🇮🇳 🙌🏾
amazing video😂😂😂
Thanks Mayur, spread the word 🙌🏾
God Bless You
Loved this creative and honest take! will make my first order of The Whole Truth. keep it coming guys!
Is that the guy from Rocket Singh?
Why is this not viral yet?
🤷🏽♂️ share it with all your friends and let’s make it go 🚀
This is TVF level comedy!
Yay let’s go and spread the word 🚀
Tussi great ho!!!
Health ke naam per kachra khana band karo, high time we realize this.
Say it louder📣
Share it with all your friends!
Was shaman show 21 saal ka ladka a DIG at Raj Shamani?
I do love this and I love everything from The Whole Truth in the food they produce and even carry it back to the Uk. However the whole truth is the packaging is totally non bio degradable and actually puts me off ordering as I get left with so much polystirene. So although fantastic for humans sadly not so fantastic for the planet.
We hear you 🙌🏾
Is that boss Naveen Kaushik from Rocket Singh?
Yessss you spot him right 🙌🏾
Bhai… last question ka answer kya hain😅
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
Don’t laugh alone 🤭🤭 share it with your gang 🙌🏾
Label padhega aam aadmi
BRO ROASTED EVRYONE THE HELL OUT OF IT
😂😂😂
Is he the guy from Rocketsingh Salesman of The Year?
Yessssss you spotted him right 🙌🏾
Khamba wrote this, of course.
Yesssss he did 🙌🏾
Unfortunately customer support is not available. Tried calling their support line, no response, even email has no response. Not expected
Can you share your order number?
We will get someone to contact you
Sorry , I wanted to speak to some one before placing my order. Tried several times but unfortunately there was no response, then I have send a mail which again has no response, so my trust is lost.
Have already purchased whey protein which was required.
This ads looks great but in reality customer support is very important.
I am going to expose the double side of The Whole Truth. They say they don't contain addictive added sugars.. but their products are so great that I don't buy anything else I am addicted to their products.
Jokes apart, their protein bars are so awesome, my blood sugars don't spike too much if I indulge in them.
I get it, but still, it's not funny. Good try, though. I would have loved it if this was still 2016
This will go Viral. You can pin this comment. :)
I mean mark my words. :P
Spread the word, now you have stakes involved too 😂💪🏾
you diss other brands to promote your own overpriced trash
We did not diss any particular brand 🤷🏽♂️ these are well known marketing tactics.
technically, the less preservatives you are adding, and the more natural ingredients there are, the less you should price the product
100rs for a 52g protein bar, are you nuts?
If you're looking for the cheapest option, there are plenty of candy bars out there. 😉
@@junglimaharaj69 from where did you come up with this logic?
Go out and visit a shop sometime. Most man-made, synthetic chemical substitutes and additives are cheaper than the real thing, you moron. Why the hell else would they keep adding strawberry and hazelnut flavours instead of real strawberry and hazelnut. Palm oil is cheaper than cocoa butter. Hydrogenated fat is cheaper than butter.
Halfwits like you are the reason this video needs to reach more people. Stop eating the trash you eat because you think you’re getting it cheap. Or in case you are one of those degenerates who thinks you just don’t eat any packaged food at all - live through your delusion without spreading your bullshit.
Also what product did they promote here? Name one. Outside of naming the character and a logo - they barely even named the brand.
@@junglimaharaj69 when you add natural ingredients you end up making the shelf life on a huge scale less for these products ,which then after expired are sent back to OG supplier, the supplier mostly and always just toss them out and those are consider waste and also that loss is incurred by the producer thats why we find organic product and natural ingredient products at a premium because the system is not built around keeping natural ingredient products ontb a shelf for a longer time , that's why other brands goes with preservative so that the products can stay on shelf for a longer time hence wont be return to the supplier and he has to pay the loss
and that leads to more profit
Is your food clean ? Why should consumers believe what are you writing on package? Just curious 🤔
We mention all our ingredients right in front of the pack and are always welcoming of any third party testings🙌🏾
That should help you build the trust.
Some of their products are @trustified certified. Besides if you doubt them you can pick up any product of theirs, get it tested and then drag them to FSSAI/consumer court for lying on their ingredient list or nutritional information.
@@TheWholeTruthFoodsYT awesome 👍.. keep unJunking India
This shaman guy seems like a parody on @rajshamani. Surprisingly he's friends with one of the Kamath brothers (Zerodha guys) I think @nikhil.kamath - He even came on one of his podcasts, and these Kamath brothers are also investors in The Whole Truth.
Interesting professional independence while personal relations.
We all love Raj Shamani and he is doing an amazing job🙌🏾
Don't change on the way 🥲 TWT
We won’t 🙌🏾❤️