AIA Framework for Design Excellence + 2025 Design Awards Presentation

Join Mark Maddalina, AIA and Adam Badura, Associate AIA for a presentation that will assist your preparation for the 2025 Design Awards.
Mark will take us through the AIA Framework for Design Excellence to help us understand the purpose of each of the 10 categories. National and local, Rochester-designed projects will be used as examples. Following, you will be able to look at all of your past, current, and potential projects through the Framework lens - you are probably addressing more of the Framework in your project planning than you think!
Adam will speak to the submittal process to share examples of more successful submissions regarding narrative, photos, content, and conveying the story of the building.
We invite architects, designers, and marketing professionals - especially your project submittal team - to join us!
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Mark Maddalina, AIA, LEED AP BD+C, is a Principal and Sustainable Design Director at SWBR. He has overseen the certification of numerous LEED projects, champions SWBR’s efforts as a signatory of the AIA 2030 Commitment, and created the firm’s Sustainable Design Best Practices, which are based on the AIA Framework for Design Excellence. Mark is the chair of AIA Rochester's Committee on the Environment (COTE), which is open to passionate and enthusiastic new members.
Adam Badura, Associate AIA is in his second year as chairperson of our annual Design Awards program. He is a member of the AIA Rochester Board of Directors as the Director of Practice + Design. Adam is an architectural designer at HUNT-EAS.