James Lawrence (Iron Cowboy) - How To Become Mentally Tough - Best Motivational Speech Ever.

James Lawrence is a record-setting triathlete. He was born in Calgary, Alberta, Canada, and lives in Utah. He holds the current world record for the most Ironman-distance triathlons completed within a single calendar year: 30, in 2012. He also holds the record for the most half-ironman distance triathlons in one year: 22, in 2011. In 2015, he completed 50 ironman-length triathlons in 50 consecutive days, one in each of the 50 US states.
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