Why Do People Watch Rhett & Link? (A Theory)
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- Опубликовано: 9 май 2021
- Rhett and Link have become two of the biggest RUclipsrs on the planet. I wanted to find out what their secret sauce is and why so many people watch Rhett and Link. I contacted them in 2018 and asked if I could follow them around to find out. Over the next three years, I visited their studio, went on tour with them and created this film taking a deep dive into what makes them so amazing!
You can find GMM Rhett and Link's daily show here: / rhettandlink2
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Credit:
Thanks to Brian Green for letting us use his amazing song "Impressions in F Major." Here's his Spotify: open.spotify.com/artist/3tUWj...
Thanks to Digital Twigs for their incredible graphic work on this film. You can find them here: www.digitaltwigs.com/
Executive Producer: Joe Smith
Senior Producer/Editor: John Picklap
Me thinking R&L had about 9 employees... But honestly that says so much about the feel of the show still being true to them after all these years!
Right. I could only guess the scale of their operation and arrived at like 20 people or something but to think they have over a 100 is 😳
I thought about 20 or so.
"It takes 100 employees..." 😲
One of the most iconic behind the scenes R&L ever did, was when they moved into the studio they are currently in. And at that time, they had only just started hiring and got to about 20-ish people. I think that's why a lot of us thought this way. :D
I'm sure a good chunk of that hundred is the cast and crew of smosh, cause at this point they probably have as many people behind the scenes as GMM's core production team. As many people as that is, with how many things they're all making I'm certain there's not a single unnecessary job in the place.
@@gr6eplot twist. Smosh is back on its own, and GMM still have over 100 hundred employees.
I think even more than Smosh, Mythical Kitchen is the main evidence of Mythical expanding. They acquired Smosh, but they developed MK in-house, and it has next to 0 direct involvement from R&L themselves because they trust Josh enough to be the face of it and operate it on his own.
Josh is great. Gotta love him.
Rhett & Link own Smosh?
@@acidbihhh420 did you not watch the video?
^
Awesome comment, josh is amazing and MK makes me happy
Jack, the way you said mythical is becoming the next Disney is so true. Every time i see their videos every weekday & podcast ep, etc., I'm brought into this happiness of a place I never knew I could be brought into! Their channel truly is the happiest place on earth....or youtube for that matter lol -LIZZY
I 100% agree
Don't make me sob anymore
@@videhbhaav me either from you writing this comment lol :'D
As much as I love Rhett and Link I don't want mythical to become a mega corporation buying new and existing content and channels, (to me at least) it isn't in the spirit of RUclips. Of course MCNs have been doing this for ages but Idunno it's just sad to see Rhett and Link associated with Disney.
@@Punched0 i do want rhett and link to be able to get themselves away from the spotlight someday though. And the best way to do that is to focus on producing and being in the back end instead of in front of the camera.
I don’t miss a episode of Rhett and Link. I watch because I am a 42 yr old immature woman who act’s like a 12 year old boy ... I love them 😍
Same 😊
Glad I'm not the only one!
Me too!
We're a club now... over 40 women that relate to tween-ish boy goofiness 😊
Yes, over 40 and never miss an epi!!
The fact that this isn't on the trending page is sad!!!
Rhett and Link are truly the perfect model for what a RUclips channel should be
Well a perfect model, not the perfect model. I wouldn't want every channel to be like theirs, but channels that want to be like theirs should model after it yeah
It is the type of content that gave me hope that would disrupt mainstream media. However, content like pranks and vlogs took over
@@sauldc1829 don't forget about podcasts. They're extremely mainstream and often are pretty similar to things like gmm
@@JonahNelson7 true! What I mean was to disrupt traditional media(aka the networks)
I think when it comes down to it, and people may not like this, but Rhett and Link are VERY smart. They are business men, and treat Mythical as if it's a business. I know a lot of "RUclipsrs" try to do the same, but R&L have mastered it. They started a whole company revolving around their image and personalities and they're doing a great job of it because they're very business savvy and I believe they always have been. Besides other things like consistency, giving the viewers what they want, and just their overall personalities. These guys know how to run a company and do a very good job of it in my opinion. By the way, Rhett and Link are probably my favorite people on this platform (:
I agree with this statement too. They're not afraid to try new things, they listen when their audience doesn't like something and adjust accordingly or over time, and they are overall very good at adapting and being flexible while balancing the sincerity of their show and humor.
Side note, I also honestly think their merch has some of the most unique designs on the platform. Sure, it's got their logo and brand, but the variety in quirky styles and retro flair is seriously charming.
... actually, I think the business savvy is one of the things they're letting other people handle.
@@zvxcvxcz Who? They're the CEOs. It's more than possible to be operate a business and have a personality as well.
Why would people "not like" that Rhett and Link are "VERY smart"? That seems like a baffling thing to say.
Sameeee
I was NOT expecting to feel so much while watching this. 😭
Ikr😭😭
Amen!
Right?? I definitely started tearing up during the tour part where they were still meeting with fans late into the night.
i’m crying and the video just started lol. these guys mean so much to me.
“They’re setting out to build the next Disney” got me. It’s crazy how you never realize their impact until you really sit and think about it. And they seem like genuinely good people. Wow.
At the core of their content is light-hearted fun, a break from reality. You easily know why they're so successful when you let either of them rant. It's because they understand not just what is entertaining but their end goal as a whole isn't clicks and subs. People have been so starved these last few years of genuine content that isn't just about telling the viewers they messed up or did bad, that when faced with real entertainment we can't figure it out
light-hearted fun is exactly why i keep coming back to their channel. so much of youtube has now become clickbait or drama, it is good to have something to come back to for a stress-free and fun time.
My husband and I have watched GMM every night for 7 years. It’s a daily routine 🤷🏻♀️
Sameeee!
Good mythical morning!!(3am right now)
Big fan of the classic RUclipsrs for many reasons, but not least of which is that genuine love for what they do. People like R&L were doing it for the love of it long before it paid the bills.
Amen!! That's when you know they deserve all the success they have received because they did it for the love of what they do and not just to get paid
I think one of the reasons they have been so successful is because they don't stop. They are 2 of the most creative people I've ever seen. They inspire creativity, if you look at the mythical beasts, it's a testament to them and what they inspire. They listen to their community. It's truly mythical
Honestly they thrive off the chaotic schedule they have. They’ve mentioned in past videos despite being more wealthy now and stuff at the time i remember they mentioned that they hadn’t even gone on a cruise or extended holiday away with their families.
...on top of that, they managed their creativity process.
Jack, Rhett and Link are amazing at being entertaining and inspirational. However Jack… The way you produce this and exposing what is so great about them, is the true inspiration in this video sir. Thank you so much. I know this was a lot of work to produce and I really enjoyed it
Yes, Mr. millionaire, you are so talented , please show us your ways Mr millionaire comparing mythical to Disney lmao
I read all of that in your voice....
I truly enjoyed watching this mini documentary thanks
Why do you get sucked in by this douche?
They’re so successful but remained so relatable
I think a big part of their success really is how much they listen to their audience with the survey and other things. I think a lot of people could tell they were making too many food videos and potentially submitted that feedback and recently they have changed up a lot
I’d like to see one of these on Hank & John.
AGREE!
Although that might have to be a whole series.
That would be awesome!
+
omg plz!
Yes
This is what makes me still love RUclips. A documentary like this takes so much effort and we are watching it for free. So much value, so much life-changing information.
Just mentioned i would pay for this. Super inspiring
They are just so wholesome and naturally funny. They feel like friends even when they are producing content that millions of people are watching, it feels intimate like they're your best friends. Even when a video doesn't specifically resonate with me, I'm inclined to watch it because their personalities are so interesting. This was a great look into how their creative experience has exploded and it was so cool to get a glimpse behind the scenes at the "machine."
Also: With so much of YT being concerned about drama and tea spills, imagine building such a wholesome machine and having it be SO successful! I don't need more drama than what I have in my every day life, and it's so nice that the people involved with Rhett and Link's media enterprise are just genuine and caring people making great content whenever they can.
You mean aside from the whole thinking shooting sea turtles is funny thing? They do a lot that I wouldn't call "wholesome."
Of course they don't actually think think shooting sea turtles is funny. I think that joke lands for them only because they have out so much other content that this is clearly tapping into the absurd. The concept of the action is disgusting and horrifying, it is the juxtaposition of it with Rhett and Link's characters that allows it to be interpreted as funny.
@@zvxcvxcz Alright sea turtle crusader. I guess I missed that video. You're right, that content IS gross and miscalculated for their channel. I said they were wholesome, though, not gods. They do also make mistakes. Sheesh.
16:35
Link talks about wanting to do a variety of things along with GMM, while attempting to stay true to the Rhett and Link and the formation of bleak creek, another web series like buddy system (ronstadt) channel here. love this video, Jack has made a fantastic documentary here cuz he’s just as big of a fan as us.
As an old school youtuber who hates the Hollywood system I was always upset and baffled on why they would leave youtube for TV. I was so happy to see them return to RUclips and do better than ever. Thanks for the reminder Jack, They kept taking swings.
Been watching them since Chia Lincoln. It's been an amazing ride.
This vid is more than plain informative.. it is a documentary on modern creative management. Thanks!
Yup, shared it with quite a few of my friend and family who are entrepreneurs. It has great lessons across the board.
I teared up immediately when they all say Stevie
Wow, this was so good and so well done. I agree 100%. GMM has become such a light to my world and such a happy place for me. I know I can click on any episode and laugh and forget the world for 12-15 minutes
This content is so - consistently - high quality that I turned on notifications. Insane material sourcing and editing.
When I was watching the fans, I was tearing up. As a long time fan who lives in a different country, meeting them would be such a dream! Great video👏🏼👏🏼
This video was so well done- as a mythical beast for over 7 years this is such a perfect and incredible way of showing how they gained success. Thank you :))
Couple of talented men who were bold enough to take chances and push forward. Many people try and fail because they are afraid to just take that chance. But I am glad these dads continued to fight for their dreams! And remain humble and willing to give back.
What a great video. Here I am, a 38 y/o women with 2 kids in college and a husband who follows only financial, politics, classical arts, etc, and I felt so emotional watching this video. I have been following their content for over 10 years now and I love it so much. They are entertaining, real, conscious, caring, and creative. I’m glad they are doing as good as they do and I hope to continue to see them grow. Can’t wait for whatever comes next for them and their company =)
I usually don’t watch long videos like this but I love Rhett and link so much 😭 I loved each second of this
Your creativity never ceases to amaze me Jack!
Wait until he watches your videos Bernardo
I've been watching GMM daily for about 7-8 yrs, I started watching because Rhett's sense of humor really reminded me of my dad who passed away when I was 15. I suppose at this point they've become a familiar comfort.
Stevie laughing at saying “nip” is the reason she got hired😂 she’s a Saint.
On today's GMM Stevie said
"I'm sad because I'm holding it, but can't put it in my mouth"
ME: I'M DEAD
Fun fact, Jack Conte inspired me to make my first craft video :]
that's the most fun fact I've ever heard
What was the craft that you made in the video?
The sick theme song had something to do with it. ;-)
Sick nothing. These guys are cringe as hell and are barely holding into what little fame they have left
@@davedoesthingsdreaded pretty sure Jack wrote the theme song so... I'm sorry you don't appreciate, even just that.
@@davedoesthingsdreaded no
Really?!?? That's so cool! And yes, trying to find all the cool details during the intro sequence was part of the fun@@Buster_Chestnut
Another key to RUclips success is consistency at least for now and not giving up even if it takes thousands of videos to make that one trending video! Enjoying making content enough not to quit making it!
Hmm, I wonder if there is some selection bias there. If there is consistent content and you get one hit, then there is a whole library of similar content for people to click through. But who knows how many libraries are out there that will never strike the big time because the topic doesn't have any viral appeal.
The fact that this is free on RUclips... We are blessed! Thank you! 💖
This really gave me a new appreciation for Rhett & Link and Mythical as a whole. I've been watching GMM and GMMore for like 6 years and have been a fan the whole time for their upbeat and goofy attitudes, but this really made me appreciate them so much more and realize just how much they and their shows mean to me. It sounds like such a silly thing, but it really is a part of my daily routine. Granted I usually watch the day's videos before going to bed, so it's more Good Mythical Evening, for me!
I have loved Rhett & Link and watched their operation grow for almost 10 years now. Thanks for this video, it’s been really cool to watch their success. Also I can see you went to the Indianapolis show (my hometown) I almost went to it but ended up not, and now I am SO SAD I didn’t!! My 3 RUclips heroes were in my city at the same time wow
I’m glad I found this. This is insane.
I have been a fan of Rhett and Link since 2018. Not only they have brighten my mornings, they brought me out of my depression and a bad relationship. Plus they have inspired to me pursue my passions and new ventures like filmmaking. Words can't describe how amazing they have changed so many lives and the world of entertainment AND internetainment. Thank you for sharing this inspirational film!!! #proudtobeamythicalbeast
The amount of respect I’ve gained from ALL mythicals members/founders. My goodness
Link: I trust the team well enough that they’re not gonna sell something that’s embarrassing or dumb
Team: creates and sells naked Rhett and Link shower curtain
Haha I thought the shower curtain was hilarious, but this just struck me as funny 😂
Yeah, sometimes I think they should have a final say before sending stuff to production. I've noticed a difference in the type of stuff being put out since they "let go."
The shower curtain was my first thought too. XD
A shower curtain with their custom paint color strips would be a better option 😅
You all recognizing a long-term RUclips channel... while being the creators of Pomplamoose is amazing! Cool to see this collab
I was more excited about seeing the underside of their desk than I expected 😆
The girl that started tearing up while thanking them at around the 25 minute mark got me, these guys really have impacted so many lives. Good video!
wow haha thats actually me 🥺🥺
@@jahrethh You are precious in this video!!
This was an amazing doc about Rhett and Link. I've been fans of them for years and it was so great to see all of this behind the scenes/business info. How you showed that they are truly who they are on GMM, and just really care about what they do. Great job, I'm now subscribed
i love how you can tell that his studio tour is from such a long time ago because of rhett's hair
Wow. This video was awesome. You did them justice. You made me cry, laugh, and appreciate R&L even more. Wish it would’ve been longer.
I love this. I started watching Rhett and link when they did the commercials and now GMM has been a part of my day for years. They have been the only steady form on entertainment I’ve had from childhood into my 20s. I hope they continue to be into my 30s and 40s
this editing in this is IMPECCABLE! i’m
so impressed with everyone in this video.
Woah, how great to see the story told like this! Congrats on conveying the magic of rhett and link in this documentary, I got the feeling that I was watching something grand in the making.
The coolest thing about them is how much they have remained such kind people, who think and feel so deeply and let it shine through in everything they do. Rhett, Link, Stevie, Jordan, Chase, Josh, Emily, all of them really seem like they never forgot that they are kind and good hearted people who want to bring a little more joy into the world. I am so fortunate to have discovered them when I embarked on my journey into practicing medicine and through times of grief, and kept watching through some of my toughest days. Knowing that little bit of joy was waiting on my phone kept me sane when I felt very much alone. I’m one of so many examples of that. And they continue to encourage people to be their mythical best, which means so much more to people than they even know. If they only knew how much they impact the misfit, the lovably awkward, the ADHD kid inside all of us, and help that spirit in each of us grow proud and strong for being a little different. They are doing EXACTLY what they are meant to do. And I am grateful.
Everything about this video is unbelievably inspiring! Thanks Jack!
I just love watching your videos. They're so well put together.
This has been my favorite video about Rhett and Link's path to where they are now that I've ever seen. Great job, man. This was an amazingly thorough and great structured video which you obviously put a lot of time into making. Thank you
Love all the deep dives into all of this stuff. Thank you for sharing your access with the rest of us creatives.
Thanks for making a deeper insight n analysis of these two and their craziness, they've been an inspiration for my own creative stuff since 2012 and im so envious of the fans who got to meet them
I love GMM and it's so cool to see how important their resilience and adaptability is to making the show successful.
Rhett and Link are so inspirational. I think every creative could look to them as role models for self-awareness, tenacity, originality and ethics. Great documentary! Thank you for making it.
This is incredible. Those two guys are the inspiration for so much of what I do in life, and you showcased them perfectly. Thank you for this!
Thank you for this! Honestly made me tear up. These guys are amazing and their climb is truly inspiring and admirable. Great work
Thank you so much for this! We also adore Rhett & Link in our house and I loved seeing the creativity and drive, documented by someone who clearly gets why they are so freaking awesome!
I love this so much!! I have been a GMM fan since 2015 and this is not only interesting and heartfelt but it truly shows that you are a fan. Absolutely wonderful
This is the first video I have watch of yours, it really well put together and I learnt a lot about R&L even after being a mythical beast for 7 years. Thanks
I am almost half way through this, and this is so beautifully produced. I love Rhett and Link, and have been following for a few years, but this is a whole new light. Amazing!
i cried watching this :') they're such a big inspiration for me and have made me who i am. you made this video so well, thank you
Great documentary! Thank-you for sharing this!!
Man I laughed and cried while watching this video, it gave me the feels 😭❤ Great job making a video about some really amazing people 👏
This was such a beautiful exploration of R&L's story and their growth on RUclips. Love getting to really listen to the stories we've heard small sound bites of, but don't deeply know. Storytelling and youtube culture at its finest. Thank you Jack!
Super inspiring Jack! I remember your first music videos and loved your music. So glad you found your way to Patreon and your newest music works.
You haven't been to bad yourself!
This was super awesome to watch, I learned so much! I've only discovered R&L about six months ago, I've got a lot of catching up to do, but I watch them every night. What smart business men, I just adore them!
I have been a huge fan of Rhett and Link FOR YEARS! but your short film opened my eyes to things that I knew, BUT never appreciated or never saw from that POV!
thank you so much
what I loved the most is that you made it about the topic of convo + added your insight without adding the usual "forced" dramatic overview most youtube creators do
I really enjoyed your style of editing and your presentation skills. it was never too slow (or overly dramatic) neither was it too fast. it was paced perfectly
I really want more!!!! Sub!
I've been watching Rhett & Link for so many years now and this video gave me so many feels. I love them and what they're doing so much! They give me that smile and happiness when I feel I can't. Thank you so much for making this, it really shows just how hard-working and dedicated Rhett & Link really are! :)
Sorry for being off-topic, but woah! I had no idea you still made videos! I used to watch you way back when you used to make Sims 2 vlogs with Thessaly Lerner, haha. I'm so happy to have found you again!
I can’t believe you came to the Old National Center for the Indy show! I was there, it was fantastic. Amazing documentary Jack. Such is the case with a lot of people as you said, Rhett & Link are huge inspirations for me as a comedian and filmmaker.
You put their story together in such a powerful way. Excellent stuff!
aMAZING editing dude! and I love the fact you made the music in the background for the first part
been a fan since their 3rd season. i keep watching them until this day (tho ever took a break from them during yt original series because that's just chaos), because when i was diagnosed with a breast tumor, watching their channel had been a great distraction until i was tumor free. their contents still have the same vibe as their earliest seasons, no matter the studio and the crews grow expanding. some of their old and classic segments i miss it dearly, but some things cannot be "always" here.
This is fantastic, the level of care you took in making this shows that you will definitely continue to grow and I cant wait to see it!
This was SO eye opening and inspiring. These guys are unstoppable. Thank you for your impeccable story telling!
This is awesome! Thank you for creating this!
I've always wanted a video like this on Rhett and Link. Thanks man. Great video
So well made!! Rhett and link have been my favs since 2008. It has been such a joy to see their success grow!
I’m so glad this popped up in my recs. I’m so genuinely happy for their success, it makes me tear up. I started watching them after a shoutout from Mystery Guitar Man like 12 years ago or something. My friends and I loved the epic rap battle. Good morning chia Lincoln became something I looked forward to every week, and since it’s launch good mythical morning has been a part of my routine. Even as much as they have grown, they have kept that genuine small-town feel. I’m just so excited for their success and I hope to continue watching for many more years.
I really enjoyed this type of documentary/behind the scenes.
Cant wait for part 2, big ups to you👍🏼
What a great documentary Jack. Awesome work
I remember watching your music videos like 10+ years ago. Thats also when i started watching Rhett and Link. I had NO idea youre the CEO of patreon,its so cool to see you and Them turn out so successful
the editing is next level, awesome job, awesome video!!
Thank you for making this! It was such an enjoyable video to watch. Wonderfully shot and edited. I usually listen to EarBiscuits on my Monday lunch break, but that will have to wait for tomorrow. 🙂
Wow man, that’s a great documentary on one of the greatest duos .. always thought it’s two close friends and 10 other people or something, I respect them now more, and your video gave them justice, great content keep it up
I loveeee love gmm and I loved this video you expressed it sincerely and perfect! What a video!
This is an awesome video! R&L are so loveable and I think everyone just hopes they grow and grow. I didn't know about the Smosh acquisition. So cool to see!
That part 3 graphic (and all of them) is awesome. What a great video!
I'm so excited to see more of these. I seriously hope the You Tube community embraces you and what this could do for both them and yourself. Keep it up!
This was awesome. Love those guys and all they create. Great video 👆😄
This is my absolute new favorite RUclips channel!!! So inspiring especially coming from a musician, love the edit especially the background music lol
Love those guys to the moon and back. I am in tears. Thanks ❤️
This was SO interesting & creative. Thank you for this brilliant content! 🤌
One of the best videos i've seen in a minute. Love the entire energy and passion put into it. I couldn't help but just sit there and smile the entire video. As I was constantly bombarded on such a deeper level than I knew before in regards to GMM and the behind the scenes look at the one and only, Rhett and Link
Thanks for this. I love GMM and all of the shows in their group.