Vector animation for Mitsubishi Electric

Vector animation created for Mitsubishi Electric, showcasing technological solutions for the industry.
The aim of the animation is to demonstrate the value and functionality of the tool offered by Mitsubishi Electric (using the chocolate production process as an example), as well as to increase brand recognition and attract new customers.
The animation is targeted at individuals responsible for production lines across Europe.
It was important for the client to develop compelling storytelling. They wanted to not only depict the strictly technical production process (its stages and the machines used) but also create an engaging story that would put a smile on the viewer's face.