Consumer is going buy what they need, Kontoor Brands CEO says
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- Опубликовано: 19 май 2024
- Consumers have been dealing with mounting pressure as prices rise due to persistent high inflation. In this challenging environment, Kontoor Brands (KTB) CEO Scott Baxter joins Catalysts to discuss how his company continues to thrive despite the current strain on consumer wallets.
Baxter acknowledges that "the consumer right now is gonna go ahead and buy the things that they need," emphasizing the growing importance of the consumer staples sector in which Kontoor Brands operates. He expresses confidence in his company's growth, stating he believes that their consumers "have gotten used to our brands at the right price point in the right channels."
Sustaining demand, innovation, and delivering great products have been key drivers of Kontoor Brands' resilience, according to Baxter. He also highlights their upcoming collaboration with Lainey Wilson, which he believes has further boosted demand. In his words, "It's things like that from a demand-creation standpoint that keep us relevant in the forefront with our consumer."
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